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Going Beta Will Set You Free by Jake Bennett of POP - Seattle Interactive Conference 2014
Jake Bennett discusses the limitations of traditional project management approaches like the waterfall method and advocates for adopting agile methodologies as a management philosophy. He highlights the changing workplace dynamics, emphasizing the need for team collaboration and a highly educated workforce in response to complex, interconnected tasks. Additionally, he promotes embracing experimentation and failure in innovation, suggesting that a beta approach can foster creativity and attract early adopters.
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Going Beta Will Set You Free by Jake Bennett of POP - Seattle Interactive Conference 2014
- 1. GOING BETA WILLSET YOU FREE
- 2. HELLO my nameis Jake Bennett CTO, POP #SIC2014 @jakebenn
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- 15. Hidden Industrial Era Business Practices #SIC2014 @jakebenn
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- 17. Project Management #SIC2014@jakebenn
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- 19. Henry Gantt BethlehemSteel #SIC2014 @jakebenn
- 20. Gantt Chart, OldSchool #SIC2014 @jakebenn
- 21. Waterfall Method, circa1970 #SIC2014 @jakebenn
- 22. “I believe inthis concept, but the implementation described above is risky and invites failure.” - Winston Royce Waterfall Method, circa 1970 #SIC2014 @jakebenn
- 23. Cost of Canceledand Failed Software Projects $40M $120M $130M $130M $170M $445M $500M $450M $400M $350M $300M $250M $200M $150M $100M $50M - Washington State (1997) United Way (1999) Kmart (2001) Allstate Insurance (1993) McDonald's (2002) CIGNA (2002) #SIC2014 @jakebenn
- 24. Cost of Canceledand Failed Software Projects $40M $120M $130M $130M $170M $445M $2,600M $4,000M $4,500M $4,000M $3,500M $3,000M $2,500M $2,000M $1,500M $1,000M $500M - Washington State (1997) United Way (1999) Kmart (2001) Allstate Insurance (1993) McDonald's (2002) CIGNA (2002) FAA (1994) IRS (1997) #SIC2014 @jakebenn
- 25. Waterfall Requirements/Discovery Design/ UX Development Testing Maintenance #SIC2014 @jakebenn
- 26. Defined Process PlanExecute #SIC2014 @jakebenn
- 27. But the worldhas changed since the 1900s #SIC2014 @jakebenn
- 28. Back Then Today Work was piecemeal. Components could be developed independently. Work must be done in teams. Components are highly interconnected. #SIC2014 @jakebenn
- 29. Back Then Today The workforce was largely uneducated The workforce is highly educated #SIC2014 @jakebenn
- 30. Back Then Today Data collection was costly and limited Data collection is cheap and far reaching #SIC2014 @jakebenn
- 31. Back Then Today Products were simple and mechanically oriented Products are highly complex and software oriented #SIC2014 @jakebenn
- 32. Back Then Today Limited variation Huge variation and customization #SIC2014 @jakebenn
- 33. Back Then Today Technical advancement happened slowly The pace of technological change is insane #SIC2014 @jakebenn
- 34. Inspect Adapt Empirical Process #SIC2014 @jakebenn
- 35. Agile/Scrum Working Software Sprint 1 Requirements Design / UX Development Testing Maintenance Working Software Requirements Development Maintenance Sprint 2 Sprint n Working Software Design / UX Testing Requirements Design / UX Development Testing Maintenance #SIC2014 @jakebenn
- 36. Leaders today facethe same challenges as Software Developers #SIC2014 @jakebenn
- 37. So why notuse Agile as a management philosophy? #SIC2014 @jakebenn
- 38. Advantages of AgileLeadership Progress gauged on empirical results, not paper representations Improvements get into “market” faster Testing can start earlier and inform future decisions Creates a sense of accomplishment—a powerful motivator Allows learning and adaption for future Sprints #SIC2014 @jakebenn
- 39. Advantages of AgileLeadership Progress gauged on empirical results, not paper representations Improvements get into “market” faster Testing can start earlier and inform future decisions Creates a sense of accomplishment—a powerful motivator Allows learning and adaption for future Sprints #SIC2014 @jakebenn
- 40. Traditional Hierarchy #SIC2014@jakebenn
- 41. Five Functions ofManagement 1. To forecast and plan 2. To organize 3. To command or direct 4. To coordinate 5. To control Henri Fayol “Father of Business Administration” #SIC2014 @jakebenn
- 42. Fredrick Taylor “Fatherof Scientific Management” Key Principles Give workers clear instructions on what to do and supervise them while they do it. Divide work between managers and workers, so that the managers plan scientifically”what is to be done, and the workers then do it. “All possible brain work should be removed from the shop” #SIC2014 @jakebenn
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- 45. Managers Contributors #SIC2014@jakebenn
- 46. Managers Contributors #SIC2014@jakebenn
- 47. Managers Contributors Thinkers Doers #SIC2014 @jakebenn
- 48. Managers Contributors Thinkers Doers #SIC2014 @jakebenn
- 49. Managers Contributors Thinkers and Doers #SIC2014 @jakebenn
- 50. Managers Contributors Thinkers and Doers #SIC2014 @jakebenn
- 51. Contributors Managers Thinkers and Doers #SIC2014 @jakebenn
- 52. Goal vs. Process #SIC2014 @jakebenn
