Press release (also news release or media release), usually referred to “general press release” is the form of news related to an organization specially sent to either the media to earn free media coverage or to the public to earn publicity.
Press Release, Commentary Release, Launch Release, Product Release, Media Advisory, Personnel Announcement, Periodic Report/Review, Speech & Keynote
How to Create a Sustainable and Engaging Email NewsletterBrian Honigman
Email marketing is far from dead. Nearly 97% of companies surveyed use some form of email marketing because it works. Learn how to craft your own email newsletter that not only drives interactions with your subscribers, but is sustainable to maintain by your organization.
Your e-newsletter will communicate more effectively if you follow best practices:
- Respect your audience’s time
- Keep it simple
- Monitor your results
DOWNLOAD: https://www.blog.noypiguide.com/2021/04/writing-news-lead.html
VIDEO+DOWNLOAD https://youtu.be/cU596BPfjOk
Types of Newspaper Lead. This includes the Three Major Classifications of Lead: The Conventional or summary Lead, the Grammatical Beginning Lead and the Novelty lead.
These three classifications have their own lead types.
For Video and SLIDE DOWNLOAD:
https://youtu.be/cU596BPfjOk
DOWNLOAD HERE:
https://www.blog.noypiguide.com/2021/04/writing-news-lead.html
How to Create a Sustainable and Engaging Email NewsletterBrian Honigman
Email marketing is far from dead. Nearly 97% of companies surveyed use some form of email marketing because it works. Learn how to craft your own email newsletter that not only drives interactions with your subscribers, but is sustainable to maintain by your organization.
Your e-newsletter will communicate more effectively if you follow best practices:
- Respect your audience’s time
- Keep it simple
- Monitor your results
DOWNLOAD: https://www.blog.noypiguide.com/2021/04/writing-news-lead.html
VIDEO+DOWNLOAD https://youtu.be/cU596BPfjOk
Types of Newspaper Lead. This includes the Three Major Classifications of Lead: The Conventional or summary Lead, the Grammatical Beginning Lead and the Novelty lead.
These three classifications have their own lead types.
For Video and SLIDE DOWNLOAD:
https://youtu.be/cU596BPfjOk
DOWNLOAD HERE:
https://www.blog.noypiguide.com/2021/04/writing-news-lead.html
The mononews e-Guide to the Lifestyle Press Release* provides a comprehensive summary, with clear and actionable steps, to produce the best possible lifestyle press release for today’s environment
Pressing Forward_ Unleashing the Power of Press Releases for LA Success.pptxTopPRAngencyLosAngel
Good morning, everyone! Today, we're going to talk about one of the most important tools in the world of public relations: press releases.
Press releases are a crucial part of any organization's communication strategy. They allow businesses to share news and information with the media and the public, and can be used to build brand awareness, establish credibility, and even drive sales. But what exactly is a press release, and why are they so important? Let's find out!
This project is about Writing press releases and editorial (based on the book " Make an Impact with Your Written English "). to help you to get some information for your school or university project.
This was a university project that I did with my friend, and I hop you fond it useful
A press release, also known as a news release or media release, is a written document or statement issued by a company, organization, or individual to provide information to the media, the public, or specific target audiences. It is a formal communication that aims to announce news, events, product launches, updates, or important developments related to the issuer's business, activities, or initiatives.
Press releases used to be for reaching members of the news media. They still are, but they've also found a new home with digital marketing. By writing and distributing newsworthy press releases, organizations can enhance their SEO and engage with existing and potential customers online.
Condominium Market and Outlook Report 2025 by ERA Data Intel.pdfHoem Seiha
ERA Data Intel outlooks at condominium market as a positive growth, albeit very
thin, thanks to overall economic recovery with GDP poised to grow by 6.1 percent
in 2024 and 6.3 percent in 2025, according to World Bank forecast.
By 2025, overall condominium figures are forecast to reach:
142,700 of total existing and new units cumulatively added up from all types such as
residential and commercial categories of condominiums across Phnom Penh.
• 76,600 of total existing and new units cumulatively added up to the market for
those classified under residential-purpose built category.
• 75,200 of total units cumulatively completed for those classified under residen
tial-purpose built category.
Despite the overall oversupply and low occupancy rate, market players have started market stimulation such as lowering prices, optimizing unit sizes and prices to
suit current and future demand, and adopt aggressive sale strategies to pass
through this tough of time.
In addition, market simulation strategies such as renovating available units into
rental apartments, offices and hotels to liquify their assets were also applied
across the market.
Condominium Market Report H1 2019 by Hoem Seiha.pdfHoem Seiha
Executive Summary
Condominium market in Phnom Penh capital will continue to grow gradually as it is supported by the increasing trend of local interest in owning condominium units as their secondary homes. Flexible and accessible financial options widen the condominium market and this puts a target on both effluent and mid-income local buyers. However, a slight drop of new launches this year is preliminarily projected as opposed to what it was witnessed last year, while the demand is estimated to absorb all the supply relatively slower than they did in 2018.
Key Highlights
Overall market situation in the first half of 2019 was averagely favorable, as the figures indicate:
66,000 is the cumulative total counts of condominium units from all condo types as of H1 2019, when 26,000 units were already constructed, occupiable and lettable (cumulative from 2007- H1 2019) and about 40,000 units are on the pipeline of both under construction and on the schedule to launch in the next coming years.
6,600 of new condo units from many different projects across the capital were launched for sales onto the market during H1 2019.
6,200 of new condo units were constructed and ready for renovation or move-in during H1 2019.
3.7 percent of market absorption rate is estimated to achieved this year as opposed to 4.3 percent in 2018.
2 and a half years of market absorption when an average condominium project is estimated to sell off all its total units, slightly longer than 2 years of the market absorption in 2018.
More Related Content
Similar to Press Writing for PR & Communications by Hoem Seiha
The mononews e-Guide to the Lifestyle Press Release* provides a comprehensive summary, with clear and actionable steps, to produce the best possible lifestyle press release for today’s environment
Pressing Forward_ Unleashing the Power of Press Releases for LA Success.pptxTopPRAngencyLosAngel
Good morning, everyone! Today, we're going to talk about one of the most important tools in the world of public relations: press releases.
Press releases are a crucial part of any organization's communication strategy. They allow businesses to share news and information with the media and the public, and can be used to build brand awareness, establish credibility, and even drive sales. But what exactly is a press release, and why are they so important? Let's find out!
This project is about Writing press releases and editorial (based on the book " Make an Impact with Your Written English "). to help you to get some information for your school or university project.
This was a university project that I did with my friend, and I hop you fond it useful
A press release, also known as a news release or media release, is a written document or statement issued by a company, organization, or individual to provide information to the media, the public, or specific target audiences. It is a formal communication that aims to announce news, events, product launches, updates, or important developments related to the issuer's business, activities, or initiatives.
Press releases used to be for reaching members of the news media. They still are, but they've also found a new home with digital marketing. By writing and distributing newsworthy press releases, organizations can enhance their SEO and engage with existing and potential customers online.
Condominium Market and Outlook Report 2025 by ERA Data Intel.pdfHoem Seiha
ERA Data Intel outlooks at condominium market as a positive growth, albeit very
thin, thanks to overall economic recovery with GDP poised to grow by 6.1 percent
in 2024 and 6.3 percent in 2025, according to World Bank forecast.
