Developing innovative qualitative research techniques for effective digital marketing strategy
presented at QRWEBA2011 conference
organised by Merlien Institute
A lok at current trends in technology including social business and mobile with some implications for the travel business for the Concur User Conference presentation on Feb 3, 2010
Online in de toekomst; wat kan ik nú doen?Tom Verhoeve
Hoe gaat online zich ontwikkelen? Vier punten waar je nu al rekening mee kan houden:
1. van mobiel naar multi-screen;
2. digitaal en fysiek versmelten;
3. contentstrategie aanpassen op meerdere contentvormen dan tekst en meerdere publicatiekanalen (zie 1);
4. kijk opnieuw naar je toegevoegde waarde: waarmee maak je als organisatie nu echt het verschil?
Neem voor meer informatie contact met me op!
The Comparative Context: Journeys Across the Digital EcosystemMichelle Berryman
This presentation explores how we map the phases of the customer journey against specific areas of inquiry related to customer needs and then apply this framework to a review of competitive and comparative brand experiences. The outcomes of this analysis deliver both qualitative and quantitative results that inspire our clients and us. In turn, the insights gained enable our design team to deliver far more compelling experiences.
E-Learning Content Is Everywhere | KnowledgeVisionTom Bishop
Everywhere you look, eLearning content is begging to be captured and put online. Every time an executive keynotes a conference, a techie gives a chalk talk, a product manager briefs a sales team, or a manager hosts an orientation, valuable content is being created. The trick? How to capture, enliven, deploy, and track it for internal or external audiences. New online tools make it easy to capture your organization’s best presentations and most engaging storytellers, turning them into rich, interactive learning content that’s available 24/7 from any browser or mobile device. This session will equip you with the techniques, tools, and ideas you need to start capturing content on your first day back from Learning 2012!
A lok at current trends in technology including social business and mobile with some implications for the travel business for the Concur User Conference presentation on Feb 3, 2010
Online in de toekomst; wat kan ik nú doen?Tom Verhoeve
Hoe gaat online zich ontwikkelen? Vier punten waar je nu al rekening mee kan houden:
1. van mobiel naar multi-screen;
2. digitaal en fysiek versmelten;
3. contentstrategie aanpassen op meerdere contentvormen dan tekst en meerdere publicatiekanalen (zie 1);
4. kijk opnieuw naar je toegevoegde waarde: waarmee maak je als organisatie nu echt het verschil?
Neem voor meer informatie contact met me op!
The Comparative Context: Journeys Across the Digital EcosystemMichelle Berryman
This presentation explores how we map the phases of the customer journey against specific areas of inquiry related to customer needs and then apply this framework to a review of competitive and comparative brand experiences. The outcomes of this analysis deliver both qualitative and quantitative results that inspire our clients and us. In turn, the insights gained enable our design team to deliver far more compelling experiences.
E-Learning Content Is Everywhere | KnowledgeVisionTom Bishop
Everywhere you look, eLearning content is begging to be captured and put online. Every time an executive keynotes a conference, a techie gives a chalk talk, a product manager briefs a sales team, or a manager hosts an orientation, valuable content is being created. The trick? How to capture, enliven, deploy, and track it for internal or external audiences. New online tools make it easy to capture your organization’s best presentations and most engaging storytellers, turning them into rich, interactive learning content that’s available 24/7 from any browser or mobile device. This session will equip you with the techniques, tools, and ideas you need to start capturing content on your first day back from Learning 2012!
awesomize.me, launched in Jan of 2012, is the social b2b2c (business 2 business 2 consumer) to help both the consumers and the enterprise to connect and manage their brand leveraging the power of rating by the community. The platform is a powerful social interaction engine that will help users to determine intelligently and effectively their quality vs quantity fans, friends, followers, and clients online.
CIC and MEC reveal“2013 Consumption Trends in China”, some of these trends are comprehensive in scope, affecting and altering many aspects of consumption.
Social @ IBM. Presentation given at M2C "Social Media is dead" on March 28th 2011, Paris - For more information on Social @ IBM, please visit : http://www.ibm.com/blogs/zz/en/guidelines.html and also : http://delphrb.wordpress.com/
Presentation to be delivered at the 'Meet the Buyer' Conference, Glasgow June 10th - http://www.sdpscotland.co.uk/events/events-list/meet-the-buyer.aspx
Tips on How to Integrate Print with other ChannelsinterlinkONE
John Foley, Jr., CEO of interlinkONE and Grow Socially, delivered this presentation at a CEO Peer Group on June 9th 2012.
During "Tips on How to Integrate Print with Other Channels", attendees received a variety of practical information on how they can effectively incorporate print in their marketing efforts.
John covers items such as:
- Integrating Print with mobile
- Integrating Print with social media
- Integrating Print with email
- Integrating Print with websites and landing pages
John provides strategies, tips, case studies, best practices, and more.
Among the tactics discussed are QR Codes, mobile websites, personalized URLs, variable data printing, and near field communication (NFC).
