Uploaded byIsabelle Sheffield
Groom Spa
The document provides Isabelle's ideas to increase market presence for a spa company. Some key ideas include developing a VIP rewards program, leveraging an award recognition, promoting a new concept spa through events and media, capitalizing on shopping center promotions, improving the website and digital/mobile strategy, developing a mobile app, increasing social media presence, and conducting research to formulate new marketing strategies. Immediate implementation of some ideas is suggested to capitalize on the busy Christmas period.
Groom Spa
- 1. Isabelle’s ideas toincrease presence in the market place!
- 2. Review previous marketing & advertising campaigns ◦ Evaluate success of campaigns by revenue spikes ◦ Utilise Web master tools & Google analytics to analyse the effectiveness of website Conduct research and formulate Marketing strategies for your ◦ Shopping centre spas ◦ Concept spa ◦ Details of research shown in next slide
- 4. Initial ideas for areas to increase your presence ◦ VIP Program – Develop an engaging and valuable rewards program for your clients, use christmas as tool to launch this to your current database ◦ Leverage your latest recognition as ABIA winner and find a way to use it as a selling tool to your clients
- 5. Use your new concept spa as a PR magnet! Create as much hype as possible by finding ways to promote the new spa through big events/shows/corporate opportunities, get the media involved, invite the ‘important’ people of Melbourne to enjoy your spa. Find a way to have it featured in the ladies magazines Capitalise on any publicity that may be generated by shopping centres eg. Competitions, radio etc
- 6. ◦ Develop aDigital Strategy Review website – is the website reflecting the ‘Groom Spa’ image effectively? Start SEO campaign ASAP! Look at a Google Adwords campaign for Christmas Ecommerce – Gift vouchers and products available online – streamline the process so that man power is not needed for this – must be done before christmas Mobile website is a must before christmas!
- 7. Develop aMobile phone app for the spa’s. Literally be in the pockets of your clients – current & potential and be one step ahead of your competition. My absolute favourite marketing tools with good ROI. Social Media – Groom has 6 salons and only 550 likes – this presents a huge opportunity to use facebook/twitter to sell to your clients. New program available to evaluate the statistics of your social media campaigns and profile the users so you can tailor your future campaigns to have a more effective return!
- 8. These are a few of my initial ideas just from the outside, once given the opportunity dig a little deeper into the companies vision and goals these ideas and many more will flourish into exciting new strategies! Its less than 10 weeks until Christmas and some of these ideas need to be put into action immediately in order to capitalise on your clients biggest spending month of the year and I can assure you that I can make this happen!