This document summarizes an SEO presentation given by Chris Ciunci and Daniel Zayets-Volshin. The presentation covered topics like the evolving SEO landscape, on-site optimization best practices, link building strategies, Google+ best practices, and 5 tips to implement. It provided details on how meta-data is less important, the importance of video and mobile, on-page elements, competitive analysis, content optimization, and link building methods. The presentation aimed to help businesses maximize their Google rankings through implementing various SEO techniques.
Overview and excerpts of Chris Ciunci's recently published book, Marketing in the Trenches. Marketing in the Trenches discusses 25 practical and actionable tips for top-line business growth.
This document provides guidance for agencies on driving website leads for clients through lead generation. It discusses proving value by generating leads within 30 days, driving the right leads by aligning with sales processes and buyer personas. It also reviews whether agencies have the necessary skills for premium content creation, landing page optimization, call-to-action buttons, blogging promotion, and social media promotion. Additional resources from HubSpot are also mentioned.
Lead Nurturing Beyond the Inbox - INBOUND14HubSpot
When you hear the phrase "marketing automation," what do you think of first? A detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? This has become the norm, yet it is among the least effective lead nurturing efforts you can set up as a marketer. Join this session to learn how to set up a multi-channel lead nurturing campaign to reach your prospective customers via email, social media, and other effective media.
Creating a High Converting Inbound Marketing Strategysemrush_webinars
Is your digital strategy strong enough to tackle the market challenges and deliver growth in this fast-changing consumer landscape?
Andrew Levy and Tony Eades from the BrandManager (Sydney/Perth) will teach you the most important online marketing trends and how you can craft an effective Inbound marketing strategy aimed at increasing web traffic, high qualified leads and sales revenue . You will also discover what the future of marketing looks like.
Bridge the gap between content creation and marketing strategy with usable, s...DemandSphere
How to collect data that will help you gain insight into your own content marketing efforts, and share usable data with your team and organization to increase revenue.
How to Turn Your Customer Base into a Revenue Engine [INBOUND 2014]HubSpot
The document discusses how to build a customer marketing engine to drive revenue. It recommends segmenting customers based on data, then using content, channels, and goals tailored for each segment. Specifically, it covers how to build engines for retention, upsell opportunities, and customer advocacy/referrals. The key is to continuously track customer data, use that data to trigger customized messages, and focus on long-term customer satisfaction and value.
Stop Being Invisible Online: Coordinated SEO, Content Marketing and PR StrategyChris Marocchi
The document provides guidance on developing an integrated online marketing strategy using SEO, content marketing, and PR. It recommends starting with an assessment of website messaging and USP to create aspirational messages that solve client problems. Content should be optimized for targeted keywords and published across websites, blogs, and social media. Metrics like impressions, clicks, and rankings should be measured to improve content over time. The strategy aims to increase engagement, traffic, and leads through compelling, optimized content.
Overview and excerpts of Chris Ciunci's recently published book, Marketing in the Trenches. Marketing in the Trenches discusses 25 practical and actionable tips for top-line business growth.
This document provides guidance for agencies on driving website leads for clients through lead generation. It discusses proving value by generating leads within 30 days, driving the right leads by aligning with sales processes and buyer personas. It also reviews whether agencies have the necessary skills for premium content creation, landing page optimization, call-to-action buttons, blogging promotion, and social media promotion. Additional resources from HubSpot are also mentioned.
Lead Nurturing Beyond the Inbox - INBOUND14HubSpot
When you hear the phrase "marketing automation," what do you think of first? A detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? This has become the norm, yet it is among the least effective lead nurturing efforts you can set up as a marketer. Join this session to learn how to set up a multi-channel lead nurturing campaign to reach your prospective customers via email, social media, and other effective media.
Creating a High Converting Inbound Marketing Strategysemrush_webinars
Is your digital strategy strong enough to tackle the market challenges and deliver growth in this fast-changing consumer landscape?
Andrew Levy and Tony Eades from the BrandManager (Sydney/Perth) will teach you the most important online marketing trends and how you can craft an effective Inbound marketing strategy aimed at increasing web traffic, high qualified leads and sales revenue . You will also discover what the future of marketing looks like.
Bridge the gap between content creation and marketing strategy with usable, s...DemandSphere
How to collect data that will help you gain insight into your own content marketing efforts, and share usable data with your team and organization to increase revenue.
How to Turn Your Customer Base into a Revenue Engine [INBOUND 2014]HubSpot
The document discusses how to build a customer marketing engine to drive revenue. It recommends segmenting customers based on data, then using content, channels, and goals tailored for each segment. Specifically, it covers how to build engines for retention, upsell opportunities, and customer advocacy/referrals. The key is to continuously track customer data, use that data to trigger customized messages, and focus on long-term customer satisfaction and value.
Stop Being Invisible Online: Coordinated SEO, Content Marketing and PR StrategyChris Marocchi
The document provides guidance on developing an integrated online marketing strategy using SEO, content marketing, and PR. It recommends starting with an assessment of website messaging and USP to create aspirational messages that solve client problems. Content should be optimized for targeted keywords and published across websites, blogs, and social media. Metrics like impressions, clicks, and rankings should be measured to improve content over time. The strategy aims to increase engagement, traffic, and leads through compelling, optimized content.
Aquent/AMA Webcast: How User Centered Web Design Techniques Enhance Online Ma...Aquent
When a search engine giant such as Google has a large usability department, you can be assured that user experience is vital to
online and offline marketing. This webcast session will debunk the myth that search engine marketing "tricks" search engines.
Whether you are part of software development team, web designer interested in accessibility and usability, concerned about mobile
design, or simply trying to fortify search marketing campaigns, this webcast is designed to offer you actionable recommendations,
tools, and heuristics to give you the competitive edge.
18 Blogging Essentials For Newbies In The Blogosphere!Ayesha Ambreen
In the age of digital media, blog sphere serves as the business hub for marketers. It is the center-point of all marketing activities and allows brands to share their vision, mission, expertise and knowledge with the world - at a touch. But maintaining a blog is a full time job, it takes time, energy and skill to run a successful blog. Besides there are nitty-gritties of blogging that bloggers need to remember all the time. And this can be daunting for those new in the field.So to get newbies up and running in no time, here are some essentials of blogging that every blogger/marketer should know.
