In the spirit of complete transparency I wanted to present some client deliverables. The following presentation has been redacted, but the fundamental core thinking remains intact.
And while many of you are wondering why I would let people see "the secret sauce" I am a firm believer in exchange of information. Moreover, as the rise of the personal brand increases exponentially with the power of social and content marketing will truly differentiate us as our ability to think for our clients and nurture their respective goals outcomes.
This presentation is broken down into two parts — one outlines a proposal for social event activation on a enterprise scale. While the second part breaks out in larger idea of the construction of a content channel housed within a brand.
I hope you find the following information both beneficial and thought-provoking. As always, I would love to hear your thoughts. My very best to you and your future efforts.
Delivered presentation to 6 offices / over 700 real estate agents. Teaching how to embrace social networks as a tool to drive traffic, increase their visibility and make sales happen!
How to Promote and Syndicate Your PodcastDouglas Karr
Content is King, but without syndication and promotion, your podcast will have no kingdom. In this workshop I developed for the Flyover Podcast Festival, I walk through all of the current and next generation methods for syndicating and promoting your podcast.
Facebook Ad Targeting for Lead Generation - Pubcon Vegas 2017Shelly Fagin
How to utilize Facebook's ad network to target in your niche and generate a massive amount of leads. I presented this at Pubcon Las Vegas in Nov of 2017
In the spirit of complete transparency I wanted to present some client deliverables. The following presentation has been redacted, but the fundamental core thinking remains intact.
And while many of you are wondering why I would let people see "the secret sauce" I am a firm believer in exchange of information. Moreover, as the rise of the personal brand increases exponentially with the power of social and content marketing will truly differentiate us as our ability to think for our clients and nurture their respective goals outcomes.
This presentation is broken down into two parts — one outlines a proposal for social event activation on a enterprise scale. While the second part breaks out in larger idea of the construction of a content channel housed within a brand.
I hope you find the following information both beneficial and thought-provoking. As always, I would love to hear your thoughts. My very best to you and your future efforts.
Delivered presentation to 6 offices / over 700 real estate agents. Teaching how to embrace social networks as a tool to drive traffic, increase their visibility and make sales happen!
How to Promote and Syndicate Your PodcastDouglas Karr
Content is King, but without syndication and promotion, your podcast will have no kingdom. In this workshop I developed for the Flyover Podcast Festival, I walk through all of the current and next generation methods for syndicating and promoting your podcast.
Facebook Ad Targeting for Lead Generation - Pubcon Vegas 2017Shelly Fagin
How to utilize Facebook's ad network to target in your niche and generate a massive amount of leads. I presented this at Pubcon Las Vegas in Nov of 2017
ABOUT MY PROJECT
- INSIGHTS OF MY WEBSITE
-LOGO OVERVIEW
- E-BOOK DESIGN
- WEBSITE OVERVIEW
- DESKTOP/MOBILE OVERVIEW
- WEBSITE DESIGN
- SEO [OFF PAGE AND ON PAGE]
- SOCIAL MEDIA ACCOUNTS
- TOOLS I USED FOR DEVELOPMENT OF MY WEBSITE
- EMAIL MARKETING
- PLUGINS USED IN DEVELOPMENT OF MY WEBSITE
- PAGE SPEED INSIGHTS
- FACEBOOK/INSTAGRAM INSIGHTS
- CERTIFICATIONS
Media Kit for Roberto Blake (2019). Keynote Speaker, Creative Entrepreneur, and YouTube Certified Educator. This media kit contains an influencer rate card and opportunities for influencer marketing across social media platforms including YouTube, Instagram, and LinkedIn. Please use this deck in consideration for brand integrations and sponsorships.
Sofar Sounds is a U.K. based community platform that brings the appreciation back in concerts with rising artists playing for smaller crowds in local, non-traditional venues. Learn more at https://www.sofarsounds.com/.
LSA Bootcamp Portland: 9 Easy-To-Implement Tactics For Getting Customers from...Localogy
This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive in Portland 11/1/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
Presentation to the Mendham Business Association on Digital Marketing Products.
Presented by Doug Doremus, Internet Marketing Manager - Recorder Community Newspapers.
Show 63 | Websites Are Dead | Edge of the Web RadioErin Sparks
Consider this: There are about 700 million websites. But to most of us, only a tiny fraction of those sites exist because we jump from bookmark to bookmark, scanning our favorite homepages and refreshing our feeds. Marketers everywhere are asking, "Why do so many websites fall short?"
We're giving you the Three Deadly Reasons Most Websites Fail
Facebook Ads: Process, Targeting & Tools, then back again. In 20 minutesNed Poulter
Many people deny the opportunity that awaits them when it comes to Facebook Ads. Having spent a SIGNIFICANT amount of time working with our clients to ideate, create and optimise our clients paid social media strategies - here are my top tips and tricks for optimising you Facebook Ad campaigns. Delivered in 20 minutes!
