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2019 SITEC E-Commerce Class 302: Facebook Marketing by Jacksion Yang

SITEC E-COMMERCE CLASS 302 IS FACEBOOK MARKETING

Since Facebook is one of the largest social media platforms in the world, Facebook marketing has become one of the biggest digital channels in terms of new opportunities. The platform offers a variety of different paid and organic tools for brands to surface themselves to Facebook's sprawling user base. As with any other digital channel, there are certain things a marketing manager has to do to optimize for discoverability.

Unfortunately, many businesses assume that social media websites, particularly Facebook, are just opportunities to stand on a soap box and broadcast your brand message to the millions of people who use the platform. When that does not work, many of these businesses will just give up and declare that Facebook does not work for them.

The trouble is that this is not the role of Facebook. People are not on social media to listen to sales pitches, they are there to be social with their friends and the brands they like. Customers today value brands that take the time to get to know them on a personal level, rather than acting as an impersonal corporation.

Coach : Jacksion Yang
Company : EGrowthify Sdn Bhd

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2019 SITEC E-Commerce Class 302: Facebook Marketing by Jacksion Yang

  1. 1. “Facebook ads no longer work!”
  2. 2. “Facebook ads no longer work!” “Ecommerce is dead!”
  3. 3. “Facebook ads no longer work!” “Ecommerce is dead!” “EVERYTHING IS DEAD!”
  4. 4. YOU…
  5. 5. • Are interested in starting an online business YOU…
  6. 6. • Are interested in starting an online business • Want to create an additional income source YOU…
  7. 7. • Are interested in starting an online business • Want to create an additional income source • Tried ecommerce on FB ads but got burned YOU…
  8. 8. • Are interested in starting an online business • Want to create an additional income source • Tried ecommerce on FB ads but got burned • Are totally new & EAGER to get started! YOU…
  9. 9. • Are interested in starting an online business • Want to create an additional income source • Tried ecommerce on FB ads but got burned • Are totally new & EAGER to get started! • Successful ecommerce business YOU…
  10. 10.  Ecommerce is FAR FROM BEING DEAD!
  11. 11.  Ecommerce is FAR FROM BEING DEAD!  FB ad should NOT be the ONLY reason for your ecommerce success (more on this later)
  12. 12.  Ecommerce is FAR FROM BEING DEAD!  FB ad should NOT be the ONLY reason for your ecommerce success (more on this later)  The industry is continuously IMPROVING!
  13. 13. WHO AM I?
  14. 14. JACKSION YANG
  15. 15. JACKSION YANG • Founder of EGROWTHIFY
  16. 16. JACKSION YANG • Founder of EGROWTHIFY • Multiple Ecommerce Stores
  17. 17. JACKSION YANG • Founder of EGROWTHIFY • Multiple Ecommerce Stores • Dropshipping & Local Fulfilment
  18. 18. JACKSION YANG • Founder of EGROWTHIFY • Multiple Ecommerce Stores • Dropshipping & Local Fulfilment • Selling to US, AU, CA, etc.
  19. 19. JACKSION YANG • Founder of EGROWTHIFY • Multiple Ecommerce Stores • Dropshipping & Local Fulfilment • Selling to US, AU, CA, etc. • Trainer – Online & Ecommerce Business
  20. 20. MY FIRST OFFICIAL JOB MANY YEARS AGO
  21. 21. SELLING STATIONERY
  22. 22. CHICKY JACK, ANYONE?
  23. 23. CHICKY JACK, ANYONE?
