Download to read offline
Uploaded byJulia Kinslow
Effective Social Marketing 3 10-10
The document provides an overview of effective social media marketing strategies, emphasizing time management and relationship-building through authentic engagement rather than direct advertisement. Key topics include defining a brand's identity, measuring ROI, and practical tips for growing a social network. It highlights the importance of being transparent, nurturing conversations, and using tools to streamline marketing efforts.
More Related Content
Similar to Effective Social Marketing 3 10-10
Effective Social Marketing 3 10-10
- 1. Effective Social Marketing: decreaseyour time, while increasing your results Presented by Julia Kinslow
- 2. Today’s Discussion • Overview •What is social media marketing? • Top social networking tools • How do I know if it’s worth my time? • How can I manage my time? • Tips and tricks to help grow your network • Useful third-party applications
- 3. Overview _____________ Questions to addressbefore implementing a social marketing strategy.
- 4. What is socialmedia marketing?
- 5. New media advertisingvs. traditional Social Media Marketing •Multi-way (brand <~> customer customer <~> customer) •Pull marketing •Participatory •User-generated ______________________________ Traditional Marketing •One-way (brand ~> customer) •Push marketing •Interruptive •Brand-generated Source: Awareness Inc.
- 6. Old Wine inNew Barrels... Best Practices _______________ “You can make more friends Demonstrate thought leadership in two months by becoming through two-way conversations, interested in other people than and: • Listen to what others say you can in two years by trying to about your company get other people interested in you.” • Give to get • Nurture conversation around “...if you want to make people laugh your company brand at you...talk incessantly about • Avoid direct advertisement • Be transparent yourself.” • Address negative comments • Be authentic • Welcome participation and Originally published in 1936 15 million copies sold globally co-creation • Build relationships • Have patience
- 10. • Provide updatesor “tweet” on items of interest to your network – include links to relevant articles, blog information, current events, upcoming webinars/seminars • Pose appropriate questions and answer questions from those you follow • Engage on a regular basis to provide value to those in your network and keep the conversation going
- 11. Key Metrics forROI Convert & Measure ___________________ Social media activity ◦ Increase brand identity (listening) Social/company mentions Sentiment analysis ◦ Market Influencer (learning) Monitoring conversation Affecting solutions ◦ Increase Web traffic (engaging) Blogger relations Conversion rate Business Outcomes ◦ Increase in number of leads/clients ◦ Percentage increase in profit based on the previous month/quarter
- 12. Social Marketing Plan StepI - Strategy ____________________ Define To establish brand identity and ◦ Goals growth in the local marketplace, ◦ Target audience social marketing efforts need to be well-thought out to ensure ◦ Key messages your business is well-positioned ◦ Best practices for visibility, thought leadership ◦ Tools and sustained growth. ◦ Measurement Step II – Implementation Tactical social media plan ◦ Training ◦ Sustaining
- 13. What’s the point? Example:Goal __________________ Become a solutions machine ◦ What concerns do your potential clients have? ◦ How can you help resolve them? ◦ Influencer ◦ Trust agent Thought leadership ◦ E-newsletters, blogs ◦ Webinars/Seminars/Networking events ◦ Add value via social media channels Enhance online visibility ◦ Brand awareness ◦ Web site traffic (SEO) ◦ Overall conversion rate
- 14. Focus your timespent Time Management ____________________ • Aggregate information in one place • Alltop page • Google Reader • RSS feed • Delicious “I’m ready to implement, but where do I find the time?”
- 15. 9 guiding principles Time Management ____________________ 1. Manage disruptions 2. Control information overload 3. Leverage tools 4. Annotate and share 5. Sometimes templates are okay 6. Wrangle task management 7. Communicate expectations 8. Establish routines 9. Unplug Source: Altitude … Brand Elevation through Social Media How much time should you dedicate to growing your network?
- 16. Grow your network… Tips and Tricks _______________ while growing your brand…
- 17.
- 18. Can multiple peoplein our office run one Twitter account? Yes, but be sure to... Explain the “tag team” approach in the biographical area ◦ Indentify Tweets with the person’s initials ◦ Reply to as many “@username or direct messages as possible ◦ Everyone needs to stay appraised of updates to avoid unnecessary/uncoordinated or repeat messages ◦ Establish a tone or brand personality for Tweets – no matter who writes them ◦ Add photos and information for each team member in the background area
- 19.
- 20. Any way tomake my ‘social’ life easier? Contacts manager Cross post to multiple sites Third-party applications Mobile accessibility
- 21.
- 22. Copy shortened linkinto your updates... link shorteners
- 23.
- 24. Schedule updates inadvance
- 25. To answer onelast question on your mind … “Do I need to use it?”
- 26. Questions? Contact information: JuliaKinslow Phone: 614.395.2181 E-mail: jmkinslow@ninedotscreative.com Follow me on: