Above The Code (TM) Story Telling & Branded Content - : TechLoft / Tel Aviv...Alan Weinkrantz
U.S. Public Relations Consultant, Alan Weinkrantz' nsights on Story Telling and Branded Content Strategies for 2013.
Weinkrantz's core premise of the discussion will be based on studying and playing music for the last 50 years, with his belief sets about music being the original code with great story telling.
What Weinkrantz sees today in most startups is great code, great UI and little and generally no story telling. He will discuss the art of story telling in the context of a building and sustaining a startup and its role in adding value to a company.
Visit: http://www.alanweinkrantz.com or email Alan - alan@weinkrantz.com
Story telling, having a voice, and the on-going narrative is a reflection of the startup's heart and soul. It also becomes the body of work which will help the startup recruit talent, gain investors, attract customers, build partnerships and be discovered by the media. It is the later that he will focus on. This discussion will not be about how to pitch media, but rather, how to prepare yourself to best work with the media by having not only a great product or service, but a body of work that will separate you from your competitors.
Above The Code (TM) Story Telling & Branded Content - : TechLoft / Tel Aviv...Alan Weinkrantz
U.S. Public Relations Consultant, Alan Weinkrantz' nsights on Story Telling and Branded Content Strategies for 2013.
Weinkrantz's core premise of the discussion will be based on studying and playing music for the last 50 years, with his belief sets about music being the original code with great story telling.
What Weinkrantz sees today in most startups is great code, great UI and little and generally no story telling. He will discuss the art of story telling in the context of a building and sustaining a startup and its role in adding value to a company.
Visit: http://www.alanweinkrantz.com or email Alan - alan@weinkrantz.com
Story telling, having a voice, and the on-going narrative is a reflection of the startup's heart and soul. It also becomes the body of work which will help the startup recruit talent, gain investors, attract customers, build partnerships and be discovered by the media. It is the later that he will focus on. This discussion will not be about how to pitch media, but rather, how to prepare yourself to best work with the media by having not only a great product or service, but a body of work that will separate you from your competitors.
My reflections and interpretations of the various presentations at the Global Youth Marketing Conference in Feb 2010. The A-Z device is something one of the presenters used there.
Computers In Libraries - Innovative Funding AlternativesBrian Pichman
Crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your library.
Inbound Marketing Conference 2016 SummaryJimmy Smith
Inbound 2016 was an excellent digital marketing conference. A summary of some of the best speakers and sessions follows. I selected sessions based on personal preference and what I thought would be of value to my company. With few exceptions, I got many ideas and great value out of each session.
Collaboration, Publications, Community: Building your personal tech brandDr Janet Bastiman
Expanded slides from the talk given at the Tech Women London Meetup group https://www.meetup.com/Tech-Women-London/ on 29th August 2017
"Wordy" slides are additions. The blue quote slides were most of the original presentation.
Watched the recorded webinar at: http://www.fusionspark.com/lp/platforms-interactive-storytelling-ondemandreg/
In this discussion, FusionSpark media will explore with the founders of SpinRiot and The Documentary Summit the brief history of interactive content, the accelerated movement and key drivers towards interactive engagement with audiences, and, through emerging interactive platforms how storytellers can quickly create and publish their own original interactive storylines. We will then demonstrate a new platform that requires little to no technical training to get you up and running in no time.
Telling your story a quick guide for startupsDavid Bloom
The presentation that accompanied my talk to portfolio startups of the Los Angeles Cleantech Incubator. Some simple strategies, plus descriptions of basic uses for the most notable platforms in descending order of priority for a small company with limited time and money.
Twitter 101: How to Humanize Your Tweets in 2017 Marketing Nutz
Whether you are a beginning or advanced Twitter user, deciding how to use the social media channel effectively to grow your business can be challenging.
This presentation deck was used in a recent webinar with SCORE small business and delivered by social media expert Pam Moore who shows you how to humanize your tweets and make them more personal. In doing so, you will inspire people to connect with your small business, trust you and buy your products or services.
My reflections and interpretations of the various presentations at the Global Youth Marketing Conference in Feb 2010. The A-Z device is something one of the presenters used there.
Computers In Libraries - Innovative Funding AlternativesBrian Pichman
Crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your library.
Inbound Marketing Conference 2016 SummaryJimmy Smith
Inbound 2016 was an excellent digital marketing conference. A summary of some of the best speakers and sessions follows. I selected sessions based on personal preference and what I thought would be of value to my company. With few exceptions, I got many ideas and great value out of each session.
Collaboration, Publications, Community: Building your personal tech brandDr Janet Bastiman
Expanded slides from the talk given at the Tech Women London Meetup group https://www.meetup.com/Tech-Women-London/ on 29th August 2017
"Wordy" slides are additions. The blue quote slides were most of the original presentation.
