1. The document discusses content marketing and provides an agenda covering the playing field of content marketing, the content factory for producing content, and a case study group discussion.
2. It outlines basic principles of content marketing including reaching customers early to build trust, helping customers with useful content, and having a powerful distribution strategy to maximize content reach.
3. The content factory section discusses what makes good content, formats to use, measuring performance, versioning content across different formats, curating other content, and using a publishing process like a newsdesk to consistently provide valuable content.
Content Marketing is not a luxury for B2B 2014. It is a must.
How can B2B companies prepare for a more efficient content marketing 2014? We invited our customers and Niklas Lohmann, a content marketing specialist, to a workshop on Content Marketing.
This is a short summary of key insights.
What is your content marketing plan for 2015? If you need help developing your roadmap, this workshop provides the direction you are seeking.
Your Content Marketing Plan is more important than ever. You need to engage prospects at the top of the sales funnel by creating digital content that converts.
In this workshop we will:
- Cover the elements of what makes a good content marketing plan and the internal support you need to succeed
- Help you identify audience requirements
- Show you how to construct an editorial calendar to execute your plan
- Provide clever ideas to determine where to put your content so your audience can find and consume it
Intro to Inbound Marketing (To be used by Inbound Marketing Certified Profess...HubSpot
This presentation is for use by Inbound Marketing Certified Professionals to educate their fellow employees, organization members or clients.
The presentation is an overview of of inbound marketing, including actionable tips to use inbound marketing to grow one’s business.
Register for Inbound Marketing University: http://inboundmarketing.com
Big Wins from the Inbox: Email Strategies to Get More ConversionsEllie Mirman
#ConvRoadTrip presentation - In this session, Ellie will dive into the depths of email marketing and share tips on how to get greater results from your campaigns. Discover what factors to test, what metrics to measure, and even what emails to send to reach your email marketing goals. Ellie will go beyond open rates and talk about segmentation, alternatives to email newsletters, and strategies to fill the top of the funnel and nurture your leads at the same time.
Live Chat - How Real-Time Conversations Boosts Revenue by 13%+Derric Haynie
Understand why Live Chat really works and which brands it is best for.
Unique data from mystery shopping over 500 Ecommerce brands.
Examples of real conversations by top Ecommerce brands.
The 6 step strategy for increasing revenue by using live chat.
The relationship between Sales and Marketing teams can be like oil and water—antagonistic and unlikely to mix.
But for many successful organizations, Sales and Marketing teams work together in tandem—in a symbiotic relationship where the members of each team are helping the other succeed.
This creates a cycle of success:
- Content performs better when buyer personas are grounded in actual buyers
- Marketing passes on more qualified leads to Sales
- Sales gets content that they can actually use to handle objections and close deals
When it works, we call it "SMarketing" and it ensures that the entire organization is aligned with their actual buyers and the marketing engine is actually creating the right content and campaigns.
"Up and to the right" is the slogan of SMarketing as you can see in this infographic.
Content Marketing is not a luxury for B2B 2014. It is a must.
How can B2B companies prepare for a more efficient content marketing 2014? We invited our customers and Niklas Lohmann, a content marketing specialist, to a workshop on Content Marketing.
This is a short summary of key insights.
What is your content marketing plan for 2015? If you need help developing your roadmap, this workshop provides the direction you are seeking.
Your Content Marketing Plan is more important than ever. You need to engage prospects at the top of the sales funnel by creating digital content that converts.
In this workshop we will:
- Cover the elements of what makes a good content marketing plan and the internal support you need to succeed
- Help you identify audience requirements
- Show you how to construct an editorial calendar to execute your plan
- Provide clever ideas to determine where to put your content so your audience can find and consume it
Intro to Inbound Marketing (To be used by Inbound Marketing Certified Profess...HubSpot
This presentation is for use by Inbound Marketing Certified Professionals to educate their fellow employees, organization members or clients.
The presentation is an overview of of inbound marketing, including actionable tips to use inbound marketing to grow one’s business.