This document is an ebook about optimizing landing pages for conversions. It begins by introducing landing pages and their importance for lead generation and sales. Well-designed landing pages with compelling content and optimized forms are critical for capturing visitors' information within the short eight seconds they spend on a page on average. The ebook then outlines that it is aimed at marketers with intermediate experience in landing page optimization. It will cover topics like optimizing every element of the page, A/B testing pages, optimizing thank you pages, and tying pages to lead nurturing strategies.
This document provides formulas and strategies for measuring the return on investment (ROI) of content marketing. It begins by outlining formulas for calculating the ROI from increased organic search traffic, unbranded search traffic, and early-stage buyers reached through content. It then discusses reallocating budgets from low-performing marketing programs to fund content. Next, it offers strategies for doing content marketing without a budget, such as re-purposing existing materials. Finally, it closes by presenting formulas for measuring the ROI from content marketing in terms of reach and awareness, brand engagement, conversions, and customer retention.
How to grow your marketing contribution to sales through growth optimization ...Eduardo Esparza
Maximizing Your Marketing Contribution to Sales -
Unpack the 6-step growth-driven marketing process that rapidly growing SaaS, enterprise software, and high-value B2C companies are using to blow past their competitors.
When it comes to content marketing, it’s important to stay ahead of the curve to ensure that your clients stay engaged and that you’re able to make the most out of your marketing campaigns. With that in mind, here are three content marketing developments to look out for in the next year, so that you’re always one step ahead of the trends.
https://www.tycoonstory.com/marketing/the-future-of-content-marketing/
Turning Customers into Brand Ambassadors Ambassador
Brand Ambassadors are customers who have taken it to the next level. They advocate for your brand among their networks, referring new, high-quality customers to you. But how does the transition from customers to brand ambassadors happen?
In “Turning Customers into Brand Ambassadors,” you’ll get a comprehensive description of what it takes to start and maintain a successful referral program. You shouldn’t be intimidated by referral programs—become an expert and start seeing your customers become brand ambassadors today.
Maximizing ROI from Sales and Marketing Vistage 3866 AustinFace Forard Media
The document discusses maximizing ROI from sales and marketing through search engine optimization and online marketing strategies. It provides 10 tips for SEO including conducting keyword research, optimizing calls-to-action, creating backlinks, blogging, and integrating content. It also discusses optimizing social media platforms like Facebook, Twitter, Google+, and LinkedIn to engage customers and drive traffic. Finally, it covers the power of online video marketing.
Which Marketing Channels Should You Use, and Why? (Series: Digital Marketing ...Financial Poise
This document provides an overview of various digital marketing channels that business owners can use, including websites, search engine optimization, pay-per-click advertising, social media marketing, and email marketing. For each channel, the document discusses best practices and tips, such as developing quality content, optimizing websites for search engines, targeting relevant keywords in PPC ads, following guidelines for social media use, and only emailing interested subscribers. The overall message is that choosing the right marketing channels and implementing strategies effectively can help businesses attract customers and drive sales.
A Roadmap for Success: How to Plan and Build a Content Marketing StrategyLiz Bedor
The document provides guidance on building an effective content marketing strategy in 3 steps:
1. Plan the strategy by understanding audiences, setting goals, conducting audits, and allocating budgets.
2. Create and publish content by mapping it to the customer journey, balancing formats, and increasing frequency.
3. Measure performance using metrics like traffic, engagement, conversions and share of voice to optimize the strategy.
Content marketing is a huge buzzword. But what doesn't it really mean for your business. And how do you find the resources and the budget to execute a content marketing strategy today?
In this presentation, delivered at MarketingProfs B2B Forum, I provide the 7 key factors to content marketing success. I outline a roadmap that any business can follow to achieve content marketing success. I demonstrate how you can deliver the content your buyers need at each stage of their journey, and I explain how focusing on subscribers can be the key to success.
Download the presentation and reach out to me for more details or to get your own customized content marketing strategy.
What is Content Marketing? (For The Effective Content Marketer) Shana Pilewski
Content marketing has become the preferred strategy to attract consumers and build long-term customer relationships. This crucial and informative white paper demystifies content marketing so that more marketers, like you, can more easily benefit from the content marketing opportunity.
Join our Content Marketing Newsletter for weekly insights, industry news, best practices and tips: http://eepurl.com/VDUEn
Maximizing ROI from Sales and Marketing - Vistage 3903 AustinFace Forard Media
Maximizing ROI from Sales and Marketing discusses how Face Forward Media helps firms optimize their online presence through search engine optimization, social media marketing, and other digital marketing strategies. As a full-service digital marketing agency, Face Forward Media employs over 100 consultants across various specialties to develop customized marketing plans for their clients. Their process involves an analysis of a client's current challenges, research on competitors, and the creation and implementation of a solution-oriented strategy. Accountability, custom approaches, and high client retention are cited as ways they differ from other agencies. The presentation provides an overview of digital marketing best practices and techniques.
Maximizing ROI from Sales and Marketing - Vistage 9099 houstonFace Forard Media
This document discusses maximizing return on investment from sales and marketing efforts through search engine optimization and social media marketing. It provides 10 tips for search engine optimization, including optimizing keywords, calls to action, social media presence, backlinks, headings, meta descriptions, titles, blogging, and content integration. It also discusses optimizing profiles and posts on Facebook, Twitter, Google+, and LinkedIn to engage target audiences. Additionally, it covers the importance of online video marketing.
The Content Marketing Imperative - Michael Brenner, Head of Strategy, NewsCredNewsCred
This document discusses how marketing has changed and the need for a new approach centered around quality content. It notes that people are overwhelmed with marketing messages and have short attention spans. Traditional marketing like banners are ineffective. Instead, it advocates focusing on content that answers people's questions and creates an emotional connection through stories. The example of SAP transforming its approach from product-focused content to helping customers grow their business through a publisher-style blog is provided. It concludes that an enterprise content platform is needed to execute a strategic, scalable content marketing approach.
Overview on Marketing: Inbound Marketing vs. Outbound Marketing. Presentation details the best methods to use for marketing to today's social, connected business community and consumer.
The Art of Startup Customer AcquisitionMartin Wrobel
"How to choose the right sales and marketing channels for your startup?"
Presentation of "Martin Wrobel" at "Startup Night 2016" at "Chamber of Commerce and Industry of Berlin"
Content Marketing in the Performance Era: NewsCred's Shafqat IslamNewsCred
At #ThinkContent 2017, NewsCred Co-founder and CEO Shafqat Islam spoke about how the content marketing industry is headed into the era of performance – and why that will allow marketers to execute their most ambitious, creative work yet.