  24. 24. USD$87,762.03 revenue in April 2017
  25. 25. USD$231,961.97 revenue in June 2017
  26. 26. USD$72,156.20 revenue in Oct 2017
  27. 27. USD$93,241.29 revenue in Jan 2018
  28. 28. Ad Spend: USD$832.65 Total Sales: USD$6,588.71
  29. 29. Our Google Shopping Campaign Ad Spend: USD$1,660 Sales: USD$14,500
  30. 30. Ad Spend: USD$41.62 Sales: USD$658.74
  31. 31. Ad Spend: USD$230.00 Sales: USD$2,410.00
  32. 32. USD$4.88 TRILLION
  33. 33. USD$4,880,000,000,000.00
  34. 34. 0.0001%
  35. 35. 0.0001% USD$4,880,000.00
  36. 36. ONE OF OUR SHOPIFY STORES
  37. 37. FACEBOOK APAC IN SINGAPORE
  38. 38. FACEBOOK APAC IN SINGAPORE
  39. 39. FACEBOOK APAC IN SINGAPORE
  40. 40. FACEBOOK APAC IN SINGAPORE
  41. 41. FACEBOOK APAC IN MARINA ONE TOWER SG
  42. 42. FACEBOOK APAC IN MARINA ONE TOWER SG
  43. 43. FACEBOOK APAC IN MARINA ONE TOWER SG
  44. 44. FACEBOOK APAC IN MARINA ONE TOWER SG
  45. 45. GOOGLE APAC IN SINGAPORE
  46. 46. GOOGLE APAC IN SINGAPORE
  47. 47. GOOGLE APAC IN SINGAPORE
  48. 48. GOOGLE APAC IN SINGAPORE
  49. 49. HIGH CONVERTING FACEBOOK AD 1!
  50. 50. HIGH CONVERTING FACEBOOK AD 1!
  51. 51. HIGH CONVERTING FACEBOOK AD 1!
  52. 52. HIGH CONVERTING FACEBOOK AD 1!
  53. 53. THE PRODUCT UP CLOSE
  54. 54. PRODUCT VIDEO FOR FACEBOOK AD 1 – MP4
  55. 55. PRODUCT VIDEO FOR FACEBOOK AD 1 – WMV
  56. 56. SHORTER VERSION VDO FACEBOOK AD 1 – MP4
  57. 57. SHORTER VERSION VDO FACEBOOK AD 1 – WMV
  58. 58. HIGH CONVERTING FACEBOOK AD 2!
  59. 59. PRODUCT UP CLOSE
  60. 60. PRODUCT VIDEO FOR FACEBOOK AD 2 – MP4
  61. 61. PRODUCT VIDEO FOR FACEBOOK AD 2 – WMV
  62. 62. HIGH CONVERTING FACEBOOK AD 3!
  63. 63. PRODUCT UP CLOSE
  64. 64. PRODUCT VIDEO FOR FACEBOOK AD 3 – MP4
  65. 65. PRODUCT VIDEO FOR FACEBOOK AD 3 – WMV
  66. 66. HIGH CONVERTING FACEBOOK AD 4!
  67. 67. PRODUCT UP CLOSE
  68. 68. PRODUCT VIDEO FOR FACEBOOK AD 4 – MP4
  69. 69. PRODUCT VIDEO FOR FACEBOOK AD 4 – WMV
  70. 70. HIGH CONVERTING FACEBOOK AD 5!
  71. 71. PRODUCT UP CLOSE
  72. 72. PRODUCT VIDEO FOR FACEBOOK AD 5 – MP4
  73. 73. PRODUCT VIDEO FOR FACEBOOK AD 5 – WMV
  74. 74. 6 KEYS TO SUCCESSFUL FACEBOOK ADS!
  75. 75. 6 KEYS TO SUCCESSFUL FACEBOOK ADS! 1. Spend Money to Make Money (manage risk properly)
  76. 76. SPEND $ TO MAKE $? The Company That CAN Spend The Most To Acquire A Customer Wins!
  77. 77. SPEND $ TO MAKE $? The Company That CAN Spend The Most To Acquire A Customer Wins! Know your metrics
  78. 78. SPEND $ TO MAKE $? The Company That CAN Spend The Most To Acquire A Customer Wins! Know your metrics • AOV
  79. 79. SPEND $ TO MAKE $? The Company That CAN Spend The Most To Acquire A Customer Wins! Know your metrics • AOV • LTV
  80. 80. SPEND $ TO MAKE $? REMINDER!
