Scott Shaw presentation on "Managing Your Social Media" at the 2011 Florida Restaurant & Lodging Association Show.

1. Managing Your Social Media

3. Where do I start?!

4. Managing My Social Media:

5. What should I be doing?

6. How do I do it?

7. Who should do it?

10. Where do I start?!

11. Managing My Social Media:

12. What should I be doing?

13. How do I do it?

14. Who should do it?

16. Confusing Landscape..where do I start?

17. Focus on the Basics Presence Tools to Engage

18. sm3 Recipe Book Claim your social media sites Open accounts with engagement tool providers Build your Email, Facebook, Twitter audience base Plan and execute your daily/weekly/monthly marketing Prepare monthly report card

19. Google page (user view)

20. Claim your Google page

21. Claim Your Facebook Page

22. Claim your Bing page

23. Claim your Yelp page

24. Claim Your TripAdvisor page

25. Helpful tool to manage listings

26. Set Up Email Account

27. Set Up Email Account

28. Twitter log-in and live pages

29. Hootsuite (Facebook Feeds)

30. HootSuite (Twitter Feeds)

31. sm3 Recipe Book Claim your social media sites Open accounts with engagement tool providers Build your Email, Facebook, Twitter audience base Plan and execute your daily/weekly/monthly marketing Prepare monthly report card

33. Website

35. Online ordering

36. Offline media

39. Reward for “Likes” (drives viral)

40. Check-in deals (drives viral)

41. Write engaging posts (drives Likes and comments)

43. Identify local notables, follow then and retweet their posts

44. Create Twitter only offers

45. Keep Tweeting! (3-5 per day) to keep high rankings

47. Social= Viral = Word of Mouth

48. Email plus Social: Customer Appreciation Promo

49. Twitter Case Study Grew sales on usually “Lost” Days Due to inclimate weather by engaging Guests on Twitter. Gained regional exposure On local TV and print- priceless

50. Facebook: 0 to 600 in 3 months! Challenge: create newFacebook page and build fans for a small town bar & grill … promoted via: Email campaign to list of ~1,000 members QR code on table tents Offer: free soft serve ice cream cone for new Likes RESULTS 600 likes in under 3 months Owner excited to jump ahead of local competitors 29

51. Email plus Social: Customer Appreciation Promo Challenge: creative way to drive revenue for GA resort during slow summer months Offered 25% room discount during “customer appreciation week” Specific, tailored messages for Facebook, Twitter, and Email Sale positioned as limited time / special “thank you” for friends and family RESULTS Extended promotion for additional two days based on good early response Drove over $5000 in incremental revenue 30

52. Twitter: Engage followers via contest Challenge: generate interest and traffic early in the week Trivia contest via Twitter – art themed, consistent with restaurant concept Cross-promoted on Facebook One of the correct answers picked to win #FreeSangria for their entire party RESULTS Increase in Twitter followers, engagement on Facebook Contest winners redeeming offer bring in up to $200 in additional revenue 31

53. sm3 Recipe Book Claim your social media sites Open accounts with engagement tool providers Build your Email, Facebook, Twitter audience base Plan and execute your daily/weekly/monthly marketing Prepare monthly report card

54. Sample Monthly Scorecard

55. sm3 Recipe Book Claim your social media sites Open accounts with engagement tool providers Build your Email, Facebook, Twitter audience base Plan and execute your daily/weekly/monthly marketing Prepare monthly report card Invest in continuous learning!

56. Where to go for more learning Facebook Google SocialMediaExaminer.com RunningRestaurants.com RestaurantMarketing.com MonkeyDish.com FohBoh.com FRLA

57. Questions?

58. Thank You! Katrina King, sm3 KKing@fishbowl.com Scott Shaw ScottS@fishbowl.com