The document discusses the implementation of a new CRM system at Bticino. It describes how Bticino underwent a merger which required redefining its sales structure and processes. There were multiple areas of intervention including sales force effectiveness, price positioning, and integrating customer information. Salesforce was selected as the CRM platform due to its functionality in areas like sales force automation, analytics, and customization. The implementation involved four simultaneous streams of activity over several phases from April 2008 to June 2009. The new system aimed to standardize processes, integrate data sources, and optimize sales activities.
This document discusses using social TV and gamification to engage audiences and drive participation in social TV. It notes that [1] social TV can draw users into the media experience by allowing social sharing and interactions, [2] gamification can be used to increase both the quantity and quality of user participation through applying game mechanics and principles, and [3] dual-screen experiences using mobile/tablets can provide compelling interactivity during TV viewing. The goal is to achieve mass participation to generate useful analytics insights and user gratification.
Maximize Enrollment, Engagement with a Multichannel Mobile StrategyKony, Inc.
The document discusses strategies for healthcare organizations to maximize patient enrollment, engagement, and retention through a multi-channel approach. It covers how healthcare reform is driving consumers to be more informed and seek information from multiple sources. The challenges of a multi-channel strategy are outlined, including supporting various devices, operating systems, and delivering a consistent experience. Effective multi-channel strategies are presented as key to acquiring and retaining members as well as improving member communication and self-service.
This document is from MicroVision's 2011 annual shareholders meeting. It discusses MicroVision's pico projection technology for use in mobile devices, automotive head-up displays, and gaming applications. MicroVision aims to commercialize pico projectors using direct green lasers by 2012 to simplify manufacturing and reduce costs compared to existing synthetic green laser technology. The company priorities for 2011 include validating use cases and seeding samples to partners to build market awareness and help commercialize the technology.
This document discusses the importance of creating engaging web experiences and optimizing web presence. It notes that social networking is the most popular online activity and that engaging organizations have higher earnings growth. It also mentions that exceptional customer experiences on websites can increase profits and reduce customer defection. The document provides examples of how seconds matter in online interactions and recognizes several award-winning customer-facing websites.
The document discusses using apps as an interactive business development tool. It outlines how apps have evolved from products to help customers and for marketing purposes. It then discusses the growing use of apps in businesses and provides examples of business apps that can be used for sales, marketing, HR and more. The document advocates developing a pilot app to test using apps to engage stakeholders and deliver ROI for certain business processes.
This document provides an overview of mobile computing and how it is transforming industries. Some key points:
- Mobile devices like smartphones and tablets are ubiquitous, with over 10 billion devices expected by 2020. This shift to mobile is mandatory for businesses.
- Mobile represents more than just phones - it includes sensors, embedded devices, and the growing "Internet of Things." Context-aware apps that use real-time data will be important.
- Industries like retail, financial services, and healthcare are already changing due to mobile. Business models and customer engagement are being rethought.
- Security, managing multiple platforms, and integrating mobile with backend systems are challenges enterprises must address with a mobile strategy.
This document discusses using social TV and gamification to engage audiences and drive participation in social TV. It notes that [1] social TV can draw users into the media experience by allowing social sharing and interactions, [2] gamification can be used to increase both the quantity and quality of user participation through applying game mechanics and principles, and [3] dual-screen experiences using mobile/tablets can provide compelling interactivity during TV viewing. The goal is to achieve mass participation to generate useful analytics insights and user gratification.
Maximize Enrollment, Engagement with a Multichannel Mobile StrategyKony, Inc.
The document discusses strategies for healthcare organizations to maximize patient enrollment, engagement, and retention through a multi-channel approach. It covers how healthcare reform is driving consumers to be more informed and seek information from multiple sources. The challenges of a multi-channel strategy are outlined, including supporting various devices, operating systems, and delivering a consistent experience. Effective multi-channel strategies are presented as key to acquiring and retaining members as well as improving member communication and self-service.
This document is from MicroVision's 2011 annual shareholders meeting. It discusses MicroVision's pico projection technology for use in mobile devices, automotive head-up displays, and gaming applications. MicroVision aims to commercialize pico projectors using direct green lasers by 2012 to simplify manufacturing and reduce costs compared to existing synthetic green laser technology. The company priorities for 2011 include validating use cases and seeding samples to partners to build market awareness and help commercialize the technology.
This document discusses the importance of creating engaging web experiences and optimizing web presence. It notes that social networking is the most popular online activity and that engaging organizations have higher earnings growth. It also mentions that exceptional customer experiences on websites can increase profits and reduce customer defection. The document provides examples of how seconds matter in online interactions and recognizes several award-winning customer-facing websites.
The document discusses using apps as an interactive business development tool. It outlines how apps have evolved from products to help customers and for marketing purposes. It then discusses the growing use of apps in businesses and provides examples of business apps that can be used for sales, marketing, HR and more. The document advocates developing a pilot app to test using apps to engage stakeholders and deliver ROI for certain business processes.
This document provides an overview of mobile computing and how it is transforming industries. Some key points:
- Mobile devices like smartphones and tablets are ubiquitous, with over 10 billion devices expected by 2020. This shift to mobile is mandatory for businesses.
- Mobile represents more than just phones - it includes sensors, embedded devices, and the growing "Internet of Things." Context-aware apps that use real-time data will be important.
- Industries like retail, financial services, and healthcare are already changing due to mobile. Business models and customer engagement are being rethought.
- Security, managing multiple platforms, and integrating mobile with backend systems are challenges enterprises must address with a mobile strategy.
