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This presentation was originally given at UX New Zealand on Nov 7th 2013.
Tail Wags the Dog centers on a user research project conducted in the emerging market of rural India. the discussion covers how even a small bit of information about real-life users can supplement and sometimes override numbers-driven product development. The origins of the project are outlined, along with the planning, execution and findings from this very interesting group of people. The influence the research had on the overall project will be discussed as well. Wrapping up the presentation are the research findings and design ideas for the rural India market.