Global Web Index GWI.6 Social Media trends - January 2012Brian Crotty
by Tom Smith on Feb 07, 2012
The GlobalWebIndex has evolved significantly in 2011, for the first time providing three waves of data. We surveyed almost 80,000 people in 27 key internet markets, providing the most detailed and current perspective ever compiled on the global impact of the internet.
GWI.6 trends provides a comprehensive view of this data and the key trends that are driving consumer adoption and behaviour of multiple internet platforms.
To purchase the report or data packs (6 separate data packages providing raw data on specific areas of the report), visit our purchase page http://sites.fastspring.com/globalwebindex/product/gwi6trends
awesomize.me, launched in Jan of 2012, is the social b2b2c (business 2 business 2 consumer) to help both the consumers and the enterprise to connect and manage their brand leveraging the power of rating by the community. The platform is a powerful social interaction engine that will help users to determine intelligently and effectively their quality vs quantity fans, friends, followers, and clients online.
CIC and MEC reveal“2013 Consumption Trends in China”, some of these trends are comprehensive in scope, affecting and altering many aspects of consumption.
Social @ IBM. Presentation given at M2C "Social Media is dead" on March 28th 2011, Paris - For more information on Social @ IBM, please visit : http://www.ibm.com/blogs/zz/en/guidelines.html and also : http://delphrb.wordpress.com/
Presentation to be delivered at the 'Meet the Buyer' Conference, Glasgow June 10th - http://www.sdpscotland.co.uk/events/events-list/meet-the-buyer.aspx
Tips on How to Integrate Print with other ChannelsinterlinkONE
John Foley, Jr., CEO of interlinkONE and Grow Socially, delivered this presentation at a CEO Peer Group on June 9th 2012.
During "Tips on How to Integrate Print with Other Channels", attendees received a variety of practical information on how they can effectively incorporate print in their marketing efforts.
John covers items such as:
- Integrating Print with mobile
- Integrating Print with social media
- Integrating Print with email
- Integrating Print with websites and landing pages
John provides strategies, tips, case studies, best practices, and more.
Among the tactics discussed are QR Codes, mobile websites, personalized URLs, variable data printing, and near field communication (NFC).
Global Web Index GWI.6 Social Media trends - January 2012Brian Crotty
by Tom Smith on Feb 07, 2012
The GlobalWebIndex has evolved significantly in 2011, for the first time providing three waves of data. We surveyed almost 80,000 people in 27 key internet markets, providing the most detailed and current perspective ever compiled on the global impact of the internet.
GWI.6 trends provides a comprehensive view of this data and the key trends that are driving consumer adoption and behaviour of multiple internet platforms.
To purchase the report or data packs (6 separate data packages providing raw data on specific areas of the report), visit our purchase page http://sites.fastspring.com/globalwebindex/product/gwi6trends
What it is:
Off The Wall is an ecommerce experience for brands and their fans on Facebook. Off the Wall allows Facebook users to purchase products directly from a brand or user stream without everleaving the Facebook Environment.
Why It’s Important:
Off The Wall addresses the on-demand consumer’s desire to engage in unique relevant brand experiences without leaving the user’s social networking enviornment. It also gives brands a unique opportunity to reward their fans with priviliedged shopping access to hot items or time-sensitive deals.
Social Media: How it Fits Into Your Customer Marketing and Retention Strategy...VIPdesk
Social Media: How it fits into your customer marketing and retention strategy
Geoff Nelson: Partner, Ivy Worldwide
Nick White: Partner, Ivy Worldwide
Social media—what is it and why is it important to your company
When, where, and how to engage the right forms of word of mouth marketing
What to do and not to do when communicating with customers via social media
Successfully organizing and executing a customer-centric social media plan
IBM Digital Experience offers integration excellence
Empowers marketers to deliver
individualized messages & offers for
growing revenues across the customer
lifecycle
Optimizes marketing activities & increases
response rates by personalizing digital
dialogues driven by segments and
campaigns
IBM Exceptional Digital Experiences . Would you like to deliver a distinctive experience? Target your customer? Understand their needs and behavior?
Discover IBM ExperienceOne for E-commerce and engage online with your customers.
Key OTT (Over-The-Top) Market Trends in 2015 by Michael Ritchie.
In broadcasting, over-the-top content (OTT) refers to delivery of audio, video, and other media over the Internet without the involvement of a multiple-system operator in the control or distribution of the content. The Internet provider may be aware of the contents of the Internet Protocol packets but is not responsible for, nor able to control, the viewing abilities, copyrights, and/or other redistribution of the content.
Consumers can access OTT content through internet-connected devices such as desktop and laptop computers, gaming consoles (such as the PlayStation 4, WiiU, and Xbox One), set-top boxes (such as the Roku), smartphones (including Android phones, iPhones, and Windows phones), smart TVs (such as Google TV), and tablets.
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Developing innovative qualitative research techniques for effective digital marketing strategy
1. ConsumerVisions
Digital Media Research+Strategy
Developing innovative qualitative research
techniques for effective digital marketing strategy
By Stanislav & Preslav Bondjakov, Directors
ConsumerVisions