Ioi marketing automationchicago-062612

Building Brand Equity through Marketing Automation
Rich Carroll | Sales & Deployment | June 26, 2012
© 2012 IO Integration, Inc. All rights reserved.

Agenda

10:00 AM Marketing Automation Adoption through-out the Organization — Rich Carroll, IO Integration

10:45 AM How Top Brands are using iBrams Technology — Michael Iulo, iBrams

11:50 AM Break

12:00 PM Lunch + Networking

1:00 PM iPad Drawing


Introductions - Chip Norton, IO Integration

Print, web and related technology Sales Professional with more than 25 years of
experience within the technical communications business.

• Career Highlights
• Designed and deployed a nationwide prepress operation for AOL-Time Warner.

• Extensive experience with major Retail customers.
Chip Norton
• Corporate wide deployment of both DAM and workﬂow automation systems.
Solution Sales
• A wicked sense of humor.
IO Integration

© 2012 IO Integration, Inc. All rights reserved. 3

Introductions - Richard Carroll, IO Integration
Print and web development expert with more than 20 years of experience in the
creative technology industry, Rich Carroll has helped some of the nation's largest
advertising agencies develop strategies to streamline their workflows and minimize
expenses.

• Oversaw Leo Burnett's transition to OS X, seamlessly leading 600 employees through the
process while avoiding any downtime.

Richard Carroll Managed projects for Dell, Dow Chemical, and the United States Army.
•
Technical Consultant • Presented at the grand opening ceremonies for the Apple Store in downtown Chicago.

IO Integration • Chaired an Adobe conference in New York and have been invited to speak at trade shows
across the country.


Introductions: Michael Iulo, iBrams
A marketing production and operations expert with more than 25 years of experience,
Michael Iulo helps companies streamline their marketing and operations processes so
they get higher returns on their marketing budgets, increase capacity without increasing
staff, and lower overall marketing costs while improving quality control and staff morale.

• Worked at Grey Advertising, KIII, Foote Coone Belding, and Bozell Worldwide.

Michael Iulo • Served as the ﬁrst president of the Xinet Users Group.

President NA Ops • Won a PODi award for Best Practices in Marketing Communications.

• Invited to speak at major university events including PODi, On Demand, The Xinet Users
iBrams Conference, and the Pageﬂex Users Conference.


“The sole purpose of
marketing is to sell more to
more people, more often and
at higher prices. There is no
other reason to do it.”

— Sergio Zyman, former CMO of Coca-Cola


Since the very beginning, bringing innovative
thinkers, creative workflows, and digital media
technology together is at the heart of what we
do. Founded in California by former Xinet, Apple
and DALIM executives and partners, IO
Integration has been helping companies
innovate, automate and resonate with
customers since 2001. Fast forward to 2012, and
IOI and iBrams partner together with top
retailers, agencies, marcom and publishers to
design user-centered marketing automation
solutions that rapidly deliver branded, localized
digital media to any platform worldwide.


IOI Digital Media and Brand Management Solutions

Online Approval &
Workflow Automation

The Swiss Army Knife
Publish. Communicate. Collaborate. Digital Media Management
for Xinet


The Best Customers in the World


The Best Customers in the World

Customers


Working Together

Our goal is to implement digital workflow solutions that streamline your
processes and boost your business with a proven four-step process:

10

IOI Professional Services-at-a-Glance

Technology
Assessment & Professional
Virtualization Consulting

Business Application
Process Automation Integration &
Development


With what you learn here
today, you will be able to go
back to your organizations
and create a business case,
achieve support and know
how to implement a
successful marketing
automation solution.


DAM, ECM, MAM etc

Storage Gathering Assembly Transformation Distribution Archival Integration


End-to-end User-Centered Digital Media Production
IOI Integrated Solutions —
Available Anytime, Anywhere, Faster

• User-centered workflows

• Marketing Automation

• Production Efficiencies

• Online Approval and Project Mgt

• Web-to-Print, social, mobile, video

• Brand consistency

• Worldwide, localized content


Why IO Integration Professional Services?
We Bring the Brightest Minds in the Business to Your Team

Marketing
Invaluable Automation Positive
Global Insights Experts Partnerships Superior
Proven Access Technology Top
Experience Brands

World-class Unparalleled Customer
Technical Support Satisfaction

Innovate. Automate. Resonate with customers.


Industry Trends Driving Automation (Donkey Cart to iPad)

Small Print Shops Multi-national conglomerates

Single format, machine Many formats, multimedia, multi-interface

Public domain Digital Rights Management

Tradesmen Highly skilled, specialized knowledge worker

Manual delivery Automated digital delivery

Predictive customer behavior data model and
Customer demand driven
advertising driven


Why Marketing Automation?

Ingest
Approve

Create

Archive Publish


Why top brands adopt Marketing Automation solutions

1 Greater operational efficiency, increased marketing effectiveness

2 User centered workflows

3 Lower costs

4 Faster time-to-market

5 More extensive marketing reach, customized and targeted communications

6 Few errors and lower business risk

7 Brand consistency and integrity leads to higher brand awareness and loyalty

8 Better customer experience


Marketing Automation: 5 Steps to Maximum ROI

• Step 1: Define objectives, requirements, and success metrics
• Step 2: Analyze current processes
• Step 3: Improve on current processes
• Step 4: Get everyone on board
• Step 5: Refine and innovate


Business case for Marketing Automation

1. Gather and document requirements

2. Consider risk management

3. Determine potential ROI
4. Factor in future investment
5. Proof-of-concept: Pilot
6. Get C-level buy-in


Identifying key areas for automation
• Audit existing workflows, identify structured repetitive tasks

• Identify objective tasks that involve extensive hands-on work

• File production examples: preflight normalization, file resizing,
ICC profile checking, saving output to different media

• Job trafficking examples: printing collateral drafts, moving
them manually via paper job jackets, collecting approval
signatures

• Evaluate benefits, business and technical requirements: will
automation streamline collaboration, improve visibility, reduce
output errors, lower costs?


Getting to “yes” with senior management
Motivation
Marketing Automation CFO Available
Grow Automated
CMO anytime,
Sells itself CFO anywhere
revenue workflows
Know your audience CIO

Disaster Reduce Streamline
Mitigate risk
recovery errors production

Cross-media Increased Reduced IT &
digital brand production
publishing compliancy costs


Tools for success - considering outside expertise

• Get help from the experts?
• Brings neutral assessment of your business and technical processes and
assistance in defining objectives, requirements, and success metrics

• Expert implementation, training, and ongoing support and guidance in an ever-
changing tech landscape

• Vendor selection considerations:
• Deep knowledge of creative industries as well as the technology solution
market

• Years of experience implementing systems for top brands and leading agencies,
publishers, and printers

• A rigorous methodology that spans discovery, design, deployment, and delivery

• Commitment to delivering on schedule and on budget


Resources – Learn more
Thank you! • Microsite
• Case Study
• Video

Ioi marketing automationchicago-062612

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