Watched the recorded webinar at: http://www.fusionspark.com/lp/platforms-interactive-storytelling-ondemandreg/
In this discussion, FusionSpark media will explore with the founders of SpinRiot and The Documentary Summit the brief history of interactive content, the accelerated movement and key drivers towards interactive engagement with audiences, and, through emerging interactive platforms how storytellers can quickly create and publish their own original interactive storylines. We will then demonstrate a new platform that requires little to no technical training to get you up and running in no time.
Telling your story a quick guide for startupsDavid Bloom
The presentation that accompanied my talk to portfolio startups of the Los Angeles Cleantech Incubator. Some simple strategies, plus descriptions of basic uses for the most notable platforms in descending order of priority for a small company with limited time and money.
Twitter 101: How to Humanize Your Tweets in 2017 Marketing Nutz
Whether you are a beginning or advanced Twitter user, deciding how to use the social media channel effectively to grow your business can be challenging.
This presentation deck was used in a recent webinar with SCORE small business and delivered by social media expert Pam Moore who shows you how to humanize your tweets and make them more personal. In doing so, you will inspire people to connect with your small business, trust you and buy your products or services.
Above The Code - Successful Startup Communications StrategiesAlan Weinkrantz
Sponsored by Rackspace Hosting's Startup Program, Tech PR and Startup Communications advisor, Alan Weinkrantz, shares his insights and 5 key ways to get your communications mojo on for 2015. Presentation given at the HAC - Accelerator in Herzliya, Israel on December 23, 2014
Above The Code - Successful Startup Communications Strategies for 2015Alan Weinkrantz
Tech PR / Startup Communications Advisor, Alan Weinkrantz shares insights on five simple ways to help you in your startup's PR / Communications plans for 2015
Tech PR / Startup Communications Advisor, Alan Weinkrantz, shares his insights and methods on how early stage startups can begin to employ pre-launch activities aimed at the media, bloggers and analysts.
Strategic Public Relations and Personal BrandingAlan Weinkrantz
Alan Weinkrantz presentation to Students at Trinity University on Strategic PR and Personal Branding. Presentation includes discussion case study of Denim Group, founded by 2 Trinity Univ. alumni
Strategic Public Relations & Personal BrandingAlan Weinkrantz
Alan Weinkrantz presentation at Trinity University of Strategic Public Relations, Social Media and Personal Branding.
Presentation includes a brief case study of client, Denim Group, of which two of its founders are Trinity Alumni
Start your Blog Camp experience off by hearing from content creator and lapsed journalist, Jeff Cutler. He’s been creating messaging, blog posts, videos, photos and even podcasts for companies and individuals for decades. If you recognize the names Brookstone, UNO’s, Ford Motor Company, Fidelity Investments, IDG, Google and Adobe, you’ve got a taste of the caliber of businesses who have hired Jeff to help with their communications.
In this keynote – aside from reminding you to drink your coffee, charge your devices and enjoy yourself – Jeff will try to work you into a frenzy with new methods for looking at the content you already have right in front of you.
People are increasingly mobile and ridiculously distracted. Take control of their eyeballs with content that’s interesting, valuable and fun. Learn the easiest way to get a blog post written; the right way to connect with mainstream media; the most important element about your videos; and much more. Finally, you’ll go away with a few strategies that will help you work more efficiently, examples of the companies that do content right, and an equipment list of the gear you can rely on when crafting your own content.
This session is worth the price of admission…come armed with your questions, too as Jeff will do his best to solve your challenges.
Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
Above the Code: Principles of Startup Communications : Enterprise greece - Co...Alan Weinkrantz
Rackspace Brand Ambassador to Israel, Alan Weinkrantz, share insights through his "Above The Code" method, with a focus on Greece's startup and innovation economy. Many of these companies are involved the the semiconductor and micro-electronics industry.
Similar to Above The Code - IDC Elevator - Tel Aviv Israel (20)
Presentation to the heads of all Jewish organizations in San Antonio, Texas on my experience and insights of living and working in Israel's startup and innovation ecosystem from Nov 2014 to January 2016.
Rackspace Brand Ambassador to Israel, Alan Weinkrantz, shares his insights from living and working in Israel and looking at how to connect San Antonio and Startup Nation.
Above The Code: 10 Principles of Startup CommunicationsAlan Weinkrantz
Presentation at Tel Aviv University - during TAU Innovation Conference - 10 principles of startup PR by Rackspace's Brand Ambassador to Israel, Alan Weinkrantz
Alan Weinkrantz, Rackspace’s Brand Ambassador to Israel, shares his insights on Israel’s startup and innovation economy at Café Commerce / San Antonio.
Weinkrantz has traveled to Israel more than 50 times in the last 20 years and has just returned from an initial four month engagement to introduce and promote the Rackspace Startups program. Israel is now the world’s second largest startup ecosystem after Silicon Valley and ranked. He returns to Israel April 4.