Maximizing ROI from Sales and Marketing - Vistage 0812 Houston PresentationFace Forard Media
1. Face Forward Media is a marketing agency that provides various digital marketing services including SEO, web design, social media marketing, content creation, and paid advertising.
2. The presentation focuses on maximizing ROI from sales and marketing efforts by analyzing current challenges, developing customized solutions, and ensuring ongoing accountability and flexibility through reporting and action planning.
3. Key tips for digital marketing success include optimizing websites, blogs, and social media profiles for search engines through keyword research, calls-to-action, backlinks, headings, descriptions and original content creation. Regular monitoring and adjustment of strategies is also emphasized.
Inbound Certification Class 11: Taking Your Sales Process InboundHubSpot Academy
It’s not only the marketing world that is going through a transformation, it’s also the sales world. Reason being, the power is now in the buyer’s hand. This class will cover how your sales team can transform their selling process to be inbound.
This document summarizes key information about Flipkart, an Indian e-commerce company. It outlines Flipkart's goals of accessibility and affordability. It discusses Flipkart's large product selection across categories and its rapid revenue growth. The document also summarizes Flipkart's main competitors and describes its digital marketing and channel strategies, including its use of social media, blogs, and affiliate programs. High-level analytics on Flipkart's social media mentions are also presented.
This document discusses ways for BigBasket.com to increase repeat customers and change consumer shopping habits from inertia. It identifies barriers such as grocery shopping being a social and tactile experience. Solutions proposed include understanding customers through psychographic profiling, increasing product depth over width in key categories like staples, providing product samples to customers, placing order collection boxes in residential areas, targeted weekly promotional emails, and offering specialty food items from different regions on the website. Website usability issues are also noted.
Aquent/AMA Webcast: How User Centered Web Design Techniques Enhance Online Ma...Aquent
When a search engine giant such as Google has a large usability department, you can be assured that user experience is vital to
online and offline marketing. This webcast session will debunk the myth that search engine marketing "tricks" search engines.
Whether you are part of software development team, web designer interested in accessibility and usability, concerned about mobile
design, or simply trying to fortify search marketing campaigns, this webcast is designed to offer you actionable recommendations,
tools, and heuristics to give you the competitive edge.
18 Blogging Essentials For Newbies In The Blogosphere!Ayesha Ambreen
In the age of digital media, blog sphere serves as the business hub for marketers. It is the center-point of all marketing activities and allows brands to share their vision, mission, expertise and knowledge with the world - at a touch. But maintaining a blog is a full time job, it takes time, energy and skill to run a successful blog. Besides there are nitty-gritties of blogging that bloggers need to remember all the time. And this can be daunting for those new in the field.So to get newbies up and running in no time, here are some essentials of blogging that every blogger/marketer should know.
This document is an ebook about optimizing landing pages for conversions. It begins by introducing landing pages and their importance for lead generation and sales. Well-designed landing pages with compelling content and optimized forms are critical for capturing visitors' information within the short eight seconds they spend on a page on average. The ebook then outlines that it is aimed at marketers with intermediate experience in landing page optimization. It will cover topics like optimizing every element of the page, A/B testing pages, optimizing thank you pages, and tying pages to lead nurturing strategies.
This document provides formulas and strategies for measuring the return on investment (ROI) of content marketing. It begins by outlining formulas for calculating the ROI from increased organic search traffic, unbranded search traffic, and early-stage buyers reached through content. It then discusses reallocating budgets from low-performing marketing programs to fund content. Next, it offers strategies for doing content marketing without a budget, such as re-purposing existing materials. Finally, it closes by presenting formulas for measuring the ROI from content marketing in terms of reach and awareness, brand engagement, conversions, and customer retention.
How to grow your marketing contribution to sales through growth optimization ...Eduardo Esparza
Maximizing Your Marketing Contribution to Sales -
Unpack the 6-step growth-driven marketing process that rapidly growing SaaS, enterprise software, and high-value B2C companies are using to blow past their competitors.
When it comes to content marketing, it’s important to stay ahead of the curve to ensure that your clients stay engaged and that you’re able to make the most out of your marketing campaigns. With that in mind, here are three content marketing developments to look out for in the next year, so that you’re always one step ahead of the trends.
https://www.tycoonstory.com/marketing/the-future-of-content-marketing/
Turning Customers into Brand Ambassadors Ambassador
Brand Ambassadors are customers who have taken it to the next level. They advocate for your brand among their networks, referring new, high-quality customers to you. But how does the transition from customers to brand ambassadors happen?
In “Turning Customers into Brand Ambassadors,” you’ll get a comprehensive description of what it takes to start and maintain a successful referral program. You shouldn’t be intimidated by referral programs—become an expert and start seeing your customers become brand ambassadors today.
Maximizing ROI from Sales and Marketing Vistage 3866 AustinFace Forard Media
The document discusses maximizing ROI from sales and marketing through search engine optimization and online marketing strategies. It provides 10 tips for SEO including conducting keyword research, optimizing calls-to-action, creating backlinks, blogging, and integrating content. It also discusses optimizing social media platforms like Facebook, Twitter, Google+, and LinkedIn to engage customers and drive traffic. Finally, it covers the power of online video marketing.
Which Marketing Channels Should You Use, and Why? (Series: Digital Marketing ...Financial Poise
This document provides an overview of various digital marketing channels that business owners can use, including websites, search engine optimization, pay-per-click advertising, social media marketing, and email marketing. For each channel, the document discusses best practices and tips, such as developing quality content, optimizing websites for search engines, targeting relevant keywords in PPC ads, following guidelines for social media use, and only emailing interested subscribers. The overall message is that choosing the right marketing channels and implementing strategies effectively can help businesses attract customers and drive sales.
A Roadmap for Success: How to Plan and Build a Content Marketing StrategyLiz Bedor
The document provides guidance on building an effective content marketing strategy in 3 steps:
1. Plan the strategy by understanding audiences, setting goals, conducting audits, and allocating budgets.
2. Create and publish content by mapping it to the customer journey, balancing formats, and increasing frequency.
3. Measure performance using metrics like traffic, engagement, conversions and share of voice to optimize the strategy.
Content marketing is a huge buzzword. But what doesn't it really mean for your business. And how do you find the resources and the budget to execute a content marketing strategy today?
