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HOW TO CREATE A
SUSTAINABLE AND
ENGAGING EMAIL
NEWSLETTER
HOW TO CREATE A
SUSTAINABLE AND
ENGAGING EMAIL
NEWSLETTER
Based on an article that originally appeared on my site.
A lot of people seem to think that
EMAIL is DEAD
What did
email ever do
to anyone?


Why does
everyone want
to kill it?
However, the thing is
EMAIL WORKS
of companies used some
form of email marketing*97%
44%
saw multiple conversions
directly from email*
*convinceandconvert.com
*smallbusiness.chron.com
Email works, but only if you
DO IT RIGHT
never send unsolicited email!
GET PERMISSION!
How to Create a Sustainable and Engaging Email Newsletter
SAID NO ONE
EVER!
“Just because you somehow get
my email address doesn't mean
you have my permission.
–Seth Godin
With that being said, don’t be afraid to
ASK PERMISSION
With that being said, don’t be afraid to
ASK PERMISSION
Want to learn how to do
marketing the right way?
Get great articles delivered weekly!
Subscribe!
*See what I did there?
1. Mid-Scroll 2. Bottom of Article 3. “Subscribe” Page
Asks for Permission 3 Separate Ways
SIMPLE
Keep your emails
“Simplicity is the Ultimate
Sophistication
–Leonardo DaVinci
“
SIMPLICITY SELLS
Need 2 Know theSkimm Convince and Convert
SIMPLICITY LETS THE
SHINE THROUGH
Simplicity also means you can send
MORE EMAILS
And emails are a lot like pudding…
CONSISTENCY
IS KEY
Make your emails
REWARDING +
DELIGHTFUL
For example, my email newsletter has built-in
SOCIAL SHARING
You can also offer special
SNEAK PEAKS
Or give subscribers access to
EXCLUSIVE CONTENT
As long as it makes them feel
SPECIAL
QUICK RECAP:
1. ASK PERMISSION
2. KEEP IT SIMPLE
3. REWARD + DELIGHT
3 Steps for successful emails
THANKS FOR READING!
Follow Subscribe Connect
KEEP IN TOUCH!

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