The document discusses the rise of social business and how organizations can transform their relationships and processes using social technologies. It defines social business and differentiates it from social media. It outlines a social business agenda that includes aligning organizational goals and culture with social technologies, gaining social trust, engaging customers through experiences, networking business processes, managing reputation and risk, and analyzing social data. The document provides examples of how companies have implemented aspects of this agenda across marketing, customer service, product development, and HR.
my students use ideas from my class on business models to develop a business model for the LEAP, a new user interface for electronic systems. Users can interact with electronic products by moving their hands and the LEAP system recognizes and interprets the gestures. These slides discuss the value propositions for various customer segments including video games, robotics, and 3D modeling. Also discussed are the methods of value capture and strategic control for the LEAP.
Waterloo Ideaca Mobility Presentation: May 2012Ideaca
This event focused on the urgent need for Canadian businesses to step up their initiaves in creating a mobile platform for both their employees and for their customers.
Brad Blaskavitch, Sales Director at Ideaca, touched on the many ways a company can develop different mobile strategies to better their customers experience, as well as satisfying the everchanging needs of their employees.
Christa Nesbitt, Sales Director at Ideaca, also wowed the audience with a few demos showcasing submitting expenses on the go, tracking store productivity and sales in real-time and a virtual tracking program to discover and maintain issues in the field.
If you missed out on this event, it will be hosted again in Fall 2012 in Toronto, Calgary, Edmonton and Vancouver. Stay up-to-date for event details in your city!
contact us: toronto@ideaca.com
Interactive Bees is a new age interactive solutions provider that brings creativity and innovative ideas backed by cutting-edge technology. It offers robust solutions beyond conventional thinking for web development, branding, and digital marketing. The company has a team of skilled professionals from various backgrounds like design, development, content, and project management. It provides both online and offline solutions for clients, including web development, search engine optimization, email marketing, online advertising, and print collateral. One case study highlighted is how Interactive Bees created a website for Nokia that simulated the phone's functionality through videos and images to showcase its high-end features in an easy to use manner.
The document provides an overview of the company Interactive Bees, which is a new age interactive solutions provider. It details Interactive Bees' workforce and the types of online and offline solutions it provides, including web development, search engine optimization, email marketing, and offline solutions like presentations and print designs. It also highlights some case studies of projects Interactive Bees has completed for clients and provides examples of its creative work.
Enhancing the User Experience Through the Sense of Touch with Bob HeubelFITC
Touchscreens have become the default UI in mobile devices, but with their adoption, the lack of tactile feedback is a common complaint. The best applications today, involve multi-sensory – HD graphics and quality sound are no longer sufficient to stand out from the crowd. Haptics (vibration touch feedback) lets people feel what is going on in advance – powering intuitive experiences. Haptics can add a sense of realism which is unexpected in mobile applications. Android developers can now offer different haptic effects in mobile applications by leveraging new free tools and solutions that easily integrate haptic effects feedback into their designs.
In this session Immersion’s Haptic Expert Team, will demonstrate how to enhance the user experience, differentiate your applications from the hundreds and thousands of apps in the market and take your application to the next level of interactions. The presentation will introduce the concept of haptic feedback, development tools, and good design principles for creating haptic effects for mobile apps.
Optism Permission Mobile Marketing Who Owns The Customer CommunicAsia 2012Optism
Avtansh Sharma, Commercial Director Media Monetization, Optism, Alcatel-Lucent APAC & AfricaMobile Advertising presentation from Communicasia 2012: Who Owns the Customer? Where Privacy Meets People. Avtansh examines the following questions. Is collecting personal information beneficial for both brand and consumer? Is too much data being held without the consumer being aware? Each player in the ecosystem has a relationship with the consumer - but who really owns the customer? A look best practices for obtaining user consent, preference and privacy management.
Vidyo is a videoconferencing software company that developed one of the first platforms for high-definition videoconferencing over the internet. It has raised over $99 million from investors and has over 300 employees with offices worldwide. Vidyo's technology delivers higher quality video calls at significantly lower costs than traditional videoconferencing solutions by using scalable video coding and virtualized routing. This allows unprecedented reach, scale, and cost savings for enterprises.
The document discusses several trends in mobile technology and social media:
1. Smartphone ownership is growing dramatically, with 35% of UK adults now owning a smartphone. 4G wireless internet is being trialed and will improve the mobile web experience.
2. People are connecting through social networks in more meaningful ways, by grouping contacts into categories like close friends and acquaintances.
3. Social commerce is emerging as people use social networks to find deals and group purchases. Brands are engaging fans through social-first initiatives.
4. Gamification techniques are being used to motivate engagement by making marketing strategies more fun and addictive.
The document discusses visual experience design and user interface design. It advocates designing the data model first before designing the user interface. It also recommends modifying the typical design process to incorporate more contextual insights, rapid prototyping, and iterative design. The presentation provides examples of visualizing data and interactions as well as a timeline of the presenter's career in design and visualization.
Solution Marketing Lessons from the Apple iPad - Steve Robins at ProductCamp ...ProductCamp Boston
So you think that the Apple iPad is successful because it’s cheap and easy to use? It turns out that there’s much more behind the success of the Apple iPad. During this session, we’ll talk about how the iPad is at the center of a large customer-oriented solution. You’ll also learn how this solution is driving the iPad’s success and the key lessons you can use to drive successful solutions in your organization.