In this presentation, delivered at MarketingProfs B2B Forum, I provide the 7 key factors to content marketing success. I outline a roadmap that any business can follow to achieve content marketing success. I demonstrate how you can deliver the content your buyers need at each stage of their journey, and I explain how focusing on subscribers can be the key to success.
Download the presentation and reach out to me for more details or to get your own customized content marketing strategy.
What is Content Marketing? (For The Effective Content Marketer) Shana Pilewski
Content marketing has become the preferred strategy to attract consumers and build long-term customer relationships. This crucial and informative white paper demystifies content marketing so that more marketers, like you, can more easily benefit from the content marketing opportunity.
Join our Content Marketing Newsletter for weekly insights, industry news, best practices and tips: http://eepurl.com/VDUEn
Maximizing ROI from Sales and Marketing - Vistage 3903 AustinFace Forard Media
Maximizing ROI from Sales and Marketing discusses how Face Forward Media helps firms optimize their online presence through search engine optimization, social media marketing, and other digital marketing strategies. As a full-service digital marketing agency, Face Forward Media employs over 100 consultants across various specialties to develop customized marketing plans for their clients. Their process involves an analysis of a client's current challenges, research on competitors, and the creation and implementation of a solution-oriented strategy. Accountability, custom approaches, and high client retention are cited as ways they differ from other agencies. The presentation provides an overview of digital marketing best practices and techniques.
Maximizing ROI from Sales and Marketing - Vistage 9099 houstonFace Forard Media
This document discusses maximizing return on investment from sales and marketing efforts through search engine optimization and social media marketing. It provides 10 tips for search engine optimization, including optimizing keywords, calls to action, social media presence, backlinks, headings, meta descriptions, titles, blogging, and content integration. It also discusses optimizing profiles and posts on Facebook, Twitter, Google+, and LinkedIn to engage target audiences. Additionally, it covers the importance of online video marketing.
The Content Marketing Imperative - Michael Brenner, Head of Strategy, NewsCredNewsCred
This document discusses how marketing has changed and the need for a new approach centered around quality content. It notes that people are overwhelmed with marketing messages and have short attention spans. Traditional marketing like banners are ineffective. Instead, it advocates focusing on content that answers people's questions and creates an emotional connection through stories. The example of SAP transforming its approach from product-focused content to helping customers grow their business through a publisher-style blog is provided. It concludes that an enterprise content platform is needed to execute a strategic, scalable content marketing approach.
Overview on Marketing: Inbound Marketing vs. Outbound Marketing. Presentation details the best methods to use for marketing to today's social, connected business community and consumer.
The Art of Startup Customer AcquisitionMartin Wrobel
"How to choose the right sales and marketing channels for your startup?"
Presentation of "Martin Wrobel" at "Startup Night 2016" at "Chamber of Commerce and Industry of Berlin"
Content Marketing in the Performance Era: NewsCred's Shafqat IslamNewsCred
At #ThinkContent 2017, NewsCred Co-founder and CEO Shafqat Islam spoke about how the content marketing industry is headed into the era of performance – and why that will allow marketers to execute their most ambitious, creative work yet.
Maximizing ROI from Sales and Marketing - Vistage 0812 Houston PresentationFace Forard Media
1. Face Forward Media is a marketing agency that provides various digital marketing services including SEO, web design, social media marketing, content creation, and paid advertising.
2. The presentation focuses on maximizing ROI from sales and marketing efforts by analyzing current challenges, developing customized solutions, and ensuring ongoing accountability and flexibility through reporting and action planning.
3. Key tips for digital marketing success include optimizing websites, blogs, and social media profiles for search engines through keyword research, calls-to-action, backlinks, headings, descriptions and original content creation. Regular monitoring and adjustment of strategies is also emphasized.
Inbound Certification Class 11: Taking Your Sales Process InboundHubSpot Academy
It’s not only the marketing world that is going through a transformation, it’s also the sales world. Reason being, the power is now in the buyer’s hand. This class will cover how your sales team can transform their selling process to be inbound.
This document summarizes key information about Flipkart, an Indian e-commerce company. It outlines Flipkart's goals of accessibility and affordability. It discusses Flipkart's large product selection across categories and its rapid revenue growth. The document also summarizes Flipkart's main competitors and describes its digital marketing and channel strategies, including its use of social media, blogs, and affiliate programs. High-level analytics on Flipkart's social media mentions are also presented.
This document discusses ways for BigBasket.com to increase repeat customers and change consumer shopping habits from inertia. It identifies barriers such as grocery shopping being a social and tactile experience. Solutions proposed include understanding customers through psychographic profiling, increasing product depth over width in key categories like staples, providing product samples to customers, placing order collection boxes in residential areas, targeted weekly promotional emails, and offering specialty food items from different regions on the website. Website usability issues are also noted.
Amazon and Flipkart are two major online retailers in India. Amazon was founded in 1994 by Jeff Bezos and is now a global company headquartered in Seattle. Flipkart was founded in 2007 by Sachin and Binny Bansal and is headquartered in Bangalore. Both companies started as online book retailers and have now diversified into various product categories. They have grown significantly through acquisitions and innovations such as fast delivery and easy return policies. However, Amazon maintains an edge through superior pricing and customer experience.
Flipkart is India's leading e-commerce company founded in 2007. It has expanded rapidly across India and is poised for further growth. Flipkart captures nearly half of India's e-commerce market and has over 10 million registered users that visit the site daily. The company primarily targets India's large youth population that is adopting online shopping. To maintain its leading position, Flipkart continues to enhance its offerings through acquisitions and new services, and raise hundreds of millions in investments to support its expansion plans across India.
Complete marketing analysis of Flipkart. Piyush Kapoor
consist of marketing analysis of flipkart which includes
History
environmental analysis of flipkart
pest analysis of flipkart
marketing mix of flipkart
This document provides an overview of the marketing strategies of Flipkart, an Indian e-commerce company. It discusses how Flipkart started in 2007 selling only books and has since expanded its product selection while growing its revenues significantly through 2015. The document also notes that Flipkart has changed its business model from consignment to inventory to marketplace and has raised funding from investors to support its growth.
An introduction to email marketing. The presentation provides an overview of email as a marketing tool and looks at the trends, pitfalls and best practices currently employed.
Amazon is an electronic commerce company launched in 1995 that deals in online shopping, web hosting, and content distribution. It employs over 132,000 people and is available in several languages including English, French, German, Spanish, Italian, Japanese, Chinese, and Brazilian Portuguese. Amazon utilizes different business models and strategies including search engine optimization, email marketing, content marketing, and affiliate marketing. Its backend operations are entirely Linux-based and include four software development centers and large data warehouses to support its global online operations.
