Presented at the 2012 Type A Parent Conference in Charlotte, N.C., this presention helps bloggers decide what content should be included in an About page.
TBEX North America 2015: Fort Lauderdale Katie HammelTBEX
This document provides advice for bloggers on how to build successful partnerships with brands. It discusses considering personal goals for collaborations, determining what value you can provide, choosing the right type of partnership, finding opportunities, crafting effective pitches, negotiating deals, managing contracts and deliverables, handling issues, following up after campaigns, and maintaining positive relationships. The key is standing out by offering expertise, influence and audience fit rather than just numbers, clearly communicating your proposal, managing expectations, and providing value through on-time quality work and metrics on results.
Using Your Company's Social Media To Survive (And Even Thrive!) In tough Time...Mary Davies
Covid-19 poses so many challenges to businesses struggling to stay afloat in these uncertain times. In this session with SEJ's Social Media Manager Mary Davies, you will learn how to not just survive but rather thrive in tough times through building strong connections and long lasting relationships with your user base and customers. Using social media will be the focus of this session but many tips provided can easily be transferred and implemented on your website, email outreach campaigns and even brick and mortar storefronts.
TBEX15 North America Fort Lauderdale Lauren & Kenin BassartTBEX
This document outlines a 7-step process for pitching sales opportunities to potential brand and destination partners: 1) Prepare by defining your brand and audience; 2) Make first contact; 3) Qualify partners by learning their needs; 4) Ask key questions to customize solutions; 5) Make the pitch by outlining offerings; 6) Negotiate to get approval, addressing any objections; 7) Fulfill commitments and maintain the relationship for future opportunities. The goal is to build long-term, mutually beneficial relationships through strategic selling and partnership.
TBEX North America 2015: Fort Lauderdale Evelyn KanterTBEX
This document provides tips for bloggers on how to get reporters to call them for interviews in order to grow their blog. It recommends networking at conferences and local events, using resources that reporters use to find experts, writing articles for local publications, starting a local breakfast club, and contacting local radio stations and newspapers. It also provides advice on what to do during an interview, such as being brief, preparing key messages, stating your name and blog at the end, and following proper attire guidelines. The overall goal is to get media exposure that will increase page views and lead to more work opportunities.
TBEX15 North America Fort Lauderdale Max HartshorneTBEX
The document provides tips for hiring affordable help for travel publishers, including interns who can assist with writing, social media, and research; virtual assistants located overseas who can perform tasks such as updating social media and fixing website links; and salespeople who can sell advertising packages and keep track of inquiries and follow-ups to generate revenue. Managing these helpers effectively involves providing clear expectations and assignments, offering mentoring, and maintaining regular communication to keep them engaged in their roles.
TBEX15 North America Fort Lauderdale Jessica WoodburyTBEX
This document discusses how to create content that builds trust with readers by focusing on their needs and goals. It emphasizes that helping readers through high-quality, relevant content will lead to returning readers, social shares, links from other sites, and higher search rankings, which can then be monetized through sponsored content, affiliate links, and other opportunities. The key is to add a step to the content creation process to evaluate whether each post will help readers.
Ten easy to implement ways to grow your online community. A thriving community offers you greater opportunities and be perceived as an influencer and expert in your field of expertise.
A Guide to the Social Media Cocktail Party by Erica Ehm.Social Media Camp
Erica Ehm is the Founder and Editor-in-chief of YummyMummyClub.ca – the online destination for modern moms looking for adult stimulation.
Erica is one of Canada’s most recognized personalities, having started her career in the mid-80’s as the voice of her generation on MuchMusic. Her multimedia resume includes acting, award winning songwriter, playwright, author, journalist and most importantly, YummyMummyClub.ca.
TBEX North America 2015: Fort Lauderdale Katie HammelTBEX
This document provides advice for bloggers on how to build successful partnerships with brands. It discusses considering personal goals for collaborations, determining what value you can provide, choosing the right type of partnership, finding opportunities, crafting effective pitches, negotiating deals, managing contracts and deliverables, handling issues, following up after campaigns, and maintaining positive relationships. The key is standing out by offering expertise, influence and audience fit rather than just numbers, clearly communicating your proposal, managing expectations, and providing value through on-time quality work and metrics on results.