Steve Robins has been helping companies to transform their marketing focus from technology platforms to customer-oriented solutions — for over 10 years as a senior marketer, strategic consultant, and tech analyst. Steve is also the founder of the top-rated SolutionMarketingBlog.com. Steve is director of product marketing at FirstBest Systems, the leading provider of insurance underwriting solutions. Previously, Steve founded the strategic marketing consultancy, Solution Marketing Strategies. Steve has also served as director of industry and solutions marketing for EMC Documentum, VP of product marketing and VP of partner development at KANA Software, and senior analyst for Web applications at The Yankee Group. Read the Solution Marketing Blog at http://www.SolutionMarketingBlog.com
The presentation I presented at the local Belgium Innovate conference. It gives an overview of how the IBM Rational portfolio can be used to address the challenges of Mobile application lifecycle management
This document discusses the development of a mobile app concept for Tryg, a Danish insurance company. It begins with an introduction on the growing popularity of smartphones and mobile internet usage. It then discusses different types of mobile apps and considerations for achieving success, like solving problems for users. The document presents a concept for a "Tryg på Rejse" travel app that would provide insurance and travel assistance. It provides screenshots of prototype screens and discusses testing the concept. The benefits highlighted are improved customer experience and business outcomes for Tryg.
Solution Marketing Lessons from the Apple iPad - Steve Robins at BarCamp Bost...Steve Robins
So you think that the Apple iPad is successful because it’s cheap and easy to use? It turns out that there’s much more behind the success of the Apple iPad. During this session, we’ll talk about how the iPad is at the center of a large customer-oriented solution. You’ll also learn how this solution is driving the iPad’s success and the key lessons you can use to drive successful solutions in your organization.
Steve Robins has been helping companies to transform their marketing focus from technology platforms to customer-oriented solutions — for over 10 years as a senior marketer, strategic consultant, and tech analyst. Steve is also the founder of the top-rated SolutionMarketingBlog.com. Steve is director of product marketing at FirstBest Systems, the leading provider of insurance underwriting solutions. Previously, Steve founded the strategic marketing consultancy, Solution Marketing Strategies. Steve has also served as director of industry and solutions marketing for EMC Documentum, VP of product marketing and VP of partner development at KANA Software, and senior analyst for Web applications at The Yankee Group.
This document discusses the challenges facing the mobile landscape in Asia-Pacific. It notes that while mobile penetration has grown rapidly, connectivity remains spotty in many areas due to a lack of infrastructure investment. It also points out that mobile devices and data plans are still unaffordable for many consumers in the region. The fragmentation of licenses and operators has led to gaps in coverage across countries. Addressing these issues will be key to further advancing the mobile ecosystem and realizing its potential.
Interactive Bees is an interactive solutions company that offers creative and innovative solutions using cutting edge technology. It provides both online and offline branding and communication solutions including web development, search engine optimization, email marketing, online advertising, and print design. The company has a team of designers, developers, writers and project managers. It has worked with clients across various industries on projects such as websites, online communities, quizzes, and portfolios.
Turning Mobile Apps Into Real Business Opportunity and SuccessAntenna Software
How do you define success for your enterprise applications?
Research show only 25% of employee mobile projects and 22% of consumer ones are widely taken up by intended users.*
Just because you build it – does not guarantee they will come. Just because you spend thousands of dollars on your enterprise apps does not mean you are guaranteed success.
In these slides from a previously aired webinar learn:
How to define App Success for both B2E and B2C apps
How our customer CIO’s and CMO’s measure App Success
How mobile apps can quantifiably transform your business (case study examples)
How to gain control and visibility over your mobile strategy
LeanPort is a company that provides web and mobile solutions and consulting services. It helps customers grow their businesses by offering resources to augment customers' capacities. LeanPort has a delivery center and sales office in New Delhi and plans to expand to Europe. It offers benefits like saving time, averting disaster, low risk, zero management, and accountability. LeanPort's services include website development, mobile applications, creative services, internet marketing, Microsoft SharePoint, and consulting. It focuses on industries like banking, transportation, manufacturing, oil and gas, telecom, and public sector. The presentation provides examples of LeanPort's reference web and mobile application projects and contact information.
Jerry Silver of EMC was so kind to share this presentation with the general assembly. We were glad to have him at Evans Data Corporation's Developer Relations Conference 2012!
The Mobile Evolution‚ Systems vs. Apps - Matthew DavidMobile March
The document discusses the evolution from a mobile revolution focused on devices and downloads to a mobile evolution focused on experience. It notes a shift from mobile access to "systems of engagement" that empower users. Key trends include advances in mobile technology, changing consumer usage patterns, workforce mobility needs, and competition from other companies adopting mobile capabilities. The presentation outlines seven essential elements of an effective mobile strategy and discusses how mobility is transforming enterprises through analytics, security, performance, and digital experiences across smart products, cars, PCs and mobile devices.
The document discusses the rise of social business and how organizations can transform their relationships and processes using social technologies. It defines social business and differentiates it from social media. It outlines a social business agenda that includes aligning organizational goals and culture with social technologies, gaining social trust, engaging customers through experiences, networking business processes, managing reputation and risk, and analyzing social data. The document provides examples of how companies have implemented aspects of this agenda across marketing, customer service, product development, and HR.
my students use ideas from my class on business models to develop a business model for the LEAP, a new user interface for electronic systems. Users can interact with electronic products by moving their hands and the LEAP system recognizes and interprets the gestures. These slides discuss the value propositions for various customer segments including video games, robotics, and 3D modeling. Also discussed are the methods of value capture and strategic control for the LEAP.
Waterloo Ideaca Mobility Presentation: May 2012Ideaca
This event focused on the urgent need for Canadian businesses to step up their initiaves in creating a mobile platform for both their employees and for their customers.
Brad Blaskavitch, Sales Director at Ideaca, touched on the many ways a company can develop different mobile strategies to better their customers experience, as well as satisfying the everchanging needs of their employees.