- Flipkart was founded in 2007 by IIT Delhi alumni Sachin Bansal and Binny Bansal and is now India's largest online retailer.
- It initially focused on selling books but has expanded into various product categories. Flipkart is funded by venture capital and is profitable.
- Flipkart's success is attributed to its focus on strong customer service, an easy-to-use website and payment options, and robust logistics and supply chain management. It aims to continue its rapid growth and expand into new categories.
- While increased competition from Amazon poses a threat, the growing Indian ecommerce market is large enough for multiple players, and Flipkart's strong brand and customer base
Amazon began in 1994 as an online bookstore and has since grown to become the largest online retailer in America. It operates 7 websites globally and offers over 20 million products. There are four primary drivers of Amazon's growth: product focus, customer focus, technology focus, and distribution focus. Amazon deals with fluctuating demand through a multi-tier inventory model that aggregates inventory and purchases low demand items in response to customer orders to reduce costs.
Follow our mantra of sending the right message, to the right person, at the right time, with the right frequency as a framework for your email marketing strategy.
The document provides tips for an effective SEO strategy in 2014. It emphasizes focusing on mobile SEO and building authority through high-quality content and backlinks. Key areas discussed include optimizing for voice search and long-tail keywords, establishing internal linking to support the site theme, and intensifying authority through regular link-worthy content and removal of poor quality links. Tools from WebCEO are recommended to help with keyword research, internal linking analysis, backlink checking, and social media monitoring.
Below are the Techniques that you should be paying attention to increase your site's Organic Traffic as we move into 2021. They're not the only SEO tactics you'll need to be using, but these techniques should form a core part of your strategy. By working to implement each of these, you'll be able to work on improving your Visibility and Traffic.
Visit On:- https://www.samaritaninfotech.com
Mastering Topical Authority for SEO SuccessJomer Gregorio
Unlock the secrets to mastering topical authority and achieving SEO success with our latest insights. Learn how to elevate your content strategy and dominate search rankings. Ready to boost your SEO game? Dive into the full presentation now!
Full blog here - https://digitalmarketingphilippines.com/next-level-seo-mastering-topical-authority-for-seo-success/
The document provides tips and strategies for search engine optimization (SEO). It discusses the importance of quality content, targeting keywords, on-page factors like meta tags, focusing SEO efforts on Google, link building, article marketing, using WordPress, creating on-site traffic hubs, using social media sites, and having an overall SEO masterplan or strategy. The document was created by CQuinnDesign.com to offer SEO services.
Best Digital Marketing Industrial Training Center in IndiaSEO Discovery
DDI Mohali: The Premier Industrial Training Center for Digital Marketing in India. Discover the finest industrial training institute that offers comprehensive and cutting-edge digital marketing courses. Enhance your skills with hands-on experience and expert guidance at DDI Mohali, the top destination for aspiring digital marketers in India.
Address: C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Phone No: 070876 02319
Email id: training@seodiscovery.com
Website: https://digitaldiscovery.institute
DDI - Best Digital Marketing Training institute in IndiaTarun Mathur
Digital Marketing-Internet marketing includes all marketing or advertising pains which are performed on electronic affinity or internet marketing or online marketing. It has different platforms for advertising or marketing similar as Social Media, Search Machine Optimization, Dispatch Marketing, Affiliate Marketing and numerous further you choose your platform regarding your Website Followership or guests.
Benefits of Online marketing-It isn't a surprise that the entire requests have come extremely digital as technology continues to evolve. The benefits of Internet Marketing are more because of everyone researches and reaches the online platform. Everyone is buying products online due to lack of time. People have started allowing why they should go to the request to buy any product if it's fluently available on online doors at the same rate in the request.
This document provides an overview of search engine optimization (SEO) best practices. It is divided into chapters covering on-page SEO, keyword fundamentals, off-page SEO, and link building. The introduction explains that SEO and inbound marketing allow businesses to get found online through search engines rather than traditional advertising. Subsequent chapters discuss optimizing content, selecting keywords, earning natural links through quality content, and avoiding spammy link building tactics.
This document provides an overview of different aspects of SEO, including on-page optimization, keyword research, off-page factors, and link building best practices. It contains introductions and summaries on each topic written by various SEO experts. The document is intended to help readers gain a stronger understanding of all parts of the SEO process.
This document provides an overview of search engine optimization (SEO) best practices, covering topics such as on-page SEO, keyword research, off-page SEO, link building strategies, and how social media influences SEO. Written by experts from companies like HubSpot, Moz, and Distilled, the document aims to help readers gain a stronger understanding of all aspects of the SEO process through examples, best practices, and ideas from top SEO professionals. Chapters explore individual SEO elements and how they work together to improve a site's visibility and rankings.
This document provides an overview of an internet marketing strategy guide. It includes sections on optimizing a website through search engine optimization tactics, creating content through blogging, getting social media engagement, converting visitors to leads, nurturing leads to customers, and analyzing results to refine strategies. The document discusses topics like on-page and off-page SEO, creating optimized page titles, meta descriptions, headings, images and URL structures. It emphasizes that content is key and discusses best practices for business blogging to attract visitors and leads.
The Essential Guide to Internet Marketing Daniel Howard
This document provides an overview of an internet marketing strategy guide. It includes sections on optimizing a website through search engine optimization tactics, creating content through blogging, getting social media engagement, converting visitors to leads, nurturing leads to customers, and analyzing results to refine strategies. The document discusses topics like on-page and off-page SEO, creating optimized page titles, meta descriptions, headings, images and URL structures. It emphasizes that content is key and discusses best practices for business blogging to attract visitors and leads.
Keyword research can be overwhelming!
But finding the right keywords can unlock organic traffic for your website
See how to:
• Find the right keywords
• Use free and paid SEO tools
• Understand and analyse search intent
• Compare and prioritise keyword opportunities
As the complexity of language itself, understanding the language your target customers use can be bewildering!
So how do you work out what language they’re speaking?
Effective keyword research
Targeted keyword research can help to cut through the confusion and unlock opportunities for your website.
Keyword research is pivotal to all your marketing efforts.
Getting it right helps:
• Drive traffic
• Increase sales
• Greater ROI
Knowing your keywords also helps you to better understand your business and brand.
