Noah Kagan shares his 10 step strategy for getting 50,000 email subscribers in a year for his website OkDork.com. The 10 steps include: asking for emails on webpages, launching an email course, scaling content with guest bloggers, optimized guest posting, running giveaways, offering content upgrades, recycling content every 30 days, using Facebook ads, getting involved in online communities, and repackaging content. By following this plan, Noah was able to grow his email list from 0 to over 55,000 subscribers within a year and increase site traffic by 400%.

1. LIVE WEBINAR: HOW TO GET
50K EMAIL SUBSCRIBERS IN A YEAR
Learn how Noah
Kagan got 50k+
email subscribers in
10 simple activities
Brought to you by:

2. Meet Your Speakers:
Moderator:
@AmandaSibley
Campaigns Manager, HubSpot
Presenter:
@NoahKagan
Founder, AppSumo.com

3. Housekeeping Notes
ü Presentation will be recorded and sent out
tomorrow to all attendees
ü Interact with us in the questions panel

4. And now on to the presentation…
50,000 Emails in 8 months,
The OkDork.com Story

5. The Zuckerberg Principle
FOCUS ON 1 SPECIFIC GOAL

6. Goal:
50,000 EMAIL SUBSCRIBERS FOR
OKDORK.COM BEFORE 2015

7. Work Backwards from Your Goal
Map out your plan
Want the too
ls for yourself?
Grab them now at:
okdork.com/50k

8. Agenda:
10 steps to generate 50,000+ subscribers
1. Ask for Emails
2. Launch a Course via Email
3. Scale Your Content
4. Optimized Guest Posting
5. Giveaways
6. Content Upgrades
7. Recycling Content
8. Facebook Advertising
9. Community Involvement
10. Syndication

9. Ask for Emails

10. Ask Nicely

11. Gate Your Homepage

12. Use Scroll Box or List Builder via
SumoMe.com

13. Optimize Why Someone Should Join

14. Remove Page Distractions

15. Optimize Top Pages
Drive traffic to a
gated offer from your
top webpages or
blog posts

16. Realize Most People Don’t Read
Move CTA
higher up on your
posts!

17. The Results?
Increase conversion rate from 3% → 10%

18. Launch a Course
2 Via Email

19. Launch Campaign W/ Email Sign-Up

20. Plan Course Promotion In Advance

21. The Results?
9,000
Emails
*Get
template
+
email
launch
sequence
for
free
at:
h6p://OkDork.com/50k

22. 3 Scale Your Content

23. LONG CONTENT = MORE EMAILS

24. SOLUTION: GUEST BLOGGERS W/
UNIQUE CONTENT

25. The Results?
6,000
Emails
Email tally so far:
15,000

26. Optimized Guest
4 Posting

27. Create Relationships with External Blog Sites

28. Include Bonus Materials Linking to Your Site

29. 1. Use BuzzSumo.com to find key articles
2. Email with 3 titles in your proposal
3. Create optimized landing page.
See it now at:
Critical!
okdork.com/hubspot

30. The Results?
5,000
Emails
Email tally so far:
20,000

31. Intermission: Go install
SumoMe.com and do 1
optimization now!
5 Minute Q&A +

32. 5 Giveaways

33. Example Giveaway:

34. Critical!
1. Use KingSumo.com code: HUBSPOTROCKS
2. Get promoters confirmed BEFORE you launch
3. Remind entrants to re-promote on the last day

35. The Results?
10,000
Emails
Email tally so far:
30,000

36. Offer Content
Upgrades 6

37. Incentivize your readers
Offer email bonus
for subscribing

38. Bonus Area…

39. The Results?
4,000
Emails
Email tally so far:
34,000

40. 7 Recycle Content

41. Re-promote Every 30 Days

42. The Results?
1,500
Emails
Email tally so far:
35,500

43. Social Advertising to
Promote Content 8

44. Facebook Advertising

45. The Results
ü Spent $22,614
ü Generated 11,873 emails
ü CPA = $1.90

46. The Results?
12,000
Emails
Email tally so far:
47,500

47. Get Involved in
9 Communities

48. Pro Tip: Be helpful & participate
over the long term. Create
relationships.
DEVELOP AN “INNER-CIRCLE”

49. Example: Growth Hackers

50. The Results?
2,500
Emails
Email tally so far:
50,000

51. 10 Serve and Repeat

52. Repackage Your Content

53. The Results?

54. The Results?
5,000
Emails
Email tally so far:
55,000

55. Final Email Subscriber Tally:
55,000
Email Subscribers
400%
Increase in Traffic

56. But wait, there’s more
Want all the resources / links mentioned?
http://okdork.com/50k

57. SumoMe.com
Free Tools to Increase
Traffic & Email Subscribers

58. QUESTIONS?

59. THANK YOU