Weinkrantz is a contributing columnist to "The Times of Israel" and "Geektime," where he covers the narrative of the startup economy.
In this talk Weinkrantz will shares his insights, compelling facts, photography and his view of how and why Israel has become a startup and innovation economic power house that last year saw over $3 billion in startup exits.
SXSW 2015 - When New Businesses Launch at The Public LibraryAlan Weinkrantz
As a public center for learning, research and discovery, how can we advance and find new purposes and missions for the public library?
The San Antonio Public library embarked on a new initiative to create Cafe Commerce – a 10,000 square foot resource and learning center focused making entrepreneurship easier, and to strengthen the support infrastructure for small business owners. In collaboration with Accion Texas, the nation's largest microlender, Cafe Commerce was created and launch in June 2014.
Licensing content and programming from The Kaufman Foundation, as well as creating its own events and tapping into local mentors, Cafe Commerce became a center for new business creation and inspiration.
In this fireside chat, Alan Weinkrantz will interviewed Cafe Commerce President, Peter L. French, on lessons learned, best practices, and how other libraries can create similar resource centers focused on startup and entrepreneurial ecosystems in their community.
StoryStack- The Role of PR and Branded Journalism for Education - Focused sta...Alan Weinkrantz
Please view: http://www.kpcb.com/internet-trends and go to slide # 24 - 28 ... focused on the opportunities in the education space. This report just came out and is an annual study that is highly regarded. I am going to use some of in my presentation. Education is a wonderful thing and all, but it's also a huge, global market opportunity
StoryStack - The Role of Narrative and Story Telling in Your Startup. Alan Weinkrantz
You have your technology stack. But do you have your story stack? Learn about the five critical elements in building your StoryStack. Presented during New Orleans Entrepreneur Week - The Idea Village / New Orleans - March 26, 2014
Alan Weinkrantz shared his insights with students at The University of the Incarnate Word (San Antonio) on the concept of branded journalism, and how students should prepare themselves with their own body of work in advance of graduating.
Technology Public Relations Consultant, Alan Weinkrantz, presents his views on how to approach the first steps in building your personal brand. For the purpose of this presentation, it's based on building your personal brand starting with being at Geekdom. For non-Geekdom members, the same principles apply.
3. OUR STARTUP IS NOT READY
FOR THIS...
• What is a PR person doing in the room?
• We gotta focus on getting to - and through Demo Day
•I work a lot and want to have a life
•Idon’t have time for this... thinking about PR could wind up being a
distraction
4. ABOUT
• 30 years - yup, I am an old school PR guy :) -
• San Antonio & Tel Aviv
• Works with Jeff Pulver on State of NOW -#140Conf
• Involved with Israel’s traditional tech sector for the last 18 years
5. Life in three labs....
Tel Aviv
San Antonio
NYC / London / Tel Aviv,
etc.
7. ALIGNING BUSINESS GOALS
WITH COMMUNICATIONS
• can be applied as an element of your R&D and development
strategies
• help you accelerate the potential for success
• prepare
your company for gaining coverage before, during and after
Demo Day
• prepare your company for being discovered
• be ready when you are found by the media
8. 2 PARTS TO PRESENTATION
• Principles and belief sets for the long run
• Practical
and actionable steps to help you be ready for DEMO Day in
September and beyond...
9. THE MEDIA IS
YOUR FIRST
MARKET
to share and tell your story
10. The Media is Your Customer....
bloggers
you analysts & the
the
consumer
enterprise
media
11. GOOD NEWS :)
• Very low cost / no cost to create a start-up
• Big Idea
• Core team
• Strong will
• Servers / hosting
• Coding
12. BAD NEWS :(
• Someone in New York, Austin, Chicago, SFO, Singapore, Haifa, Mumbai
is thinking the same thing as you are :(
• Hard to have a defensible position
• Hard to protect your IP
14. QUALITIES NOW
• No Intellectual property
• Nothing really defensible
• Strategic
investors & partners - Friends, Family, Angels, Microsoft,
Google, Yahoo, AT&T, etc.
• Up until recently....No funding, or angel, micro, friends & family funding
• Easy
to run a virtual company... no real address, presence from a co-
working space and an IP phone number
15. THE WORLD AS WE KNEW IT
• Hardware
• Software Go to School
Army Service
• Telecom
Year Off for Travel
• Security Go to College / University
Summer Job
• Bio Sciences Go to Work
• Medical Devices
16. THE WORLD AS WE KNOW IT
• Hardware High School
Start-Up
• Software Army
Start-Up
• Telecom College / University
Start-Up
• Security Travel Year
Work
• Bio Sciences Startup
Quit Day Job
• Medical Devices
Startup
17. THE WORLD AS WE KNOW IT
• The next generation of multi-national startups are being formed
• Israel is a center of gravity in the world of startups
• Startups are starting up with foreign co-founders who live in different
parts of the world
• The consumerization of technology is one that is global
18. Outbound / Inbound Strategy
Outreach to media
pick me
Being found by the media
find
me
19. PR in the past.....
bloggers
company agency
media
company
analysts
20. The more that software
eats the world, the role
of story telling and
connecting the dots for
your global customer /
partner base becomes
increasingly important
21. WHAT I BELIEVE
• 12 Fundamental Belief Sets
• Not everything I do always works
•I do this for me... I do this for clients.