Whether you’re providing information, product, or service, finding the right keywords will enable you to:
• Know which keywords to rank for
• Discover popular keywords and phrases frequently searched for
• Complete competitor analysis
• Where and how to use your findings
You can find out how to complete effective keyword research using a range of free and paid tools.
Get to know your customers intent and give them what they want rather than guessing
Uncovering SEO (it’s really not that complicated) Traction
The document discusses SEO (search engine optimization) strategies and best practices. It recommends developing content with keywords in mind to drive relevant traffic to websites. An effective SEO plan involves researching keywords and competitors, developing a strategy, designing optimized content, launching and promoting content, and evaluating results over time. Key aspects include optimizing content and code with target keywords, internal linking structure, and regularly refreshing content.
This document discusses search engine optimization (SEO) and content marketing. It emphasizes that SEO is now focused on creating unique, relevant content that users will want to engage with and share. To achieve success with SEO, content must be optimized both on-website and off-website. On-website optimization includes keywords, titles, descriptions and internal links. Off-website factors include uniqueness, relevance, trustworthiness, shareability and tracking. Content should be optimized for all devices including mobile. Keywords are still important but content must also spark connections with users and be in a format they want to consume and spread.
Digital marketing is the use of digital technologies like the internet and mobile devices to market products and services. It involves organic marketing methods like search engine optimization (SEO) and social media optimization (SMO) as well as paid digital marketing methods like email marketing, pay-per-click advertising (PPC), and Facebook advertising. SEO focuses on improving a website to rank higher organically in search engine results pages (SERPs) while paid digital marketing methods involve paying to display ads. Both organic and paid methods are important parts of an effective digital marketing strategy.
The document discusses digital marketing and organic marketing methods like search engine optimization (SEO) and social media optimization. It provides details on performing site analysis and creating optimized landing pages for SEO. It explains why link building and blogging are important for SEO. Additionally, it outlines best practices for social media optimization including social media audits, management, online reputation management, and 12-month social media marketing plans and timelines.
The document provides tips for selecting keywords and optimizing a website for SEO. It recommends selecting keywords that are relevant to your business and balance volume and competition. It also suggests tools like Google AdWords and Google Alerts to help evaluate keywords. Additionally, it advises prominently placing keywords in page titles, text, and meta descriptions to improve page rankings.
This document outlines 10 takeaways for online success from a presentation. It discusses interacting with prospects on social media by listening, providing value, and establishing expertise. It also covers developing a web strategy with goals and metrics, understanding users with analytics, optimizing content and pages for search engines using keywords, titles, and headings, and continually updating websites with new content. The document provides contacts and encourages participants to provide feedback to help improve future sessions.
The Essential Step-by-Step Guide to Internet MarketingMohamed Mahdy
This document provides guidance on implementing an effective internet marketing strategy. It discusses optimizing a website for search engines through SEO, creating valuable content like blogs and social media, converting visitors into leads, nurturing leads into customers, and analyzing results. Key recommendations include optimizing page titles, meta descriptions, headings and images; creating content that educates audiences and includes calls-to-action; using Facebook, Twitter and LinkedIn to build communities and share content; and measuring performance to refine strategies.
Similar to SEO Best Practices to Maximize your Google Ranking (20)
The document discusses building a modern sales engine. It covers defining sales roles like SDRs, account executives, and account management. It emphasizes that SDRs should focus on lead generation and pass qualified leads to account executives. The document also discusses important sales assets, tactics, and tools for SDRs like case studies, videos, LinkedIn, defining an ICP, email drip campaigns, and account-based marketing.
7 Tips to Get the Most Out of Your Outsourced Marketing FirmTribalVision
The document provides 7 tips for clients to get the most out of their relationship with an outsourced marketing firm: 1) Designate a single point person to manage the firm rather than a committee. 2) Prioritize developing a long-term marketing strategy before focusing on tactics. 3) Stay focused on executing the agreed-upon strategy without getting distracted. 4) Have internal staff write content drafts for the firm to refine rather than expecting the firm to write content. 5) Treat the firm with kindness rather than being overly demanding. 6) Provide an appropriate budget and resources for initiatives to succeed. 7) Reserve menial tasks for internal staff and have the firm focus on more sophisticated work.
Using the Jewelry industry, this deck explores numerous tactics and channels for growth-focused marketing. Read through a detailed marketing plan that dives into owned, earned and paid channels.
The document discusses 10 marketing tools that can improve marketing initiatives:
1. Project tracking tools like SmartSheet and Wrike allow managers to organize marketing initiatives and assign work.
2. Cloud storage providers like Google Drive and Dropbox enable teams to build libraries of content.
3. Lead information providers such as D&B and Epsilon allow companies to buy leads based on demographics and append existing customer data.
4. Lead research tools like Email Hunter help identify contact information from online leads.
The document provides an overview of digital marketing tactics that are effective for manufacturers, including search engine optimization (SEO), paid search, social media, email marketing, and website optimization. It emphasizes that manufacturers should develop digital resources like websites and use tactics like content marketing and remarketing to engage customers online. Additionally, the document recommends leveraging platforms like LinkedIn, Google Analytics, and marketing automation to strengthen online presence and customer relationships.
Traditional marketing isn't working. While digital "pull" marketing continues to produce results, the effectiveness of traditional "push" marketing through traditional channels is dwindling.
10 Marketing Tips To Drive Topline Growth for 2016TribalVision
In advance of your organization’s marketing initiatives and budget being finalized for 2016, our Market Smarter PlayBook will provide you with the practical insights and playbook needed to maximize your marketing ROI for the upcoming year. - See more at: http://tribalvision.com/resources/resources-white-papers/#sthash.CurOe5mh.dpuf
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2. CONFIDENTIAL ‹#›Wednesday, June 11, 2014
TribalVision and SEOBoston provide marketing
and SEO consulting
An entrepreneur with 20 years of marketing
experience, Chris Ciunci is the founder and CEO of
TribalVision – an outsourced marketing
department for hire for small and mid-sized
businesses. Chris oversees the firm’s strategic
direction, client work and business development
efforts. Chris works closely with clients, partners,
and employees to develop comprehensive
marketing strategies that revolve around
generating new busines.
Daniel Zayets-Volshin is one of Boston’s leading SEO
experts. With over a decade of experience in Search
Engine Optimization, PPC Management, Affiliate
Marketing as well as SEO-friendly Web Design &
Development, Daniel acquired a truly wide set of
Web Marketing skills. He is one of the founders for
SEOBoston - Boston’s top ranking organic SEO
Company which offers SEO services and
consultation for Boston based businesses. Daniel
collaborates often with TribalVision on web
marketing projects.