By 2025, overall condominium figures are forecast to reach:
142,700 of total existing and new units cumulatively added up from all types such as
residential and commercial categories of condominiums across Phnom Penh.
• 76,600 of total existing and new units cumulatively added up to the market for
those classified under residential-purpose built category.
• 75,200 of total units cumulatively completed for those classified under residen
tial-purpose built category.
Despite the overall oversupply and low occupancy rate, market players have started market stimulation such as lowering prices, optimizing unit sizes and prices to
suit current and future demand, and adopt aggressive sale strategies to pass
through this tough of time.
In addition, market simulation strategies such as renovating available units into
rental apartments, offices and hotels to liquify their assets were also applied
across the market.
Condominium Market Report H1 2019 by Hoem Seiha.pdfHoem Seiha
Executive Summary
Condominium market in Phnom Penh capital will continue to grow gradually as it is supported by the increasing trend of local interest in owning condominium units as their secondary homes. Flexible and accessible financial options widen the condominium market and this puts a target on both effluent and mid-income local buyers. However, a slight drop of new launches this year is preliminarily projected as opposed to what it was witnessed last year, while the demand is estimated to absorb all the supply relatively slower than they did in 2018.
Key Highlights
Overall market situation in the first half of 2019 was averagely favorable, as the figures indicate:
66,000 is the cumulative total counts of condominium units from all condo types as of H1 2019, when 26,000 units were already constructed, occupiable and lettable (cumulative from 2007- H1 2019) and about 40,000 units are on the pipeline of both under construction and on the schedule to launch in the next coming years.
6,600 of new condo units from many different projects across the capital were launched for sales onto the market during H1 2019.
6,200 of new condo units were constructed and ready for renovation or move-in during H1 2019.
3.7 percent of market absorption rate is estimated to achieved this year as opposed to 4.3 percent in 2018.
2 and a half years of market absorption when an average condominium project is estimated to sell off all its total units, slightly longer than 2 years of the market absorption in 2018.
Housing Market Report H1 2019 by Hoem SeihaHoem Seiha
Key Highlights
Overall market situation in the first half of 2019 was good, as the figures indicate:
• 166,000 is the cumulative total counts of landed housing units as of H1 2019,
when 105,000 units were already constructed and occupiable (cumulative from
2001- H1 2019) and about 60,000 units are on the pipeline of both under
construction and planning.
• 13,900 of new housing units from many different projects across the capital
were launched for sales onto the market during H1 2019, with a growth of 32
percent over the previous semester.
• 4,600 of new housing units were constructed and ready for buyers’ move-in
during H1 2019.
• 10 percent of market absorption rate is estimated to achieved this year as
opposed to 8 percent in 2018.
• 12 months of market absorption when an average housing project is estimated
to sell off all its total housing units, slightly faster than 15 months of the market
absorption in 2018.
Vtrust Appraisal Research Department has launched a research plan for 2019 by recollecting and updating real estate markets every month, producing reports for every quarter throughout the year of 2019. Subscribers can enjoy a wide range of real estate market insights and well-analyzed research papers with very minimal costs.
A decennium report of about 300 pages (in Khmer, English, Chinese versions), Phnom Penh 2030s will present insightful data and exhaustive information on Phnom Penh’s real estate sector from the last ten years and trend predictions into the next ten years. In this decennium report, ten key aspects related to real estate sector will be on the spotlight.
Property Market and Land Price Report Q1 2018 - Dangkao DistrictHoem Seiha
Dangkao District Overview
Property Market Introduction
Pricing Trends - Land Size and Land Price per Sqm
Pricing Trends - Distance and Land Price per Sqm
Property Market View and Land Prices by Street and by Commune
Housing Market View in Dangkao District
Ongoing and Future Developments
Nearby and Onsite Development Projects
Brief on New Airport Plan
Outlook and Trend
Housing Market and Outlook Report 2017 - Cambodia - by Hoem Seiha - BriefingHoem Seiha
Historical and Cumulative Supply, by year since 2010
New Supply in 2017
Supply by Types of Housing, Location, Zone, Developer
Market Performance, Number of Units Sold, Sold by Type, Location, Developer
Mapping of Development Projects
Sale / Stock Ratio, Market Absorption Rate
Number of Units Finished and Released by year since 2010
Number of Projects and Units under Construction, Nearing Completion, and on Delay
Sold Prices by Type, Location, Quartile Pricing Analyses
VTA Housing Price Index
Occupation to Vacancy Ratio by Location
Housing Market Outlooks onto 2018 and 2019
Industry Conclusion and Recommendations
Mean Chey District: Property Market Review Q1 2017Hoem Seiha
Driven by the rapid growth of residential and commercial hubs within certain areas of Mean Chey district and spill-over impacts of Boeng Cheung Aek Development Plan, which covers some parts of Mean Chey, Dangkao, and Takhmao, Mean Chey’s property prices saw a slight pick-up. In the first quarter of 2017, prices of landed properties and land parcels across the district grew by 5.6 percent (2017Q1-over-2016Q1), despite negative property market sentiment over the course of last year.
Average land prices in the first quarter of 2017 across the district ranged between US$850 and US$1,200 per sqm. Whereas minimum land price could be as low as US$150 per sqm in the least developed zones, maximum land price (exclusive of buildings or structure) in the bustling commercial hubs could be as high as US$4,470 per sqm.
Mean Chey also saw a big jump in the completion of cluster landed housing units in 2016, having up to 1,500 units finished within the year. Even more, other projected completion of 2,700 housing units will add to the existing figure by the end of 2017. As of today, cumulative supply of landed housing units reaches 9,400 units across the four communes of Mean Chey district.
In term of development trends, Mean Chey has enormous potential for its partial coverage of Boeng Cheung Aek development zone known as ING City, which lies across some parts of Mean Chey, including Dangkao district and Takhmao province. The zone is expected to become a satellite city with a central hub for mixed-use development, while the nearby areas will also see the impacts.
Phnom Penh Housing Market and Outlook Report 2016 - EnglishHoem Seiha
Market absorption rate for cluster landed housing increased markedly in 2015, achieving 41 percent of sales growth last two years, yet the sales rate in 2016 fell by 41 percent. The unsold stock also floated high last year. Of the total units launched for sales in 2016, 51 percent of the total launches were sold. By 2017, however, market demand will manage to maintain its growth momentum, as chiefly bolstered by the recent inception of very flexible and buyer-friendly schemes, albeit credit and mortgage growth is likely to continue cooling down this year.
Opportunities will arise among first-home buyers thanks to a large number of housing units due to completion and readiness to move in within this year, when a projected 28,000 of new homes are slated for completion within 2017, representing a 93 percent y-o-y increase. Of the newly finished housing units in 2016, 4 percent of them were still available in the primary markets, while onto 2017, the sold-to-completed ratio is predicted to further decline because of the slow market absorption rate last year, leaving many units yet to be sold and adding to the existing housing stock this year. This could eventually impede home prices from aggressively going up.
A large number of housing units to be finished at the same time by 2017 will create some challenges for developers who have built the houses but have not sold off their finished units on the expected schedules. This unsold rate among the finished projects will increase by 2017, to some degree, if the slow rate of market absorption still persists in 2017 or through to 2018.