Register for Inbound Marketing University: http://inboundmarketing.com
Big Wins from the Inbox: Email Strategies to Get More ConversionsEllie Mirman
#ConvRoadTrip presentation - In this session, Ellie will dive into the depths of email marketing and share tips on how to get greater results from your campaigns. Discover what factors to test, what metrics to measure, and even what emails to send to reach your email marketing goals. Ellie will go beyond open rates and talk about segmentation, alternatives to email newsletters, and strategies to fill the top of the funnel and nurture your leads at the same time.
Live Chat - How Real-Time Conversations Boosts Revenue by 13%+Derric Haynie
Understand why Live Chat really works and which brands it is best for.
Unique data from mystery shopping over 500 Ecommerce brands.
Examples of real conversations by top Ecommerce brands.
The 6 step strategy for increasing revenue by using live chat.
The relationship between Sales and Marketing teams can be like oil and water—antagonistic and unlikely to mix.
But for many successful organizations, Sales and Marketing teams work together in tandem—in a symbiotic relationship where the members of each team are helping the other succeed.
This creates a cycle of success:
- Content performs better when buyer personas are grounded in actual buyers
- Marketing passes on more qualified leads to Sales
- Sales gets content that they can actually use to handle objections and close deals
When it works, we call it "SMarketing" and it ensures that the entire organization is aligned with their actual buyers and the marketing engine is actually creating the right content and campaigns.
"Up and to the right" is the slogan of SMarketing as you can see in this infographic.
Marketers think they've seen it all, but they are usually blind to the truths of customer needs. Here's how to move beyond data to get to real insights that will improve your marketing and build your business.
What Skills do B2B Marketers Need to be Truly Effective in 2014?Klaxon
Presentation delivered by Andy Bargery of Klaxon at a conference in London called The Evidence, March 2014.
The conference was organised by B2B Marketing Magazine and revolved around entries into the B2B Marketing Awards in 2013. This presentation was based on the submissions to those awards.
By now you have probably heard of this new type of marketing called Inbound Marketing, but do you really know its value or where to start? We thought this might be the case. Salesforce.com and HubSpot have joined forces to bring you the latest in Inbound Marketing on this free on-demand webinar.
knife,_tool_kit
This on-demand webinar featuring Mike Volpe, CMO of HubSpot and Dave Thomas, Senior Director of Content and Community at Salesforce.com, incorporates data from the "State of Inbound Marketing 2013" report, with responses from over 3,000 businesses and their use of inbound marketing.
A presentation given at the University of Toledo on content marketing by Joe Pulizzi from the content marketing institute. Covers 10 reasons why many businesses fail with content marketing and includes some new research from the Content Marketing Institute.
How to Track and Increase ROI From On-Site Chat for E-CommerceDerric Haynie
Used at Conversations Conference 2019. By Derric Haynie
The future of Ecommerce is in having real-time conversations with your customers.
Here's the unique data that shows the value behind live chat, and some quick steps on how to implement it.
A Roadmap to Inbound Marketing in the EnterpriseHubSpot
This year, 48% of marketers plan to increase their inbound marketing spending – the third year in a row that inbound budgets are increasing at a near 50% pace. This shift is happening for good reason. Inbound marketing consistently delivers 54% more leads into the funnel at a lower cost compared to traditional tactics.
Contrary to belief, inbound is not just for small business. Larger organizations such as Salesforce, NEC, Thermo Fisher, and Tufts have implemented inbound marketing to improve demand generation, ROI, and lead quality. And during in this webinar, we're going show you how they did it.
The acquisition marketing puzzle most fail to complete - Turing Festival Augu...Depesh Mandalia
The acquisition marketing puzzle most fail to complete is about 3 key aspects of growth marketing often missed by very good channel acquisition managers: Mission, Insights and Agility. Grab tangible takeaways and actionable ideas to help add rocket-fuel to your acquisition marketing campaigns.
Deck from Turing Festival, Edinburgh, August 2016.
