SlideShare a Scribd company logo
Tonja Deegan
 @tvdeegan

 Linda Sellers
@linda_sellers
Setting the stage:

Think of your favorite blogger….

• How did you get to know that blogger?

• What information did you look for when you
  discovered her?

• What do you know about her now?
What the About page does:

• Informs the reader – sets the tone
  and expectations

• Connect bloggers to each other

• Helps PR make decisions and inform
  clients
Where to start:

• First person vs. third person (About
  vs. Media Kit)

• Real name vs. pen name (and how to
  avoid ”Dear Mommy Blogger”)
Where to start:

• What is the reader looking for?

• What do you want them to know?

• Is it about the blog or about you (or
  both?)
The basics:

• Traditional work experience

• Education

• Family information

• Storytelling
More about you:

• Top posts

• Interests, dislikes

• Personality
Extras:

• Photos

• Videos

• Lists

• Links (i.e. food blogger – yelp reviews,
  travel blogger – trip map, etc.)
For PR

• Brands you've worked with

• Types of products, services that interest you

• What doesn't interest you

• Limits, charges, nuances
Contact preferences

• Form vs. email

• Other methods: Twitter, Skype, IM

More Related Content

What's hot

Mitigate Social Media Risk
Mitigate Social Media RiskMitigate Social Media Risk
Mitigate Social Media Risk
ForRent.com
 
A Guide to Successful Social Selling
A Guide to Successful Social SellingA Guide to Successful Social Selling
A Guide to Successful Social Selling
Aseem Badshah
 
SEMA - Personal Branding - Corey Perlman - Social Media
SEMA - Personal Branding - Corey Perlman - Social Media SEMA - Personal Branding - Corey Perlman - Social Media
SEMA - Personal Branding - Corey Perlman - Social Media
Corey Perlman, Social Media Speaker and Consultant
 
Persona profiling
Persona profilingPersona profiling
Persona profiling
Bob Evans
 
Tone of voice
Tone of voiceTone of voice
Tone of voice
Bob Evans
 
Dynamic Recruitment | 2013 KDChi East Coast Regional Conference
Dynamic Recruitment | 2013 KDChi East Coast Regional ConferenceDynamic Recruitment | 2013 KDChi East Coast Regional Conference
Dynamic Recruitment | 2013 KDChi East Coast Regional Conference
esteehernandez
 
You Media: Relationships and The Long Tail of Popularity
You Media: Relationships and The Long Tail of PopularityYou Media: Relationships and The Long Tail of Popularity
You Media: Relationships and The Long Tail of Popularity
Mrinal Desai
 
Dtal assignment 1
Dtal assignment 1Dtal assignment 1
Dtal assignment 1
Design Lab
 
Brand Dating: How to Pitch and work with Multiple Brands
Brand Dating: How to Pitch and work with Multiple BrandsBrand Dating: How to Pitch and work with Multiple Brands
Brand Dating: How to Pitch and work with Multiple Brands
FLBlogCon
 
Emc lec 11 sales and quote
Emc lec 11 sales and quoteEmc lec 11 sales and quote
Emc lec 11 sales and quote
ssuser6217d5
 
Personal branding 101
Personal branding 101Personal branding 101
Personal branding 101
Dara Murray
 
2015 Listing Presentation
2015 Listing Presentation2015 Listing Presentation
2015 Listing Presentation
Mary Alice George
 
Effective and practical tips and tricks for networking during a pandemic
Effective and practical tips and tricks for networking during a pandemicEffective and practical tips and tricks for networking during a pandemic
Effective and practical tips and tricks for networking during a pandemic
NGNAOUSSI ELONGUE Cedric Christian
 
Digital Olympus Presentation
Digital Olympus PresentationDigital Olympus Presentation
Digital Olympus Presentation
Mention
 
Establish Your Personal Brand to Stand Out for the Right Reasons
Establish Your Personal Brand to Stand Out for the Right ReasonsEstablish Your Personal Brand to Stand Out for the Right Reasons
Establish Your Personal Brand to Stand Out for the Right Reasons
Molly Borchers
 
Personal Branding 101 2014 Update
Personal Branding 101 2014 UpdatePersonal Branding 101 2014 Update
Personal Branding 101 2014 Update
Dara Murray
 