Using Your Company's Social Media To Survive (And Even Thrive!) In tough Time...Mary Davies
Covid-19 poses so many challenges to businesses struggling to stay afloat in these uncertain times. In this session with SEJ's Social Media Manager Mary Davies, you will learn how to not just survive but rather thrive in tough times through building strong connections and long lasting relationships with your user base and customers. Using social media will be the focus of this session but many tips provided can easily be transferred and implemented on your website, email outreach campaigns and even brick and mortar storefronts.
TBEX15 North America Fort Lauderdale Lauren & Kenin BassartTBEX
This document outlines a 7-step process for pitching sales opportunities to potential brand and destination partners: 1) Prepare by defining your brand and audience; 2) Make first contact; 3) Qualify partners by learning their needs; 4) Ask key questions to customize solutions; 5) Make the pitch by outlining offerings; 6) Negotiate to get approval, addressing any objections; 7) Fulfill commitments and maintain the relationship for future opportunities. The goal is to build long-term, mutually beneficial relationships through strategic selling and partnership.
TBEX North America 2015: Fort Lauderdale Evelyn KanterTBEX
This document provides tips for bloggers on how to get reporters to call them for interviews in order to grow their blog. It recommends networking at conferences and local events, using resources that reporters use to find experts, writing articles for local publications, starting a local breakfast club, and contacting local radio stations and newspapers. It also provides advice on what to do during an interview, such as being brief, preparing key messages, stating your name and blog at the end, and following proper attire guidelines. The overall goal is to get media exposure that will increase page views and lead to more work opportunities.
TBEX15 North America Fort Lauderdale Max HartshorneTBEX
The document provides tips for hiring affordable help for travel publishers, including interns who can assist with writing, social media, and research; virtual assistants located overseas who can perform tasks such as updating social media and fixing website links; and salespeople who can sell advertising packages and keep track of inquiries and follow-ups to generate revenue. Managing these helpers effectively involves providing clear expectations and assignments, offering mentoring, and maintaining regular communication to keep them engaged in their roles.
TBEX15 North America Fort Lauderdale Jessica WoodburyTBEX
This document discusses how to create content that builds trust with readers by focusing on their needs and goals. It emphasizes that helping readers through high-quality, relevant content will lead to returning readers, social shares, links from other sites, and higher search rankings, which can then be monetized through sponsored content, affiliate links, and other opportunities. The key is to add a step to the content creation process to evaluate whether each post will help readers.
Ten easy to implement ways to grow your online community. A thriving community offers you greater opportunities and be perceived as an influencer and expert in your field of expertise.
A Guide to the Social Media Cocktail Party by Erica Ehm.Social Media Camp
Erica Ehm is the Founder and Editor-in-chief of YummyMummyClub.ca – the online destination for modern moms looking for adult stimulation.
Erica is one of Canada’s most recognized personalities, having started her career in the mid-80’s as the voice of her generation on MuchMusic. Her multimedia resume includes acting, award winning songwriter, playwright, author, journalist and most importantly, YummyMummyClub.ca.
Join Ansley Sudderth, Social Media Training and Communications Coordinator, and Nadeen Green, Senior Counsel for For Rent Media Solutions™, as they share Fair Housing do's and don'ts pertaining to social media.
Learn how to utilize social media to make your sales process more effective. This guide will show you how to identify the best prospective customers using social data and give you tactics to connect with those leads.
This document provides guidance on developing an effective personal branding strategy through social media. It recommends focusing efforts on a few key platforms like LinkedIn, Facebook, and Instagram. The purpose and best uses of each platform are outlined. Content strategies are suggested, such as being helpful, transparent, proud of your company culture, and consistent with regular posting. Live videos and thought leadership pieces are also recommended. The document stresses keeping strategies simple and getting help if needed to manage personal branding efforts.
