Cause Marketing


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Cause Marketing

  1. 2. <ul><li>NextBee Media </li></ul><ul><li>Software Platform For Word of Mouth Marketing </li></ul>
  2. 3. <ul><li>Introduction to Cause marketing </li></ul><ul><li>Cost and skills for a social cause campaign </li></ul><ul><li>Suggested approach </li></ul><ul><li>Tips and tactics </li></ul>Outline
  3. 4. <ul><li>For profit companies partner with nonprofit companies </li></ul><ul><li>For profit companies build a philanthropic and caring image </li></ul><ul><li>Nonprofit get financial support </li></ul>Introduction to Cause marketing
  4. 5. <ul><li>Cost incurred can vary from small donations to a large undertaking </li></ul><ul><li>Advertising agencies might be required </li></ul><ul><li>Good marketing skills, dedication to public relation skills and a creative mindset is required </li></ul>Cost and skills for a social cause campaign
  5. 6. <ul><li>Decide on a business plan and the form of donation </li></ul><ul><li>Partner with a well established and non controversial organization </li></ul><ul><li>Partner with an establishment with a similar mission </li></ul><ul><li>Communicate freely and understand each other’s culture </li></ul>Suggested approach
  6. 7. <ul><li>To avoid disagreement decide the goals and objectives mutually </li></ul><ul><li>Develop a campaign focused on sales pitch and information about your business </li></ul><ul><li>Lend sponsorships </li></ul><ul><li>Collaborate with celebrities or famous personalities </li></ul>Tips and tactics
  7. 8. <ul><li>In a snap, host </li></ul><ul><li>Referral Widgets </li></ul><ul><li>Reward Programs </li></ul><ul><li>Product Reviews </li></ul><ul><li>Contests </li></ul><ul><li>and much more… </li></ul>NextBee Media © Next Bee LLC - Visit us at
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