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GOING BETA 
WILL SET 
YOU FREE
HELLO 
my name is 
Jake Bennett 
CTO, POP 
#SIC2014 @jakebenn
#SIC2014 @jakebenn
#SIC2014 @jakebenn
#SIC2014 @jakebenn
#SIC2014 @jakebenn
#SIC2014 @jakebenn
#SIC2014 @jakebenn
#SIC2014 @jakebenn
#SIC2014 @jakebenn
#SIC2014 @jakebenn
#SIC2014 @jakebenn
#SIC2014 @jakebenn
#SIC2014 @jakebenn
Hidden Industrial Era 
Business Practices 
#SIC2014 @jakebenn
#SIC2014 @jakebenn
Project 
Management 
#SIC2014 @jakebenn
#SIC2014 @jakebenn
Henry Gantt 
Bethlehem Steel 
#SIC2014 @jakebenn
Gantt Chart, Old School 
#SIC2014 @jakebenn
Waterfall Method, circa 1970 
#SIC2014 @jakebenn
“I believe in this concept, but the implementation 
described above is risky and invites failure.” 
- Winston Royce 
Waterfall Method, circa 1970 
#SIC2014 @jakebenn
Cost of Canceled and Failed Software Projects 
$40M 
$120M $130M $130M 
$170M 
$445M 
$500M 
$450M 
$400M 
$350M 
$300M 
$250M 
$200M 
$150M 
$100M 
$50M 
- 
Washington 
State (1997) 
United Way 
(1999) 
Kmart (2001) Allstate 
Insurance 
(1993) 
McDonald's 
(2002) 
CIGNA (2002) 
#SIC2014 @jakebenn
Cost of Canceled and Failed Software Projects 
$40M $120M $130M $130M $170M 
$445M 
$2,600M 
$4,000M 
$4,500M 
$4,000M 
$3,500M 
$3,000M 
$2,500M 
$2,000M 
$1,500M 
$1,000M 
$500M 
- 
Washington 
State (1997) 
United Way 
(1999) 
Kmart (2001) Allstate 
Insurance 
(1993) 
McDonald's 
(2002) 
CIGNA 
(2002) 
FAA (1994) IRS (1997) 
#SIC2014 @jakebenn
Waterfall 
Requirements/Discovery 
Design / UX 
Development 
Testing 
Maintenance 
#SIC2014 @jakebenn
Defined Process 
Plan Execute 
#SIC2014 @jakebenn
But the world has changed 
since the 1900s 
#SIC2014 @jakebenn
Back Then Today 
Work was piecemeal. 
Components could be 
developed independently. 
Work must be done in teams. 
Components are highly 
interconnected. 
#SIC2014 @jakebenn
Back Then Today 
The workforce was largely 
uneducated 
The workforce is highly 
educated 
#SIC2014 @jakebenn
Back Then Today 
Data collection was costly 
and limited 
Data collection is cheap and far 
reaching 
#SIC2014 @jakebenn
Back Then Today 
Products were simple and 
mechanically oriented 
Products are highly complex 
and software oriented 
#SIC2014 @jakebenn
Back Then Today 
Limited variation Huge variation and 
customization 
#SIC2014 @jakebenn
Back Then Today 
Technical advancement 
happened slowly 
The pace of technological 
change is insane 
#SIC2014 @jakebenn
Inspect 
Adapt 
Empirical 
Process 
#SIC2014 @jakebenn
Agile/Scrum 
Working 
Software 
Sprint 1 
Requirements 
Design / UX 
Development 
Testing 
Maintenance 
Working 
Software 
Requirements 
Development 
Maintenance 
Sprint 2 Sprint n 
Working 
Software 
Design / UX 
Testing 
Requirements 
Design / UX 
Development 
Testing 
Maintenance 
#SIC2014 @jakebenn
Leaders today face the 
same challenges as 
Software Developers 
#SIC2014 @jakebenn
So why not use Agile as a 
management philosophy? 