This document provides guidance on creating a persona profile to understand customers by detailing their biography, daily life, reading habits, challenges, and needs. It recommends interviewing customers to learn about their problems and language in order to develop a persona profile with details like their job, family, interests, work activities, favorite websites and blogs, pain points, and desires for career and business opportunities.
This document provides guidance on developing a tone of voice for branding and marketing communications. It discusses defining the audience, choosing an appropriate voice, language, viewpoint, and desired relationship. The tone of voice should reflect the brand's personality and story while differentiating it through emotional connection and inspiration. Developing an effective tone of voice requires research into the target audience and brand tribes.
Dynamic Recruitment | 2013 KDChi East Coast Regional Conferenceesteehernandez
This document outlines Estee Hernandez's presentation on dynamic recruitment at the KDChi East Coast Regional Conference. The presentation provides 8 steps for effective recruitment: know the basics of your organization; achieve, communicate and expect your values; get motivated; know your audience; know your product; develop recruitment skills; grow wiser by consulting advisors; and repeat the recruitment process. Examples are given for each step, such as understanding an organization's purpose, developing elevator pitches, and practicing conversation skills. Contact information is provided for Estee Hernandez.
Bob is a small business owner who is frustrated with the job application process and the attitudes of recent university graduates. He feels that students are unprepared for the real world, do not understand the value of his family business, and are only interested in themselves. Bob struggles to see things from the perspective of younger people and worries about who will take over the business. He needs to reconsider his recruitment approach and values to attract candidates who are a good fit for both the job and his company culture.
Brand Dating: How to Pitch and work with Multiple BrandsFLBlogCon
The document provides tips for bloggers on how to pitch multiple brands and work with them as an influencer. It discusses the importance of making a good first impression through a polished website with consistent tone and content that introduces yourself. It also recommends what to include in initial contact with brands like disclosure statements, media kits, and stats to establish credibility and interest brands. Finally, it stresses knowing your own value in terms of audience and engagement as well as staying true to your own voice when working with multiple partners.
Food for 100 people: $5,000
Decorations including carpet, lighting, lounges: $10,000
Linens and napkins in green, amber, pink theme: $2,000
Total quote: $17,000
Thank you for the opportunity to quote for your event. Please let me know if you need any clarification or have additional questions. I'm happy to discuss further details.
Personal branding workshop presented on 3/20/13 to Public Allies Maryland in Baltimore, MD. Creating a personal mission statement will help define your values and goals and help you create a personal brand. Using a personal brand will help set you apart from other job seekers and help you land the job of your dreams.
This document provides information about Mary Alice George, a real estate agent with Colorado Land Company, and her process for selling homes in Colorado. It outlines Mary Alice's background and experience, questions she asks homeowners, her philosophy of open communication and putting clients first, testimonials from past clients, how she determines property values, marketing strategies, and her promise to work hard for homeowners.
Below are key essentials for networking:
1. Know your worth: Identity is key. Knowing yourself helps to better connect with others.
2. Be People Oriented: Value people for who they are first, not only what they have.
3. Networking is a lifestyle. Don't wait events or meetings to switch on your "networking mode". Be on it always. Your neighbors, colleagues, people you meet in the street, are your network. Don't minimize people for you don' know the future.
4. Adopting a servant attitude will always influence your altitude. Always look out for a way to help others everyday. This servant attitude not only contribute to your happiness but brings fulfilment. We earn and learn more by sharing and giving.
5. Always be grateful. Learn to say "Thank you" and appreciate those who are caring and helping you achieve your goals. It motivates them to do more for you.
6. Be patient: As you give, don't expect the harvest to come fast. It may happen but it would usually come when you expect it the less.
Brittany Berger provides tips on finding influencers who casually mention your competitors. These "casual influencers" are not necessarily loyal to or customers of your competitors but share their content occasionally. They are well-suited for building relationships with as they are familiar with your industry and likely open to conversations. The tips include using social listening tools to find casual influencers of competitors, looking for infrequent or one-time mentions, potentially negative comments, and then reaching out to invite comparisons, address problems, or suggest collaborative content.