10 B2B Masters Reveal Their Storytelling SecretsLinkedIn
It’s not businesses but the people within businesses who make buying decisions. B2B decision makers, like all consumers, decide with emotion and then justify their decisions with logic. And there’s no better way to connect with human emotions than a compelling story.
That's why we have compiled and published a new eBook, 10 B2B Masters Reveal Storytelling Secrets, to help marketers like you create content that stands out and inspires action by tapping into the human element. You’ll learn marketing humanization tactics, inspiring brand examples and storytelling tips from the following B2B marketing experts:
Jay Baer
Beth Comstock
Jason Miller
Jonah Sachs
David Raab
Bryan Eisenberg
Bryan Kramer
Lee Odden
Tim Washer
DJ Waldow
We sincerely hope you enjoy reading the excellent insights from these thought leaders as much as we enjoyed receiving them. Have your own storytelling tips to share? Tweet us http://www.twitter.com/LinkedInMktg
You get it. You've been told hundreds of times about the power and importance of social media marketing for your startups success. You've got that one annoying friend who also owns a business that can't stop talking about all of their quality low cost leads! Yet, you can't seem to crack the code. Maybe you don't have the time. Maybe you don't have the resources.
In this session you'll learn:
How to build a strong foundation on Facebook to sustain results as time goes on
How to properly build a Facebook funnel that doesn't just get you leads, but gets you qualified leads
How to recognize signs that it's time to freshen things up
Youtility - Why Smart Marketing is About Help Not HypeJay Baer
The executive summary of Youtility: Why Smart Marketing is About Help not Hype, the new marketing book from Jay Baer that shows how companies can use truly, inherently useful marketing to win customer attention and loyalty. This presentation includes 14 exclusive summary videos from Jay Baer.
This webinar was hosted by our colleagues at Criteria For Success, Jerome Deroy spoke about the advantages a good story brings to sales.
Key points:
>Use a story to identify and connect with the emotions your customers have about your product or service
>Learn to put yourself into the story, whether it's your own or use case
>Know why you're telling a story
Every business owner wants to attract more customers, convert prospects to sales and want more referrals from customers. Ramon shares how the three principles of "Attract, Sell, Wow" can help your business upgrade its marketing and sales processes and bring in more sales. Marketing and sales can be tough. However, by following these simple principles Ramon helps small business owners and entrepreneurs better understand how they can improve their marketing and get better results. By attending Ramon's session - you'll learn specific best practices to attract more leads (prospective customers). You'll learn that selling is really about further educating the customer. Finally, Ramon will share with you the importance of wowing customers so they buy from you again and refer business to you.
Remember the old, product centric 4Ps of marketing, product, place, price, and promotion. While still useful, they don't help you to engage with customers. A factor that is so important in todays marketing climate. That's where inbound marketing comes in. Here we'll show you the new 4Ps of marketing that will help you to connect and engage with customers when and where they want to be reached.
In this presentation, you will learn the top 5 challenges I have seen as LinkedIn Strategist.
Learn 3 tips to create a LinkedIn strategy
Keys to creating consistent content
Ideas for more engagement
When to ask for the sale
Kathryn E. Nunez
Inspired by a Richard Branson blog post "Relax, But Don't Take the Summer Off From Great Ideas ", a few of our customers got creative and brainstormed on what they can do to prepare for a fantastic Q3. This is a summary. Enjoy! And have a great and creative summer!
Marketers think they've seen it all, but they are usually blind to the truths of customer needs. Here's how to move beyond data to get to real insights that will improve your marketing and build your business.
What Skills do B2B Marketers Need to be Truly Effective in 2014?Klaxon
Presentation delivered by Andy Bargery of Klaxon at a conference in London called The Evidence, March 2014.
The conference was organised by B2B Marketing Magazine and revolved around entries into the B2B Marketing Awards in 2013. This presentation was based on the submissions to those awards.