• There’s always exceptions to the rules
• Discussion is based on a combination of experience and principles
25. #1 - STOP PITCHING
• Start story telling
• Yourpitch helps clarify / define
what you do, but really sucks as
a way to get coverage
26. #2 - YOU’RE REALLY A MEDIA
COMPANY THAT....
•Creates and makes media • Pinterest
so you’ll be discovered, • Instagram
found and shared
• Cinchcast
• YouTube
• SoundCloud
• Twitter
• Google Plus
• Facebook
• LinkedIn
• Blog
27. #3 UNDERSTAND THE
DIFFERENCES BETWEEN BEING...
• Discovered - random being discovered and being
found increases your chances
• Found - search of sharing
28. #4 IT’S NOT ABOUT YOU
• How do you help others do
something in a compelling way
you could not do before
29. #5 BE HUMAN
• Get off your perch and write
like you would speak
• Conversewith your potential
market wherever they are
30. #6 LIKE MINDED PEOPLE TEND
TO FIND EACH OTHER
• Givethem a place to connect
and share their story
• Consider aligning with other
startups like yours to create a
multinational startup
31. #7 HAVE A MISSION
• We’re out to make __________ better
• We want to help _____ do _______
• We want to help others the opportunity to ________
• We’re connecting _______ with ______ so they can ________
• We make it easier to ____________
• Have your voice be heard about _________
32. #8 THINK LIKE A SOCIAL
DEMOGRAPHER
• The potential to collect “Big Data” means you have something of
incredible value to a potential partner, investor, or brand
• Gives you a better chance of a lift when an exit may present itself
• Bigdata lends itself to infographics, which contributes to your thought
leadership and a great way to get media coverage
33. spark -
what if?
“some
funding.”..
technology platform
story... narrative to
real value
engagement
BIG DATA
Lift towards an exit... (c) Alan Weinkrantz
34. #9 PUT IT OUT THERE
• You never know who is going to find your content and engage
• You don’t have to have high quality production values to do this
• Hardware is cheap. Tools are free. Tons of creatives to help you
35. #10 DRAW, PAINT,
PHOTOGRAPH, ROCK OUT
• Do something or learn to do
something creative other than
working on your startup
• Itwill re-wire your brain in an
unexpected way
my drums circa 1968
36. #11 IT’S NOT ALWAYS
REPLICABLE
• Justbecause one strategy or
tactic worked for one company
does not mean it will work for
another
37. #12 GET LUCKY
• Go wide
• Get lucky
• Runwith it when you strike a
chord
38. THE MIND OF A DEVELOPER
• Focus on...
• functionality
• application
• utilitarian value
39. HACK YOUR OWN PR!
• Youhave to “know” the
journalist
• Much of this you can do yourself
• “Paper trails” on the Internet
exist if you search correctly
40. PLAN....
• Postand write relevant content • Read and comment on relevant
so you can be a source to media articles without being self
on your field of expertise promotional.
• Develop & publish infographics • Askend user / beta customers if
you can share you can refer to them to media
• Follow a wish list of 20 • Follow editorial calendars
journalists you think should
cover you
41. NOW....
• Makea wish list of where you • track
competitors or
belong companies in your periphery
on news.google.com to see
• business/ tech / bloggers who who covers and writes about
are your fans back home them
• media appropriate to your
space
• analysts appropriate to your
space
42. PLAN FOR PR
• Ifyou follow some of these basic • Get everyone on your team to
principles, you’ll be further make this part of their regimen
ahead. as it will make them aware of
the opportunities that await you
• This process takes at least six when you are ready.
months to one year to really get
on a journalist’s radar and be • Bring
up PR in your team
sticky - sometimes you can get meetings in a “what if...” scenario.
lucky
Be Ready For PR So You Can Succeed
43. HELP!
• Mydoor is “open” via email and
Skype
• Happy to spend one hour with
each company after July 15 to
help you think this through.
• Email me your wish list of media
45. Free tools to get you into the groove....
http://www.alanweinkrantz.com/startup-pr-
Who did I pitch today? strategies-who-did-i-pitch-today
http://www.gartner.com/technology/about/
Gartner Briefings request form vendor_briefings.jsp
Editorial calendars http://www.alanweinkrantz.com/
technology-public-relations-2011-
editorial-ca