Presented at Surf Expo Saturday, January 16, 2016 in Orlando, FL. Social media is an excellent way to build a community around your brand, contribute to larger conversations, and have a little fun. In this session, we’ll talk about the latest social media platforms, such as Twitter, Instagram, and SnapChat, discuss how brands are successfully using them, and offering ideas for incorporating these tools into your marketing strategy.

1. SOCIAL
MARKETING

2. MEGAN HUDOCKACCOUNT EXECUTIVE
MEGAN@SAGEISLAND.COM

3. SOCIALMEDIA
TIPS FORBETTERSOCIAL

4. Tip #1:Always use hashtags
Hashtags immediately Increase your post’s
organic reach, helps target your desired
audience and builds brand exposure.

5. HASHTAGIFY.ME

7. Instagram

8. Twitter&Facebook

9. Tip #2:Use Quality Images
Choose quality over quantity. Be selective
in the photos you choose to represent your
brand on social media.

12. Tip #3:Timing is Everything
Where is your target audience located and
what time are they on social media?

15. iconosquare.com

16. Tip #4:Leverage Brand and
AmbassadorContent
Jackpot.

18. Tip #5: Link back to your
website
Social media is now synonymous with SEO.
Link back to your website whenever
possible.

20. foursixty.com

23. #UserGeneratedContent
Tip #6:Brand Hashtag

26. Tip #7:Target key influencers
Develop strategic partnerships with key
influencers.

29. klout.com

30. Tip #8:Give Incentive
Why should people follow you on social media?

32. Tip #9:Stay organized
Save time.
This is your key to social media success.

34. LATERGRAM.ME

35. TWEETDECK.TWITTER.COM

36. Tip #10:Advertise
Duh.

37. Facebook Advertising
• Since Facebook dramatically
changed and almost forced brands
and business to advertise on social
media, they have also heavily
increased their advertising
opportunities
• From website remarketing and
promoted posts, you can now build
highly targeted campaigns, reaching
users based on behaviors,
demographics, locations and more
• Use Facebook Business Manager and
Power editor for more targeted and
strategic ads: https://
business.facebook.com

38. Instagram
• Instagram ads are now available
globally for all businesses — big
and small
• Share stories with this highly
engaged audience in a creative
visual environment and drive
action with your ads
• Drive clicks to your website,
store locations, contact forms,
contests and more
• Share videos up to 30 seconds
to tell your brand or campaign
story
• Promote app installs and share
multiple photos at once with
their new carousel ad format

40. MEGAN HUDOCKACCOUNT EXECUTIVE
MEGAN@SAGEISLAND.COM