By now you have probably heard of this new type of marketing called Inbound Marketing, but do you really know its value or where to start? We thought this might be the case. Salesforce.com and HubSpot have joined forces to bring you the latest in Inbound Marketing on this free on-demand webinar.
knife,_tool_kit
This on-demand webinar featuring Mike Volpe, CMO of HubSpot and Dave Thomas, Senior Director of Content and Community at Salesforce.com, incorporates data from the "State of Inbound Marketing 2013" report, with responses from over 3,000 businesses and their use of inbound marketing.
A presentation given at the University of Toledo on content marketing by Joe Pulizzi from the content marketing institute. Covers 10 reasons why many businesses fail with content marketing and includes some new research from the Content Marketing Institute.
How to Track and Increase ROI From On-Site Chat for E-CommerceDerric Haynie
Used at Conversations Conference 2019. By Derric Haynie
The future of Ecommerce is in having real-time conversations with your customers.
Here's the unique data that shows the value behind live chat, and some quick steps on how to implement it.
A Roadmap to Inbound Marketing in the EnterpriseHubSpot
This year, 48% of marketers plan to increase their inbound marketing spending – the third year in a row that inbound budgets are increasing at a near 50% pace. This shift is happening for good reason. Inbound marketing consistently delivers 54% more leads into the funnel at a lower cost compared to traditional tactics.
Contrary to belief, inbound is not just for small business. Larger organizations such as Salesforce, NEC, Thermo Fisher, and Tufts have implemented inbound marketing to improve demand generation, ROI, and lead quality. And during in this webinar, we're going show you how they did it.
The acquisition marketing puzzle most fail to complete - Turing Festival Augu...Depesh Mandalia
The acquisition marketing puzzle most fail to complete is about 3 key aspects of growth marketing often missed by very good channel acquisition managers: Mission, Insights and Agility. Grab tangible takeaways and actionable ideas to help add rocket-fuel to your acquisition marketing campaigns.
Deck from Turing Festival, Edinburgh, August 2016.
10 B2B Masters Reveal Their Storytelling SecretsLinkedIn
It’s not businesses but the people within businesses who make buying decisions. B2B decision makers, like all consumers, decide with emotion and then justify their decisions with logic. And there’s no better way to connect with human emotions than a compelling story.
That's why we have compiled and published a new eBook, 10 B2B Masters Reveal Storytelling Secrets, to help marketers like you create content that stands out and inspires action by tapping into the human element. You’ll learn marketing humanization tactics, inspiring brand examples and storytelling tips from the following B2B marketing experts:
Jay Baer
Beth Comstock
Jason Miller
Jonah Sachs
David Raab
Bryan Eisenberg
Bryan Kramer
Lee Odden
Tim Washer
DJ Waldow
We sincerely hope you enjoy reading the excellent insights from these thought leaders as much as we enjoyed receiving them. Have your own storytelling tips to share? Tweet us http://www.twitter.com/LinkedInMktg
You get it. You've been told hundreds of times about the power and importance of social media marketing for your startups success. You've got that one annoying friend who also owns a business that can't stop talking about all of their quality low cost leads! Yet, you can't seem to crack the code. Maybe you don't have the time. Maybe you don't have the resources.
In this session you'll learn:
How to build a strong foundation on Facebook to sustain results as time goes on
How to properly build a Facebook funnel that doesn't just get you leads, but gets you qualified leads
How to recognize signs that it's time to freshen things up
Youtility - Why Smart Marketing is About Help Not HypeJay Baer
The executive summary of Youtility: Why Smart Marketing is About Help not Hype, the new marketing book from Jay Baer that shows how companies can use truly, inherently useful marketing to win customer attention and loyalty. This presentation includes 14 exclusive summary videos from Jay Baer.
This webinar was hosted by our colleagues at Criteria For Success, Jerome Deroy spoke about the advantages a good story brings to sales.
Key points:
>Use a story to identify and connect with the emotions your customers have about your product or service
>Learn to put yourself into the story, whether it's your own or use case
>Know why you're telling a story
Every business owner wants to attract more customers, convert prospects to sales and want more referrals from customers. Ramon shares how the three principles of "Attract, Sell, Wow" can help your business upgrade its marketing and sales processes and bring in more sales. Marketing and sales can be tough. However, by following these simple principles Ramon helps small business owners and entrepreneurs better understand how they can improve their marketing and get better results. By attending Ramon's session - you'll learn specific best practices to attract more leads (prospective customers). You'll learn that selling is really about further educating the customer. Finally, Ramon will share with you the importance of wowing customers so they buy from you again and refer business to you.