3. CONFIDENTIAL ‹#›Wednesday, June 11, 2014
Agenda
Today’s SEO Landscape
Improving Your Site: The Basics
GooglePlus Best Practices
5 Tips to Start Using Tomorrow
Questions
4. CONFIDENTIAL ‹#›Wednesday, June 11, 2014
Today’s SEO landscape is rapidly evolving
Meta-data is becoming less critical1
Video is now a must for those who want to compete – by 2015
it will be 90% of all online traffic
2
Traffic increasingly comes from mobile devices3
5. CONFIDENTIAL ‹#›Wednesday, June 11, 2014
Why meta-data is (somewhat) less important
than in the past
Being the #1 ranked
search engine, it’s
important to know that
Google has removed meta
keywords from its
algorithm. However, other
search engines still use
meta keywords in their
calculations.
Meta Descriptions are still
important: Google uses
meta descriptions to give
searchers more
information about your
site. Without a meta
description, Google will
hand-pick something from
the site it feels is relevant
to what the searcher is
looking for
http://melbel.hubpages.com/hub/Meta-Data-for-SEO
Due to updates in
Google’s Hummingbird
algorithm, keyword
density is no longer
important (semantic
search allows engines to
return relevant queries
based on context, not just
search terms – so,
frequency becomes less
important in relation to
value of the context)
http://www.keloland.com/business/detail.cfm/keywords-are-dead-keywords-arent-dead/?id=163782
6. CONFIDENTIAL ‹#›Wednesday, June 11, 2014
Video
Linking YouTube to Your
Website
Linking YouTube to your website makes the 2 platforms into
a combined entity, allowing the value of the videos from your
channel to generate value for the page where it’s placed.
Use Transcriptions
Creating & uploading your own transcripts will help Google
understand the content of your videos. YouTube
automatically creates a transcript for you of what it thinks it
hears (which can be unreliable).
YouTube Participation
You should be the person who watches other people’s
videos, likes/dislikes them and comments on them. Especially
the videos in the relevant field - it works towards your
rankings
http://searchenginewatch.com/article/2343365/10-Video-SEO-Tips-That-Can-Truly-Impact-Your-Rankings
http://www.lucrazon.com/extra-seo-juice-by-adding-youtube-video-transcripts
Social Signals
Social Signals are extremely important in video ranking. If you
have a video that gets naturally shared it will be done though
social sharing options on Youtube - do not not ignore this
sharing part as this is what makes it look real.
7. CONFIDENTIAL ‹#›Wednesday, June 11, 2014
Mobile
Mobile Website Responsive Website
“70% of mobile searches for products or services will result in a sale in
the near future.”
http://www.forbes.com/sites/jaysondemers/2014/06/04/7-ways-that-seo-is-uniquely-important-for-entrepreneurs/
8. CONFIDENTIAL ‹#›Wednesday, June 11, 2014
Agenda
Today’s SEO Landscape
Improving Your Site: The Basics
GooglePlus Best Practices
5 Tips to Start Using Tomorrow
Questions
9. CONFIDENTIAL ‹#›Wednesday, June 11, 2014
Know your niche: industry & competitor
research
http://moz.com/blog/illustrated-seo-competitive-analysis-workflow
Identify your
competitors & gather
data on their SEO & PPC
performance
Compare your site and
back links with your
competitors & industry
giants
Choose targeted long tail
keywords based on your
analysis
A competitive analysis will provide you with more informed keywords, allowing you to
begin your on-page optimization with a strong foundation.
10. CONFIDENTIAL ‹#›Wednesday, June 11, 2014
Cover your bases of on-site optimization using
your keyword selections
URL
A page’s URL should be first and foremost straightforward and meaningful. The use
of relevant keywords in it still matters a lot and so is a geo location if your business
targets local market. .Com URLs are valued more than .org, .net or .us ones.
Meta
Keywords
Though not as relevant as in the past, the meta keywords tag should not be ignored.
They allow the relevancy of the page to be based on the set of keywords and should
not be abused (display only keywords used on the actual page).
Meta
Description
Meta descriptions in most cases will show up in search results right under the link.
They are a great opportunity to showcase what the page is about, include relevant
keywords and to include the catchy call to action in roughly 155 characters.
Keywords
Keywords should be used in the title tag & meta description, keyword tag as well as
used throughout a page’s content it’s headers and subheaders (H1-H4 Tags).
Title
Possibly the most important element of on-page SEO, the page title tells search
engines (and people!) what your page is all about. The title should contain keywords
and be no longer than 70 characters in length. If possible make it into a question.
11. CONFIDENTIAL ‹#›Wednesday, June 11, 2014
Take your written content to a new level -
make it Hummingbird-friendly
Content
The content pages should ideally be structured around answering a question or
providing a valuable set of tips – this is how people search and what they click on.
The content needs to present value, feature quotes and links out to outside material
Photos
Use as much visual content as possible and apply the appropriate alt tags - with
useful keywords to those photos. Make them funny, make them with text, make
them unique to stand out from the crowd.
Videos
A Relevant video with proper meta data embedded on the page, can help a page to
rank higher. Use videos for the relevant material, industry quotes or relevant
presentation. Make the page more diverse in content.
Amount of
Text
Ideally the textual content should be between 2000-3000 words (about 6 pages of
text) - this sort of format for presenting informative content is ideal for Hummingbird
Readability
The viewer needs to be able to read the text by skimming through it’s sub-headers,
by doing a more extensive 1 minute read, as well as by doing a detailed reading. Use
a lot of bullet points and clearly divided sections to make your content digestible.
12. CONFIDENTIAL ‹#›Wednesday, June 11, 2014
Locating on-page elements
Press Option + Command+ U1
Press Command + F2
Search for Title tag, meta description, keyword tags, H1, H2, H3,
H4
3
16. CONFIDENTIAL ‹#›Wednesday, June 11, 2014
Off-site optimization (link-building) process
Before building links it is vital to get a
full landscape of keywords appropriate
to your industry that get a lot of traffic
and especially those keywords that are
long tail and get a lot of traffic. Short
keywords are usually not action-
oriented while longtail ones are.
Research them in Google Adwords for
free by creating an account. Don't send all of the links to the home
page. Send the links to the sources that
are more relevant for the link rather than
sending all of it to the home page. In
fact, some of the best link building
campaigns focuses on evenly spreading
the entire site.