We the People: Your Audience is the Preamble to Great Social Content
We the People: Your Audience is the Preamble to Great Social ContentWe the People: Your Audience is the Preamble to Great Social Content
We the People: Your Audience is the Preamble to Great Social Content
Spredfast
 
Be Known As An Authority
Be Known As An AuthorityBe Known As An Authority
Be Known As An Authority
Mari-Lyn Harris
 
What Being An Indie Rapper Taught Me About SEO
What Being An Indie Rapper Taught Me About SEOWhat Being An Indie Rapper Taught Me About SEO
What Being An Indie Rapper Taught Me About SEO
Michael King
 
Social Media Plan 101
Social Media Plan 101Social Media Plan 101
Social Media Plan 101
Bri Hopkins
 

What's hot (20)

Mitigate Social Media Risk
Mitigate Social Media RiskMitigate Social Media Risk
Mitigate Social Media Risk
 
A Guide to Successful Social Selling
A Guide to Successful Social SellingA Guide to Successful Social Selling
A Guide to Successful Social Selling
 
SEMA - Personal Branding - Corey Perlman - Social Media
SEMA - Personal Branding - Corey Perlman - Social Media SEMA - Personal Branding - Corey Perlman - Social Media
SEMA - Personal Branding - Corey Perlman - Social Media
 
Persona profiling
Persona profilingPersona profiling
Persona profiling
 
Tone of voice
Tone of voiceTone of voice
Tone of voice
 
Dynamic Recruitment | 2013 KDChi East Coast Regional Conference
Dynamic Recruitment | 2013 KDChi East Coast Regional ConferenceDynamic Recruitment | 2013 KDChi East Coast Regional Conference
Dynamic Recruitment | 2013 KDChi East Coast Regional Conference
 
You Media: Relationships and The Long Tail of Popularity
You Media: Relationships and The Long Tail of PopularityYou Media: Relationships and The Long Tail of Popularity
You Media: Relationships and The Long Tail of Popularity
 
Dtal assignment 1
Dtal assignment 1Dtal assignment 1
Dtal assignment 1
 
Brand Dating: How to Pitch and work with Multiple Brands
Brand Dating: How to Pitch and work with Multiple BrandsBrand Dating: How to Pitch and work with Multiple Brands
Brand Dating: How to Pitch and work with Multiple Brands
 
Emc lec 11 sales and quote
Emc lec 11 sales and quoteEmc lec 11 sales and quote
Emc lec 11 sales and quote
 
Personal branding 101
Personal branding 101Personal branding 101
Personal branding 101
 
2015 Listing Presentation
2015 Listing Presentation2015 Listing Presentation
2015 Listing Presentation
 
Effective and practical tips and tricks for networking during a pandemic
Effective and practical tips and tricks for networking during a pandemicEffective and practical tips and tricks for networking during a pandemic
Effective and practical tips and tricks for networking during a pandemic
 
Digital Olympus Presentation
Digital Olympus PresentationDigital Olympus Presentation
Digital Olympus Presentation
 
Establish Your Personal Brand to Stand Out for the Right Reasons
Establish Your Personal Brand to Stand Out for the Right ReasonsEstablish Your Personal Brand to Stand Out for the Right Reasons
Establish Your Personal Brand to Stand Out for the Right Reasons
 
Personal Branding 101 2014 Update
Personal Branding 101 2014 UpdatePersonal Branding 101 2014 Update
Personal Branding 101 2014 Update
 
We the People: Your Audience is the Preamble to Great Social Content
We the People: Your Audience is the Preamble to Great Social ContentWe the People: Your Audience is the Preamble to Great Social Content
We the People: Your Audience is the Preamble to Great Social Content
 
Be Known As An Authority
Be Known As An AuthorityBe Known As An Authority
Be Known As An Authority
 
What Being An Indie Rapper Taught Me About SEO
What Being An Indie Rapper Taught Me About SEOWhat Being An Indie Rapper Taught Me About SEO
What Being An Indie Rapper Taught Me About SEO
 
Social Media Plan 101
Social Media Plan 101Social Media Plan 101
Social Media Plan 101
 

Similar to How to Develop an About Page for your Blog

Social Media for Small Business
Social Media for Small BusinessSocial Media for Small Business
Social Media for Small Business
Miki Johnson
 