Ruessei Kaev Housing Market and Outlook Report 2016 PresentationHoem Seiha
The housing market has risen sharply within these five years, with noticeable trends seen as an influx of new launches of condominium and cluster landed housing units that seems to flood the market at the moment.
This offers even more options for prospective buyers to tour around looking for a new home that suits their style, preference and budget. In the marketplace, most still prefer landed properties; a few look onto high-rise condos; and many seek ones at which they could afford to pay with some short of finance scheme. Yet there remains a lot more to learn about the Phnom Penh Housing Market.
Ruessei Kaev Housing Market and Outlook Report 2016Hoem Seiha
Ruessei Kaev’s landed housing market grew remarkably within the preceding five-year period from 2012 to 2016, with an average of 1,600 new housing units launched into the market each year. Well over 2,800 units were completed in 2016, and it is projected that well over 3,000 additional units will be finished off and ready for prospective occupants by 2017.
Fortunately, only 14 percent of the launched units are awaiting total completion recorded as of today, whereas 17 percent are still listed on the market inventory. In sum, albeit a slight market slowdown since the end of 2015, housing market stimuli initiated by developers has come to ignite the demand engine again, giving rise to a ‘slightly’ positive trend expected to continue over the course of 2017.
Pou Senchey, since the last decade, has seen a rapid pace of development, especially in the realm of residential, commercial, and industrial sub-sectors, leading to a considerable land price surge across the district. Observed within the period of the past three years, the district experienced an average annual growth of 31 percent in land prices, from US$110 p.sqm. in 2013, when averaged across the whole district, to US$170 p.sqm. in Q3 2016. Within those three years, 2014 and 2015 marked the strongest growth for land prices, yet during the course of three quarters of 2016 the prices were sluggish to move upward due to the situation that overall real estate market has cooled down steadily since late 2015.
Tuol Kouk, Sen Sok Market review - Vtrust Appraisal - EnglishHoem Seiha
Sen Sok district (Khan in Khmer) has experienced a rapid
growth, especially in term of residential, commercial, and infrastructure developments. Thus, land prices in the whole district increased markedly within the last couple of years. By the end of 2013, average market price of land in Sen Sok was US$380 per sqm. In the first half of 2016, average market price in the district rose to US$690 per sqm, with average growth of 27 percent y-o-y from 2013 to 2015. Nevertheless, land market prices across Sen Sok district have stagnated since the beginning of 2016, making Q1-to-Q2 2016 list price ratio to drop to 99 percent, though minimally, as property sellers were testing the market at which a reasonable market price should be met.
Tuol Kouk district, on the other hand, experienced a slight rise in land price within the same period, from average market price of US$2,150 per sqm in 2013 to US$ 2,530 per sqm in early 2016, growing at 6 percent y-o-y within the tracked period. However, across Tuol Kouk district, Q1-to-Q2 2016 list price ratio dropped to 99 percent due to real estate market stagnancy since the start of this year.
In sum, these two districts both of which lie northwest of the
central Phnom Penh have enjoyed a rapid growth in term of residential and commercial developments. The suburban Sen Sok district, for example, has witnessed a noticeable pace of developments, especially mixed-use landed housing and infrastructure, which gives rise to a change in the skyline and rapid surge in land prices over the course of the previous three years. This growth will continue its pace as developers foresee market optimism over the next coming years.
Seiha Macro Perspectives of Real Estate Industry and Outlooks 2016Hoem Seiha
Notably, during the first quarter of 2016 the Kingdom attracted 473 investment projects in the construction sector worth of in total US$1.6 billion, showing an increase of 257.51 percent compared with the same period last year. In 2015, construction investment values grew by 33 percent y-o-y if compared to 2014, with most investments were injected into condominiums and commercial complexes.
Chrouy changva land market review Vtrust Appraisal - EnglishHoem Seiha
Chrouy Changva peninsula has witnessed a surge in land prices thanks largely to the completion of the second Chrouy Changva Bridge and the Kingdom‟s largest Sokha Phnom Penh Hotel along with some other mid-rise devel-opments such as Bellevue Apartment, Yellow Tower, and three of the Mekong Apartments, just to name a few. The peninsula satellite city project known as “City of the Fu-ture”, which was mapped out five years ago, and the recent kickoffs of high-rise condominium projects such as the Bay and La Vie Residences have also pushed land prices in the areas to skyrocket in recent years.
A recent survey by VTrust Appraisal indicates that the av-erage growth of land prices in Chrouy Changva district (khan in Khmer), which mainly covers the peninsula, hov-ers at 20 percent year-on-year, with the average price of the fastest growing zone in Chrouy Changva commune (sangkat in Khmer) standing at US$1,080 per sqm in the second half of 2015 as compared to US$670 per sqm in the same period of 2013.
Despite the rapid growth in land prices in Chrouy Changva peninsula, the neighboring district of Ruessei Kaev, located west and opposite Tonle Sap River, has experienced only a slight jump for land prices within these two years, on aver-age hovering at 8 percent year-on-year.
With some of the signs marked today, Chrouy Changva peninsula has quickly attracted the population and will continue to witness a rapid surge in land prices, especially driven by major residential and mixed-use developments, both complete and recently announced, and the peninsula city master plans mapped out by OCIC and L.Y.P Group.
About 275,000 sqm is the the total supply of retail property in 2015, contributed hugely by the coming of AEON Mall (Retail Market Phnom Penh, Sept 2014, CBRE). Commercial property market has been growing strong since the last few years, with the supply of major commercial development centers such as Sovanna Mall, Canadia Tower, Phnom Penh Tower, and lately the Ratannac Tower and AEON shopping mall as well as the soon-coming Parkson Mall.
As maintained by the steady demand for commercial and residential buildings, Chamkarmon district experienced 10% of land price average increase y-o-y from the fourth quarter of 2013 to that of 2014.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
4. CORPORATE COMMUNICATIONS
Corporate communication is a management function that offers
a framework for the effective coordination of all internal and
external communication with the overall purpose of establishing
and maintaining favorable reputations with stakeholder groups
upon which the organization is dependent.
06/11/2016
4
ByHoemSeiha
5. IN THE 1970S
Practitioners had used the term „public relations‟ to describe
communication with stakeholders. This „public relations‟
function, which was tactical in most companies, largely
consisted of communication with the press.
06/11/2016
5
ByHoemSeiha
6. THE GROWING SCOPE
When other stakeholders, internal and external to the
company, started to demand more information from the
company, practitioners subsequently started to look at
communication as being more than just „public relations‟.
This is when the roots of the new Corporate Communication
Function started to take hold.
