Brightcove - Video Marketing Trend Across Customer LifecycleJames Yoon
This deck was presented at IDG Digital Marketing Conference 2013 which was held @ Conrad Seoul on Feb. 6, 2013. It includes best practices of video marketing across customer lifecycle. Local examples are also showcased as well.
Brightcove - Video Marketing Trend Across Customer LifecycleJames Yoon
This deck was presented at IDG Digital Marketing Conference 2013 which was held @ Conrad Seoul on Feb. 6, 2013. It includes best practices of video marketing across customer lifecycle. Local examples are also showcased as well.
Video, Video Everywhere: Innovations and High Impact Ad Solutions on Any ScreenMichael Zarcone
With the fast growth of online video content and in-stream video ad spending, more and more marketers are seeing video become an essential component of their marketing mix. These campaigns can be created within a wider range of formats than television and can include highly interactive, rich features and functionalities to ensure consumer engagement. And, with devices and technology advancing to a greater extent than ever before, the future game plan for marketers is simple: video everywhere.
The down side to running these campaigns typically lies within the creation process, which can be extremely time consuming when dealing with a large variety of publishers. So any production efficiencies become priceless in the eyes of marketers today.
During this 30 minute webinar PointRoll’s Director of Creative Technology, Todd Pasternack will review:
• PointRoll’s vast array of In-Stream video formats
• Best practices and recommendations when planning your next In-Stream video campaigns
• Three high level steps when getting ready to deploy your In-Stream campaigns
• PointRoll’s NEW InTagration video creation technology
Social Media in a Corporate Context 2010 - Luke Aviet, GoViralCommunicate Magazine
Spread the word - How are brands and organisations using viral videos to reach and interact with audiences online? Here we look at the changes in media consumption, focusing on the growth in the online video market and highlighting the different genres of branded content video.
Mobile technology is set to take over as the driving force behind global commerce. With the number of people using mobile technology growing every day, businesses are starting to use mobile commerce to reach an ever-wider pool of potential clients.
The habits of Internet users are changing: they're spending more time on their smart phones (1 hour 30 minutes per day on average) for a variety of purposes (email, social networks, maps, news, videos, etc.). Smile is already ahead of the field in mobile solutions, and has been building its expertise in applications and mobile sites for two years. Today, using this experience, Smile can help you work out your own mobile strategy.
The application of Web 2.0 models and technologies introduces new forms of collaboration in companies, based on diffuse and unstructured knowledge.
Knowledge management platforms open up to bottom-up approaches of construction and sharing of information based on wikis and blogs changing the way we work.
Reply and Hinchcliffe & Company signed an agreement for the exclusive delivery of Web 2.0 University™, the education solution developed by Hinchcliffe & Company, in strategic partnership with O’Reilly Media
Client whitepaper authored by 21TechMedia discussing the importance of lean forward features embedded in video towards greater engagement and monetization of online video
Video, Video Everywhere: Innovations and High Impact Ad Solutions on Any ScreenMichael Zarcone
With the fast growth of online video content and in-stream video ad spending, more and more marketers are seeing video become an essential component of their marketing mix. These campaigns can be created within a wider range of formats than television and can include highly interactive, rich features and functionalities to ensure consumer engagement. And, with devices and technology advancing to a greater extent than ever before, the future game plan for marketers is simple: video everywhere.
The down side to running these campaigns typically lies within the creation process, which can be extremely time consuming when dealing with a large variety of publishers. So any production efficiencies become priceless in the eyes of marketers today.
During this 30 minute webinar PointRoll’s Director of Creative Technology, Todd Pasternack will review:
• PointRoll’s vast array of In-Stream video formats
• Best practices and recommendations when planning your next In-Stream video campaigns
• Three high level steps when getting ready to deploy your In-Stream campaigns
• PointRoll’s NEW InTagration video creation technology
Social Media in a Corporate Context 2010 - Luke Aviet, GoViralCommunicate Magazine
Spread the word - How are brands and organisations using viral videos to reach and interact with audiences online? Here we look at the changes in media consumption, focusing on the growth in the online video market and highlighting the different genres of branded content video.
Mobile technology is set to take over as the driving force behind global commerce. With the number of people using mobile technology growing every day, businesses are starting to use mobile commerce to reach an ever-wider pool of potential clients.
The habits of Internet users are changing: they're spending more time on their smart phones (1 hour 30 minutes per day on average) for a variety of purposes (email, social networks, maps, news, videos, etc.). Smile is already ahead of the field in mobile solutions, and has been building its expertise in applications and mobile sites for two years. Today, using this experience, Smile can help you work out your own mobile strategy.
The application of Web 2.0 models and technologies introduces new forms of collaboration in companies, based on diffuse and unstructured knowledge.
Knowledge management platforms open up to bottom-up approaches of construction and sharing of information based on wikis and blogs changing the way we work.
