How To Get Ideas For Video Content

HOW
20 slides max. series
to get ideas for video content

© 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr

In 2011 86,6% will use onLine videos
Trends to get information for products & services


14.6 Hours of Online Video per Viewer,
Facts 5.9B Online Video Ads in December 2010


Ok.. Web video sounds
important. What's next?

Browse through possible topics,
create your own ideas and link them
with your possible audiences..
(affiliates, clients, supporters,
shareholders, colleagues etc.)


Corporate
image
Vision & status
Documentary /History
Industry analysis
Workplace/ HR value
CSR activities/vision
Markets & opportunities
Financial information


Product
oriented
Sales (e-commerce etc.)
Tech specs /in depth reviews
How to use /levels /detail /skills
Product insight/Focus (differentiation)
How you make and deliver it
Testimonials/ Case studies
Safety & environmental issues
Quality Control

Channel
oriented
Value Adding as a partner/distributor
The chain of qualities
Customer satisfaction
Critical issues
Brands /products overview
How to build your business
Technical training
Market analysis /trends

Internal
training
Workshops
Role-playing
Best practices
On the Job simulation
Security issues
Mission Quality
Online communication /ethics
Personnel interviews/ awards

News &

events
How your last TVC was made
Promotional campaigns
Market visits
CSR activities
Public Happenings
Corporate events /participations
Executives in action (social)


Human
resources
Job descriptions (simulation)
Top of the month/achievements
Executives Profile
How to deal with negative comments
Corporate culture
Motivation / Engagement /contests
How to act within your working env.
Internal News /Corporate TV network.

Out of the box
Don’t be afraid to choose topics -
completely irrelevant from your
products-that are appealing to your
audiences. They will like the idea that
you made it for them. Sports, Travel,
Hobbies and social events are generally
useful. The content must suit to your
image.

Now I have plenty of ideas
for possible video content

You must find out what is important
and you want others to know about;
but also and most important what
your potential audience would like to
know about your business.
(Proceed to the next slide…)


P eople build information by combining knowledge
that they already have on their head. You have to
think about the level of knowledge of your audience
before starting to spread information that may
end-up confusing rather than informing.
Give bites of information that will pile up in a step
by step approach.


R ecurrence in launching new content
is essential in learning your audiences to expect
news from you. Test “in vivo” to find the best
intervals per audience.


I think that now you
have a broader idea
of possible web video
content

Make a draft production schedule that will step by step
support your communication goals & strategy.
When scheduling take into account the possible
fluctuation of critical factors (eg. seasonality, mood etc)


Priorities
Internal and “near-field”
audiences
Partner audiences
Vertical audience
Key/reference
Public

Length
Shorter videos increase
dramatically the possibility
of sharing thus engage
your audience.
Focus on first 10 seconds.

Style
Funny videos increase
the success and the
number of Fans that
“Likes” your brand and
follow.


Music
Beside Image that will
please EYES, choose Music
that will please ears!


How To Get Ideas For Video Content

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