Remember the old, product centric 4Ps of marketing, product, place, price, and promotion. While still useful, they don't help you to engage with customers. A factor that is so important in todays marketing climate. That's where inbound marketing comes in. Here we'll show you the new 4Ps of marketing that will help you to connect and engage with customers when and where they want to be reached.
In this presentation, you will learn the top 5 challenges I have seen as LinkedIn Strategist.
Learn 3 tips to create a LinkedIn strategy
Keys to creating consistent content
Ideas for more engagement
When to ask for the sale
Kathryn E. Nunez
Inspired by a Richard Branson blog post "Relax, But Don't Take the Summer Off From Great Ideas ", a few of our customers got creative and brainstormed on what they can do to prepare for a fantastic Q3. This is a summary. Enjoy! And have a great and creative summer!
On Target 2014 is the Go-To Conference for B2B Sales & Marketing; How to increase win rate with new sales and marketing technologies ?
Liz Smyth, Marketing Director Marketo EMEA talks about the new rules of marketing and how to go from email marketing to one-to-one marketing.
SUCCEEDING WITH CONTENT MARKETING 2014 - Workshop Vendemore HQ 17 dec 2013HAAARTLAND
* Trends that drive the change - why content marketing critical 2014?
* Consequences for the CSO + CMO?
* 8 Basic principles for content marketing
* Case Wenell - from 35 to 5062 visitors from Linkedin in one year, traffic increase with 140%...
* The content factory - how should B2B content optimally be produced - content economics and organization
* Solve the distribution issue once and for all - cross-chanell targeting via pipeline marketing (vendemore.com)
Content Marketing: Publishing is the New MarketingJoe Pulizzi
Original presentation given in Slovenia by Joe Pulizzi, Junta42 at the POMP Forum - Content Marketing and why Publishing is the New Marketing. Discusses the move from traditional media to content initiatives and why brands are the new publishers. Also includes the eight steps to developing a content marketing strategy.
Create a Content Marketing Strategy Your Customers will LOVE, in 7 StepsJay Baer
Here's how to create a content marketing strategy your customers will love, in 7 steps. This presentation from global content marketing consultant, keynote speaker, and New York Times bestselling author Jay Baer will help you craft a winning content marketing strategy for your brand or organization. The principles in this presentation are used by Jay Baer and his Convince and Convert consulting firm on behalf of some of the largest companies in the world. Learn how corporate objectives, audiences, audience inquiries, metrics, content execution, and even social media work together to make content marketing programs successful. You'll want to print this one out and/or share it with your team.
Content Marketing Strategies Conference: Joe Puizzi 10 Ways You May Be Failin...dlvr.it
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
Content Marketing: Arming Your Sales Reps with the Right Content to Drive SalesJoe Pulizzi
Presentation from Joe Pulizzi of the Content Marketing Institute on the 12 ways that companies go wrong with content and how they can fix them in order to drive more interest for sales. Includes case studies, research and insights into why marketers need to act like publishers.
A presentation from London marketing consultancy Pink Mingo:
1. Why content still reigns supreme
2. What works in terms of content tactics and delivery
3. 2017 content trends
4. Examples of good content
Enjoy!
Live Webinar: How to Kick-Start a Successful Content Marketing Strategy - Qui...LinkedIn
Seth Godin says that “Content marketing is the only marketing left.”
The marketing world appears to be agreeing with him, as content marketing budgets continue to grow exponentially. But as you build your content strategy, how can you be sure that you’re setting out on a path to success from Day One?
Join us for this dynamic, live webcast co-hosted by LinkedIn and the award-winning content marketing agency King Content. Speakers include Jon Lombardo, Creative Lead for LinkedIn’s Creative Agency, and Lieu Pham, VP, Strategy & Innovation for King Content.