Reply and Hinchcliffe & Company signed an agreement for the exclusive delivery of Web 2.0 University™, the education solution developed by Hinchcliffe & Company, in strategic partnership with O’Reilly Media
Client whitepaper authored by 21TechMedia discussing the importance of lean forward features embedded in video towards greater engagement and monetization of online video
Cette présentation décrit notre offre complète de services provenant de divers sites en Europe et aux États-Unis : stratégie globale, développement d’image, communication institutionnelle, création d’outils de vente, publicité, marketing direct, design graphique, marketing interactif et localisation de contenus.
Démarrez votre plateforme de crowdfunding en prêt gratuitement !Primus Finance
Avec notre offre STARTER, votre association professionnelle peut découvrir le crowdfunding gratuitement et sans engagement en bénéficiant de l'accompagnement complet d'un expert financier disposant de l'agrément d'intermédiaire en financement participatif
Logistique et numerique - Se transformer ou s'exclure du marchéPoleNumeriqueNormand
Depuis de nombreuses années, les métiers de la logistique sont en très forte transformation numérique. Ce document a trois objectifs :
- Permettre aux responsables logistiques d'acquérir une vision globale du changement à l'oeuvre pour les aider à prendre les bonnes décisions de transformation
- Permettre aux prestataires numériques d'approfondir leur connaissance des besoins des entreprises de la filière logistique pour concevoir des solutions adaptées
- Permettre aux acteurs publics du développement économique de mieux comprendre la transformation à l'oeuvre pour mieux accompagner les entreprises de la filière logistique.
Where social media is today. Where it's headed. What is HOLDING brands/biz back. Includes a social media maturity framework for digital strategists.
If you download - please add a comment.
Laurie Dillon-Schalk's keynote for IBM's Retail Fall Showcase on Nov. 2nd, 2011
Emerging Portfolio Trends presentation given at the Art Institute of Atlanta on April 18, 2011 "As digital trends advance and emerge how should a design portfolio visually communicate ideas & information?" All the work (Images and videos) appearing on this presentation are the property of their respective owners.
The content journey from Creation to Collaboration and EngagementDheeraj Chowdhury
This preesentation was presented at the Gov2,0 conference in Canberra in October 2012, The aim was to share the future of content and the speed at which it is evolving. A case study of the evolution of content in NSW DEC. Finally a look at the emerging platforms to help enterprises leverage technology in developing an integrated social content strategy.
Depuis 2007, nous fédérons les publics en ligne et les organisons en communautés pour le compte de grandes marques et entreprises, en s'appuyant sur du contenu vidéo et une expertise sociale.
Nous sommes les seuls à créer des communautés fondées sur la participation et les contenus vidéos
Nous nous engageons dans chacune de nos communautés pour les faire grandir durablement et créer un dialogue permanent entre nos clients et leurs cibles.
Bruno Pellegrini made a lesson in Bocconi about Crowdsourcing.
Bruno Pellegrini is one of the top Italian experts in new media and UGC, after graduating in business administration at the Bocconi University in Milan, he worked at Procter & Gamble and Bain & Co. He took his MBA at Insead, Paris, and joined Mediaset where he developed and produced multimedia projects including the web-TV during the first edition of Big Brother.
He was co-founder in 2001 of Offside, a company which produces several television programs and films for private cinema that won numerous international awards, including the Locarno Film Festival and David di Donatello.
In 2004 he conceived and founded the satellite channel, NessunoTV.
He is currently CEO of TheBlogTV, a media company he founded in 2006 specializing in user-generated production.
www.theblogtv.it/en
www.userfarm.com
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
2. TheBlogTV is the first
Social Media Company
in Europe.
Since 2007 we engage
online audiences and convert
them into communities for
top brands and enterprises,
leveraging on video content
and social expertise.
2
3. Our uniqueness
Social TV Shows /
We are pioneer and leader in
WebTV & VideoBlog /
building communities based on
participatory value and video
Vertical Social Network /
communications
Premium Clubs/
We engage ourselves in each
community to make them grow and Consumer Labs /
create a permanent dialogue between
our clients and their audiences.
Contest Platform /
Crowdsourcing/
Social Enterprise /
3
4. Our Philosophy
We believe in participatory
value creation
We believe all brands and enterprises
are now facing a new challenge and
can leverage on their community to
create new economic value.
We have a top class team
in 4 countries
TheBlogTV has more than 120
people in France, Spain, Italy and the
UK. Experts in their field and
specialists in the social networking.
4
5. The Opportunity
Communities can TheBlogTV
participate in the Communities
Internet
Crowd
Brand & Enterprise
Value Creation
Userfarm
`
Topic /Interest / Engagement /
Web 2.0 has Engagement / Responses /
Comments /
disclosed new
opportunities to extract
value from real time R&D! Web 2.0 Creative ideas Customer
Service!
and Solutions
crowd participation,
emerging
collaboration, Prod! Sales!
knowledge sharing.
Internal Marketing !
Process! & PR!