#SIC2014 @jakebenn
Advantages of Agile Leadership 
Progress gauged on empirical results, not paper representations 
Improvements get into “market” faster 
Testing can start earlier and inform future decisions 
Creates a sense of accomplishment—a powerful motivator 
Allows learning and adaption for future Sprints 
#SIC2014 @jakebenn
Advantages of Agile Leadership 
Progress gauged on empirical results, not paper representations 
Improvements get into “market” faster 
Testing can start earlier and inform future decisions 
Creates a sense of accomplishment—a powerful motivator 
Allows learning and adaption for future Sprints 
#SIC2014 @jakebenn
Traditional 
Hierarchy 
#SIC2014 @jakebenn
Five Functions of Management 
1. To forecast and plan 
2. To organize 
3. To command or direct 
4. To coordinate 
5. To control 
Henri Fayol 
“Father of Business 
Administration” 
#SIC2014 @jakebenn
Fredrick Taylor 
“Father of Scientific 
Management” 
Key Principles 
Give workers clear instructions on what to do and supervise them while they do it. 
Divide work between managers and workers, so that the managers plan 
scientifically”what is to be done, and the workers then do it. 
“All possible brain work should be removed from the 
shop” 
#SIC2014 @jakebenn
#SIC2014 @jakebenn
#SIC2014 @jakebenn
Managers 
Contributors 
#SIC2014 @jakebenn
Managers 
Contributors 
#SIC2014 @jakebenn
Managers 
Contributors 
Thinkers 
Doers 
#SIC2014 @jakebenn
Managers 
Contributors 
Thinkers 
Doers 
#SIC2014 @jakebenn
Managers 
Contributors 
Thinkers 
and Doers 
#SIC2014 @jakebenn
Managers 
Contributors 
Thinkers 
and Doers 
#SIC2014 @jakebenn
Contributors 
Managers 
Thinkers 
and Doers 
#SIC2014 @jakebenn
Goal 
vs. 
Process 
#SIC2014 @jakebenn
Pigs 
vs. 
Chickens 
#SIC2014 @jakebenn
Motivation via 
Compensation 
#SIC2014 @jakebenn
#SIC2014 @jakebenn
Piecemeal Work 
Fredrick Taylor 
“Father of Scientific 
Management” 
#SIC2014 @jakebenn
Piecemeal Work? 
Fredrick Taylor 
“Father of Scientific 
Management” 
#SIC2014 @jakebenn
24+ Studies 
30+ Years 
Results are Conclusive 
#SIC2014 @jakebenn
…people who expect to receive a 
reward for completing a task or 
for doing that task successfully 
simply do not perform as well as 
those who expect no reward at 
all. 
Alfie Kohn, Harvard Business Review, 1993 
#SIC2014 @jakebenn
50+ Studies 
We find that financial incentives…can 
result in a negative impact on overall 
performance. “ 
” Dr. Bernd Irlenbusch, London School of Economics, 2009 
#SIC2014 @jakebenn
Types of Motivation 
Extrinsic Intrinsic 
#SIC2014 @jakebenn
What does motivate? 
Goals 
Autonomy 
Feedback 
Mastery 
Purpose 
#SIC2014 @jakebenn
What does motivate? 
Goals 
Autonomy 
Feedback 
Mastery 
Purpose 
#SIC2014 @jakebenn
What does motivate? 
Goals 
Autonomy 
Feedback 
Mastery 
Purpose 
Key 
Stakeholders 
+ Team 
Key 
Stakeholders 
+ Team 
#SIC2014 @jakebenn
What does motivate? 
Goals 
Autonomy 
Feedback 
Mastery 
Purpose 
Key 
Stakeholders 
+ Team 
Key 
Stakeholders 
+ Team 
#SIC2014 @jakebenn
What does motivate? 
Goals 
Autonomy 
Feedback 
Mastery 
Purpose 
Key 
Stakeholders 
+ Team 
Key 
Stakeholders 
+ Team 
#SIC2014 @jakebenn
What does motivate? 
Goals 
Autonomy 
Feedback 
Mastery 
Purpose 
Key 
Stakeholders 
+ Team 
Key 
Stakeholders 
+ Team 
#SIC2014 @jakebenn
What does motivate? 
Goals 
Autonomy 
Feedback 
Mastery 
Purpose 
Key 
Stakeholders 
+ Team 
Key 
Stakeholders 
+ Team 
Sprint Retrospective 
#SIC2014 @jakebenn
What does motivate? 