We will explore the fundamentals to building a strong content marketing strategy—giving you the tools and confidence to secure the budget and succeed from the very start. We’ll cover three key concepts:
- Why you need to do a content audit—and how to do one
- What types of content you should produce for your audience
- How to measure success against short and long-term objectives
Why Publishing is the Future of Marketing - 8 Step Content Marketing StrategyJoe Pulizzi
Content marketing expert Joe Pulizzi reviews how marketers are indeed publishers today, and details eight steps to completing a content marketing strategy that works for both small and large brands. Case studies include P&G, Hubspot, BlendTec and more.
The Future of Marketing is Publishing - 8 Step Content StrategyJoe Pulizzi
Business decision-making has changed. People are relying on the internet, social media, their friends more than ever, and less on traditional marketing. This presentation goes through way, and how creating a content factory, and publishing, is necessary to position your brand as a trusted solutions provider. Also provides a quick analysis of Hubspot and how they compare to Omniture from a content marketing perspective.
The Content Marketing Master Class, Toronto – a unique one-day workshop – will send you home with the strategy and the know-how you need to create exceptional content that will engage your audience and grow your business.
http://www.contentmarketingtoronto.com/
This roll-up-your-sleeves class is brought to you by the force behind Content Marketing World (a production of the Content Marketing Institute), in partnership with LinkedIn Marketing Solutions. Join us and you'll find an intimate (and casual) setting where today's content marketing thought-leaders will provide you with the tools you need in order to develop and deliver an effective content strategy.
Interact with the experts and network with 100+ of your peers during a day of presentations and how-to workshops. If you're in marketing, corporate communications, sales leadership, public relations, advertising, audience development, content creation or curation, this is the event for you.
With LinkedIn Marketing Solutions, brands build relationships with the world's professionals by using accurate targeting to deliver relevant content and communications. As today's connected professionals seek out ideas and insights from the people and brands they trust, marketers use LinkedIn to target advertising and publish relevant content in a professional context. Brands extend reach through the social sharing that occurs naturally on LinkedIn, as well as by extending LinkedIn data to their sites and brand experiences through APIs.
My talk from the Construction Leadership Network's Inaugural Conference on May 16, 2016. Two common objections to initiating an aggressive social media strategy are 1) the amount of time they expect to invest, and 2) the inability to find or create content. This presentation eliminates those objections with clear and easy to follow "hacks", as well as tips and rules to make sure that the time spent on a social media strategy will yield maximum results.
Similar to Vendemore WorkShop - A more efficient content marketing 2014 (20)
On Target 2015 is the Go-To Conference for B2B Sales & Marketing. On Target 2015 Stockholm is a one day event held by thought leaders on how to accelerate growth for companies with long and complex sales cycles, many stakeholders and high order values.
On Target 2015 is the Go-To Conference for B2B Sales & Marketing. On Target 2015 Stockholm is a one day event held by thought leaders on how to accelerate growth for companies with long and complex sales cycles, many stakeholders and high order values.
On Target 2015 is the Go-To Conference for B2B Sales & Marketing. On Target 2015 Stockholm is a one day event held by thought leaders on how to accelerate growth for companies with long and complex sales cycles, many stakeholders and high order values.
On Target 2015 is the Go-To Conference for B2B Sales & Marketing. On Target 2015 Stockholm is a one day event held by thought leaders on how to accelerate growth for companies with long and complex sales cycles, many stakeholders and high order values.
On Target 2014 is the Go-To Conference for B2B Sales & Marketing. How to increase win rate with new sales and marketing technologies ?
Christopher Engman, CEO Vendemore talks about how B2B can use account based advertising to increase cross-sales and accelerate pipeline.
On Target 2014 is the Go-To Conference for B2B Sales & Marketing. How to increase win rate with new sales and marketing technologies ?
Neil Stoneman talk about the secret behind a great B2B content brand and how to increase sales with the help of good content marketing.