5
6. Engaging in real The Risk
conversations
is to lose grip with your target
audience and let someone
COMMON INTEREST
else disintermediate your
company
We believe our clients should own
their communities and have access
to all information and insights. We
track and crunch all data in order to
MEASURE
RESPOND
understand our communities. With
ANIMATE
ENGAGE
Facebook, Twitter, etc. accessing
these RAW data are very
REACT
complicated if not impossible and
could be very expensive
7. Other CLIENT
TBTV NEW
COMMUNITY
SITES
sites
We build a social media
ecosystem for our
communities
Our communities are deeply linked with
all main social networks through API
and ad hoc apps. This, and a SEO
constant activity, maximize audience
engagement and project viralization.
7
9. Our practices
and format
CROWD
TheBlogTV has FUNDING
developed a
unique portfolio
of 10 practices
addressing all
main customer IDEA
needs
PLATFORM
INDUSTRIES
CLIENTS
VALUE CREATION
PRACTICE
Under development
FORMAT
10. TheBlogTV - Full Service Approach
• Insights and Creativity We find a strong insight in the market
Develop concepts and ideas focused on a
• Concept and strategy specific target to meet the objectives of the
brand and build a strategy.
Social Design, Graphic & User Interface
• Construction & design Development and License
Multimedia & Mobile
Creation of a editorial plan based on
• Editorial planning
community focus
• Content Content management and production
Production Content Crowdsourcing
Social Media Strategy
• Diffusion Buzzing & Seeding
SEO, SEM, SMM
• Management Planning
Community Management
Project Management
Reporting & Accounting
• Reporting
10
13. WebTV & Videoblog / Wired TV
To be
replaced by a
Wired Pic
To be replaced
by a Wired To be
video replaced by a
Wired Pic
Wired TV is a Video section of the Wired Client Category
website engaging the audiences around HiTech
their editorial topics with a customized
videoplayer and enhanced sharing Goals Countries
functionalities.
Traffic
Italy
13
14. Vertical Social Network/ Nokia Play
Client Category
Is a community dedicated to sharing happenings Entertainment
and experiences related to the music, entertainment
and mobile.
Goals Countries
Retention
Italy
(ie Subscription)
14
16. Premium Club / Juventus
Client Category
Premium Club (e.g. euro 36/yr.) in which fans can Juventus FC
Premium Club
share their own passion.
Exclusive content: Games, Videos in HD quality,
Goals Countries
Interactive chats with players
Revenues
Italy
16
17. Consumer Lab/ Vodafone
Client Category
Is a platform where customers exchange Consumer
information and advice with various participatory engagement
tools: Forum, Blog and Wiki.
Goals Countries
Subscription / Italy
Retention
17
18. Contest Platform/ Roma Europe Festival
REWF award the work of the talent people with cash Client Category
prizes and offers the possibility of visibility and Festival
international relations for creative.
• 6 competitions per year
Goals Countries
• Offline events
Talent Scouting
Italy
• Media partnerships, all managed by TheBlogTV.
(ie participants)
18
19. Contest Platform/ Compass 50th
Client Category
50annicompass.compassonline.it
The first community dedicated to group stories and Anniversary
create a collective history of Italians.
• Everyone can participate
Countries
Goals
• Enriched with the stories and video interviews of public
figures.
Content
Italy
19
20. Social Intranet/ Magma Solution
Magma – The Easy Social Enterprise
TheBlogTV has developed a Social Enterprise
Platform that includes the following functionalities:
• Management profiles.
• Knowledge Sharing in all formats.
• WebTV, VideoSharing.
• Agenda and Calendar of events
• Webmagazine and Microblogging.
• Chat, Messaging Platform,
• Brainstorming, Questions & Answers.
• Creation of working groups with dedicated tools.
• Publication and archiving with semantic search.
Magma is a white label platform that can be customized
allowing the customer to change graphic and choose the
desired functionalities.
Client Category
Social Intranet
Goals Countries
Productivity" UK
20
(ie participation)
24. CORPORATE STRUCTURE
TheBlogTV Shareholders
Innogest Capital - the largest
Italian Venture Capital Fund,
focused on Seed & Early
Stage Investments.
TLcom - a London-based
Venture Capital fund,
investing since 1999 in
Telecom, Media e
Technology companies.
Zodiak Media Group - one of
the world's leading creators,
producers and distributors
of content for TV, radio, new
media and cinema.
24
25. TheBlogTV is 120 people across Contact:
Claude Spasevski - Managing Director
4 European countries
claudespasevski@theblogtv.co.uk
TheBlogTV UK
London
22a Cope Place W8 6AA
Tel: (+44) 783 750 37 80
TheBlogTV Italy
Rome
Milan
via Casilina 939, 00172
via San Vincenzo 24, 20123
Tel: (+39) 06.97848159
Tel: (+39) 02.87286400
TheBlogTV Spain
Barcelona
Madrid
Diagonal 329, PisoB, 1ºDerecha - 08009 " Calle San Bernardo, 20. 2°-2ª - 28015
Tel: (+34) 93.4765792
Tel: (+34) 91.75.89.615
TheBlogTV France
Paris
38 rue des Gravilliers, 75003
Tel: +33 1 44 61 50 75