06/11/2016
6
ByHoemSeiha
7. The Role of Corporate Communications
This new function came to incorporate a whole range of
specialized disciplines, including:
• Corporate Design
• Corporate Advertising
• Internal Communication
• Issues and Crisis Management
• Media Relations
• Investor Relations
• Change Communication
• Public Affairs & Public Relations
06/11/2016
7
ByHoemSeiha
9. PART II
TYPES OF WRITING
AND
PRESS WRITING FOR CORPORATE
COMMUNICATIONS
06/11/2016
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ByHoemSeiha
10. MAJOR TYPES OF WRITING
• Academic Writing (factual, very formal)
• Business Writing (formal, creative)
• Press Writing (factual)
• Creative Writing (fictional)
• Creative Nonfiction (creatively factual)
06/11/2016
10
ByHoemSeiha
11. ACADEMIC WRITING
Academic Writing – is the form of writing that is used mainly
for academic, scientific, and scholarly purposes. Examples of
this writing:
• Academic essay
• Academic assignment report
• Thesis (master degree), dissertation (doctoral degree)
• Academic journal
• Academic research report
06/11/2016
11
ByHoemSeiha
12. BUSINESS WRITING
Business Writing – is the form of both factual and creative writing
that is used mainly for business purposes. Examples of this writing:
• For Internal/External Communications: official letter and email
• For Internal Communications: activity report, sales, or financial report
• For Grouped Customers: business, product, or project presentation
• For Customers: brochure, factsheet, advertorial, marketing or promotional material
• For Concerned Group: market or industry report, etc.
• For Media: news release, product release, commentary release, announcement
06/11/2016
12
ByHoemSeiha
13. PRESS WRITING (ALSO MEDIA OR
JOURNALISTIC WRITING)
Press Writing – is the form of factual news reporting
purposefully for news media such newspaper, magazine,
television, radio, and other news channels, etc. Examples:
• News Stories: news article, news feature, feature profile,
investigative news report
• Op-Ed: editorial, opinion, column, letter to editor,
commentary article
06/11/2016
13
ByHoemSeiha
14. CREATIVE WRITING
Creative Writing – is the form of writing that is used mainly in
creative industry aiming at entertaining the audience such as
movie, television, fictional book, etc. Examples:
• song script
• screenplay for (cinematography)
• playscript (for drama)
• novel and poem in the form of print
06/11/2016
14
ByHoemSeiha
15. CREATIVE NONFICTION WRITING
Creative Nonfiction – is the form of writing similar to creative
writing. However, creative nonfiction is the arts of creatively
writing a book or screenplay factually based on a real
happening, person, or phenomenon. In some of news
feature stories published on a newspaper or magazine can
be written in the form of creative nonfiction.
06/11/2016
15
ByHoemSeiha
16. MAJOR TYPES OF WRITING FOR CORPORATE
COMMUNICATIONS
• Presentations – E.g. business presentation, project presentation, profile presentation,
etc.
• Emails – E.g. transactional emails, direct emails, sale emails, press emails,
promotional emails, etc.
• Marketing Communications – E.g. advertisement material, promotional material,
leaflet, brochure, etc.
• Media Relations – E.g. press release, commentary release, launch release, product
release, media advisory, special report, etc.
• Investor/Consumer Relations – E.g. newsletter, periodic report or review, etc.
06/11/2016
16
ByHoemSeiha
19. PRESS RELEASE
Press release (also news release or media
release), usually referred to “general press
release” is the form of news related to an
organization specially sent to either the media
to earn free media coverage or to the public to
earn publicity.
06/11/2016
19
ByHoemSeiha
20. COMMENTARY RELEASE
Commentary release is the specialized article about special
issues such as industry, public affair, or market, to name a
few, relating to the organization itself or area of interest of
the organization. The commentary release is often sent to
the either media or public to show the expertise in
something of the organization.
06/11/2016
20
ByHoemSeiha
21. LAUNCH RELEASE
Launch release is a news release from an
organization sent to either the media to earn
free media coverage about the launch or
opening of the organization, or to the public to
earn publicity of the organization.
06/11/2016
21
ByHoemSeiha
22. PRODUCT RELEASE
A product release is a news release from an
organization sent either to the media to earn
free media or to coverage about your new
product, or to the public for your company‟s
product publicity.
06/11/2016
22
ByHoemSeiha
23. MEDIA ADVISORY
A media advisory is a media pitch about an
event or news story idea of an organization
sent to the media members to invite or
convince them to write a story about your pitch
or idea of the event, etc.
06/11/2016
23
ByHoemSeiha
24. PERSONNEL ANNOUNCEMENT
Personnel Announcement (also called “executive release”) is
a news release introducing a key executive or management,
or informing the leaving of the key executive member of the
organization to the media and public.
06/11/2016
24
ByHoemSeiha
25. SPECIAL REPORT OR REVIEW
A special report or a review is a periodic review, report, or
special periodic publication about your industry, market,
activity progress, or areas of your specialty. This kind of
periodic publications is usually delivered to the media,
consumers, and or members of concerned communities.
06/11/2016
25
ByHoemSeiha
26. SPEECH
A speech is written in the form of formally spoken language,
usually 1 to 3 page(s) in length. A speech is often used by
the important person in an organization, be it the president
or C.E.O, addressing to a targeted group of participants or
members of the press in a conference or a special event
such as launch event, open house event, etc.
06/11/2016
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ByHoemSeiha
28. PREWRITING: THE PROCESS
1. Defining the Audience
2. Developing an Angle
3. Brainstorming
4. Gathering Information
5. Outlining the Content
6. Basics of General Press Release
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30. DEFINING THE AUDIENCE
The audience of a press release are usually the
members of press, namely editors, reporters, and
journalists. Sometimes the audience can be
stakeholders, concerned members of societies
and communities, or the general public.
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32. DEVELOPING AN ANGLE
Similar to a news story published in the newspaper, an angle of
a press release is one of the several areas of interest for
different members of the media or the media organizations
themselves. That said, “different strokes for different folks.”
However, the rule of thumb is that the angle should be of
newsworthiness for the media.
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33. LOOK AT THE MEDIA INTEREST
For example, if you‟re company is going to release a market
report of condominium, the strongest media interest is not
about:
• The fact your company is going to release the report,
• But it is about what market information has been stated
and analyzed in the report.
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34. NEWSWORTHINESS
What makes an announcement newsworthy? For a publisher to
consider your particular story newsworthy it must have a both
strong news angle and generate interest.
A good news release angle should have one or more of the
following characteristics:
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35. NEW DEVELOPMENT
New Development – Brings forward new information to an
existing story or exposes an entirely original news story.
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36. HUMAN INTEREST
Human Interest – Relates the story to social issues or
discusses a person in an emotional way, as to generate
interest or empathy in the reader.
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37. LOCAL ANGLE
Local Angle – Describes how the local community or economy
will be affected by the news of your company.
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38. PROMINENCE
Eminence or Prominence – Discusses emerging trends (usually
informing the reader of why the trend is popular and what it
means to them).
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39. CONFLICT & DRAMA
Conflict – Explains a controversy often with opposing view
points and positions.
Drama – Describes a conflict likely to invoke an emotional
response or provides an editorial of such events.
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40. DISASTER
Disaster –Describes the impact of negative situations (and
usually either what brought them about, how it‟s affecting the
new subject, or what‟s being done about it).
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41. TIMELINESS & PROXIMITY
Timeliness – Rating to something new?
Proximity – Relates a particular story (often warnings or advice)
to a specific region.
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42. WIDE APPEAL
Wide Appeal – In many cases local media appeals to an
eighth-grade reading level and topics that appeal to mass
audiences. Does your story have wide appeal or can you
describe why it should?
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44. BRAINSTORMING
Now that you‟ve got the ideas of story, the next step is to
think briefly about what information should be included
in the your story. Remember the “5 Ws” and the “H” for
brainstorming techniques.
