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11 reasons to
OUTSOURCE
your marketing
Results & savings are 2 of them
Agencies have the expertise needed
for modern marketing
1. Specialist skills
SEO Content creation
Content distribution Inbound marketing
Outbound marketing Blogging & social media
Lead generation Lead nurturing
PR & Advertising Industry events
2.Perspective
Your industry
Marketing trends
Marketing practices
Your competitors &
their strategies
Agencies take a higher view of
3. Up-to-dateness
Agencies must be
up with latest
marketing
methods, trends
& technologies
NATIVE
ADVERTISING
Smart
Marketing or
Dumb
Deception?
4. Objectivity
Distractions
Influence from sales
Pressure from
management
Diversion to other projects
Agencies not affected by internal forces
5. Breadth
Specialists or contractors for
every aspect of marketing -
from research and SEO to
lead generation, messaging,
content creation and
collateralproduction
Agencies have wider resources
6. Priority
Corporate PR
Communications
Graphic design
Event co-ordination
Legal
> Priority& faster results
Agencies don’t compete with your other teams
7. Flexibility
No long term commitment
Payment on results not activity
Fill in gaps in your team
Stop or start as needed
You focus on core business
Agencies are more flexible
8. Outcomes
Assure & meet deadlines
Paid on results
Poor performance =
contract cancelled
Agencies In-house teams
Agencies give more predictable outcomes
Deadlines can slip due to
diversions, leave etc
Paid regardless of outcome
Harder to fire employees
VS
9. Cost
You pay only for results
No learning on the job
No overheads
You stay within budget
Agencies can save you money
10. Results
Outsourced lead generation achieves 43 %
better results than doing it in-house
Source: Marketing Sherpa Survey
Agencies get better results
11. Efficiency
Focus on results
Constant fine-tuning
Fast turnaround
Constant process
optimisation
Agencies have to be efficient
Best of both worlds
Agency
Specialist skills in
PR, advertising,
content creation,
copywriting, SEO,
social media strategy
When you work hand-in-hand
In-House
Detailed knowledge
Core business,
customers, partners,
competitors
products & services
How to choose the right agency
Impressed with their passion?
Checked their processes?
Talked to their customers?
Met your account team?
Expectations clear & aligned?
Outcomes & budgets defined?
Starting with a Pilot Project?
Look for complementary skill sets
How to get the best from them
Provide clear, candid briefings
Help them come up to speed
Assign your best people
Have realistic expectations
Insist on regular reviews
Call us
(02) 9909 0246
info@technoledge.com.au
Check us out
www.technoledge.com.au
Follow us
Find out more

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11 Reasons to Outsource Your Marketing

  • 1. 11 reasons to OUTSOURCE your marketing Results & savings are 2 of them
  • 2. Agencies have the expertise needed for modern marketing 1. Specialist skills SEO Content creation Content distribution Inbound marketing Outbound marketing Blogging & social media Lead generation Lead nurturing PR & Advertising Industry events
  • 3. 2.Perspective Your industry Marketing trends Marketing practices Your competitors & their strategies Agencies take a higher view of
  • 4. 3. Up-to-dateness Agencies must be up with latest marketing methods, trends & technologies NATIVE ADVERTISING Smart Marketing or Dumb Deception?
  • 5. 4. Objectivity Distractions Influence from sales Pressure from management Diversion to other projects Agencies not affected by internal forces
  • 6. 5. Breadth Specialists or contractors for every aspect of marketing - from research and SEO to lead generation, messaging, content creation and collateralproduction Agencies have wider resources
  • 7. 6. Priority Corporate PR Communications Graphic design Event co-ordination Legal > Priority& faster results Agencies don’t compete with your other teams
  • 8. 7. Flexibility No long term commitment Payment on results not activity Fill in gaps in your team Stop or start as needed You focus on core business Agencies are more flexible
  • 9. 8. Outcomes Assure & meet deadlines Paid on results Poor performance = contract cancelled Agencies In-house teams Agencies give more predictable outcomes Deadlines can slip due to diversions, leave etc Paid regardless of outcome Harder to fire employees VS
  • 10. 9. Cost You pay only for results No learning on the job No overheads You stay within budget Agencies can save you money
  • 11. 10. Results Outsourced lead generation achieves 43 % better results than doing it in-house Source: Marketing Sherpa Survey Agencies get better results
  • 12. 11. Efficiency Focus on results Constant fine-tuning Fast turnaround Constant process optimisation Agencies have to be efficient
  • 13. Best of both worlds Agency Specialist skills in PR, advertising, content creation, copywriting, SEO, social media strategy When you work hand-in-hand In-House Detailed knowledge Core business, customers, partners, competitors products & services
  • 14. How to choose the right agency Impressed with their passion? Checked their processes? Talked to their customers? Met your account team? Expectations clear & aligned? Outcomes & budgets defined? Starting with a Pilot Project? Look for complementary skill sets
  • 15. How to get the best from them Provide clear, candid briefings Help them come up to speed Assign your best people Have realistic expectations Insist on regular reviews
  • 16. Call us (02) 9909 0246 info@technoledge.com.au Check us out www.technoledge.com.au Follow us Find out more