  81. 81. SPEND $ TO MAKE $? REMINDER! The Company That CAN Spend The Most Money
  82. 82. SPEND $ TO MAKE $? REMINDER! The Company That CAN Spend The Most Money NOT The Company That DOES Spend The Most Money
  83. 83. 6 KEYS TO SUCCESSFUL FACEBOOK ADS! 1. Spend Money to Make Money (manage risk properly) 2. Use Pixel (MUST!)
  84. 84. 6 KEYS TO SUCCESSFUL FACEBOOK ADS! 1. Spend Money to Make Money (manage risk properly) 2. Use Pixel (MUST!) 3. Targeted Audience
  85. 85. 6 KEYS TO SUCCESSFUL FACEBOOK ADS! 1. Spend Money to Make Money (manage risk properly) 2. Use Pixel (MUST!) 3. Targeted Audience 4. Copywriting – eg. Split test angles
  86. 86. Cheese Angle: Targeting Cheese Lovers! – MP4
  87. 87. Cheese Angle: Targeting Cheese Lovers! - WMV
  88. 88. Outdoor Lovers: Picnic Time! – MP4
  89. 89. Outdoor Lovers: Picnic Time! - WMV
  90. 90. 6 KEYS TO SUCCESSFUL FACEBOOK ADS! 1. Spend Money to Make Money (manage risk properly) 2. Use Pixel (MUST!) 3. Targeted Audience 4. Copywriting – eg. Split test angles 5. Engaging Creatives (videos)
  91. 91. 6 KEYS TO SUCCESSFUL FACEBOOK ADS! 1. Spend Money to Make Money (manage risk properly) 2. Use Pixel (MUST!) 3. Targeted Audience 4. Copywriting – eg. Split test angles 5. Engaging Creatives (videos) 6. Always Be Testing!
  92. 92. FB ADS: 1001 THINGS COULD GO WRONG 1. Algorithm Changes
  93. 93. FB ADS: 1001 THINGS COULD GO WRONG 1. Algorithm Changes 2. Campaigns Stop Converting
  94. 94. FB ADS: 1001 THINGS COULD GO WRONG 1. Algorithm Changes 2. Campaigns Stop Converting 3. Campaigns Disapproved
  95. 95. FB ADS: 1001 THINGS COULD GO WRONG 1. Algorithm Changes 2. Campaigns Stop Converting 3. Campaigns Disapproved 4. Ad Account Disabled
  96. 96. FB ADS: 1001 THINGS COULD GO WRONG 1. Algorithm Changes 2. Campaigns Stop Converting 3. Campaigns Disapproved 4. Ad Account Disabled 5. Technical Glitch/Error
  97. 97. LOSING > USD$3,000 IN ONE DAY 
  98. 98. LOSING > USD$3,000 IN ONE DAY  Ad Cost against Sales: - USD$1,747.04
  99. 99. SUCCESS IS LIKE AN ICEBERG
  100. 100. SUCCESS IS LIKE AN ICEBERG WHAT YOU SEE
  101. 101. SUCCESS IS LIKE AN ICEBERG WHAT YOU SEE WHAT YOU DON’T SEE
  102. 102. LOSING MONEY ON FACEBOOK! Ad Spend: USD$7,358.21 Sales: USD$5,553.06
  103. 103. LOSING MONEY ON FACEBOOK! Ad Spend: USD$1,529.17 Sales: USD$353.71
  104. 104. LOSING MONEY ON FACEBOOK! Ad Spend: USD$2,635.17 Sales: USD$980.51
  105. 105. 1. DESTROY YOU
  106. 106. 1. DESTROY YOU OR 2. MAKE YOU STRONGER
  107. 107. 1. DESTROY YOU OR 2. MAKE YOU STRONGER
  108. 108. OUR INSTAGRAM CAMPAIGN Ad Spend: USD$777.17 Sales: USD$6,904.86
  109. 109. CONTROL
  110. 110. CONTROL BUSINESS CLARITY
  111. 111. THE KEY TO LONG TERM ONLINE SUCCESS
  112. 112. 1. Product, Product, Product! THE KEY TO LONG TERM ONLINE SUCCESS
  113. 113. 1. Product, Product, Product! 2. Traffic & Conversion THE KEY TO LONG TERM ONLINE SUCCESS