5 Ws: What, where, when, why, and who
The H: How
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47. GATHERING INFORMATION
You‟ve come up with the all the ideas of what to write
in your email marketing message, and the next step
you have to take is to gather all the information you
have listed in the brainstorming process. Think of
resource persons who share the responsibility of
providing you the information regarding the what
you‟re going to write. Sometimes, you have to sit your
marketing counterparts, upline managers, CEO down
for the information.
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48. INFORMATION GATHERING APPROACHES
Gathering Information can be done by:
Desk Research
Use computer and internet (for electronic materials)
Find print materials (brochure, flyer, etc.)
In-Person Interview
Meet marketing counterparts, upline managers and CEO
for the interview
Clients (for newsletter only)
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49. INTERVIEWING TIPS: QUESTION LIST
An effective interview should be planned in advance. A
list of questions should be established. Here are the
tips:
Choose what to write about
Generate a list of questions (what, where, when,
who, why, how)
Determine who should be interviewed
Make appointment with the resource
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51. INTERVIEWING TIPS: INTERVIEWING PROCESS
A good interview is better done with a good
communication and closeness between the interviewer
and interviewee. Here are some tips:
Warm up – start the conversation by a warm-up.
Let him know why you need the information.
Ask him according to question list, but be flexible with
the unexpectedly told pieces of information
Think of pop-up questions and follow up
End the interview with a full of information
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53. A GENERAL PRESS RELEASE
Written in a news style, a general
press release is a piece of
information about something of or
relating to an organization.
A press release is used to pitch the
media so that reporters or editors
might be interested and cover on that
in their publications.
Examples of press release is a
release telling about “grand opening,
joint venture agreement, new data
release, etc.”
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54. THE BASIC ELEMENTS
Company name (and logo)
Headline (sometimes also
subhead)
Issue date
Place-line (sometimes)
Lead (the first few
sentences)
Body paragraphs (details of
the story)
Conclusion (not mandatory)
Ending of press
Editorial notice (editor’s
note)
Media Inquiry Contact
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A news release has the following elements:
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56. HEADLINE
Headline – It‟s the main subject line (the title of
the news release). Either it‟s electronically used or
printed on the paper, headline nature is still the
same. Write it concisely but meaningfully. A good
headline of a news release should convince news
writers or editors to get it published. It should:
Capture the news writers/editors’ attentions
Summarize the overall content of the release
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57. SLUG LINE (O R SUB-HEADLINE)
A slug line (or sub-headline) – It‟s a short, unique
summary of the press release.
Give further information so that it makes more
sense in just a few words of title
Summarize the overall content of the release
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58. A GOOD HEADLINE
A headline with a good quality has to:
Be short
Be straightforward, not misleading
Avoid promotional hype
Use simple words.
Comply to recommended style guides.
Avoid writing in BLOCK.
Be capitalized or lowercased.
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59. HEADLINE – LENGTH
Too long
• More than a Hundred Buyers Queue to Buy
iPhone 4S in Front of iOne at Canadia Tower
from Morning until Evening
Acceptable
• Over a Hundred Buyers Queue to Buy iPhone 4S
at iOne at Canada Tower All Day
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60. HEADLINE – STYLE
Non-Standard
• Apartment and Office Realty Revenues Are
Expected to Rise Up in the Upcoming Years.
Standard
• Apartment, Office Realty Revenues Expected
to Increase in Next Coming Years
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61. LEAD
Just like that of a news story, lead of a press release is the few
lines, written after the headline. Since lead is the first one or
few line(s) of the release, it should be short, summarizing the
overall content of the release. An effective lead should:
Capture the news writers or editors’ attentions
Reveal the overall meaning of the release content.
Provide a brief of the “5 Ws” and the “H”.
Not run more than 5 lines (best, 50-80 words)
Not exceed 2 sentences
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62. INEFFECTIVE LEAD
Ineffective: Too long, poorly structured, delayed lead
In time of ASEAN Integration over the next few years, free
market is open to this community and foreign investors have
already looked to invest in the country. Cambodia will no
doubt improve many economic sectors. For instance,
Cambodia‟s apartment and office realty revenues are
predicted to grow by the next years, said industry leaders at
the economic review session yesterday.
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63. EFFECTIVE LEAD
Effective: Concise, immediate lead, well-structured
Apartment and office realty revenues are predicted to
grow by the next coming years, as driven by ASEAN
Integration, when foreign investors have already looked
to invest in the country, industry leaders said at the
economic review session yesterday.
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64. BODY OF PRESS RELEASE
The body of a news release provide details of the headline of
the release, narrowing down the points in an inverted
pyramid style. An effective body should:
Provide details of the main topic (lead)
Answer to the “5Ws” and the “H”
Include the intended messages
Include background information
Include supporting elements such as human quotes from
involved individuals, figures, statistics, factual information
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66. CONCLUSION (NOT MANDATORY)
Even if the conclusion is not always necessary for a news
release, sometimes writers use it to leave a special
message for the readers so that the readers are drawn by
it at last. An effective conclusion should:
Briefly restate the lead (in a far different way)
Leave a message for the readers to consider
Urge for an action
Not run more than 5 lines (best, 50-80 words)
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67. THE BASIC STRUCTURES
Just like a news story, a structure of a press release is
based on the style a writer applies. Though there a few
more other structural styles, press release styles are
divided into three common ways:
Inverted Pyramid Style (most common)
Hourglass Style
Chronological Style
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68. INVERTED PYRAMID STYLE
Most commonly, news or press release writers use inverted
pyramid style for their story reporting. It can easily and quickly
deliver the message to the readers, since the modern day
people do not have much time to read the rest of the story if
the news is not very interesting for them. Inverted pyramid
style starts with:
Lead – a summary of the topic (with five Ws, the H)
Supporting details – important supporting information
Less important details – less important information
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70. HOURGLASS STYLE
The hourglass form summarizes the news,
then shifts to a narrative. This structure
has:
The Top – it delivers the most important news.
The Turn – it acts as a transition between the Top
and the Narrative.
The Narrative – it tells the story from start to end.
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71. THE TOP
Here it delivers the news in a summary lead, followed by
three or four paragraphs that answer the reader‟s most
pressing questions.
In the top it gives the basic news, enough to satisfy a time-
pressed reader.
It reports the story in its most concise form. If all that is
read is the top, the reader is still informed.
Because it‟s limited to four to six paragraphs, the top of the
story should contain only the most significant information.
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72. THE TURN
Here you signal the reader that a narrative, usually
chronological, is beginning. Usually, the turn is a
transitional phrase that contains attribution for the
narrative that follows: according to police, eyewitnesses
described the event this way, the shooting unfolded this
way, law enforcement sources and neighbors agree.
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73. THE NARRATIVE
The narrative structure of the news story press
release has three elements:
The beginning
The middle
The end
The bottom structure of the hourglass reporting style
allows the writer to tell a chronological narrative
complete with detail, dialogue, and background
information.
