With over 18 years of industry experience, Jenni McKinnon will share why you should be planning to crush your holiday sales months and months in advance as well as practical and actionable tips to help you triple your WooCommerce online holiday sales, and even when there's less than a month before a holiday. She will also provide lasting industry advice that can help you keep the sales flowing year round.

1. Surprise! How You
Should Be Planning to
Triple Holiday Sales Now

2. ❄ Founder of WP Pros(e)
(a full-suite marketing firm)
❄ Brand and marketing
executive
❄ Web developer ->
WordPress
Hello! I’m Jenni McKinnon
And a bunch of others...
❄ Copywriter
❄ Editor
❄ Instructor
❄ WordPress consultant
❄ Marketing consultant
❄ Over 18 years experience

3. As seen in
And many others

4. The holidays
are so far
away
(so why should I be planning for holiday sales
so many months in advance?)

5. Why should I start now?
❄ Marketing takes a lot of time
❄ Engaging your audience takes time
❄ Planning early means you’ll be prepared
So how long in advance should I be planning?

6. Surprise!
7-9 months
before a holiday
Why?

7. Why that long before a holiday?
❄ A typical short-term marketing plan is 6
months long.
❄ A long-term marketing plan is one or more
years long.
❄ That’s how long it takes to engage your
audience in order to convert them.

8. That leaves you
1-3 months
to plan your marketing strategy
(spend as much time as you need)

9. Your Marketing Plan
Planning
1-3 months
Pre-Sell/Hype
3 months
Full-swing
marketing
3 months

10. Your Free
Marketing
Blueprint
This is how you properly create a marketing plan

11. What you’ll need to know
❄ Figure out your target customers
❄ And your unique selling point (USP)
❄ Price and positioning strategy (must align)
❄ Your goals and budget
Once you have that, you can start brainstorming
and building your plan into your blueprint.
Download your free marketing blueprint
to get you started.

12. What’s in the blueprint?
Other questions to ask yourself Your response
Who are my largest competitors?
Company and product names go
here
How am I going to set myself apart
from my competitors?
Enter strategy here
Strategies and marketing campaigns
to reach my goal:
Social media marketing, inbound
content marketing, launch
limited-time product ...
Tools I need for my strategies:
WooCommerce, WordPress,
Hootsuite...

13. What’s next?
From here, you can further plan your strategies and
marketing campaigns by mapping them out with
dates and more details.
And brainstorming your strategies.

14. Photo by Markus Spiske · CC-License: CC
Ideas to use for your
Marketing Strategies
(that can triple your holiday sales)

15. Marketing Strategy Ideas
Seasonal Content
Create blog posts and
email marketing with a
seasonal twist.
Positive PR
Get on social media
and add to existing
conversations.
Increase AOV
Increase your Average
Order Value (AOV) by
upselling customers.
Follow Up
Reach out to your
customers and make
sure they’re happy.
Send Cards or Gifts
A hand-written card or
a free gift with every
order can go a long
way.
Referral Discounts
Amp up your referral
discounts just for the
holidays if you can.

16. Offer a gift
wrap option
Even if you sell digital goods, you can create a
special email template that has a seasonal theme
and personalized messages from your customers.

17. More Marketing Strategy Ideas
Seasonal product
Creating a new
product that’s available
only for the holidays
and for a limited-time
can help boost interest
and create excitement
and exclusivity around
your business.
Corporate Presentations
Cold call businesses
with a human tone (no
scripts!), then set up
table with samples and
also be prepared to
allow them to buy stuff
right there or else pre-
order.
Present Customers
Cold call or cold email
your current customer
list. Be natural and
don’t follow scripts.
Otherwise, you’ll turn
them off. You can still
have a bullet point list
of things you should
say.

18. Cash Back
Cards
Start a campaign that if they spend x dollars, they
get x dollars to spend later for free.
* Add fine print: it's not a gift card, add expiry date,
and while supplies last.

19. EVEN More Marketing Strategy Ideas
Seasonal Giveaway
Create a giveaway and
ask for their email in
return for a ballot. You
can add items that
aren’t difficult to
produce and mention
the total value of the
goods to make it more
enticing.
* Be sure to follow laws
Top-Notch Sales Copy
Make sure the copy on
your site is excellent.
Now's the time to make
sure your copy can
truly sell your stuff.
Make sure the copy
reflects the fact that
the product solves a
pain point your
customers have.
Holiday Bundle
If you can’t create a new
seasonal product, put a
few of your existing
products in a bundle
that you can market as a
seasonal bundle.
Providing a discount can
also help drive sales.
* Be sure to add fine print
(while supplies last)

20. Mix ‘N’ Match
Promo
Entice customers to shop for all the people on
their gift-giving list by offering a promotion
where they can mix and match items they want to
create their own bundles.

21. Add a Wishlist
Feature
Let customers create a wishlist of items they want
that they can then send to their friends and family
to make buying gifts for them easier.

22. WooCommerce
Extensions
Here are some extensions you can use to put
these strategies to practical use.

23. WooCommerce Extensions
Increase AOV
❄ WooCommerce
Checkout Add-
Ons
❄ Cart Add-Ons
❄ Product Add-Ons
Follow Up
❄ WooCommerce
Email
Customizer
❄ MailChimp for
WooCommerce
Send Cards or Gifts
❄ Force Sells
Follow Up
❄ Follow Ups
Gift Wrap Option
❄ Conditional
Shipping and
Payments
❄ Pack & Ship
Bundle
Cash Back Cards
❄ Smart Coupons

24. More WooCommerce Extensions
More Email Marketing
❄ Newsletter
Subscriptions
❄ Constant Contact
Integration
❄ WooCommerce
Drip
Mix ‘n’ Match Promo
❄ Mix and Match
Products
Wishlist Feature
❄ WooCommerce
Wishlists

25. Thank You!
Get in Touch
wpprose.com
@iamjennialways
facebook.com/iamjennialways
+JenniMcKinnonAlways