4-Step Guide To Demystifying Inbound Like The ProsPeter Justin Yu
The future of digital marketing is inbound - when you know how to do it, it is as easy as TOFU!
Brought to you by Akin x Hubspot x Bebop
For more details on how a marketing agency can deliver More Than Words, do email us at hello@bebop.asia or visit us at www.bebop.asia
ABOUT MY PROJECT
- INSIGHTS OF MY WEBSITE
-LOGO OVERVIEW
- E-BOOK DESIGN
- WEBSITE OVERVIEW
- DESKTOP/MOBILE OVERVIEW
- WEBSITE DESIGN
- SEO [OFF PAGE AND ON PAGE]
- SOCIAL MEDIA ACCOUNTS
- TOOLS I USED FOR DEVELOPMENT OF MY WEBSITE
- EMAIL MARKETING
- PLUGINS USED IN DEVELOPMENT OF MY WEBSITE
- PAGE SPEED INSIGHTS
- FACEBOOK/INSTAGRAM INSIGHTS
- CERTIFICATIONS
Media Kit for Roberto Blake (2019). Keynote Speaker, Creative Entrepreneur, and YouTube Certified Educator. This media kit contains an influencer rate card and opportunities for influencer marketing across social media platforms including YouTube, Instagram, and LinkedIn. Please use this deck in consideration for brand integrations and sponsorships.
Sofar Sounds is a U.K. based community platform that brings the appreciation back in concerts with rising artists playing for smaller crowds in local, non-traditional venues. Learn more at https://www.sofarsounds.com/.
LSA Bootcamp Portland: 9 Easy-To-Implement Tactics For Getting Customers from...Localogy
This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive in Portland 11/1/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
Presentation to the Mendham Business Association on Digital Marketing Products.
Presented by Doug Doremus, Internet Marketing Manager - Recorder Community Newspapers.
Show 63 | Websites Are Dead | Edge of the Web RadioErin Sparks
Consider this: There are about 700 million websites. But to most of us, only a tiny fraction of those sites exist because we jump from bookmark to bookmark, scanning our favorite homepages and refreshing our feeds. Marketers everywhere are asking, "Why do so many websites fall short?"
We're giving you the Three Deadly Reasons Most Websites Fail
Facebook Ads: Process, Targeting & Tools, then back again. In 20 minutesNed Poulter
Many people deny the opportunity that awaits them when it comes to Facebook Ads. Having spent a SIGNIFICANT amount of time working with our clients to ideate, create and optimise our clients paid social media strategies - here are my top tips and tricks for optimising you Facebook Ad campaigns. Delivered in 20 minutes!
4-Step Guide To Demystifying Inbound Like The ProsPeter Justin Yu
The future of digital marketing is inbound - when you know how to do it, it is as easy as TOFU!
Brought to you by Akin x Hubspot x Bebop
For more details on how a marketing agency can deliver More Than Words, do email us at hello@bebop.asia or visit us at www.bebop.asia
Online advertising of small and medium businesses in Cee regionEtarget
Research made in Central Europe about behaviour, practices and expectations of SMB sector in online marketing and general advertising. Budgets, Channels etc.
1. SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU
VISIBLE ADVERTISING I
FACEBOOK ADVERTISING
PREMIUM PRODUCTS OF FACEBOOK ADVERTISING WITH ETARGET
2. SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU
FORMATS
USE OUR OUR EXCLUSIVE FB AD FORMATS FOR YOUR FACEBOOK CAMPAIGNS
FB ADS
PROVIDED BY ETARGET
LOGOUT
EXPERIENCE
SPONSORED ADS
AND STORIES
SPONSORED
SEARCH RESULT
MOBILE APP
INSTALL ADS
3. SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU
LOGOUT EXPERIENCE
DISPLAYED WHEN A USER LOGS OUT OF FACEBOOK
1. CATCH USER WHEN LEAVING FACEBOOK
• FULL USE OF BRANDED COVER PHOTO
• DISPLAY LOGO, PAGE POST OR LINK TO LATEST POST
• TARGET MEN / WOMEN WITH 5 DIFFERENT CREATIVES
TYPE OF PAGE POSTS
• REGULAR POST - DISPLAY POST PUBLISHED RECENTLY
ON YOUR FB PAGE
• DARK POST - DISPLAYANY POST, NOT VISIBLE ON YOUR FB PAGE
• SCHEDULED POST - DISPLAY POST, WHICH WILL BE VISIBLE
ON YOUR FB PAGE FOLLOWING SCHEDULED TIMEAND DAY
4. SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU
LOGOUT EXPERIENCE
BRING WOW EFECT USING LOGOUT EXPERIENCE VIDEO
2. LOGOUT EXPERIENCE VIDEO
• DISTRIBUTEAVIDEO POST FROM YOUR PAGE
• USE PHOTO, LOGOAND PAGE POST
• PLAY VIDEO BY CLICKING COVER PAGE PHOTO OR PAGE POST MESSAGE
• TARGET MEN / WOMEN WITH 5 DIFFERENT CREATIVES
TYPES OF PAGE POSTS
• REGULAR POST - DISPLAY POST PUBLISHED RECENTLY ON YOUR FB PAGE
• DARK POST - DISPLAYANY POST, NOT VISIBLE ON YOUR FB PAGE
• SCHEDULED POST - DISPLAY POST, WHICH WILL BE VISIBLE
ON YOUR FB PAGE FOLLOWING SCHEDULED TIMEAND DAY
VIDEO MUST BE HOSTED ON FACEBOOK.
