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About Daniel Bates
• Broker / Owner of MCVL Realty, specialize in McClellanville and
Awendaw real estate and property mana...
Ground Rules
You May Choose to Take Notes or Just Listen
If you have a Question, please feel free to ask.
Class Outline

• Goals
• Search Engines
• Local Search
• 3rd Party Sites
• Social Media
• Email
• Q&A
What Are Your
Goals?
● Inform / Educate
● Lead Capture /
Generation
● Lead “Cultivation”
● Brand Awareness
● Referrals
You...
Website Basics

• Platform
• Design
• Content
• Domain
• Hosting
• Who Owns It?
Wordpress and SquareSpace
Search Engines
SEO Basics
SEO Basics

• SEO = Search Engine Optimization
• 200+ Factors that determine ranking
• Most important factors relate to:
o...
SEO Basics
20% of searches have never been searched for!
To Blog or Not to
Blog
● Do you enjoy writing?
● Do you have a regular, unique,
non-repetitive message?
● Are you willing ...
SEO Tips
● Put People First
● Don’t Stuff Keywords
● There are No Shortcuts
● Don’t Buy / Exchange Links

● Never Ever Spa...
Traffic Driving Alternatives

● PPC = Pay Per Click
○ Google adwords
○ Facebook Ads
● Social Media
● Networking
● Print Ma...
Local Search Results
Different Ranking Process that Includes:
Categories, Social Media, Reviews, and Locale
Review Websites
● Online Review Sites are Quickly Replacing
the Yellow Pages and other Print Directory

● Offer a greater ...
The New Yellow Pages
● Business Directory Style Sites
○ YELP (Siri)
○ Google Business Directory
○ Yahoo Local
Getlisted.co...
3rd Party Niche Sites
●
●
●
●

Tourism - TripAdvisor.com
Restaurants - UrbanSpoon
Real Estate - Zillow & Trulia
Service Pr...
Social Media Platforms
● Facebook
○ Personal
○ Pages
● Twitter
● Google+
● Pinterest
● Youtube
● LinkedIn
PS - Bulls Bay H...
Social Media Game Plan

• Do I have a regular message?
• What is my goal for social media?
• Who is my audience?
• What do...
Social Media Basics
● Complete Profile
● Build Relationships
● Be Transparent
● Be Authentic
● Don’t Spam

● Don’t Sell
Di...
Email Marketing

• Collect Emails on Website, Social
Media, Print, Contests, etc.
• Create / Purchase Way to Maintain
Acti...
Tracking Results

• Create / Purchase Way to Maintain
Active List of Customer Emails
• Only Send Important Information
• M...
Questions???
Contact Me:
Daniel@MCVL.net
843-606-0622
824 Pinckney Street
McClellanville, SC
Bulls Bay Chamber of Commerce Internet Marketing Presentation
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Bulls Bay Chamber of Commerce Internet Marketing Presentation

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Presented by Daniel Bates of MCVL Realty.

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Bulls Bay Chamber of Commerce Internet Marketing Presentation

  1. 1. About Daniel Bates • Broker / Owner of MCVL Realty, specialize in McClellanville and Awendaw real estate and property management • Launched MyMcClellanville.net in 2007, currently MCVL.net and also maintain popular McClellanville, SC facebook page. • Formerly was a blog and social media coach w/ Real Estate Tomato teaching +2000 hours 1-on-1 classes, webinars, and conferences. • Built websites for numerous local businesses including: LowcountryShrimpFestival.com, McClellanvilleArtsCouncil.com, BullsBayOysterRoasts.com, KandoAdventures.com, CaptianSunshine.net, and more.
  2. 2. Ground Rules You May Choose to Take Notes or Just Listen If you have a Question, please feel free to ask.
  3. 3. Class Outline • Goals • Search Engines • Local Search • 3rd Party Sites • Social Media • Email • Q&A
  4. 4. What Are Your Goals? ● Inform / Educate ● Lead Capture / Generation ● Lead “Cultivation” ● Brand Awareness ● Referrals Your goals will dictate the best approach(es) to take.
  5. 5. Website Basics • Platform • Design • Content • Domain • Hosting • Who Owns It? Wordpress and SquareSpace
  6. 6. Search Engines
  7. 7. SEO Basics
  8. 8. SEO Basics • SEO = Search Engine Optimization • 200+ Factors that determine ranking • Most important factors relate to: o o o o Content on Your Site (Keywords) Design and Organization (On-site SEO) Your Sites Authority (Off-Site SEO) Searchers Metrics (Location, History)
  9. 9. SEO Basics 20% of searches have never been searched for!
  10. 10. To Blog or Not to Blog ● Do you enjoy writing? ● Do you have a regular, unique, non-repetitive message? ● Are you willing to trade your time for money? ● Are you willing to wait for results?
  11. 11. SEO Tips ● Put People First ● Don’t Stuff Keywords ● There are No Shortcuts ● Don’t Buy / Exchange Links ● Never Ever Spam *SEO pros don’t need to email or leave comments for your business.
  12. 12. Traffic Driving Alternatives ● PPC = Pay Per Click ○ Google adwords ○ Facebook Ads ● Social Media ● Networking ● Print Marketing ● Legit SEO Companies
  13. 13. Local Search Results Different Ranking Process that Includes: Categories, Social Media, Reviews, and Locale
  14. 14. Review Websites ● Online Review Sites are Quickly Replacing the Yellow Pages and other Print Directory ● Offer a greater value = Social Proof ● I’ll just ask Siri for a Real Estate Agent ● You must Create/Claim Business Profiles ● Solicit Reviews from Your Customers ● Consider the lenght an online review stays in front of the public.
  15. 15. The New Yellow Pages ● Business Directory Style Sites ○ YELP (Siri) ○ Google Business Directory ○ Yahoo Local Getlisted.com - Has a huge list!
  16. 16. 3rd Party Niche Sites ● ● ● ● Tourism - TripAdvisor.com Restaurants - UrbanSpoon Real Estate - Zillow & Trulia Service Providers - AngiesList Find these by just searching for broad searches - i.e. “McClellanville Plumbers” *Better Business Bureau - No Thanks
  17. 17. Social Media Platforms ● Facebook ○ Personal ○ Pages ● Twitter ● Google+ ● Pinterest ● Youtube ● LinkedIn PS - Bulls Bay Historic Passage is on all!
  18. 18. Social Media Game Plan • Do I have a regular message? • What is my goal for social media? • Who is my audience? • What do they need? • What am I (and what am I not) going to discuss? • Will this be for me personally or my business or both? • What type of brand personality / emotions will I reflect? • How often will I update? How will I respond to others? • Which Social Media Network(s) serve my need best?
  19. 19. Social Media Basics ● Complete Profile ● Build Relationships ● Be Transparent ● Be Authentic ● Don’t Spam ● Don’t Sell Dig One Hole at a Time!
  20. 20. Email Marketing • Collect Emails on Website, Social Media, Print, Contests, etc. • Create / Purchase Way to Maintain Active List of Customer Emails • Only Send Important Information • Mind the CAN-SPAM Act • Constant Contact or MailChimp
  21. 21. Tracking Results • Create / Purchase Way to Maintain Active List of Customer Emails • Only Send Important Information • Mind the CAN-SPAM Act
  22. 22. Questions??? Contact Me: Daniel@MCVL.net 843-606-0622 824 Pinckney Street McClellanville, SC

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