Establish Your Personal Brand to Stand Out for the Right ReasonsMolly Borchers
I gave this presentation to college students at California State University at San Marcos on 4/13/15. This deck outlines what a personal brand is, why it is important, strategies for developing a personal brand and tactical tips they can use on each channel (blog, website, social media, etc).
This presentation was created pro bono for the Public Allies Maryland class of 2015. It is the 2014 update to my previous personal branding 101 workshop.
Objectives:
Participants will...
Understand business and professional communication as it relates to personal branding
Understand how personal branding relates to professionalism
Familiarize themselves with strategies for managing their personal brand
Begin creating their own personal brand using online and offline tools
We the People: Your Audience is the Preamble to Great Social ContentSpredfast
Content is a pretty big deal in social marketing. (Some may even call it “king”.) But in an increasingly democratic (and noisy!) social world, who has time for a despot? The best content is of the people, by the people, and for the people. Attend this session to think beyond the status-quo of corporate content. Learn how to understand and involve your audience so you can create social content that is interesting, inspiring, and impactful.
Alpha Psi is a chapter of women who embody confidence, loyal sisterhood, care for others, and support for their sisters. Their social media aims to showcase these brand characteristics in a positive and fun manner. They will use Facebook to share information about philanthropy events, celebrations, and member achievements. Instagram will feature pictures depicting sisterhood and positivity through hashtags like #SpotlightSis. Twitter will engage their audience with quick event updates and support for other Greek organizations. Internally, Pinterest will provide craft inspiration and examples of proper attire to promote the Kappa Delta brand within the chapter.
The document provides guidance on developing an online presence and social media strategy for small businesses. It discusses understanding the online landscape, including different social media platforms like websites, blogs, Facebook, Twitter, video and newsletters. It also covers creating a customer profile, common mistakes on blogging, Facebook and Twitter, and finding a core story to help connect with customers online. The overall message is that businesses need to understand their customers and where they are online in order to effectively use social media and tell their story.
Join Ansley Sudderth, Social Media Training and Communications Coordinator, and Nadeen Green, Senior Counsel for For Rent Media Solutions™, as they share Fair Housing do's and don'ts pertaining to social media.
Learn how to utilize social media to make your sales process more effective. This guide will show you how to identify the best prospective customers using social data and give you tactics to connect with those leads.
This document provides guidance on developing an effective personal branding strategy through social media. It recommends focusing efforts on a few key platforms like LinkedIn, Facebook, and Instagram. The purpose and best uses of each platform are outlined. Content strategies are suggested, such as being helpful, transparent, proud of your company culture, and consistent with regular posting. Live videos and thought leadership pieces are also recommended. The document stresses keeping strategies simple and getting help if needed to manage personal branding efforts.
This document provides guidance on creating a persona profile to understand customers by detailing their biography, daily life, reading habits, challenges, and needs. It recommends interviewing customers to learn about their problems and language in order to develop a persona profile with details like their job, family, interests, work activities, favorite websites and blogs, pain points, and desires for career and business opportunities.
This document provides guidance on developing a tone of voice for branding and marketing communications. It discusses defining the audience, choosing an appropriate voice, language, viewpoint, and desired relationship. The tone of voice should reflect the brand's personality and story while differentiating it through emotional connection and inspiration. Developing an effective tone of voice requires research into the target audience and brand tribes.
Dynamic Recruitment | 2013 KDChi East Coast Regional Conferenceesteehernandez
This document outlines Estee Hernandez's presentation on dynamic recruitment at the KDChi East Coast Regional Conference. The presentation provides 8 steps for effective recruitment: know the basics of your organization; achieve, communicate and expect your values; get motivated; know your audience; know your product; develop recruitment skills; grow wiser by consulting advisors; and repeat the recruitment process. Examples are given for each step, such as understanding an organization's purpose, developing elevator pitches, and practicing conversation skills. Contact information is provided for Estee Hernandez.