On Target 2014 is the Go-To Conference for B2B Sales & Marketing. How to increase win rate with new sales and marketing technologies ?
Julian Archer talks about the changing world and how the B2B marketing budget is being spent in different parts of the world and the effect and ROI of the different activities.
Content Marketing is not a luxury for B2B 2014. It is a must.
How can we help our customers to prepare for a more efficient content marketing 2014? We invited our customers and Niklas Lohmann, a content marketing specialist, to a workshop on Content Marketing.
Presentation by Niklas Lohmann (Feverpitch)
Participants most important question (input for discussions)
Group discussions
This is a short summary of the key insights.
This is a presentation used at Conductive event "Strategic Product Management" explaining how targeted digital marketing can be used to launch products to existing customers.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
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3. Repurpose across all platforms
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Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
2. Agenda:
THE PLAYINGFIELD
What is content marketing?
Why is it happening?
The basic 8 principles?
THE CONTENT FACTORY
What is ”good” content?
Content without distribution?
How organize to produce?
My case! Group discussion
6. ”Decision groups
bigger!”
”Media landscape
fragmenting!”
”Sales cycles
longer!”
”Search-beforebuy has doubled!”
”Margins are
pressured!”
”More search
options!”
”We are not
getting in early..!”
”Search declines
as traffic driver!”
”We are not
getting in. Period!”
”People don’t trust
companies!”
”Awesome as a
tactic is broken!”
> CSO
> CMO
8. Blind pipeline
THE BAD NEWS ”We are almost flying blind in the first
60 % - 70 % of the pipeline. And that’s the pipeline
leading up what make up our revenue today!”
60 -70 % of buyers journey without contact
Unaware
Problem
noticed…
MARKETiNG
Define
problem…
Seek
advice
Define
needs
Identify
providers
Evaluate
providers
Nego&ate
deal
SALES
THE GOOD NEWS ”This is a tremendous opportunity to
meet the buyers need for good content early. Everytime
we provide good content we build trust and they are
listening to us, not to our competitors...”
11. 8 basic principles of content marketing
1
Not reaching them early - will kill our business
2 Find ways to earn their trust – in an era where trust is scarce
3 Top of mind – marketing by ”awesome and interuption” is expensive (if not
using targeting) and at the same time fails as a trustbuilder (if traditional image
advertising)
4 Helping out by truly useful content works. It positions us as a
social and competent helper early in the process. Customer empathy – the
keyword to remember.
5 Content as branding. If a brand is a promise – then content is a way to
deliver before the promise is even made
6 We need to have a powerful distribution tactic. We have to
maximise the reach of our content. Via outbound, pipeline marketing,
searchability, social, social selling
7 One key victory is the ”waterhole–victory”. They see us as an
important information resource and return to drink…
8 Do not drown in beautiful concepts and systems – build
’1-2-3s loops’ that are repeatable
12. What door leads to
good content
marketing?
☐
Marketing automation? ♥ Social business? ♠ Black-hat practices?
13. KPI:s. Key performance
indicators.
What makes sense to measure?
1. Consumtion – Why? - The more time they spend with us
they spend on us…
2. Advocacy & Sharing – Why? - This is a quality and reach
metric…
3. Leadgeneration – Why? - Indicates marketings ability to
fulfil mission to generate leads
4. Sales – Why? - Since it focuses of the ”end-game”of the
process
5. Content production cadence – Why? – There is a
niche opportunity out there…
14. 3 keys
Three keys to success
– all equally important
1.Strategy
2. Content
3.Distribution
18. Case – hur?
Wenell
• Video
• Short situational how-to’s from Wenell’s
experts
• Customer Interviews
• Event interviews with thoughtleaders
• Soundcloud (audio + podcasts)
• Blogposts (2 per week at minimum)
• Self-assesment test (exempel på pdf)
• Infographics
• Linkedin company page + groups
• Guides
• (Facebook page)
• (Twitter)
• (g+)
• Updating images
• Mobile site
21. Who are they
Questions:
1
Defining the decision table
2 Business Modell Canvas –
What do they - Think/Feel +
See + Hear + Say/Do
3
Business pains & Personal
pains
4 Focus for our company short
term and long term?