Goals 
Autonomy 
Feedback 
Mastery 
Purpose 
Key 
Stakeholders 
+ Team 
Key 
Stakeholders 
+ Team 
Sprint Retrospective 
Project/Product Vision 
Company Vision 
#SIC2014 @jakebenn
Corporate Rain Dance 
#SIC2014 @jakebenn
#SIC2014 @jakebenn
#SIC2014 @jakebenn
#SIC2014 @jakebenn
#SIC2014 @jakebenn
#SIC2014 @jakebenn
#SIC2014 @jakebenn
#SIC2014 @jakebenn
Yet the origin of the Maker Movement is 
found in something quite personal: what I 
might call “experimental play.” 
Dale Dougherty, Founder and CEO of Make Media 
#SIC2014 @jakebenn
A growth mindset tolerates risk and failure, 
while a fixed mindset avoids risk and its 
accompanying frustration. 
Dale Dougherty, Founder and CEO of Make Media 
#SIC2014 @jakebenn
Embrace 
Experimentation & Failure 
#SIC2014 @jakebenn
In an environment of high 
uncertainty 
ROI = ROL 
#SIC2014 @jakebenn
#SIC2014 @jakebenn
#SIC2014 @jakebenn
#SIC2014 @jakebenn
Advantages of Beta 
Sets an expectation about imperfection 
Sets an expectation about frequency of change 
Liberates you from having to plan EVERYTHING upfront 
Establishes you as an innovator 
Draws in early adopters 
Slows down mainstream users 
#SIC2014 @jakebenn
Cultivating a Maker Culture 
#SIC2014 @jakebenn
#SIC2014 @jakebenn
#SIC2014 @jakebenn
#SIC2014 @jakebenn
POP Star Vending Machine
Beacon Prototype 
#SIC2014 @jakebenn
#SIC2014 @jakebenn
Now ditch the committee and go 
Make something! 
#SIC2014 @jakebenn
Stay in touch! 
POP www.popagency.com 
Email jake.bennett@popagency.com 
My Blog www.RandomAnt.net 
Twitter @jakebenn 
LinkedIn linkedin.com/in/jakebennett 
“Mixee Me” Jake 
#SIC2014 @jakebenn

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Going Beta Will Set You Free by Jake Bennett of POP - Seattle Interactive Conference 2014

Editor's Notes

  1. POP: 1996. Digitally Centered. Based here in Seattle. Microsoft, Target, Nike, Pokemon, Home Depot, Getty Images. Software Developer with over a decade of operations experience, I tend to looking pragmatically and holistically about how businesses can take advantage of new technologies.
  2. We live in this amazing time when the advances in technology are far reaching and really cool. They hold a lot of promise.
  3. We live in this amazing time when the advances in technology are far reaching and really cool. They hold a lot of promise.
  4. In order to deal with the crazy pace of change, we need to come to terms with our basic human instinct to gain control and causal understanding
  5. And I’m talking about project management broadly here.
  6. Fixed-Fee Contract Model
  7. Jeff Boss, Forbes Contributor, Navy Seal
  8. Jeff Boss, Forbes Contributor, Navy Seal
  9. Jeff Boss, Forbes Contributor, Navy Seal
  10. Piece rate to combat soldiering
  11. Piece rate to combat soldiering
  12. Piece rate to combat soldiering
  13. Piece rate to combat soldiering
  14. Piece rate to combat soldiering
  15. Piece rate to combat soldiering
  16. Game developers have mastered the art of motivation. Gameification is a very popular concept. But I don’t think badges or levels necessarily translate well in the workplace. There is something more fundamental that we need to address. Interestingly Agile, as a methodology, hits on all of the same characteristics.
  17. Piece rate to combat soldiering
  18. What we need now is way to get back to the future. We have all this great technology just waiting to exploited. Instead, we we’re stuck in silos (another artifact of industrial era thinking), we’re waiting for that big initiative that months away from starting, etc.
  19. Piece rate to combat soldiering
  20. Piece rate to combat soldiering
  21. Investors, bosses, customers
  22. Ben Kallos, District 5 NYC City Council