The document discusses how social technologies are changing innovation management in companies. It outlines an innovation management process that is more open and collaborative, involving customers, employees, and crowdsourcing ideas. It also discusses how this requires integrated systems and a culture change within companies to support continuous and disruptive innovation. The process begins with sourcing and collecting ideas, then developing, evaluating, and selecting ideas. It continues through producing the ideas by designing, executing, collecting feedback, and analyzing the results.

1. Innovation Management: How Social
Technologies are Changing The Way
Companies Design Products and
Services
Michael Fauscette, GVP SBS
@mfauscette
about.me/mfauscette
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3. The Information Revolution
Economic changes
Social Changes
Technology changes
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4. Business becomes social (again)
Mass individualization
Influence
Experience
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5. Product / Service Business Model
Continuous Disruptive
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6. Today
Customers – Partners
Employees (outside the
Innovation silo)
Innovation
Process
No End-To-End System
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7. Innovation Process
Connected
Integrated System
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8. Innovation Management Process
Ideasource Source Collect
Collaborate
Develop Evaluate Select
Produce Design Execute
Feedback Collect Analyze
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9. Ideasource
§ Source
§ Collect
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10. Why?
Q. What specific initiatives are you planning to conduct using social software
for BUSINESS purposes in the next 12 months?
Online communities
Social Learning
Public social network for marketing /customer service/
Application/Video Sharing
Socialytics (analytic tools and applications used to
Recruiting
Web chat/voice/video over IP applications (including
Enterprise Social Network (including activity streams)
Web broadcasting
Peer feedback
Online office productivity
Blog/Wiki
File/Content sharing service
"Ideasourcing (tools that are used to collect ideas/
Geo-Social networking
Internal Discussion forum
Prediction market
"Innovation Management (more complex than
External Discussion forum
Crowdsourcing
External micro-blog for marketing / customer service/
Internal micro-blog
External Gamification (particularly behavior analytics)
Internal gamification (particularly behavior analytics)
0% 5% 10% 15% 20% 25% 30% 35% 40%
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N=701, IDC Social Software Survey,, February 2013

11. Develop
§ Evaluate
§ Select
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12. Produce
§ Design
§ Execute
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13. Feedback
§ Collect
§ Analyze
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14. Some Things to Consider
§ End-to-End Process supported
by Integrated Systems
§ Power of Crowdsourcing –
Unlocking Distributed
Expertise
§ Power of Community
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15. Some Things to Consider
§ Chief Innovation Officer?
§ Culture Change Requires a
Specific Plan
§ Align Supporting Elements:
Incentives, Organization, etc.
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16. Questions?
Michael Fauscette
GVP, Software Business Solutions
@mfauscette
Blog: www.mfauscette.com
about.me/mfauscette
IDC Social Business Blog
https://idc-insights-community.com/
groups/it_agenda/social-business
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