The document discusses the importance of rapid application prototyping for developing mobile apps quickly and effectively, illustrating how it can bridge communication gaps between business and technology teams. It emphasizes the usability challenges presented by mobile devices and highlights a case study of a successful mobile app development using prototyping techniques. The presentation ultimately showcases the benefits of early user involvement and iterative design in creating successful mobile applications.

1. Bringing Great Mobile Apps To Market (Faster)
Using Rapid Application Prototyping
CeBIT 2013
Global Conferences
March 7, 2013
Philipp Huy
Pidoco GmbH

2. Philipp Huy
 MA in Technology & Innovation Management,
Economics, Physics in the U.S., France, Munich
 Projects in Corporate and Product Strategy at
Siemens, Chrysler and Vodafone
 Consulting projects with start-ups from the
software and telecommunication industries
 CEO and co-founder of Pidoco GmbH, since 2008
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3. Pidoco is an innovative prototyping software
used around the globe
 Rapid Application
Prototyping as SaaS
 in 40+ countries
 across industries
 since 2008
 Customer examples:
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4. Analyze & Ideate Design &
visualize
Research & Specification
“Mobile apps are now de rigueur. If you haven‘t
Requirements
UCD
developed one yet, then you probably will soon.”
- Mike Gualtieri, Forrester, 2011
Review &
Test
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5. The world is going mobile... Should you too?
Global Mobile Traffic as Percent of Total Internet Traffic
(12/2008 - 02/2013)
20,0%
14% in 01/2013
% of Global Internet Traffic
15,0%
10% in 05/2012
10,0%
5% in 04/2011
% of Internet Traffic
5,0%
1% in 07/2009
0,0%
Source:
StatCounter Global Stats
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6. Mobile apps are becoming increasingly
important for sales and productivity
 71 % of enterprises looking to, or actively deploying their own
mobile applications (Symantec, 02/12)
 Consumers spend 127 min/day in mobile apps (Flurry, 12/12)
 Mobile app store revenue to reach $58 bn in 2014 (Gartner, 01/11)
 50% of web sales to come from social, mobile apps (Gartner, 03/12)
Sources:
Venture Beat (http://venturebeat.com/2012/02/22/symantec-mobile/#zBktCyUYOfcXO7R6.99), Gartner (http://www.gartner.com/newsroom/id/1529214,
http://www.gartner.com/newsroom/id/1826814), TechCrunch (http://techcrunch.com/2012/12/05/flurry-mobile-apps-television/#)
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7. Mobile devices pose usability challenges
for designers and developers
 Smaller screen sizes
 Novel and different
interactions, e.g.
shake, pinch, „bump“
 Many screen formats
Sources:
https://bu.mp/company/
Note: Bump and Pidoco are not affiliated. The screenshot on this slide serves only as an illustration and does not imply any endorsements or relationship of bump andPidoco.
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8. As a result, it is even more critical than ever
to design carefully and test early
“Mobile apps are now de rigueur. If you haven‘t
developed one yet, then you probably will soon. If you
have already developed one, then you probably need
to make it better. [...] How many stars you get depends
on the mobile user experience you design...”
Mike Gualtieri, Forrester, 2011
Source:
Forrester: “Mobile App Design Best Practices, When It Comes To Designing The Mobile User Experience (UX), Context Is King” by Mike Gualtieri with Mike Gilpin, Jeffrey S.
Hammond, and Adam Knoll, April 12, 2011,
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9. But mobile apps must satisfy business
requirements as well...
 Communication barrier between biz and tech people can lead
to misunderstandings, e.g. biz people can’t express needs
 Biz people may not get what they need, causing costly changes
Client Manager Developer End Users
IX Designer Designer Consultant
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10. Analyze & Ideate Design &
visualize
Specification
SoResearch & you ensure that the design
how can
Requirements
UCD
satisfies user AND business needs?