  114. 114. 1. PRODUCT, PRODUCT, PRODUCT
  115. 115. • High demand (obviously) 1. PRODUCT, PRODUCT, PRODUCT
  116. 116. • High demand (obviously) • Trendy/trending 1. PRODUCT, PRODUCT, PRODUCT
  117. 117. • High demand (obviously) • Trendy/trending • Solve Problems 1. PRODUCT, PRODUCT, PRODUCT
  118. 118. • High demand (obviously) • Trendy/trending • Solve Problems • Evergreen 1. PRODUCT, PRODUCT, PRODUCT
  119. 119. 2. TRAFFIC & CONVERSION
  120. 120. • Targeted and low CPA (Cost Per Acquisition) 2. TRAFFIC & CONVERSION
  121. 121. • Targeted and low CPA (Cost Per Acquisition) • Scalable (On Demand) 2. TRAFFIC & CONVERSION
  122. 122. • Targeted and low CPA (Cost Per Acquisition) • Scalable (On Demand) • FREEDOM to sell anywhere, NOT limited to just ONE platform! 2. TRAFFIC & CONVERSION
  123. 123. • Targeted and low CPA (Cost Per Acquisition) • Scalable (On Demand) • FREEDOM to sell anywhere, NOT limited to just ONE platform! • OMNIPRESENCE: 2. TRAFFIC & CONVERSION
  124. 124. • Targeted and low CPA (Cost Per Acquisition) • Scalable (On Demand) • FREEDOM to sell anywhere, NOT limited to just ONE platform! • OMNIPRESENCE: Facebook ads, Instagram, Google ads, Holistic Digital Marketing 2. TRAFFIC & CONVERSION
  125. 125. GOOGLE SHOPPING ADS IN US
  126. 126. GOOGLE SHOPPING ADS IN US
  127. 127. GOOGLE SHOPPING ADS IN MALAYSIA
  128. 128. GOOGLE SHOPPING ADS IN MALAYSIA
  129. 129. GOOGLE SHOPPING ADS IN MALAYSIA
  130. 130. OUR GOOGLE SHOPPING ADS STATISTICS DISCLAIMER: Results are NOT TYPICAL. These took us months of endless testing and research until we finally see some decent results from our campaigns!
  131. 131. OUR GOOGLE SHOPPING ADS STATISTICS Ad Spend: USD$10.84 Sales: USD$132.00 CAMPAIGN 1:
  132. 132. OUR GOOGLE SHOPPING ADS STATISTICS Ad Spend: USD$46.74 Sales: USD$343.00 CAMPAIGN 2:
  133. 133. OUR GOOGLE SHOPPING ADS STATISTICS CAMPAIGN 3: Ad Spend: USD$4.34 Sales: USD$482.12
  134. 134. OUR GOOGLE SHOPPING ADS STATISTICS CAMPAIGN 3:
  135. 135. OUR GOOGLE SHOPPING ADS STATISTICS CAMPAIGN 4: Ad Spend: USD$0.35 Sales: USD$483.89
  136. 136. OUR GOOGLE SHOPPING ADS STATISTICS CAMPAIGN 4:
  137. 137. OUR GOOGLE SHOPPING ADS STATISTICS CAMPAIGN 5: Ad Spend: USD$2.87 Sales: USD$744.35
  138. 138. THANKS TO MY BUSINESS PARTNER WYATT TENG, CTO of EGROWTHIFY
  139. 139. QUALITY CUSTOMERS: CREDIT CARD IN HAND
  140. 140. Facebook ads: Google Shopping:
  141. 141. Facebook ads: • Interruption marketing Google Shopping:
  142. 142. Facebook ads: • Interruption marketing Google Shopping: • Search-based marketing
  143. 143. Facebook ads: • Interruption marketing Google Shopping: • Search-based marketing Both are powerful and lucrative with respective pros & cons
  144. 144. SCARED CONSUMER PURCHASE FUNNEL
  145. 145. HOW TO LEVERAGE ON GOOGLE SHOPPING?