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74. HOURGLASS DIAGRAM
The Top, summarizing the news
The Turn (transition), shifting to a narrative
The Narrative, telling the story
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76. CHRONOLOGICAL STYLE
Like spatial and logical orders, chronological style is rarely
used for journalistic writing since the most important point will
stand at the end of the article, where most of the readers fail
to get the message after a few seconds of reading the
“boring” opening. It tells a story narratively and
chronologically. It begins with:
Lead
Foreshadowing (nut graph)
Chronological Storytelling
Climax at End
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79. THE LEARNING POINTS
• Understanding a “Launch” Press Release
• Structure of a “Launch” Press Release
• Writing a Title and Headline for “Launch” Press Release
• Writing a Direct Lead for a “Launch” Release
• Writing Body Paragraphs
• Giving Supporting Information: Facts, Evidences, Statistics,
Observations, and Human Quotes, Explanations, Examples
• Ending and Conclusion
• Do‟s and Don‟ts
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80. WHAT IS A LAUNCH RELEASE?
Launch Press Release (also launch release) – is a
news release from an organization sent to either the
media to earn free media coverage about the launch
or opening of the organization, or to the public to
earn publicity of the organization.
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81. WHAT CAN BE A LAUNCH?
Launch releases have to carry an extra air or urgency or
timeliness to generate buzz around:
• The launch or opening of a company
• A launch of a project
• The launch of a website
• An initiative of some kind
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82. THE STRUCTURE
Just like kind of news story, the
structure of the launch release
can be applied in almost any
style of reporting. The structure
of a launch release contains
key elements:
Company’s name and logo
Standard, placeline, and
Date
Headline
Lead
Body with detailed
supporting paragraphs
Conclusion
End of press
Editorial note
End of press
Media Inquiries
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83. STANDARD TITLE
A standard title – allows readers to know that it‟s a press
release. There are two types of standard title often used by the
PR professionals:
Press Release – if the writer uses this press title, he means
the press should be run or broadcast either after the event
or launch of product, project or company is held
immediately after the press is received.
For Immediate Release – this indicates that the press
should be run on newspapers or broadcast on TV
immediately after the press is received.
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84. HEADLINE
A headline summarizes the launch release.
Example:
Grand Opening Ceremony of Park Café Psar Kandal Outlet to Be
Held on 26 March, 2013
XXX Firm to Launch US$2 Million CSR Project This Year
XXX Development Firm Announces the Start of Its Condominium
Construction
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85. THE LEAD
The lead is the first one or few sentences, often with two to five
lines, summarizing the news of the launch release. Example:
Park Café announces its official opening of its new outlet
located in Psar Kandal area, following the launch of its new
branch last month, as Grand Opening Ceremony of the new
branch takes place on 26 March, 2013 at 9:30am till 11am
at Park Café (Psar Kandal Outlet).
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86. THE BODY
The Body (តួរ ឿង) – Usually the body of the any type of a
news story or press release often contains a few of or
several paragraphs that gives details to and support the
lead of the “launch” press release.
A paragraph (កថាខណ្ឌ )– is a sentence or a group (more than
one) of sentences together talking about a specific topic
or point.
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87. A GOOD PARAGRAPH
A paragraph is a block of sentences grouped together to
state an idea or thing. An effective paragraph has the
following characteristics:
Concise but meaningful (not exceed 100 words)
Word-economy (make every word counts)
Should contain only main idea or point (and followed by
supporting elements).
Appropriate word choices
Should contain no cliché, jargon, or idiom
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88. SUPPORTING PARAGRAPHS
Just like any other news story published on a newspaper or
magazine, the supporting details of the launch release gives
details to and supports the lead of the “launch” press release.
Supporting Paragraph (កថាខណ្ឌ ជំនួយ) – is a sentence or several
sentences grouped together talking about a specific topic,
giving details and supporting the preceding statement, idea, or
paragraph.
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89. SUPPORTING ELEMENTS
A supporting element is a sentence or few sentences
that support a certain statement in a paragraph of
the body. Supporting elements can be the followings:
Details
Background information
Figures or statistics
Human or print quotes
Rumors (rare case)
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90. EXAMPLE 1: PARAGRAPH
Every year Beeline gives away school materials to
students throughout Cambodia. Last year the
company distributed more than 1,000 school bags,
4,300 books, 4,200 pencils and pens, and over
1,000 t-shirt printed with the slogan “Study for a
Bright Future” to 1,000 top students from 23 schools
in 20 provinces.
Main point
Supporting elements: figures
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91. EXAMPLE 2: PARAGRAPH
The company is ready to distribute more than 59,000
books and 59,000 pencils and pens that were printed
with the slogan “Study for a Bright Future”.
Ham Phearum said that this year the company gives
away those materials to all young children, unlike the
previous year that the company rewarded the materials
to only top students.
Idea or Point A
Idea or Point B
Human indirect quote
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92. GROUP PRACTICE
Your facilitator will:
• Divide the class into three groups
• Provide each group members a “launch” press release about the Grand
Opening of Park Café‟s new outlet located at Psar Kandal area.
Instruction:
Work with your group and discuss about the press release by:
• Read all the paragraphs and identify the details, background information,
figures, statistics, human quotes, print quotes, or rumors.
• Give your reasons to support your answers and ideas.
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93. DO’S AND DON’TS
The main audience of your “launch” press release is a group of
media members such as editors, reporters and journalists.
There are some do‟s and don‟ts to avoid making your press
release looks like a “hype” or “promotion”.
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94. DO’S
• Think like a News Reporter – Develop your angle of the
press based on a mass appeal
• Look Outside the Org– Also link some pieces of the story
outside BUT related to your organization or company
• Give Expertise Commentary Views – Journalists are hunger
for news about macro environment.
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95. DON’TS
• Avoid Self-Centricity – Journalists aren‟t interested in micro
environment (like your com or org), unless your company or
organization is so prominent that it makes them think your
information is newsworthy.
• Avoid Promotional Claims – When your press release
contains too many promotional hypes, the journalists think
it‟s not newsworthy and then will through it away.
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97. THE LEARNING POINTS
• Understanding a “Product” Press Release
• Elements of a “Product” Press Release
• Writing a Tittle and Headline for a “Product” Press
Release
• Writing an Anecdotal Lead for a “Product” Release
• Supporting by Product Details
• Avoiding Promotional Puffs
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98. WHAT IS A PRODUCT RELEASE?
“Product” Press Release (also product release) – is a
news release from an organization sent either to the
media to earn free media coverage about the product
or services of your organization, or to the public to earn
publicity of the product or services.
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100. HEADLINE
A headline summarizes the product or service
that you‟re going to launch. Example:
Toshiba Deliver Solid State Drive to Create Fully Flexible
Enterprise Storage Solutions
Park Café Launches New Menu for the Year 2015 to Offer
Customers More Options
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101. THE ANECDOTAL LEAD
The lead is the first one or few sentences, often with two to five lines, or sometimes
paragraphs, summarizing the news of the launch of your company‟s products. Example:
When Theoneste* first came to the Wema Centre in 2006, his hair was unkempt, his
grimy clothes hung loosely off his body. At the age of 16, he was one of many
“chokora” or “scavengers” haunting the streets of Mombasa, Kenya’s second largest
city. Digging through the trash for food or plastic bottles to sell, each day was a
constant hustle to survive. Still, Theoneste preferred life on the streets to the years
of abuse he suffered under the roof of his parent’s house.
Now, three years later, Theoneste is a different person. With the help of the Wema
Centre, a CAP grantee that rescues and rehabilitates street children, Theoneste has
become a healthy, responsible young man. From basic services and support—shelter,
food and health care, counseling and recreation—Wema’s Dropin Center provided
Theoneste with the care he needed to gain confidence and change his life. With the
encouragement of Wema’s social workers, he enrolled in the organization’s vocational
training courses and learned how to cook, sew and use a computer. Since completing
his training in 2008, Theoneste has been working as an assistant cook at Wema’s
Ganjoni Dropin Center.
