The document provides tips for creating a successful marketing campaign. It emphasizes the importance of having a clear master plan with defined goals and an opportunity analysis to identify the most promising opportunities. A key part of the planning process involves understanding the audience and identifying internal/external factors that could impact the campaign. Finally, the document outlines elements that are important to include in campaign materials like landing pages and calls to action in order to effectively engage the target audience.

1. Creating a Successful
Marketing Campaign
Tips for Planning Your Campaign

2. Treat Every Activity as a Marketing
Campaign-
Ideas
ResearchGoals
Marketing Campaigns aren't Specific
to Product Launches
Compiled by author from sources: unbounce.com

3. Creating a Master Plan-
Be as Specific as
Possible When
Setting Goals
• Once you have set your goals, get
specific about what you expect from
the marketing campaign
• Ask yourself what key performance
indicators matter most to your
business and what results you can
expect
 You Need a Master plan
 With Clearly Defined Goals
Compiled by author from sources: unbounce.com Image source: google Images

4. Opportunity Analysis-
Identify
Opportunities with
the Most Potential
• Identification
Organization
• Alignment
• Evaluation
Identification- Recognizing
markets that your organization can
profitably serve
Alignment- Assesses strengths and
weaknesses, while identifies the
success requirements for operating
profitably in a given market sector
Evaluation- Aligning the
attractiveness of an opportunity
with the potential for revealing a
particular market niche
Compiled by author from sources: trinitywebworks.com

5. Opportunity Evaluation:
Five Components-
Compiled by author from sources: unbounce.com
Competitive
Activity
Buyer Requirements
Market Demand &
Supplier Sources
Social, Political,
Economic &
Technological
Forces
Organizational
Capabilities

6. Internal / External Factors-
Identifying Key
Internal &
External Factors
is Important to
Achieving Your
Objective
SWOT Analysis groups key
pieces of information into two
main categories:
• Internal Factors – The
strengths and weaknesses
internal to the organization
• External Factors – The
opportunities and threats
presented by the external
environment to the
organization
Compiled by author from sources: trinitywebworks.com

7. Identify the Scope of the Project-
How Long
Will it Take?
What
Resources are
Required?
What Results
are
Expected?
Compiled by author from sources: unbounce.com

8. Organizing Holds you Accountable-
As you move along
with the campaign
check the steps off
your list
You can use
headings such as
validating,
underway and done
This type of
organizing helps
you prioritize and
keeps your ideas
focused
Compiled by author from sources: unbounce.com

9. Know Your Audience-
Keep your
Audience at The
Top of the List
Who is your
audience?
• What type of campaign
will get the most response
from your chosen
prospects?
What needs
to be
addressed?
What
resonated in
the past?
What failed
terribly?
What topics are
popular with your
audience?
Compiled by author from sources: unbounce.com

10. Building a Landing Page-
Unique
Value
Proposition
Hero Shot
Benefits
Social
Proof
Call to
Action
The Five Important Elements
of a Winning Landing Page:
 Having a dedicated landing page
allows you to direct prospects
toward the goal in a concise,
compelling manner and allows you
to easily track the success of your
campaign
Compiled by author from sources: unbounce.com

11. Unique Value Proposition-
Main Headline
Supporting
Headline
Reinforcement
Statement
Closing
Argument
A unique value proposition is a
statement that describes the benefit
of your offer, and what distinguishes
you from the competition
It should appear clearly on your
landing page and include these four
elements:
Compiled by author from sources: unbounce.com

12. Call to Action-
Download a PDF
Fill out a Form
Buy a Product
Click Through to Another Page
Compiled by author from sources: unbounce.com
When you ask someone to do
something online, they must go
through your call-to-action in
order to do it

13. Lead Nurturing:
Turning Leads Into Customers-
Building trust &
relationships
with your
prospects
Continue to
offer value
Keep track of
prospect
interactions
Compiled by author from sources: unbounce.com

14. Contact Us for the Full Presentation:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com

15. Sources Cited
 A Step-by-Step Guide to Running Successful Marketing Campaigns (+ 9 Tools to
Help) http://unbounce.com/online-marketing/successful-marketing-
campaigns-step-by-step/
 Marketing Strategy: Opportunity Analysis
http://trinitywebworks.com/blog/marketing-strategy-opportunity-
analysis.html