Christa Nesbitt, Sales Director at Ideaca, also wowed the audience with a few demos showcasing submitting expenses on the go, tracking store productivity and sales in real-time and a virtual tracking program to discover and maintain issues in the field.
If you missed out on this event, it will be hosted again in Fall 2012 in Toronto, Calgary, Edmonton and Vancouver. Stay up-to-date for event details in your city!
contact us: toronto@ideaca.com
Interactive Bees is a new age interactive solutions provider that brings creativity and innovative ideas backed by cutting-edge technology. It offers robust solutions beyond conventional thinking for web development, branding, and digital marketing. The company has a team of skilled professionals from various backgrounds like design, development, content, and project management. It provides both online and offline solutions for clients, including web development, search engine optimization, email marketing, online advertising, and print collateral. One case study highlighted is how Interactive Bees created a website for Nokia that simulated the phone's functionality through videos and images to showcase its high-end features in an easy to use manner.
The document provides an overview of the company Interactive Bees, which is a new age interactive solutions provider. It details Interactive Bees' workforce and the types of online and offline solutions it provides, including web development, search engine optimization, email marketing, and offline solutions like presentations and print designs. It also highlights some case studies of projects Interactive Bees has completed for clients and provides examples of its creative work.
Enhancing the User Experience Through the Sense of Touch with Bob HeubelFITC
Touchscreens have become the default UI in mobile devices, but with their adoption, the lack of tactile feedback is a common complaint. The best applications today, involve multi-sensory – HD graphics and quality sound are no longer sufficient to stand out from the crowd. Haptics (vibration touch feedback) lets people feel what is going on in advance – powering intuitive experiences. Haptics can add a sense of realism which is unexpected in mobile applications. Android developers can now offer different haptic effects in mobile applications by leveraging new free tools and solutions that easily integrate haptic effects feedback into their designs.
In this session Immersion’s Haptic Expert Team, will demonstrate how to enhance the user experience, differentiate your applications from the hundreds and thousands of apps in the market and take your application to the next level of interactions. The presentation will introduce the concept of haptic feedback, development tools, and good design principles for creating haptic effects for mobile apps.
Optism Permission Mobile Marketing Who Owns The Customer CommunicAsia 2012Optism
Avtansh Sharma, Commercial Director Media Monetization, Optism, Alcatel-Lucent APAC & AfricaMobile Advertising presentation from Communicasia 2012: Who Owns the Customer? Where Privacy Meets People. Avtansh examines the following questions. Is collecting personal information beneficial for both brand and consumer? Is too much data being held without the consumer being aware? Each player in the ecosystem has a relationship with the consumer - but who really owns the customer? A look best practices for obtaining user consent, preference and privacy management.
Vidyo is a videoconferencing software company that developed one of the first platforms for high-definition videoconferencing over the internet. It has raised over $99 million from investors and has over 300 employees with offices worldwide. Vidyo's technology delivers higher quality video calls at significantly lower costs than traditional videoconferencing solutions by using scalable video coding and virtualized routing. This allows unprecedented reach, scale, and cost savings for enterprises.
The document discusses several trends in mobile technology and social media:
1. Smartphone ownership is growing dramatically, with 35% of UK adults now owning a smartphone. 4G wireless internet is being trialed and will improve the mobile web experience.
2. People are connecting through social networks in more meaningful ways, by grouping contacts into categories like close friends and acquaintances.
3. Social commerce is emerging as people use social networks to find deals and group purchases. Brands are engaging fans through social-first initiatives.
4. Gamification techniques are being used to motivate engagement by making marketing strategies more fun and addictive.
The document discusses visual experience design and user interface design. It advocates designing the data model first before designing the user interface. It also recommends modifying the typical design process to incorporate more contextual insights, rapid prototyping, and iterative design. The presentation provides examples of visualizing data and interactions as well as a timeline of the presenter's career in design and visualization.
Solution Marketing Lessons from the Apple iPad - Steve Robins at ProductCamp ...ProductCamp Boston
So you think that the Apple iPad is successful because it’s cheap and easy to use? It turns out that there’s much more behind the success of the Apple iPad. During this session, we’ll talk about how the iPad is at the center of a large customer-oriented solution. You’ll also learn how this solution is driving the iPad’s success and the key lessons you can use to drive successful solutions in your organization.
Steve Robins has been helping companies to transform their marketing focus from technology platforms to customer-oriented solutions — for over 10 years as a senior marketer, strategic consultant, and tech analyst. Steve is also the founder of the top-rated SolutionMarketingBlog.com. Steve is director of product marketing at FirstBest Systems, the leading provider of insurance underwriting solutions. Previously, Steve founded the strategic marketing consultancy, Solution Marketing Strategies. Steve has also served as director of industry and solutions marketing for EMC Documentum, VP of product marketing and VP of partner development at KANA Software, and senior analyst for Web applications at The Yankee Group. Read the Solution Marketing Blog at http://www.SolutionMarketingBlog.com
The presentation I presented at the local Belgium Innovate conference. It gives an overview of how the IBM Rational portfolio can be used to address the challenges of Mobile application lifecycle management
This document discusses the development of a mobile app concept for Tryg, a Danish insurance company. It begins with an introduction on the growing popularity of smartphones and mobile internet usage. It then discusses different types of mobile apps and considerations for achieving success, like solving problems for users. The document presents a concept for a "Tryg på Rejse" travel app that would provide insurance and travel assistance. It provides screenshots of prototype screens and discusses testing the concept. The benefits highlighted are improved customer experience and business outcomes for Tryg.