Bob is a small business owner who is frustrated with the job application process and the attitudes of recent university graduates. He feels that students are unprepared for the real world, do not understand the value of his family business, and are only interested in themselves. Bob struggles to see things from the perspective of younger people and worries about who will take over the business. He needs to reconsider his recruitment approach and values to attract candidates who are a good fit for both the job and his company culture.
Brand Dating: How to Pitch and work with Multiple BrandsFLBlogCon
The document provides tips for bloggers on how to pitch multiple brands and work with them as an influencer. It discusses the importance of making a good first impression through a polished website with consistent tone and content that introduces yourself. It also recommends what to include in initial contact with brands like disclosure statements, media kits, and stats to establish credibility and interest brands. Finally, it stresses knowing your own value in terms of audience and engagement as well as staying true to your own voice when working with multiple partners.
Food for 100 people: $5,000
Decorations including carpet, lighting, lounges: $10,000
Linens and napkins in green, amber, pink theme: $2,000
Total quote: $17,000
Thank you for the opportunity to quote for your event. Please let me know if you need any clarification or have additional questions. I'm happy to discuss further details.
Personal branding workshop presented on 3/20/13 to Public Allies Maryland in Baltimore, MD. Creating a personal mission statement will help define your values and goals and help you create a personal brand. Using a personal brand will help set you apart from other job seekers and help you land the job of your dreams.
This document provides information about Mary Alice George, a real estate agent with Colorado Land Company, and her process for selling homes in Colorado. It outlines Mary Alice's background and experience, questions she asks homeowners, her philosophy of open communication and putting clients first, testimonials from past clients, how she determines property values, marketing strategies, and her promise to work hard for homeowners.
Below are key essentials for networking:
1. Know your worth: Identity is key. Knowing yourself helps to better connect with others.
2. Be People Oriented: Value people for who they are first, not only what they have.
3. Networking is a lifestyle. Don't wait events or meetings to switch on your "networking mode". Be on it always. Your neighbors, colleagues, people you meet in the street, are your network. Don't minimize people for you don' know the future.
4. Adopting a servant attitude will always influence your altitude. Always look out for a way to help others everyday. This servant attitude not only contribute to your happiness but brings fulfilment. We earn and learn more by sharing and giving.
5. Always be grateful. Learn to say "Thank you" and appreciate those who are caring and helping you achieve your goals. It motivates them to do more for you.
6. Be patient: As you give, don't expect the harvest to come fast. It may happen but it would usually come when you expect it the less.
Brittany Berger provides tips on finding influencers who casually mention your competitors. These "casual influencers" are not necessarily loyal to or customers of your competitors but share their content occasionally. They are well-suited for building relationships with as they are familiar with your industry and likely open to conversations. The tips include using social listening tools to find casual influencers of competitors, looking for infrequent or one-time mentions, potentially negative comments, and then reaching out to invite comparisons, address problems, or suggest collaborative content.
Establish Your Personal Brand to Stand Out for the Right ReasonsMolly Borchers
I gave this presentation to college students at California State University at San Marcos on 4/13/15. This deck outlines what a personal brand is, why it is important, strategies for developing a personal brand and tactical tips they can use on each channel (blog, website, social media, etc).
This presentation was created pro bono for the Public Allies Maryland class of 2015. It is the 2014 update to my previous personal branding 101 workshop.
Objectives:
Participants will...
Understand business and professional communication as it relates to personal branding
Understand how personal branding relates to professionalism
Familiarize themselves with strategies for managing their personal brand
Begin creating their own personal brand using online and offline tools
We the People: Your Audience is the Preamble to Great Social ContentSpredfast
Content is a pretty big deal in social marketing. (Some may even call it “king”.) But in an increasingly democratic (and noisy!) social world, who has time for a despot? The best content is of the people, by the people, and for the people. Attend this session to think beyond the status-quo of corporate content. Learn how to understand and involve your audience so you can create social content that is interesting, inspiring, and impactful.