Be a PR Rockstar - Hana Bieliauskas
Be a PR Rockstar - Hana BieliauskasBe a PR Rockstar - Hana Bieliauskas
Be a PR Rockstar - Hana Bieliauskas
ScrippsPRSSA
 
Marketing for Hackers
Marketing for HackersMarketing for Hackers
Marketing for Hackers
Julien Barbier
 
Bedt training 8 14-13
Bedt training 8 14-13Bedt training 8 14-13
Bedt training 8 14-13
FSC Interactive
 
The Three Pillars of Effective Social Media
The Three Pillars of Effective Social MediaThe Three Pillars of Effective Social Media
The Three Pillars of Effective Social Media
sarahsteelsm
 
SCORE guide to social media
SCORE guide to social mediaSCORE guide to social media
SCORE guide to social media
Margy Rydzynski
 
Networking for real people
Networking for real peopleNetworking for real people
Networking for real people
Tricia Maddrey Baker
 
How to get people begging to work with you without selling
How to get people begging to work with you without sellingHow to get people begging to work with you without selling
How to get people begging to work with you without selling
Matt Kendall
 
Driving traffic with social media
Driving traffic with social mediaDriving traffic with social media
Driving traffic with social media
Angela Mondor
 
Digital marketing - lunch and learn -- Summer Sampler Week
Digital marketing - lunch and learn --   Summer Sampler WeekDigital marketing - lunch and learn --   Summer Sampler Week
Digital marketing - lunch and learn -- Summer Sampler Week
RED_Academy
 
Social Media Training 2016
Social Media Training 2016Social Media Training 2016
Social Media Training 2016
Noisy Little Monkey
 
Online Presence, Social Media & LinkedIn for College Students
Online Presence, Social Media & LinkedIn for College StudentsOnline Presence, Social Media & LinkedIn for College Students
Online Presence, Social Media & LinkedIn for College Students
Kyndal Soto
 
Social Media 101 - Getting Up to Speed Quickly
Social Media 101 - Getting Up to Speed QuicklySocial Media 101 - Getting Up to Speed Quickly
Social Media 101 - Getting Up to Speed Quickly
Brant Bell
 
Networking Skills academy may 2014 networking
Networking Skills academy may 2014 networkingNetworking Skills academy may 2014 networking
Networking Skills academy may 2014 networking
University of Westminster - Career Development Centre
 
Personal Branding Webinar on women leadership and empowerment and education
Personal Branding Webinar on women leadership and empowerment and educationPersonal Branding Webinar on women leadership and empowerment and education
Personal Branding Webinar on women leadership and empowerment and education
RichaGoel44
 
lineked_in_best_practices_SB_V1
lineked_in_best_practices_SB_V1lineked_in_best_practices_SB_V1
lineked_in_best_practices_SB_V1
Stephane Bosse
 
Social media 201 - Using LinkedIn
Social media 201 - Using LinkedInSocial media 201 - Using LinkedIn
Social media 201 - Using LinkedIn
Dale Denham
 
MPA2014-EDT
MPA2014-EDTMPA2014-EDT
MPA2014-EDT
thomasconsultation
 
Social media basics for college
Social media basics for collegeSocial media basics for college
Social media basics for college
Genevieve Howard
 
Preparing for your Public Relations career
Preparing for your Public Relations careerPreparing for your Public Relations career
Preparing for your Public Relations career
Abby Ecker
 

Similar to How to Develop an About Page for your Blog (20)

Social Media for Small Business
Social Media for Small BusinessSocial Media for Small Business
Social Media for Small Business
 
Be a PR Rockstar - Hana Bieliauskas
Be a PR Rockstar - Hana BieliauskasBe a PR Rockstar - Hana Bieliauskas
Be a PR Rockstar - Hana Bieliauskas
 
Marketing for Hackers
Marketing for HackersMarketing for Hackers
Marketing for Hackers
 
Bedt training 8 14-13
Bedt training 8 14-13Bedt training 8 14-13
Bedt training 8 14-13
 
The Three Pillars of Effective Social Media
The Three Pillars of Effective Social MediaThe Three Pillars of Effective Social Media
The Three Pillars of Effective Social Media
 
