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Understanding Where in the Arts - Part Three
The Wilma Theater aims to analyze and map the socio-demographic makeup of its supporter base in the Philadelphia region to identify areas with potential for increased subscriptions and donations. The study includes extracting and geocoding data on subscribers, donors, and single ticket buyers to create demographic profiles and density maps. Key findings show that Center City Philadelphia is a hotspot for supporters, with actionable insights for targeting new markets and enhancing marketing strategies to improve overall ticket sales.