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102. PRACTICE: ANECDOTAL LEAD
Instruction
Work individually. With your own additional and fictional
creativity, write an anecdotal lead for ONE of the products or
services indicated below:
1. A Mobile-Banking Service
2. A Community-Based Swine Value Chain Program
3. A Food Supplement Product
4. A Psychological Consultancy Service
Read the materials provided by your facilitator for more
information about the products and services of your choice.
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103. PRODUCT DETAILS
In a “product” press release, you have to provide the details of the
product, service, or project that going to write about in the press. The
important details can be:
Background – when, where, or why it‟s launched
Specifications – state only the most important details such as:
Size (if it‟s a project, it‟s budget or funding size)
Length (if it a project, it‟s about period of start and finish, etc.)
price, etc. that most appeals to the journalists
Other characteristics
Benefit – how it‟s useful for the users
Case Stories (success stories from the users) – if any, one or two
case story (or stories) can be very useful to give the real evidence,
proving how good experiences the users get from using your
products or services.
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104. AVOIDING “HYPE”
To munch promotional puff or “hype” in your product release
will make the journalists think it‟s promotional and kick it
away. Avoid using words that promote your product directly.
Example:
Directly promotional: This battery has a longer lifetime
than any other products available on the market.
Indirectly promotional: A case from one of the product
users, who forgot to turn off the car headlight all night,
shows the battery still had enough power to ignite the car
in the following morning.
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106. THE LEARNING POINTS
In this subject, you‟ll learn:
Elements of “Personnel” Release
Organizational Structure of “Personnel” Press
Release
Writing a Tittle and Headline for “Personnel” Press
Release
Writing a Lead for a “Personal” Release
Giving Details: What to/not to cover
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107. WHAT IS A “PERSONNEL” RELEASE?
“Personnel” Press Release – is a press release
announcing the new coming of your organizational
key personnel to the members of the media and/or
the concerned stakeholders, or the public. The new
coming of an important personnel especially such
as the management levels such as C.E.O,
department director, country director, etc.
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108. THE ELEMENTS
With the same structure of any other press release format, the key
elements may contain:
Headline – telling who join the company
Lead – telling briefly your company has:
• new member, who, and responsibility
• starting from when
Body paragraphs – telling the details:
• His/her background and experiences
• Commitment and important viewpoints
• Commentary views from the board, CEO, or representative
Conclusion – summarizing or leaving the last comments to the
audience
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109. THE LEAD
Lead – a lead for a personnel release summarizes the
information about the joining of the new member of the
company. Example:
XXX firm today announces the appointment of Eric Smith
as Chief Communications Officer, who will help better
and strengthen the firm’s communications with varous
stakeholders.
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110. INDIVIDUAL WORK
Instruction:
• Your facilitator will give you a sheet of press release
that was put in disorders from the original version.
• You are required to rearrange those scattered
paragraphs so that the press look more logical in term
of order.
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112. THE LEARNING POINTS
In this subject, you‟ll learn:
Understanding “Event” Press Release
Types of Events
Organizational Structure of “Event” Press Release
Writing a Tittle and Headline for an “Event” Press
Release
Writing a Direct Lead for “Event” Press Release
Giving Event Details: Answering What, Where, When,
Why, Who, and How
Do‟s and Don‟ts
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113. WHAT IS AN “EVENT” PRESS RELEASE?
“Event” Press Release – is a press release announcing
the an event of your organization. Examples:
Grand Opening Event
Special Workshop
Conference
Business Networking Event
Membership Meeting
Product Show
Trade Exhibition
Etc.
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114. THE HEADLINE AND LEAD
With the same structure of any other press release
format, the key elements may contain:
Headline – telling what event your organization is going
to held
Lead – summarizing (in two to five lines) the event by
describing:
• What the event is and all about
• When it is held
• Where it is held
• Why it is held
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115. BODY AND CONCLUSION
Body paragraphs – Telling the all necessary the details of the event by
briefing stating:
• Event background
• Who will preside the event, or speak in the event
• Who will join the event
• A commentary quote from the leader
• Expected outcomes of the event
• Why this event is necessary
• Who organizes, host or sponsor
Conclusion – summarizing or leaving the last comments to the
audience
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116. THE LEAD
Lead – a lead for an event release summarizes the
information about the event your organization is going
to hold. Example:
Theareerocean.com, 5 November, 2012 – Ebiz
Tuesday, a monthly business gathering event
organized by Theareerocean.com, is slated for 6
November, 2012 at 5:30pm at Park Café, Calmette
Outlet.
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117. THE BODY
The body of the event press release contains the
detailed information about the event, giving details
to support the lead paragraph.
Your facilitator will give a handout of the sample
press release about the event.
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119. THE LEARNING POINTS
In this subject, you‟ll learn:
• Introduction to Commentary Release
• Form of a Commentary Article
• Benefits of Commentary Release
• Organizational Structure of Commentary Release
• Writing a Tittle and Headline for a Commentary Release
• Writing a Direct, Indirect, and Striking Lead for a Commentary
Article
• Writing Supporting Detail: Facts, Evidences, Statistics,
Observations, and Human Quotes, Explanations, Examples
• Do‟s and Don‟ts
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120. WHAT IS A COMMENTARY RELEASE?
Commentary releases are often less urgent than more
general news releases. The characteristics of the
release:
They may revolve around a report issued by the
company, by offering statistics and results,
Or they may involve news from a third party organization
with quotes or other supporting information from the
issuing company or individual.
These releases are used to demonstrate someone‟s
expertise in a certain subject matter, to hopefully make
them a go-to source for information in the future for
members of the media.
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121. COMMENTARY STRUCTURE
Just the same as a news story, the commentary
release has a lead, several body paragraphs, and
sometimes a conclusion.
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122. THE HEADLINE
A headline of a commentary release has the same
characteristics as that of news stories published in the
newspapers or magazines. Example:
ការសិក្សារបស់ក្ក្សុមហ៊ុនផាក្សកាហ្ហេបន្ហា ញថាទីផារ
ហ្ោជនីយដ្ឋា នមានក្សំហ្ ើ នខ្ពស់ក្សន៊ុងចំហ្ោមអ្នក្សហ្្េើការ
ក្សន៊ុងការិយាល័យហ្ៅទីក្ក្សុងភនំហ្ពញ។
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123. THE LEAD
Just like any news story published in the newspaper,
the lead of the commentary is exactly the same as of
that of the general news story. Example:
Phnom Penh, 25 December, 2014 – The study by Century
21 Cambodia has shown that condominium market has
grown steadily since the last 6 years, and it continues to
grow significantly by the next few years, even if the current
supply seems to outstrip the demand.