Solution Marketing Lessons from the Apple iPad - Steve Robins at BarCamp Bost...Steve Robins
So you think that the Apple iPad is successful because it’s cheap and easy to use? It turns out that there’s much more behind the success of the Apple iPad. During this session, we’ll talk about how the iPad is at the center of a large customer-oriented solution. You’ll also learn how this solution is driving the iPad’s success and the key lessons you can use to drive successful solutions in your organization.
Steve Robins has been helping companies to transform their marketing focus from technology platforms to customer-oriented solutions — for over 10 years as a senior marketer, strategic consultant, and tech analyst. Steve is also the founder of the top-rated SolutionMarketingBlog.com. Steve is director of product marketing at FirstBest Systems, the leading provider of insurance underwriting solutions. Previously, Steve founded the strategic marketing consultancy, Solution Marketing Strategies. Steve has also served as director of industry and solutions marketing for EMC Documentum, VP of product marketing and VP of partner development at KANA Software, and senior analyst for Web applications at The Yankee Group.
This document discusses the challenges facing the mobile landscape in Asia-Pacific. It notes that while mobile penetration has grown rapidly, connectivity remains spotty in many areas due to a lack of infrastructure investment. It also points out that mobile devices and data plans are still unaffordable for many consumers in the region. The fragmentation of licenses and operators has led to gaps in coverage across countries. Addressing these issues will be key to further advancing the mobile ecosystem and realizing its potential.
Interactive Bees is an interactive solutions company that offers creative and innovative solutions using cutting edge technology. It provides both online and offline branding and communication solutions including web development, search engine optimization, email marketing, online advertising, and print design. The company has a team of designers, developers, writers and project managers. It has worked with clients across various industries on projects such as websites, online communities, quizzes, and portfolios.
Turning Mobile Apps Into Real Business Opportunity and SuccessAntenna Software
How do you define success for your enterprise applications?
Research show only 25% of employee mobile projects and 22% of consumer ones are widely taken up by intended users.*
Just because you build it – does not guarantee they will come. Just because you spend thousands of dollars on your enterprise apps does not mean you are guaranteed success.
In these slides from a previously aired webinar learn:
How to define App Success for both B2E and B2C apps
How our customer CIO’s and CMO’s measure App Success
How mobile apps can quantifiably transform your business (case study examples)
How to gain control and visibility over your mobile strategy
LeanPort is a company that provides web and mobile solutions and consulting services. It helps customers grow their businesses by offering resources to augment customers' capacities. LeanPort has a delivery center and sales office in New Delhi and plans to expand to Europe. It offers benefits like saving time, averting disaster, low risk, zero management, and accountability. LeanPort's services include website development, mobile applications, creative services, internet marketing, Microsoft SharePoint, and consulting. It focuses on industries like banking, transportation, manufacturing, oil and gas, telecom, and public sector. The presentation provides examples of LeanPort's reference web and mobile application projects and contact information.
Jerry Silver of EMC was so kind to share this presentation with the general assembly. We were glad to have him at Evans Data Corporation's Developer Relations Conference 2012!
The Mobile Evolution‚ Systems vs. Apps - Matthew DavidMobile March
The document discusses the evolution from a mobile revolution focused on devices and downloads to a mobile evolution focused on experience. It notes a shift from mobile access to "systems of engagement" that empower users. Key trends include advances in mobile technology, changing consumer usage patterns, workforce mobility needs, and competition from other companies adopting mobile capabilities. The presentation outlines seven essential elements of an effective mobile strategy and discusses how mobility is transforming enterprises through analytics, security, performance, and digital experiences across smart products, cars, PCs and mobile devices.
This document discusses embracing mobile experiences in business. It notes that mobile apps should be useful, easy to use, desirable, consistent, have a purpose, and be playful. It also emphasizes focusing on user needs, understanding the mobile medium, embracing rapid change, identifying stakeholders, allowing technology to guide, and being playful. Statistics on mobile app downloads and usage are also presented.
Demo of the new Infor Mingle Enterprise, a social collaboration and workflow software that integrates with Infor LN, Infor ION and other Infor 10x software.
For more enterprise software and manufacturing ERP software presentations, visit us at http://inforln.com or contact Dan Aldridge at info@i-app.com or 703.251.4504.
The document discusses how customer interactions are increasingly occurring across multiple channels and devices. It outlines the forces driving this change, including empowered customers, mobility, and new technologies. The document argues that retailers must implement true omni-channel solutions to provide seamless, personalized experiences across all channels in order to succeed in this new environment. It provides several examples of innovative omni-channel initiatives and technologies that are transforming retail.
A Brave New World - Where Conference KeynoteCharlene Li
Keynote at Where Conference, April 3, 2012 by Charlene Li.
Description: Our personal devices provide endless streams of data set in context of who we are, where we are, who we know, and what we do. But what can we realistically expect the future to look like, and how soon will it be before it gets here? The key is to understand what new opportunities are unleashed through the combination of these different contextual data – and overlay what is probably given business model, social, technology, and political constraints. We’ll also look at what this brave new world means in terms of actions you must take today.
MyNewsDay presentation 29th of May 2012Mindjumpers
Mindjumpers is a social media agency operating in Northern Europe, primarily in the Nordic region. They have become a leading full-service social media agency in the Nordics in just 3 years with multiple global clients. They help B2C and B2B companies organize, manage, and engage in social media through proven processes to organize, manage, measure, and engage across markets in a structured and cost-effective way. Their goal is to create value by combining paid, owned, and earned media for clients.
The document discusses using dynamic creative with MediaMind's Smart Versioning technology. It provides examples of how clients have used Smart Versioning to improve targeting, retargeting, and optimization. Smart Versioning allows advertisers to create dynamic ads that automatically update based on audience characteristics like location or previous site visits. Case studies demonstrate how Smart Versioning increased click-through rates by over 10x in retargeting and drove engagement rates up 69% through geo-targeting. The document also outlines how to set up Smart Versioning campaigns and leverage advanced features like mass versioning and audience segmentation.