Integrate the keyword into the backlink
coming from the source to your site.
Diversify the variation as if the link
repeats to many times the same way it
looks artificial.
It is better to get 1 link forma very
powerful source than 20 links from a
barely known sources.
Keywords
Where to Link-Build
How to Link-Build
Not All Links Are Created Equal
17. CONFIDENTIAL ‹#›Wednesday, June 11, 2014
More strategies for link-building
Even though press releases are no longer counted by Google towards your link
building collection, a well written and distributed Press Release might get picked up
by some publication and those are usually a great source for valuable links.
Make sure that the information is consistent. Some of the directories are paid like
Yahoo, while some are free like SuperPage. Make sure that the directories are
whitelisted before you post there.
Business Directories
Blogs and Forums
Press Releases
Engage in the comments/discussions on the blogs and forums and make
comments on those with links to your website. Typically you need to become an
established contributor first before you would be allowed to backlink to your
website. You also need to check as a lot of websites are “no follow” meaning that
they don't pass the link juice outside of the website.
18. CONFIDENTIAL ‹#›Wednesday, June 11, 2014
Even more strategies for link-building
Social Links
Likes, shares and +1s are counted towards your back-linking factors, especially if
people who mark your content are an authority with more people following them
than they follow. Social links gain more strength when they get re-tweeted on
Twitter and +1 re-shares on Google Plus.
.Gov & .Edu
These are some of the most desirable links. Make sure if you are getting the .edu
links that they come from USA or at least Canada, Australia or the UK.
Foreign Links
In general, links from other countries might help you rank better in those countries,
but will not help you as much in your native country and can even harm you if used
inappropriately. It is still worth getting them from English-speaking countries, but it’s
recommended to avoid them otherwise.
Resource
Websites
Links from resource websites are some of the most important links. The most
practical way to build such links is to search the content and locate broken links,
restore the content on your site and suggest the owner of those broken links to fix
the link by linking to your website as you have a fixed version of that content.
19. CONFIDENTIAL ‹#›Wednesday, June 11, 2014
Social
Social is now an integral part of any serious SEO campaign. Social is growing as a
source of credibility for companies and individuals online, making it important to
know how to optimize your presence.
Frequency of posts Quality content
Consistent photo across
mediums
Number of comments
Presence across
platforms
Number of retweets
Number of followers vs.
number of people
followed
Active Google+ account
(it is vital for appropriate
rankings)
Number of likes
20. CONFIDENTIAL ‹#›Wednesday, June 11, 2014
Agenda
Today’s SEO Landscape
Improving Your Site: The Basics
GooglePlus Best Practices
5 Tips to Start Using Tomorrow
Questions
21. CONFIDENTIAL ‹#›Wednesday, June 11, 2014
Google +: Circles & Account Type
http://www.jeffbullas.com/2013/11/11/how-to-increase-your-seo-with-google-
plus/http://www.drumbeatmarketing.net/seo-blog/google-circles-everyone-needs-g-posse
A fully saturated Local GooglePlus account is vital for appropriate
rankings.
Use photos with appropriate photo names
(i.e. keywords), use hashtags and make the
post keyword rich
Your page needs to be updated regularly –
going dark can result in a major drop in
ranking
Grow your circles: more circles = more value
= Authority Ranking
359 million active users on Google+
(a platform for YouTube, Hangouts, Maps
and Local Marketing)
Google gives articles and posts created by
circled profiles a leg up shifting them to the
top of SERPs and shifts up websites
affiliated with Active Google + Pages
Just like on YouTube- participate in
discussions on Google Plus
22. CONFIDENTIAL ‹#›Wednesday, June 11, 2014
Google+: Best Practices
Use Keywords
Use keywords in the description – make sure the explanations is very keyword
rich but not stuffed – it must sound natural
Link
Link to your website from your Google+ page or ask your developer to help
you. If you have multiple locations, get Google Plus Local and link them to the
subdomains of the site - essentially breaking each location to the subdomain
presence. Google considers subdomains as almost a unique website.
Circles
You should be growing the numbers of people that follow you versus who you
follow. Ideally the ratio of followers should be larger than people you follow.
Registration
Type
Local page registration is the ideal case scenario. Choose the keyword rich
name especially “keyword”+”city” those and then register the google plus local
listing under same name.
23. CONFIDENTIAL ‹#›Wednesday, June 11, 2014
Reviews
1
Reviews from people with established Google Plus or
active YouTube accounts get higher ranking
2
Ask the reviewers to include the relevant keywords in the
review as those help with the local rankings
3
Ask your customers for reviews on Google Plus,
SuperPages and other directories. Again - Try to avoid Yelp
as long as you can.
26. CONFIDENTIAL ‹#›Wednesday, June 11, 2014
Local
Google Plus syndicates reviews from
other directories, so the more diverse
the list of white-labeled directories
where you have reviews, the better it
will be.
Helps with local ranking. If interested,
please ask for a list after the
presentation.
New Product Launches Client-hosted Events
Google Plus does not punish for reviews
being left close to each other like Yelp
does. Nevertheless, try to spread them
apart as ranking and spam algorithm
may change
It is vital that you have the same contact
info (phone and address) in different
directories and on the site itself as that is
how the local information is being
verified
Types of Local Directories for
Submissions
Reviews on a Diverse Range of
Directories
Frequency of Reviews
Same Contact Info on the Site &
Directories
27. CONFIDENTIAL ‹#›Wednesday, June 11, 2014
Agenda
Today’s SEO Landscape
Improving Your Site: The Basics
GooglePlus Best Practices
5 Tips to Start Using Tomorrow
Questions
28. CONFIDENTIAL ‹#›Wednesday, June 11, 2014
Top 5 tips you should start implementing
tomorrow
If nothing else, make sure all of your webpages have title tags.1
Create a local Google Plus Account and link it to your website2
Try to avoid Yelp for as long as you can (focus on GooglePlus instead)3
Use free tools at your disposal to make the optimization process
easier (i.e. Alexa, SEMRush, Moz On-Page Grader)
4
Make your content informative and with a value at its source - and
don’t be afraid to link it out
5
29. CONFIDENTIAL ‹#›Wednesday, June 11, 2014
Agenda
Today’s SEO Landscape
Improving Your Site: The Basics
GooglePlus Best Practices
5 Tips to Start Using Tomorrow
Questions