Alpha Psi is a chapter of women who embody confidence, loyal sisterhood, care for others, and support for their sisters. Their social media aims to showcase these brand characteristics in a positive and fun manner. They will use Facebook to share information about philanthropy events, celebrations, and member achievements. Instagram will feature pictures depicting sisterhood and positivity through hashtags like #SpotlightSis. Twitter will engage their audience with quick event updates and support for other Greek organizations. Internally, Pinterest will provide craft inspiration and examples of proper attire to promote the Kappa Delta brand within the chapter.
The document provides guidance on developing an online presence and social media strategy for small businesses. It discusses understanding the online landscape, including different social media platforms like websites, blogs, Facebook, Twitter, video and newsletters. It also covers creating a customer profile, common mistakes on blogging, Facebook and Twitter, and finding a core story to help connect with customers online. The overall message is that businesses need to understand their customers and where they are online in order to effectively use social media and tell their story.
This document outlines marketing strategies for startups presented by Julien Barbier. Some key points include:
1. Track and measure everything to be data-driven in marketing decisions. Integrate tracking from the beginning.
2. Start marketing before launching by pitching your idea to get feedback and build your story.
3. Identify your target audience and create tailored messaging. Know what problems they have and how they consume information.
4. Build your community from the start as it is crucial to your brand and marketing efforts. The community defines your product, not you.
FSC Interactive provides social media marketing services including strategy development, content creation, and measurement of success. An effective strategy requires defining goals, audience, options, and tactics, as well as metrics. Key tactics discussed are Facebook, Twitter, Instagram, and consistent, customized content. Community building through engagement and consistency are emphasized. Measurement includes growth, reach, and engagement metrics across various social platforms.
The Three Pillars of Effective Social Mediasarahsteelsm
Part 1 of the "Which Works Best..." workshop presented on 19th September 2012, on behalf of Ipswich Borough Council and as part of Suffolk Business Month. Please do feel free to leave comments and feedback below. Sarah Steel Social Media.
This document provides tips for using networking to meet people, discover their interests and passions, and become a resource to others. It recommends thinking about how you can help others in your network and following up with them. The key goals of networking are to position yourself as an expert, find people with similar interests for potential collaboration, and give back to your connections.
- The document discusses how to effectively engage and build relationships on social media before attempting to sell or promote your products/services. It advises listening first to understand people's problems and engage in conversations rather than immediately pitching.
- It recommends openly networking with experts, colleagues, potential customers and participating in discussions to develop trust over time so that doing business becomes a natural next step in the relationship.
- The key is to provide value to others through your content and interactions rather than focusing primarily on self-promotion from the beginning. By developing relationships and understanding needs, you can better position your offerings when the time is right.
Digital marketing - lunch and learn -- Summer Sampler WeekRED_Academy
This document provides an overview and agenda for a digital marketing lunch and learn event. It covers topics like Google Analytics, social media analytics, digital advertising, and community management. For each topic, it outlines key concepts and metrics discussed, such as the different types of websites, tracking codes, goals, social media ROI metrics, where to advertise digitally, and best practices for community management on social media. The overall summary is a primer on measuring and analyzing digital marketing efforts.
From Instagram to Facebook and Pinterest to Twitter, these slides cover off all you ever needed to know about social media and form part of our in-house Social Media Training.
Online Presence, Social Media & LinkedIn for College StudentsKyndal Soto
This document provides tips and advice for using digital and social media effectively as part of a job search or career development. It recommends optimizing profiles on platforms like LinkedIn and Google, engaging with connections, joining industry groups, staying up to date on company news, and positioning oneself as an expert in their field through publishing content. The key message is that an online presence is now essential for professional networking and marketing oneself as job searches and hiring involve online research of candidates.
Social Media 101 - Getting Up to Speed QuicklyBrant Bell
What does social media mean to you? What platform should your business be on?
This overview covers the main differences and similarities (#hashtag) between the major players including Facebook, Twitter, LinkedIn, Pinterest, YouTube and upstarts like Instagram, Snapchat and Vine.
Perfect for beginners just getting started in social media or for those that aren't up to speed with the latest happenings in the digital realm.