  146. 146. FACEBOOK ADS TODAY…
  147. 147. FACEBOOK ADS TODAY… • High competition
  148. 148. FACEBOOK ADS TODAY… • High competition • High advertising cost
  149. 149. FACEBOOK ADS TODAY… • High competition • High advertising cost • What worked previously may no longer work now
  150. 150. FACEBOOK ADS TODAY… • High competition • High advertising cost • What worked previously may no longer work now • Need a different approach
  151. 151. LEVERAGING ON GOOGLE SHOPPING
  152. 152. LEVERAGING ON GOOGLE SHOPPING • Build Custom Conversions
  153. 153. LEVERAGING ON GOOGLE SHOPPING • Build Custom Conversions • Build Custom Audience
  154. 154. LEVERAGING ON GOOGLE SHOPPING • Build Custom Conversions • Build Custom Audience • Run Retargeting campaign on Facebook
  155. 155. LEVERAGING ON GOOGLE SHOPPING • Build Custom Conversions • Build Custom Audience • Run Retargeting campaign on Facebook • Build Look Alike Audience
  156. 156. @ Page 56 https://egrowthify.io/osghbook
  157. 157. Key Takeaway 1 6 Keys to FB Ad Success?
  158. 158. Key Takeaway 1 6 Keys to FB Ad Success? 1. Spend Money to Make Money (manage risk properly)
  159. 159. Key Takeaway 1 6 Keys to FB Ad Success? 1. Spend Money to Make Money (manage risk properly) 2. Use Pixel (MUST!)
  160. 160. Key Takeaway 1 6 Keys to FB Ad Success? 1. Spend Money to Make Money (manage risk properly) 2. Use Pixel (MUST!) 3. Targeted Audience
  161. 161. Key Takeaway 1 6 Keys to FB Ad Success? 1. Spend Money to Make Money (manage risk properly) 2. Use Pixel (MUST!) 3. Targeted Audience 4. Copywriting – eg. Split test angles
  162. 162. Key Takeaway 1 6 Keys to FB Ad Success? 1. Spend Money to Make Money (manage risk properly) 2. Use Pixel (MUST!) 3. Targeted Audience 4. Copywriting – eg. Split test angles 5. Engaging Creatives (videos)
  163. 163. Key Takeaway 1 6 Keys to FB Ad Success? 1. Spend Money to Make Money (manage risk properly) 2. Use Pixel (MUST!) 3. Targeted Audience 4. Copywriting – eg. Split test angles 5. Engaging Creatives (videos) 6. Always Be Testing!
  164. 164. Key Takeaway 2 The KEY to Long Term Online Business Success?
  165. 165. Key Takeaway 2 The KEY to Long Term Online Business Success? 1. Product, Product, Product
  166. 166. Key Takeaway 2 The KEY to Long Term Online Business Success? 1. Product, Product, Product 2. Traffic & Conversion – Holistic Digital Marketing
  167. 167. Key Takeaway 3 Facebook Ads for Ecommerce Today…
  168. 168. Key Takeaway 3 Facebook Ads for Ecommerce Today… 1. High competition, high advertising cost
  169. 169. Key Takeaway 3 Facebook Ads for Ecommerce Today… 1. High competition, high advertising cost 2. Reverse Engineer with Google Shopping
  170. 170. Key Takeaway 3 Facebook Ads for Ecommerce Today… 1. High competition, high advertising cost 2. Reverse Engineer with Google Shopping 3. DATA is King!
  171. 171. USD$4.88 TRILLION
  172. 172. What The Mind Can Conceive And Believe, It Can Achieve! - Napoleon Hill

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