SCORE guide to social media
SCORE guide to social mediaSCORE guide to social media
SCORE guide to social media
 
Networking for real people
Networking for real peopleNetworking for real people
Networking for real people
 
How to get people begging to work with you without selling
How to get people begging to work with you without sellingHow to get people begging to work with you without selling
How to get people begging to work with you without selling
 
Driving traffic with social media
Driving traffic with social mediaDriving traffic with social media
Driving traffic with social media
 
Digital marketing - lunch and learn -- Summer Sampler Week
Digital marketing - lunch and learn --   Summer Sampler WeekDigital marketing - lunch and learn --   Summer Sampler Week
Digital marketing - lunch and learn -- Summer Sampler Week
 
Social Media Training 2016
Social Media Training 2016Social Media Training 2016
Social Media Training 2016
 
Online Presence, Social Media & LinkedIn for College Students
Online Presence, Social Media & LinkedIn for College StudentsOnline Presence, Social Media & LinkedIn for College Students
Online Presence, Social Media & LinkedIn for College Students
 
Social Media 101 - Getting Up to Speed Quickly
Social Media 101 - Getting Up to Speed QuicklySocial Media 101 - Getting Up to Speed Quickly
Social Media 101 - Getting Up to Speed Quickly
 
Networking Skills academy may 2014 networking
Networking Skills academy may 2014 networkingNetworking Skills academy may 2014 networking
Networking Skills academy may 2014 networking
 
Personal Branding Webinar on women leadership and empowerment and education
Personal Branding Webinar on women leadership and empowerment and educationPersonal Branding Webinar on women leadership and empowerment and education
Personal Branding Webinar on women leadership and empowerment and education
 
lineked_in_best_practices_SB_V1
lineked_in_best_practices_SB_V1lineked_in_best_practices_SB_V1
lineked_in_best_practices_SB_V1
 
Social media 201 - Using LinkedIn
Social media 201 - Using LinkedInSocial media 201 - Using LinkedIn
Social media 201 - Using LinkedIn
 
MPA2014-EDT
MPA2014-EDTMPA2014-EDT
MPA2014-EDT
 
Social media basics for college
Social media basics for collegeSocial media basics for college
Social media basics for college
 
Preparing for your Public Relations career
Preparing for your Public Relations careerPreparing for your Public Relations career
Preparing for your Public Relations career
 

Recently uploaded

High performance Serverless Java on AWS- GoTo Amsterdam 2024
High performance Serverless Java on AWS- GoTo Amsterdam 2024High performance Serverless Java on AWS- GoTo Amsterdam 2024
High performance Serverless Java on AWS- GoTo Amsterdam 2024
Vadym Kazulkin
 
Christine's Supplier Sourcing Presentaion.pptx
Christine's Supplier Sourcing Presentaion.pptxChristine's Supplier Sourcing Presentaion.pptx
Christine's Supplier Sourcing Presentaion.pptx
christinelarrosa
 
Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving
 
Skybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoptionSkybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoption
Tatiana Kojar
 
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
DanBrown980551
 
Must Know Postgres Extension for DBA and Developer during Migration
Must Know Postgres Extension for DBA and Developer during MigrationMust Know Postgres Extension for DBA and Developer during Migration
Must Know Postgres Extension for DBA and Developer during Migration
Mydbops
 
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdfMonitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Tosin Akinosho
 
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS  at Code Europe 2024Introduction of Cybersecurity with OSS  at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
Hiroshi SHIBATA
 
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyFreshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
ScyllaDB
 
The Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptxThe Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptx
operationspcvita
 
GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)
Javier Junquera
 
A Deep Dive into ScyllaDB's Architecture
A Deep Dive into ScyllaDB's ArchitectureA Deep Dive into ScyllaDB's Architecture
A Deep Dive into ScyllaDB's Architecture
ScyllaDB
 
inQuba Webinar Mastering Customer Journey Management with Dr Graham Hill
inQuba Webinar Mastering Customer Journey Management with Dr Graham HillinQuba Webinar Mastering Customer Journey Management with Dr Graham Hill
inQuba Webinar Mastering Customer Journey Management with Dr Graham Hill
LizaNolte
 
Essentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation ParametersEssentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation Parameters
Safe Software
 