This document provides guidance on developing strong networking skills. It discusses the benefits of networking for career development, strategies for effective networking, and tips for professional interactions and relationship building. Key points include understanding networking as an ongoing process of mutually-beneficial relationship building; being prepared for networking opportunities; properly introducing oneself and engaging others in conversation; and utilizing one's network to expand opportunities and advance one's career goals. Evaluation and follow-up are emphasized as important aspects of networking.
Personal Branding Webinar on women leadership and empowerment and educationRichaGoel44
This document discusses how to build and maximize a personal brand. It defines personal branding as how others perceive you when you are not present. It recommends treating yourself as a product by developing qualities like being powerful, authentic, consistent, visible and valuable. A strong personal brand can help you differentiate yourself, maximize career potential, and get ahead. The document provides tips for determining your current brand, strengthening it through adjustments and showcasing accomplishments, leveraging social media, and managing your brand proactively and strategically on an ongoing basis.
The document provides tips and best practices for using LinkedIn effectively. It emphasizes that the primary goals of using LinkedIn should be to generate leads and grow your business. It recommends focusing on developing your professional network, sharing relevant industry information, and monitoring who views your profile. The document also outlines dos and don'ts for the LinkedIn profile and recommends when and what types of content to post, such as industry insights, company updates, and questions for your network.
This document provides an overview of social media options for psychologists to use for their business. It discusses the goals of using social media to get more clients, build networks, and increase reputation. The top social media platforms covered are Facebook, Twitter, blogging, YouTube, and Pinterest. For each platform, the document explains what it is used for, the level of work involved, and tips for using each effectively as a psychologist. The key is choosing 1-2 platforms to start with and posting engaging, useful content on a consistent basis.
This document provides an overview of social media basics for college students. It discusses best practices for using Twitter, including using hashtags, retweets, and favorites. It also covers managing personal brands and profiles on social media, and stresses the importance of curating online content carefully, as employers and others may view social media content. Students are encouraged to use social media to build their networks and learn about industries and professionals of interest.
Preparing for your Public Relations careerAbby Ecker
The document provides tips for preparing for a PR career, including using social media professionally, networking, tailoring resumes, creating an online portfolio, applying for internships and jobs, interviewing skills, and developing photography, video editing, and journalism skills. It also offers advice for transitioning to full-time work such as prioritizing tasks, staying connected in the industry, and continuously learning.
Similar to How to Develop an About Page for your Blog (20)
High performance Serverless Java on AWS- GoTo Amsterdam 2024Vadym Kazulkin
Java is for many years one of the most popular programming languages, but it used to have hard times in the Serverless community. Java is known for its high cold start times and high memory footprint, comparing to other programming languages like Node.js and Python. In this talk I'll look at the general best practices and techniques we can use to decrease memory consumption, cold start times for Java Serverless development on AWS including GraalVM (Native Image) and AWS own offering SnapStart based on Firecracker microVM snapshot and restore and CRaC (Coordinated Restore at Checkpoint) runtime hooks. I'll also provide a lot of benchmarking on Lambda functions trying out various deployment package sizes, Lambda memory settings, Java compilation options and HTTP (a)synchronous clients and measure their impact on cold and warm start times.
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving
Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...DanBrown980551
This LF Energy webinar took place June 20, 2024. It featured:
-Alex Thornton, LF Energy
-Hallie Cramer, Google
-Daniel Roesler, UtilityAPI
-Henry Richardson, WattTime
In response to the urgency and scale required to effectively address climate change, open source solutions offer significant potential for driving innovation and progress. Currently, there is a growing demand for standardization and interoperability in energy data and modeling. Open source standards and specifications within the energy sector can also alleviate challenges associated with data fragmentation, transparency, and accessibility. At the same time, it is crucial to consider privacy and security concerns throughout the development of open source platforms.
This webinar will delve into the motivations behind establishing LF Energy’s Carbon Data Specification Consortium. It will provide an overview of the draft specifications and the ongoing progress made by the respective working groups.
