We the People: Your Audience is the Preamble to Great Social Content

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Content is a pretty big deal in social marketing. (Some may even call it “king”.) But in an increasingly democratic (and noisy!) social world, who has time for a despot? The best content is of the people, by the people, and for the people. Attend this session to think beyond the status-quo of corporate content. Learn how to understand and involve your audience so you can create social content that is interesting, inspiring, and impactful.

Marketing

We the People:
Your Audience is the Preamble
to Great Social Content

Spredfast
#SFSummit
Observe, Learn and
Be Useful
Emily Berg, Bank of America

Provide ways to connect audiences
to what they care about.
Spredfast
#SFSummit

Because what’s
baseball without
hotdogs?
Spredfast
#SFSummit

Content Categories
• Campaign amplification
• Monthly stock
• Flow/trending
Spredfast
#SFSummit

How content is useful
• Build the audience
• Build the engagement
• Become a whole persona
Spredfast
#SFSummit

Spredfast
#SFSummit
Content is King:
The Foot Locker Approach
Francine Feder

Educate
Entertain Engage
Spredfast
#SFSummit

Educate
Product, Style, Store
Spredfast
#SFSummit

Entertain
Funny, Timely, Original
Spredfast
#SFSummit

Engage
Athlete partnerships, sports
moments, product polls
Spredfast
#SFSummit

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