- 53. Pigs vs. Chickens #SIC2014 @jakebenn
- 54. Motivation via Compensation #SIC2014 @jakebenn
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- 56. Piecemeal Work FredrickTaylor “Father of Scientific Management” #SIC2014 @jakebenn
- 57. Piecemeal Work? FredrickTaylor “Father of Scientific Management” #SIC2014 @jakebenn
- 58. 24+ Studies 30+Years Results are Conclusive #SIC2014 @jakebenn
- 59. …people who expectto receive a reward for completing a task or for doing that task successfully simply do not perform as well as those who expect no reward at all. Alfie Kohn, Harvard Business Review, 1993 #SIC2014 @jakebenn
- 60. 50+ Studies Wefind that financial incentives…can result in a negative impact on overall performance. “ ” Dr. Bernd Irlenbusch, London School of Economics, 2009 #SIC2014 @jakebenn
- 61. Types of Motivation Extrinsic Intrinsic #SIC2014 @jakebenn
- 62. What does motivate? Goals Autonomy Feedback Mastery Purpose #SIC2014 @jakebenn
- 63. What does motivate? Goals Autonomy Feedback Mastery Purpose #SIC2014 @jakebenn
- 64. What does motivate? Goals Autonomy Feedback Mastery Purpose Key Stakeholders + Team Key Stakeholders + Team #SIC2014 @jakebenn
- 65. What does motivate? Goals Autonomy Feedback Mastery Purpose Key Stakeholders + Team Key Stakeholders + Team #SIC2014 @jakebenn
- 66. What does motivate? Goals Autonomy Feedback Mastery Purpose Key Stakeholders + Team Key Stakeholders + Team #SIC2014 @jakebenn
- 67. What does motivate? Goals Autonomy Feedback Mastery Purpose Key Stakeholders + Team Key Stakeholders + Team #SIC2014 @jakebenn
- 68. What does motivate? Goals Autonomy Feedback Mastery Purpose Key Stakeholders + Team Key Stakeholders + Team Sprint Retrospective #SIC2014 @jakebenn
- 69. What does motivate? Goals Autonomy Feedback Mastery Purpose Key Stakeholders + Team Key Stakeholders + Team Sprint Retrospective Project/Product Vision Company Vision #SIC2014 @jakebenn
- 70. Corporate Rain Dance #SIC2014 @jakebenn
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- 78. Yet the originof the Maker Movement is found in something quite personal: what I might call “experimental play.” Dale Dougherty, Founder and CEO of Make Media #SIC2014 @jakebenn
- 79. A growth mindsettolerates risk and failure, while a fixed mindset avoids risk and its accompanying frustration. Dale Dougherty, Founder and CEO of Make Media #SIC2014 @jakebenn
- 80. Embrace Experimentation &Failure #SIC2014 @jakebenn
- 81. In an environmentof high uncertainty ROI = ROL #SIC2014 @jakebenn
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- 85. Advantages of Beta Sets an expectation about imperfection Sets an expectation about frequency of change Liberates you from having to plan EVERYTHING upfront Establishes you as an innovator Draws in early adopters Slows down mainstream users #SIC2014 @jakebenn
- 86. Cultivating a MakerCulture #SIC2014 @jakebenn
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- 90. POP Star VendingMachine
- 91. Beacon Prototype #SIC2014@jakebenn
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- 93. Now ditch thecommittee and go Make something! #SIC2014 @jakebenn
- 94. Stay in touch! POP www.popagency.com Email jake.bennett@popagency.com My Blog www.RandomAnt.net Twitter @jakebenn LinkedIn linkedin.com/in/jakebennett “Mixee Me” Jake #SIC2014 @jakebenn
Editor's Notes
- #3 POP: 1996. Digitally Centered. Based here in Seattle. Microsoft, Target, Nike, Pokemon, Home Depot, Getty Images. Software Developer with over a decade of operations experience, I tend to looking pragmatically and holistically about how businesses can take advantage of new technologies.
- #4 We live in this amazing time when the advances in technology are far reaching and really cool. They hold a lot of promise.
- #6 We live in this amazing time when the advances in technology are far reaching and really cool. They hold a lot of promise.
- #8 In order to deal with the crazy pace of change, we need to come to terms with our basic human instinct to gain control and causal understanding
- #19 And I’m talking about project management broadly here.
- #26 Fixed-Fee Contract Model
- #46 Jeff Boss, Forbes Contributor, Navy Seal
- #47 Jeff Boss, Forbes Contributor, Navy Seal
- #48 Jeff Boss, Forbes Contributor, Navy Seal
- #57 Piece rate to combat soldiering
- #58 Piece rate to combat soldiering
- #59 Piece rate to combat soldiering
- #60 Piece rate to combat soldiering
- #61 Piece rate to combat soldiering
- #62 Piece rate to combat soldiering
- #64 Game developers have mastered the art of motivation. Gameification is a very popular concept. But I don’t think badges or levels necessarily translate well in the workplace. There is something more fundamental that we need to address. Interestingly Agile, as a methodology, hits on all of the same characteristics.
- #71 Piece rate to combat soldiering
- #72 What we need now is way to get back to the future. We have all this great technology just waiting to exploited. Instead, we we’re stuck in silos (another artifact of industrial era thinking), we’re waiting for that big initiative that months away from starting, etc.
- #79 Piece rate to combat soldiering
- #80 Piece rate to combat soldiering
- #83 Investors, bosses, customers
- #85 Ben Kallos, District 5 NYC City Council