Three primary specifications will be discussed:
-Discovery and client registration, emphasizing transparent processes and secure and private access
-Customer data, centering around customer tariffs, bills, energy usage, and full consumption disclosure
-Power systems data, focusing on grid data, inclusive of transmission and distribution networks, generation, intergrid power flows, and market settlement data
Must Know Postgres Extension for DBA and Developer during MigrationMydbops
Mydbops Opensource Database Meetup 16
Topic: Must-Know PostgreSQL Extensions for Developers and DBAs During Migration
Speaker: Deepak Mahto, Founder of DataCloudGaze Consulting
Date & Time: 8th June | 10 AM - 1 PM IST
Venue: Bangalore International Centre, Bangalore
Abstract: Discover how PostgreSQL extensions can be your secret weapon! This talk explores how key extensions enhance database capabilities and streamline the migration process for users moving from other relational databases like Oracle.
Key Takeaways:
* Learn about crucial extensions like oracle_fdw, pgtt, and pg_audit that ease migration complexities.
* Gain valuable strategies for implementing these extensions in PostgreSQL to achieve license freedom.
* Discover how these key extensions can empower both developers and DBAs during the migration process.
* Don't miss this chance to gain practical knowledge from an industry expert and stay updated on the latest open-source database trends.
Mydbops Managed Services specializes in taking the pain out of database management while optimizing performance. Since 2015, we have been providing top-notch support and assistance for the top three open-source databases: MySQL, MongoDB, and PostgreSQL.
Our team offers a wide range of services, including assistance, support, consulting, 24/7 operations, and expertise in all relevant technologies. We help organizations improve their database's performance, scalability, efficiency, and availability.
Contact us: info@mydbops.com
Visit: https://www.mydbops.com/
Follow us on LinkedIn: https://in.linkedin.com/company/mydbops
For more details and updates, please follow up the below links.
Meetup Page : https://www.meetup.com/mydbops-databa...
Twitter: https://twitter.com/mydbopsofficial
Blogs: https://www.mydbops.com/blog/
Facebook(Meta): https://www.facebook.com/mydbops/
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
This talk will cover ScyllaDB Architecture from the cluster-level view and zoom in on data distribution and internal node architecture. In the process, we will learn the secret sauce used to get ScyllaDB's high availability and superior performance. We will also touch on the upcoming changes to ScyllaDB architecture, moving to strongly consistent metadata and tablets.
inQuba Webinar Mastering Customer Journey Management with Dr Graham HillLizaNolte
HERE IS YOUR WEBINAR CONTENT! 'Mastering Customer Journey Management with Dr. Graham Hill'. We hope you find the webinar recording both insightful and enjoyable.
In this webinar, we explored essential aspects of Customer Journey Management and personalization. Here’s a summary of the key insights and topics discussed:
Key Takeaways:
Understanding the Customer Journey: Dr. Hill emphasized the importance of mapping and understanding the complete customer journey to identify touchpoints and opportunities for improvement.
Personalization Strategies: We discussed how to leverage data and insights to create personalized experiences that resonate with customers.
Technology Integration: Insights were shared on how inQuba’s advanced technology can streamline customer interactions and drive operational efficiency.
Essentials of Automations: Exploring Attributes & Automation ParametersSafe Software
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
"Scaling RAG Applications to serve millions of users", Kevin GoedeckeFwdays
How we managed to grow and scale a RAG application from zero to thousands of users in 7 months. Lessons from technical challenges around managing high load for LLMs, RAGs and Vector databases.
AppSec PNW: Android and iOS Application Security with MobSFAjin Abraham
Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application.
This talk covers:
Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
2. Setting the stage:
Think of your favorite blogger….
• How did you get to know that blogger?
• What information did you look for when you
discovered her?
• What do you know about her now?
3. What the About page does:
• Informs the reader – sets the tone
and expectations
• Connect bloggers to each other
• Helps PR make decisions and inform
clients
4. Where to start:
• First person vs. third person (About
vs. Media Kit)
• Real name vs. pen name (and how to
avoid ”Dear Mommy Blogger”)
5. Where to start:
• What is the reader looking for?
• What do you want them to know?
• Is it about the blog or about you (or
both?)