The document is a presentation by Lars Bodenhoff, Business Development Manager at MobileAdvisor, about Zenprise and enterprise mobility management. It summarizes that mobile devices and apps are proliferating rapidly, and the best companies are 3 times as likely to have a mobility strategy. It then outlines Zenprise's offerings for mobile device management, including their MobileManager software, ZenCloud cloud-based solution, and services and support. Finally, it discusses Zenprise's security, compliance, on-premise and cloud architectures.
A talk by Alan Shalloway at the European Lean IT Summit 2012. This talk provides 2 essential meta-patterns of Lean: focus on value and eliminating delays. These can be used to guide the creation of an effective and efficient workflow. It presents four case studies, each building on the concepts of the other, to provide actionable advice for your own implementations.
More Lean IT presentations and videos on www.lean-it-summit.com
The Future of Work: Social and Mobile Technologies That MatterCharlene Li
Webinar by Charlene Li on June 8, 2012. Audio recording and slides also available at http://learn.gotomeeting.com/060812-NA-G2MC-WBR-SM?ID=70150000000YDip
Sponsored by GoToMee
The document provides ideas and suggestions for developing a mobile app to complement a dance competition TV show called Dance India Dance (DID). It outlines features like user registration, push notifications, a photo gallery, bios of participants, insider news, descriptions of dance styles featured on the show, and links to social media. It also asks some questions about project timelines and platform requirements. The accompanying presentation describes Designclature as a mobile and web design company and highlights some of their portfolio work including apps for photo sharing, video conferencing, daily deals, and language learning.
The Need For Open Software Security Standards In A Mobile And Cloudy WorldDenim Group
The security landscape is changing and the security industry must adapt to stay relevant. The economic and scale benefits of the cloud are causing organizations to move sensitive business processes and data outside of the safety of the corporate environment. New business models and other opportunities to create value through innovation are moving sensitive data and code onto untrusted mobile devices. Organizations are going to adopt these new cloud and mobile technologies and information security practitioners will be forced to evolve current models for risk management and mitigation. This presentation discusses the need for open software security standards to support this evolution. Being required to trust cloud service providers leads to a need for increased visibility into the software security practices of those providers. In addition, reliance on these providers’ software as well as the requirement to place software in untrusted environments such as mobile devices creates a demand for better standards for evaluating the security state of complicated systems. Many previous efforts have been focused on proprietary models that failed to provide sufficient insight or on models that lacked a level of technical rigor required to provide assurance. The solutions to these issues are open standards that are based on the real risks organizations encounter when adopting cloud and mobile technologies and the presentation outlines potential paths forward that can provide risk managers with the assurances they need while also freeing up businesses to intelligently consume emerging technologies.
Jive Software is a global leader in social business software. It offers a true social business platform that bridges enterprises, customers, and the social web to enable engagement, collaboration, and business impact. Jive has the most deployed social business solution worldwide and the most extensive product capabilities, with implementations at over 25% of Fortune 100 companies.
This document discusses how to develop a mobile strategy for travel companies. It outlines key aspects to consider such as management commitment, goals, value creation, budget, and complexity. The document recommends workshops with experts and stakeholders to visualize ideas, develop detailed concepts, and code apps for different platforms. It stresses the importance of realizing the mobile opportunity, creating value in the travel process, and providing an extraordinary user experience. Developing a strong mobile strategy is key to winning in this new landscape.
Casos de Estudio Barclays y Sony (Personalización y Social Media con las solu...Elisa Group
En este documento se presentan 2 casos de estudio con las soluciones de inteligencia digital de Adobe que fueron presentados en el Seminario "Métricas, no Mitos", organizado por Webanalytics.es junto con Adobe.
Los casos de estudio son:
-Caso Barclays: hazlo personal, cada interacción cuenta
-Caso Sony: Los likes y los Fans son rentables
InSequent Overview January 2013 no financialsInSequent
The document discusses a company that provides a unified platform for mobile marketing and display advertising. It brings together mobile website creation, SMS engagement, and display ad creation and deployment tools under one roof for local businesses. This allows small and medium sized businesses to execute professional advertising campaigns across channels without large minimum spending requirements.
Mobile business 12 summary keynote wim decraene Accenture ruttens.com
The document discusses how mobile connectivity and usage is growing rapidly but few companies are successfully monetizing mobile apps and services. It outlines different business models for mobile apps, including paid downloads, subscriptions, and ad-funded models. While many large Belgian companies have mobile apps, very few generate revenue from them. The document argues that to be successful, companies need to create an enriched portfolio of mobile offerings, innovative models like daily deals and geo-location services, embrace cross-industry partnerships, and think big but start small and move fast with innovations. Privacy concerns also remain a barrier to mobile payments.
Similar to Presentazione evento manufacturing 2012 (20)
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Call8328958814 satta matka Kalyan result satta guessing➑➌➋➑➒➎➑➑➊➍
Satta Matka Kalyan Main Mumbai Fastest Results
Satta Matka ❋ Sattamatka ❋ New Mumbai Ratan Satta Matka ❋ Fast Matka ❋ Milan Market ❋ Kalyan Matka Results ❋ Satta Game ❋ Matka Game ❋ Satta Matka ❋ Kalyan Satta Matka ❋ Mumbai Main ❋ Online Matka Results ❋ Satta Matka Tips ❋ Milan Chart ❋ Satta Matka Boss❋ New Star Day ❋ Satta King ❋ Live Satta Matka Results ❋ Satta Matka Company ❋ Indian Matka ❋ Satta Matka 143❋ Kalyan Night Matka..
