This document outlines the 12 main parts of a newsletter: 1) Nameplate, 2) Body, 3) Table of Contents, 4) Masthead, 5) Headline, Kicker, Deck, Subhead, Running Head, 6) Page Numbers, 7) Byline, 8) Jumpline, 9) End Mark, 10) Pull Quotes, 11) Mug Shot and Caption. Each part is briefly defined and examples are provided for some parts like nameplates, headlines, mug shots and captions. The document provides guidance on key elements to include in each part for an effective newsletter.

1. 12 PARTS OF A
NEWSLETTER
Source:
http://desktoppub.about.com/od/newsletters/a/newsletter_part.htm

2. 1. NAMEPLATE
•Banner on the front of a
document that identifies the
publication name; may include
a logo, subtitle, motto,
volume, issue, and date.

3. • A creative name.
• A bold title that dominates the page.
• A name with one or two words, no more.
• A subtitle to explain more about the name. For
example, if the name of the newsletter is “Wildcat
News” a good sub title would be “Keeping students,
parents and staff at William Allen School informed”.
Subtitles help clarify who the audience is.
• The date of publication.

4. NAMEPLATE
Example
Batang
Francisco

5. Additional examples of
NAMEPLATES
Batang Francisco
Batang Francisco
Batang Francisco
Batang Francisco
Batang Francisco

6. 2. BODY
•The bulk of the text excluding
headlines and decoration.

7. BODY
Example
(excluding headlines
and photos)
Batang
Francisco

8. 3. TABLE OF CONTENTS
•Usually appears on
the front page;
briefly lists the
articles and the
page numbers on
which they appear.

9. 4. MASTHEAD
•Contains the name of the
publisher and may include
staff names and other
related information; usually
appears on page 2 of the
document

10. MASTHEAD EXAMPLE

11. 5a. HEADLINE
•Identifies each article; is the
most prominent text element
after the nameplate.

12. • The headlines must be well written and bold.
• List headlines and their articles in order of importance.
• Be consistent and use the same font for all headlines.
• Headlines should be larger than body copy but not
overpowering
• Headlines in all upper case are difficult to read. A combination
of upper and lower case works best
• Headlines should contrast with body text style, alignment,
white space, and graphic accents so that they will stand out
and not blend in with the body.
• Avoid using centered uppercase text that repeats the format of
the headlines.

13. HEADLINE
Examples
Batang
Francisco

14. 5b. KICKER
•A short phrase positioned above the headline,
usually as a lead-in or introduction.
5c. DECK
• One or more lines placed between the
headline and the body of the article; provides a
segue between the two.

15. Deck

16. 5d. SUBHEAD
•Appears within the body text; divides the
article into smaller sections.
(Similar to side headings and paragraph headings in a report).
5e. RUNNING HEAD
• Repeating text at the top of every (or every
other page); also called a running header.

17. 6. PAGE NUMBERS
•Can appear at the top, bottom, or
side of the newsletter; page 1 is
usually not numbered

18. 7. BYLINE
•Name of author or
contributor of photo
or article; it can
appear at the
beginning or end of
the article.

19. Byline Examples

20. 8. JUMPLINE
•Appears at the bottom of an article to
identify the page where the article
continues.
Example: (continued on page 4)

21. JUMPLINE
Examples
Batang
Francisco

22. 9. END MARK
•A “dingbat” or symbol used to mark
the end of an article or story.
Examples: t  

23. 10. PULL QUOTES
•A small quote taken from
an article and enlarged
to catch the reader’s
attention.

24. PULL QUOTE EXAMPLES

25. 11a. MUG SHOT
•A photograph of a person’s
head and shoulders with that
person looking straight into the
camera.

26. Mug shot
(or head shot)
examples
Typical Mug Shot
The Beatles – Publicity Head Shots
Celebrity Head
Shot
Business Head Shot

27. 11b. CAPTION
•A phrase, sentence, or paragraph
describing the contents of an
illustration or photograph.

28. Caption Examples
• International Summer Programs - The
author (seated at bottom) leading a
High School student group in Tanzania.