Review &
Test
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11. User-centered design methods and rapid
prototyping help meet user and biz needs
Analyze & Ideate Design &
visualize
Research & Specification
UCD
Requirements
Review &
Test
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12. Rapid Application Prototyping can help involve
users and business people early
 Prototypes allow designers to quickly mock up an application
and test their ideas with end users
 Prototypes allow business people to explain and discuss
requirements in images rather than words
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13. Analyze & Ideate Design &
visualize
Research & Specification
Example: essenswert UCD
Requirements
by Die Initiatoren e.V.
Review &
Test
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14. Die Initiatoren e.V. are developing
a mobile app for food deals to save waste
 Die Initiatoren, an NPO offering a platform for young people to
engage in social projects, e.g. against food waste
 Developing a mobile app for local businesses and
consumers to share information on food deals
 Team includes several (non-IT) students and young alumni, a
service designer, developers, graphic designer
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15. Step 1: Team brainstorms use cases
and visualizes them as ‟paper prototype”
Advantages
• Easy to understand
• Easy to discuss
functionality of app
Screenshot: • Suitable for „non-
Paper prototype techies“
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16. Step 2: Team quickly digitizes
the ‟paper prototype” with Pidoco
Advantages
• Easy to create
• No programming
• ‟Business people”
Screenshot: can visualize their
Editor mit App-Prototyp ideas and explain
their requirements
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17. Step 3: Team tests the prototype directly
on the mobile device with target users
Advantages
• See how app will work on the
mobile device
• Gather feedback directly
• Easy to test with real users
• Easy to discuss and try design
alternatives in real-time
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18. Step 4: Team shares prototype with service
designer and others for feedback
Advantages
• Easy to collect
feedback
• No live meetings
necessary
• Developers can
assess technical
feasibility and costs
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19. Step 5: Team modifies prototype
according to feedback (and tests again)
Advantages
• Cheap to change
the prototype
instead of the app
• Early changes
prevent late
changes
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20. Step 6: Designer and developer use final
prototype for implementing the app
Advantages
• Less ambiguity – it’s
clear what the code
needs to do
• Fewer feedback loops
during development
• Avoid late change
requests
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21. Tryg used Pidoco as central platform
to develop a great mobile app in little time
 Tryg: 2nd largest insurer in the Nordics
“Pidoco makes it
possible to interact
 Goal: Launch first self-service mobile swiftly and quickly with
all of the project
stakeholders
insurance app in the Nordics regardless of where
they are located. […]
 Used extensive prototype as central view Pidoco helps
business and IT talk
the same language.”
for project steering group and development Ari-Pekka Pelkonen,
Head of IT, Tryg
partner; user tests on mobile/tablet devices
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22. The app received great reviews
and was delivered on time and on scope
 Market leadership in services
provided for customers through
mobile applications
 Highest rating among insurance
apps developed in the Nordics
 Developed in very short time
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23. Rapid Prototyping helps improve customer
satisfaction and can save costs
Save time Save costs
“We created a very extensive interactive protype “Pidoco has allowed us to speed up our workflow by
that […] allowed the development partner to more than 50% because we can avoid communica-
develop the app in a very short time period.” tion mistakes during conception and implementation.”
Ari-Pekka Pelkonen, Head of IT, Tryg Sven Eßbach, Head of Operations, Unimall
Reduce risk Exceed expectations
“It is really great to have “working” prototypes on
“Getting user feedback is so simple with Pidoco. It
the iPad to show around and gather feedback.”
has really improved the usability of our site.”
Andreas Bleiker, User Experience Expert,
Max Ahrens, CTO, Zimory
Roche Global IT
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24. Visit us in hall 6 at booth K46/1 to learn more
and win a free license
 Visit Pidoco in hall 6, booth K46/1
 Information on Rapid Application Prototyping
 Individual consultations
 Prototyping competition
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25. Ask a question now or drop us a line...
Philipp Huy
philipp.huy@pidoco.com
Pidoco GmbH Warschauer Straße 58a, D-10243 Berlin, contact@pidoco.com, www.pidoco.com
Commercial Registry: HRB 115010 B, Chief Executive Officer: Philipp Huy
All rights reserved. No part of this presentation may be used without the prior written consent of the author.
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