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
28. 1
La fusione e i principali ambiti di intervento per la
ridefinizione dei processi di vendita
2
I requisiti richiesti e la scelta dell’applicativo
3
L’implementazione e i principali risultati
4 I punti di forza e di attenzione
Page 2
29. 1
Contesto Obiettivi
FUSIONE TRA DIVERSI RIDEFINIZIONE
MARCHI STRUTTURA E PROCESSI
FORZA VENDITA
Page 3
30. 1 Ambiti di intervento
PROCESS SALES DIRECTOR
ORGANIZATION
KEY ACCOUNT & OPERATIVE MKTG
PROJECT
CUSTOMER CONSORTIUM &
SERVICE GROUPS
DIY VANTAGE SALES
REGIONAL
MANAGER
SALES REPS COORD. SALES REPS
• Alignment of the organization
• TO BE requirements • New roles & responsibilities
• BPR – TO BE Design • Sponsorship
• Business Case 4 SIMULTANEOUS • Competencies analysis
STREAMS OF
• Custom System feasibility
• Salesforce.com feasibility ACTIVITY • Addressing the organization as a
whole
(applications, architecture,
infrastructure) • Reducing impact on productivity
• Functional requirements (SFA, Off the shelf Customized Custom • Speeding up acceptance timing
INNOVATION
SPONSORSHIP
Call Center, Web portals, etc.) SFA • Fostering participation and user
• Integration feasibility REFUNDS
STAKEHOLDER ACCEPTANCE
adoption of new model and tools
CUSTOMER DB MGMT
CHANGE
B.I. MGMT
GEOGRAPHY CULTURE
LINK W/ WHOLESALERS
CHANGE
SYSTEM TRAINING
BEHAVIOUR MANAGEMENT
EXHISTING BTICINO SYSTEMS
Page 4
31. 1 Principali aree di intervento
Multi-brand
BIC focus
Different commercial
refund processes
Company
Sales force Wholesalers
effectiveness
Installers
End Customers
Price positioning
Competition &
overlap on clients
Boost/ Lack
of information
Page 5
32. 1
Situazione iniziale
16 MODALITÀ DI NEGOZIAZIONE BUROCRAZIA 3 DB CLIENTI SEPARATI
6 DIVERSI SISTEMI A SUPPORTO SISTEMI NON ADEGUATI CONOSCENZA CLIENTI POCO EFFICACE
SCARSA CONOSCENZA DEI CLIENTI PERDITA DI INFORMAZIONI
DIVERSI PROCESSI PER DIVERSI BRANDS
NON VISITATI
SPESA COMMERCIALE 10% FATTURATO
RIDUZIONE E OTTIMIZZAZIONE
Principali interventi
INTEGTRAZIONE
SEMPLIFICAZIONE ATTIVITÀ DI BACK INFORMAZIONI SUI
MODALITÀ DI OFFICE E ATTIVAZIONE CLIENTI E SVILUPPPO
NEGOZIAZIONE NUOVI STRUMENTI NUOVE OPPORTUNITÀ
Page 6
33. 1 Esempio processo di negoziazione
Main Phases
1. Negotiation 2. Data input 3. Authorization 4. Refund
Key Actors
2.
Sales person fills forms/
Sales person inputs data into system to
1. set the negotiation forth
The sales person sets a
final price of purchase with
the Installer, including a 4.B
End Customer discount on goods Installer performs purchase
at negotiated prices at the
(Installer) wholesaler’s
4.A Information sent to 5.
wholesaler in order to
grant the discount to Wholesalers indicates sell-
Wholesaler Installer when purchase out data by Installer
occurs
3.
6.
Negotiated discount is Verification of data and
approved at Regional/ calculation of refund
Central level payable to wholesaler
BTicino
Head Quarter
7.
Refund
Page 7
34. 2
Funzionalità richieste Soluzioni disponibili Soluzione scelta
Commercial Planning and
Performance
Management
Sales Force
Management
Opportunity
Management
Sales and Negotiation
Management
Page 8
35. 2 Salesforce.com functionalities
• Lead Management
• Opportuniy Management
• Account and Contact Management
Sales Performance • Activity Management
• Approvals and Workflows
• Territory Management
• Partner Management
• Sales Reports and Dashboard
SALES FORCE AUTOMATION Analytics and Forecasting • Customizable Sales Forecasts
• Data Quality Management
AUTOMAZIONE MARKETING • Product Catalog
• Document Management
Sales Information • Contract Management
PARTNER MANAGEMENT • Email Templates
• Asset Management
CUSTOMER SERVICE • Mobile CRM Solutions
& SUPPORT Desktop and Mobile • Microsoft Outlook CRM Integration
• Microsoft Word and Excel Integration
CONTENT MANAGEMENT
• Customization
• Web Services Integration
Customization and Integration
ANALYTICS • Salesforce to Salesforce
• Channels Sales (PRM)
• Compensation Management
APPEXCHANGE • Data Cleansing
AppExchange • Quoting and Orders
CUSTOMIZED APPLICATIONS • Sales Intelligence
AND INTEGRATIONS • Sales Methodologies
• Sales Operations
Page 9
36. 3 Aprile 08 Luglio 08 Dicembre 08 Giugno 09
PROCESSES
SYSTEMS Fase 1 Fase 2 Fase 3
ORGANIZATION ANALISI DISEGNO NUOVO IMPLEMENTAZIONE
CHANGE MGNT AS IS MODELLO NUOVO MODELLO
PM
2 MESI 5 MESI 6 MESI
budget e
300 venditori DB unico reporting commerciale
agenda
6 marchi integrata unico strumento,
integrato con ERP
-60% numerosità -0,5 gg attività
modalità di back office FV gestione integrata
negoziazione
customer progetti
cross selling insights
Page 10
37. 4 Voci del Business Case
• Reduction of Back-Office activities required to Sales Force
INCREASED
REVENUES • Increased time spent on Field activities