The imperfect first iteration made in 40 minutes on a white board, always beats the
perfect exercise that
is
not
completed…
22. Empathy
1
What is empathy? The
intent to really
understand another
human and then let
that understanding
guide our actions…
2 What bearing does
empathy have on our
content marketing? It
helps us choose what
to produce, in what
formats…
We humans feel when someone shows us
empathy. Content is an action where we
disclose that intent early. Should we – or
can we even - fake it?
23. Question list
First iteration
1 10-20 key questions
2 Verify against –
hypothesis of who they
are and what drives them
A list accessible to the both sales &
marketing with the key questions from
customers – then we simply need to
answer…
24. Formats
Decide on 1-3 main
formats. Think of
them as “buckets”.
Pour your answers
into these
“buckets”…
• Video
• Podcast
• White-paper or
guides
• Infographic
• Instructographics
• Blogposts
• Client cases
• eBook pdf:s
25. Distribution
Have a robust distribution strategy in place
• Think “buckets” again – this time for
distribution
• The “search bucket”. Optimize for search (e.g.
video title matches google search term, have
transcripts under video to catch traffic)
• The “pipeline marketing bucket” – targeting
selected companies with your content on
hundred thousands websites with Vendemore;
video ads, article ads, survey ads
• The “social sharing bucket” – share on multiple
social networks via tools such as buffer™. Then
have a process for “de luxe posts” on your 1-2
main networks
• The “marketing automation bucket” - have a
landing page/form on webpage logic set up to
distribute content to identified leads
• The “website bucket” – a good website that
makes finding your content easy is critical
28. Publishing
Your company’s
experts and their
knowledge are
the new
rockstars. Not the
advertising
agency. Fast
cadence
publishing.
Reusable formats.
Evergreen
content. Always
on. Not campaigns
once in a while.
Much like a
newsdesk, but
other content…
Helping out - making sense of the stuff – educating - inspiring…
29. Versioning
A video interview can be
versioned and re-used
as a:
• podcast (sound)
• transcript (unedited text
from video for reading
and SEO)
• shorter versions of
longer interview (for
convenience and more
social posts)
• Used as editorial piece
(edited text for pdf)
• checklist with tips (text
on website or pdf)
30. Hej!
Add me on Linkedin
or simply email me:
niklas.lohmann@feverpitchb2b.com
31. Curation
“Online curating is very much like
the curating done in a museum,
etc. The curator picks and
chooses what he/she thinks
would be best for the website and
its audience. More specifically,
choosing content for your
visitors.”
- Faisal Khan, Payments Ninja! On
Quora
Your content
30 %
Others
content
Your total
content offer
70 %
100 %
32. Measuring
The purpose of
measuring is verify
why things work and
eliminate waste
Think LEAN start-up,
LEAN manufacturing…
This requires simple
short experiments
that deliver outcomes.
This is what we call
1-2-3’s
Simple tools like Google Analytics, Linkedin Pages Analytics, YouTube Analytics…And as you proceed stats from
your marketing automation provider, email-provider, landing page provider…
33. definition
Content marketing is any marketing format that involves the
creation and sharing of media and publishing content in order to
acquire customers.
This information can be presented in a variety of formats,
including news, video, white papers, e-books, infographics, case
studies, how-to guides, question and answer articles, photos, etc.
Content marketing is focused not on selling, but on
simply communicating with customers and prospects. The idea
is to inspire business and loyalty from buyers by
delivering "consistent, ongoing valuable
information”
Source - Wikipedia
34. Words to watch
Formats
Quality/Value
Useful vs. Awesome
Distribution
Pipeline Marketing
Outbound/Inbound
Viral vs. Targeting
Channels
Inbound marketing solutions
Social
Search vs. Search vs. Search vs. Social…and
Search vs. Content…aawwghhh…
Frame of mind/Friend of Mine/Top of Mind
Big Data
Mobile
Device behavior & content consumption