BOTH, YOUR PAGEAND PAGE POST VIDEO MUST BE PUBLIC
5. SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU
LOGOUT EXPERIENCE
CASE STUDY 02
GOALS
1. LAUNCH ITS NEW „ONAND ON“ TARIFF O2
2. CREATE MASSAWARENESS OF THE SERVICE VIAVIDEO PLAYS
3. GENERATE REACH INADDITION TO ITS TV CAMPAIGNS
RESULTS
13,6 MIL
USER REACHED
901 536
FREE IMPRESIONS
EARNED
2x
INCREASED
TALKINGABOUT THIS
217 679
VIDEO VIEWS/DAY
286 182
PEOPLE ENGAGED
6. SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU
LOGOUT EXPERIENCE
CASE STUDY TATRA BANKA
GOALS
1. PROMOTE REGISTRATIONS OF STUDENT BANKACCOUNTS
2. CREATEAWARENESS OF NEW STUDENT PRODUCT
3. GENERATE MASSIVE INTERNET REACH INAS SHORT TIMEAS POSSIBLE
RESULTS (CLICKS)
3 409
ON THE COMMENT
AND LIKE BOX
136
ON THE MESSAGE
POST
27 392
ON COVER PHOTO
ORATTACHMENT
676
ON PROFILE PICTURE
AND PAGE NAME
7. SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU
ADS
TELL YOUR POTENTIAL CUSTOMERS ABOUT YOUR BUSINESS
ADS ARE PAID ADVERTISING COMING FROM BUSINESSES
ADS TYPES
PAGE POST TEXT, PAGE POST PHOTO, PAGE POST VIDEO,
PAGE POST LINK, QUESTION, OFFER, EVENT, PAGE LIKE...
PLACEMENT
• HOMEPAGE
• NEWS FEED,
• ALL FACEBOOK LOGOUT PAGE
• SEARCH BAR
8. SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU
SPONSORED STORIES
LET FANS OF YOUR BRAND SPREAD THE WORD ABOUT YOU
SPONSORED STORIESARE MESSAGES COMING FROM
FRIENDSABOUT THEM ENGAGING WITHABUSINESS.
SPONSORED STORIES TYPES
PAGE LIKE, PAGE POST LIKE, PAGE POST COMMENT,
PAGE POST SHARE, QUESTION SPONSORED STORY...
PLACEMENT
• HOMEPAGE
• NEWS FEED,
• ALL FACEBOOK LOGOUT PAGE
• SEARCH BAR
9. SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU
SPONSORED RESULT
EVERYDAY, MANY PEOPLE USE SEARCH TO FIND PEOPLE, PLACES AND THINGS
BEST USE CASES
• DRIVEAPP INSTALLSAND DISCOVERY OF YOUR PAGE
• CUSTOMIZE MESSAGEAND LANDING TAB IN SEARCH
TECHNICAL REQUIREMENTS
• TEXT - 70 CHARACTERS, REMAINDER TRUNCATED
ADS MAY NOT INCLUDE CONTENT THAT INFRINGES
UPON OR VIOLATES THE RIGHTS OFANY THIRD PARTY
• IMAGE - 75X75 px THUMBNAIL
10. SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU
MOBILE APP ADS
FACEBOOK MOBILE APP IS BEING USED BY MORE AND MORE PEOPLE,
LET THEM INSTALL YOUR APP TOO
BEST USE CASES
• ACQUISITIONAND CONVERSION FOR PROSPECTIVE
CUSTOMERS
• DRIVINGAND MEASURING (CPI)APP INSTALLS
TECHNICAL REQUIREMENTS
• TEXT - 130 CHARACTER LIMIT
• IMAGE - TAKEN DIRECTLY FROMAPP CENTER.
RESIZED TO 600X113 FOR MOBILE RETINA
11. SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU
CONTACT
SHOULD YOU BE INTERESTED IN OUR PRODUCTS, FEEL FREE TO CONTACT US
MATEJ KOLAROVSKÝ
HEAD OF BUSINESS DEVELOPMENT
matej.kolarovsky@etarget.eu
VISIBLE ADVERTISING I