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
Edge AI and Vision Alliance
 
"Scaling RAG Applications to serve millions of users", Kevin Goedecke
"Scaling RAG Applications to serve millions of users",  Kevin Goedecke"Scaling RAG Applications to serve millions of users",  Kevin Goedecke
"Scaling RAG Applications to serve millions of users", Kevin Goedecke
Fwdays
 
AppSec PNW: Android and iOS Application Security with MobSF
AppSec PNW: Android and iOS Application Security with MobSFAppSec PNW: Android and iOS Application Security with MobSF
AppSec PNW: Android and iOS Application Security with MobSF
Ajin Abraham
 
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
Alex Pruden
 
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
Jason Yip
 
9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...
9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...
9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...
saastr
 

Recently uploaded (20)

High performance Serverless Java on AWS- GoTo Amsterdam 2024
High performance Serverless Java on AWS- GoTo Amsterdam 2024High performance Serverless Java on AWS- GoTo Amsterdam 2024
High performance Serverless Java on AWS- GoTo Amsterdam 2024
 
Christine's Supplier Sourcing Presentaion.pptx
Christine's Supplier Sourcing Presentaion.pptxChristine's Supplier Sourcing Presentaion.pptx
Christine's Supplier Sourcing Presentaion.pptx
 
Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving | Nameplate Manufacturing Process - 2024
 
Skybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoptionSkybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoption
 
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
 
Must Know Postgres Extension for DBA and Developer during Migration
Must Know Postgres Extension for DBA and Developer during MigrationMust Know Postgres Extension for DBA and Developer during Migration
Must Know Postgres Extension for DBA and Developer during Migration
 
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdfMonitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
 
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS  at Code Europe 2024Introduction of Cybersecurity with OSS  at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
 
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyFreshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
 
The Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptxThe Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptx
 
GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)
 
A Deep Dive into ScyllaDB's Architecture
A Deep Dive into ScyllaDB's ArchitectureA Deep Dive into ScyllaDB's Architecture
A Deep Dive into ScyllaDB's Architecture
 
inQuba Webinar Mastering Customer Journey Management with Dr Graham Hill
inQuba Webinar Mastering Customer Journey Management with Dr Graham HillinQuba Webinar Mastering Customer Journey Management with Dr Graham Hill
inQuba Webinar Mastering Customer Journey Management with Dr Graham Hill
 
Essentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation ParametersEssentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation Parameters
 
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
 
"Scaling RAG Applications to serve millions of users", Kevin Goedecke
"Scaling RAG Applications to serve millions of users",  Kevin Goedecke"Scaling RAG Applications to serve millions of users",  Kevin Goedecke
"Scaling RAG Applications to serve millions of users", Kevin Goedecke
 
AppSec PNW: Android and iOS Application Security with MobSF
AppSec PNW: Android and iOS Application Security with MobSFAppSec PNW: Android and iOS Application Security with MobSF
AppSec PNW: Android and iOS Application Security with MobSF
 
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
 
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
 
9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...
9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...
9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...
 

How to Develop an About Page for your Blog

  • 1. Tonja Deegan @tvdeegan Linda Sellers @linda_sellers
  • 2. Setting the stage: Think of your favorite blogger…. • How did you get to know that blogger? • What information did you look for when you discovered her? • What do you know about her now?
  • 3. What the About page does: • Informs the reader – sets the tone and expectations • Connect bloggers to each other • Helps PR make decisions and inform clients
  • 4. Where to start: • First person vs. third person (About vs. Media Kit) • Real name vs. pen name (and how to avoid ”Dear Mommy Blogger”)
  • 5. Where to start: • What is the reader looking for? • What do you want them to know? • Is it about the blog or about you (or both?)
  • 6. The basics: • Traditional work experience • Education • Family information • Storytelling
  • 7. More about you: • Top posts • Interests, dislikes • Personality
  • 8. Extras: • Photos • Videos • Lists • Links (i.e. food blogger – yelp reviews, travel blogger – trip map, etc.)
  • 9. For PR • Brands you've worked with • Types of products, services that interest you • What doesn't interest you • Limits, charges, nuances
  • 10. Contact preferences • Form vs. email • Other methods: Twitter, Skype, IM