• Increase market covering (more clients visited)
• Reduction of IT maintenance & complexity
QUANTITATIVE CEASING
BENEFITS COSTS • Reduction of manual operations on data alignment
• Reduction of commercial and administrative costs of monitoring
ADDITIONAL
CEASING • Organization and integration with other department
COSTS
Page 11
38. 4 FATTORI VINCENTI / CRITICITA’
• forte sponsor AD e Direzione Commerciale
Punti di forza
• coinvolgimento fin da subito della forza vendita
(workshops)
• Business Advisory Partner
• accettazione del cambiamento
Punti di attenzione
• pratiche commerciali più guidate
• rischio customizzazione
Page 12
39. 4 Coinvolgimento delle persone
• Sales Dept (22)
• Finance & Admin Dept. (3)
• IT Dept (3)
Interviews
• Regional Managers (11)
• Local Coordinators (20)
• Sales Force Reps (6) OVER 70 PEOPLE INVOLVED
TO ENSURE REAL
Interactive Workshops BUSINESS REQUIREMENTS GATHERING
• Interviews to representative
subset of wholesalers
Field Activities
Page 13
40. GRAZIE
Diego Gianetti, Bticino Area Manager
Torino, 12/04/2012
Page 14
41. WELCOME TO THE
SOCIAL ENTERPRISE
Giovanni Cipriani
Salesforce.com
gcipriani@salesforce.com
43. Ten Year Computing Cycles
10X more users with each cycle
2010’s
Social
Revolution
2000’s
1990’s Mobile
1980’s Desktop Cloud
Client/Server Cloud Computing
1970’s Mini Computing Computing
1960’s Computing
Mainframe
Computing
Data Business Process Web Mobile Social
Management Logic Apps Automation Apps Apps Apps
Apps Apps
44. First Cloud Company to Reach $3B Annual Run Rate in FY13
$3 Billion 45 Billion #1
Expected Annual Transactions World’s Most
Revenue Run per Quarter Innovative
Rate for FY13 Companies
#27
World’s
Best Places
to Work
8,000+
Employees
46. Social Revolution: Social Networking Surpasses Email
Social Users
Email Users 1.9 billion
social users
2007 2008 2009 2010 2011
Source: Comscore, June 2011
47. Social Revolution: Next Generation Devices Changing How We
Access the Web
Tablets
Smartphones
1.8
Laptops
Desktop
billion
mobile devices
by 2014
2006
2007
2008
2009
2010
2011
2012E
2013E
2014E
Source: Gartner Research, Smartphone, Tablet, and PC Forecast, December 2011
48. Social Revolution: High Return for Social Enterprise
Social
Enterprise
Benefits
Source: McKinsey & Company, “The rise of the networked enterprise, Web 2.0 finds its payday.” December 2010
49. Social Revolution: Products Now Connected to Social Networks
1.8 Billion 3.5 Billion
Networked Products
Networked Computers
Total of 5.3 Billion Connected Devices
2014
Source: IDC Predictions: 2012 competing for 2020. December 2011
50. Delight Your Customers in a Whole New Way
Employee Social Public Social
Network Network
Social Profile
Collaborate Product
SOCIAL
Work ENTERPRISE Engage
Extend Listen
Sell Market
Service
Customer Social Network
53. Burberry Uses Chatter for its Employee Social Network
Leader in Enterprise Collaboration
Secure, private collaboration
150,000 active Chatter networks
30% reduction in customer email
2011 Apple App Store App of the Year
Collaborate
54. Burberry Collaborates with Chatter
US$2 billion revenue
7,500 employees
473 stores
Social Enterprise transformation:
End-to-end digital experience
Collaborate
56. Kimberly-Clark Closes Deals Faster with Sales Cloud
World’s #1 Sales Application
Connect and sell in a social world
Mobile: Access from any device
Market Leader: Gartner and Forrester
33% higher productivity for customers
Sell
57. Kimberly-Clark Builds Social Front Office with Force.com
#1 Cloud platform for employee
social apps (IDC)
Automate and extend your business
Proven with 100,000+ customers
400% productivity improvement
108% ROI
Extend
59. Activision Delivers Amazing Customer Service
#1 video game publisher
Call of Duty, Guitar Hero, Skylanders
$4.8B in revenue
8,000 employees
Social Enterprise:
Single social profile
24/7 social service
Service
60. Public Social
Network
Product
SOCIAL
ENTERPRISE Engage
Listen
Market
Customer Social Network
Market Listen Engage Product
61. HP Reaches Customers with the Salesforce Marketing
Cloud
Market on all social channels
Site.com: Social websites
Radian6: Social monitoring
Heroku: Customer social apps
Products: Product social network
Market Listen Engage Product
62. HP Listens to Customers on Social Media Channels with Radian6
#1 Social media monitoring platform
Listen, monitor, and engage
50% of Fortune 100 use Radian6
59% increase marketing
effectiveness
Listen
63. HP Indigo Connects Machine Data to a Product Social Network
Maintenance
Engineers
Customer
Service
R&D
Service
Technicians
Customers
Product
65. Become a Social Enterprise Today
Employee Social Public Social
Network Network
Social Profile
Collaborate Product
SOCIAL
Work ENTERPRISE Engage
Extend Listen
Sell Market
Service
Customer Social Network