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124. DIFFERENT TYPES OF LEADS
There are many different types of leads
writers often use in their news articles. The
most common types of lead are:
∗ Declaration
∗ Description
∗ Anecdote
∗ Striking statement
∗ Prominent quote
∗ Question Types of Leads
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125. THE DIRECT LEAD
A direct lead is the most simple form of lead often
used by the journalists. Example:
តម្រូវការនៃការហូបចុកនៅតារអាហារដ្ឋា ៃកនុងចំនោរអ្នក
មាៃរុខងារកនុងការិយាល័យ(អ្នកន្វើការកនុងការិយាល័យ) មាៃ
កំន ើ ៃគួរឲ្យកត់សមាា ល់នាបុនាា ៃឆ្ន ំចុងនម្កាយនៃេះ។
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126. DECLARATIVE LEAD
Most often the writers use a declarative lead (sometimes
called summary or direct lead) for their news stories. This
kind of lead is mostly used for a hard news story.
Declarative leads are direct and straightforward by:
∗ providing direct angle of whole article, or
∗ Providing suggested ideas or facts about article, or
∗ Discussing directly what the article will cover about
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127. EXAMPLE
An Example of a Declarative Lead
Beeline plans to give away school materials to 1‐6 grade
students throughout Cambodia for school‐year 2011‐
2012, as to encourage students at primary schools to
study hard and encourage parents to send their children
to schools.
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128. THE DESCRIPTIVE LEAD
In a description lead, a writer describes something like
an object or event in one or more than one sentences. It
is mostly used in a feature story. A descriptive lead can
be about:
∗ An object,
∗ An Event,
∗ A person, or
∗ Something
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129. EXAMPLE
An Example of a Descriptive Lead
Restaurateurs and business enthusiasts gathered to listen,
learn and share restaurant‐centric development strategies
at Park Café, Vtrust Outlet, yesterday evening from 5:30
until 8:30. Five feature speakers from Park Café restaurant
chain and some other successful eating establishments
shared their knowledge of restaurant business operations
with the participants. And that was the third monthly
Briefing Session themed on Restaurant Operation
Management.
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130. THE ANECDOTAL LEAD
An anecdotal lead tells you a very inspiring, short story of
something happening in reality. It should give a hint or be
related to the whole story. It‟s different from a narrative
in that narrative is usually longer, often described in a
series of events.
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131. EXAMPLE
Example of an anecdotal lead
Once challenged by a lack of knowledge of restaurant
operations management, Chan Monika, one of the
participants at the event known as Briefing Session on
Restaurant Operations Management, have now learnt how
to manage operations in her restaurant well. “The session
has provided me with practical knowledge applicable for
my restaurant operations,” she said.
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132. STRIKING STATEMENT
Short, snappy statement intended to
surprise the reader. Example:
Even if people benefit from the use of
Facebook, some people are now losing their
time without realizing it.
The president pronounced dead.
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133. PROMINENT QUOTE LEAD
Not so often, some writers use this quote to lead the
story by getting the main character of the story into the
opening immediately. Example:
“Thanks to the global financial crisis, the prices of
property are now at the stable pace,” said Cheng
Kheng, managing director at PLC Property Cambodia, at
the news conference on real estate industry last week.
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134. QUESTION LEAD
Ask an interesting question to lead the whole story.
Example:
Some people say uncontrolled use of Facebook can result
in negative effects, but how can it really affects users?
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135. DELAYED LEAD
Delayed leads start with a little something to catch the
reader's attention, and therefore they delay the real stuff
of leads ‐‐ the 5W's, the message and the angle.
The arrival of 3D movie technology has made many of Cambodian
moviegoers eager to sit and enjoy experiencing Hollywood movies in
three‐dimension views. Legend Cinema, the first comer to offer 3D movie
experiences, satisfies the thirsty moviegoers who only previously have
heard the availability of 3D movies in other countries than Cambodia.
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136. THE BODY
The body of the commentary release is just like any news
story. It should contain:
Provide details of the main topic (lead)
Answer to the “5Ws” and the “H”
Include the intended messages
Include background information
Include supporting elements such as human quotes
from involved individuals, figures, statistics, factual
information
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137. SUPPORTING ELEMENTS
Please refer to lessons in the session 2 (“Launch” Press
Release) for more information about the supporting
elements.
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138. SAMPLE OF COMMENTARY RELEASE
Please study the following press release about the
condominium market to study about the how this press
release is written and how supporting details are used
to support the headline and lead of the press.
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140. Speech – A speech is a piece of written statements in
the form of formal spoken language. It is either,
used as a media kit for the media to use in the form
of quotes or references in their news story,
or address to the public
There are several purposes of a speech. Below are
some of the purposes of which a typical speech is
written.
WHAT IS A SPEECH?
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141. TYPES OF SPEECHES
Opening Speech – a speech to open an event
Closing Speech – a speech to close an event
Welcome Remarks (មតិស្វា គមន៍) – usually for an event such as soft opening, national
workshop, etc., this type of speech is used to address to a group of audience in order to
welcome them, without stressing much on expertise comments or statements.
Endorsement Speech – a speech to show an approval, recognition, an appreciation to
someone, a project, or a result of something.
Keynote Speech (also keynote address) – (សុនទរកថា) – This type of speech is used to wrap
up the event or agenda of the event, workshop, or conference, etc., by outlining the key
issues or points in order to motivate or influence the audience. It‟s usually done by the
most important person in the event.
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142. PURPOSES OF SPEECHES
A speech might be used to:
• Inform (informative speech)
• Persuade (Persuasive speech)
• Demonstrate (Demonstrative speech)
• Entertain (Entertaining speech)
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143. THE ENDORSEMENT SPEECH
An endorsement speech has:
Standard title (sometimes with speaker’s name)
Dateline and placeline
Thank-you note for MC or facilitator
Addressing the audience
Opening, body, and conclusion
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144. THE OPENING
Opening (ចំណាប់ផផដើម) – it‟s often the a general
viewpoint or comment on something relating to
some/something to be endorsed, followed by some
supporting statements.
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145. THE BODY
In the body, you‟ll:
Address an issue (ផ ើកបញ្ហា ) – it leads to the
main idea or topic.
Jump up rightly to the issue (ផោទបញ្ហា ) – gives a
clue of what to be endorsed
Show how to solve the issue (ផ ោះបញ្ហា )
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146. THE CONCLUSION
Announce the endorsement (ប្បកាសទទួ ស្វា ់
គំប្ទ។ ។)
Example:
Here at Casa Meridian, this condo project is proudly the
partner of Century 21 for the sales of its condo units,
and Century 21 Cambodia would like to officially
endorse Casa Meridian as the official partner for all
sales of condo projects under the Meridian Group.
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147. CLOSING
Ending the speech by “thank-you note”
Example
Last of all, I would like to thank you for your support
today morning at our special event, especially members
of the media.
Best Regards,
Kuy Vat
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149. A corporate invitation – sometimes called business
invitation – is an invitation made by a corporate entity to
its staff, clients, potential clients, or general guests to an
event like:
• Dinner party
• Meeting
• Company anniversary
• End-year party, etc.
CORPORATE INVITATION
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150. Corporate invitation should have the followings:
• Invitation statement
• Name (if you target a person; can be no name)
• Event name
• Date & time
• Venue
• Host (company name)
• RSVP information
THE BASICS
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153. A public invitation is an invitation made by a
corporate entity for a targeted group of people to an
event, a bid or an action on something. A public
invitation should:
• Tittle (event, bid, etc.)
• Background information
• Invitation statement
• Date, time and venue
• Who (presides or hosts)
• Agenda
• RSVP information
Public Invitation
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