Uploaded byZestMedia Owner
Sugar Rush Creative Presentation
Zest Media proposes a brand building and communication plan for Sugar Rush to establish it as a brand and increase awareness. They recommend developing a unique logo and brand positioning as a brand that offers ingredients to adorn daily lifestyle through unique products. Their plan involves initial awareness campaigns using viral videos, social media marketing and mobile marketing followed by more advanced campaigns like events and digital activations.
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Sugar Rush Creative Presentation
- 1. SUGAR RUSH BRAND BUILDINGAND COMMUNICATION PLAN Created and Presented by Zest Media
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- 3. Zest Media isa full fledged creative media agency. We, at Zest Media deliver excellence in all kinds of creative services. We are a team of young creative masterminds including professional graphics designers, copywriters, creative writers, strategists, digital and traditional advertising professionals. From scratch we can provide 360 degree creative solution comprises of conventional and mostly digital solutions. We promise to deliver excellence in every aspect of our service. We, at Zest Media can write, design and execute almost everything related to business and communication. With our last 5 years of experiences in creative advertising, we are very enthusiastic about delivering the best service. We are solid and precise with full of finesse. ABOUT US
- 4. *our mission • Satisfyour clients by providing the best media support. • Deliver the highest level of professionalism and excellence in every aspect of our works. • Provide strategic counsel, creative solutions and timely, responsive services.
- 5. creativedevelopment • Logo andMnemonic • Corporate Identity • Typography • Poster, Banner, Billboard, • Back drop, Flyer and Leaflet • Press Advertisements • Brochure, Booklet • Certificates, Greeting Cards and Dangler • Product Packaging • Photo Editing, Retouch and Manipulation • Creative Content • Creative Advertisement Copywriting • Slogans and Jingle • Marketing Campaigns • Brochure Contents • Mission Statements • Business Names • Ad Materials • Stage Design digital• Facebook Advertising • Facebook Page Management • Digital Promotional Strategy • YouTube and Google Marketing • Web space purchase • Viral Video • Viral Content • Search Engine Optimization • Web Design • Web Application • Web Activation • Digital Billboard and Banner • Web Contents what we do
- 6. HOW WE WORK IDENTIFY Firstof all, we identify problems SKETCH Then we conduct research and sketch our strategic plan to solve the problems IDEATE We come up with Creative ideas aligned with strategic plan DESIGN We create and design contents for Creative execution DELIVER We deliver the right content to the right people and at the right place
- 7. CREATIVE PROCESS OFWORK Brainstorm Concept Design Development Revision Final Product Drafts Selection
- 8. WAY TO SUCCESS Abusiness is not a strong business until it is converted into a brand. Only a brand can ensure success both imagery and monetary. Nothing else can. It seems you are successful now. But apparently not. Because success comes after 4 major steps in your brand building process CREATE Create Right payoff line, Innovative Content. Think how you want to be perceived in public STAND OUT Think about who your audience is. Stay sharp & identify where you can innovate BE CONSISTENT Brand is the Brain, and Outreach is Body. Align your promotional activity with the brand. Capture brand’s essence KEEP FAITH The road to brand success is often long and difficult. Keep your heart set on your goal and look to your guiding stars to direct you towards it
- 9. WHY US ? WeDeliver the products having excellence in quality that meet global standard. Our campaign proposals are the proof of it. Uncompromising Quality We offer unbeatable price in the industry. I every proposal we show price comparison in this industry. We aspire to change the ‘pocket cutting’ perception of creative agencies by offering extremely competitive pricing. Competitive Pricing We have gained our experiences in media and communication for years. We have our expert and dedicated team to handle any situation and deal with clients’ diversified needs. We are enough skillful to create, design and execute any creative campaign that suits your business. Skill & Experience We understand your need. We identify your demand. We know your situation. We plan strategy that suits you. We create for you and design your imagination. We care for your money. We desire your success. Moreover, we value you. Value YOU
- 10. SUGAR RUSH Importer ofVictoria’s Secret, Jewelry and Cosmetics Item and Exclusive Women’s Clothing Designer. INTRODUCING
- 11. WHEN WAS THELAST TIME YOU VISITED A SHOPPING MALL? MAY BE YESTERDAY. MAY BE A WEEK AGO. MAY BE A MONTH AGO. BUT HONESTLY… WHILE YOU WERE ROAMING AROUND, DID YOU NOTICE ANY ADVERTISEMENT? ANY POSTER, BANNER OR ANYTHING? MAY BE YES. MAY BE NO.
- 12. BUT DO YOUREALLY CARE ABOUT WHAT THEY SAID? NO. YOU DIDN’T. NO ONE DOES EVEN. PEOPLE ONLY NOTICE AND CARE ABOUT THE ADVERTISEMENT THAT HAS STRONG ASSOCIATION WITH THEMSELVES. PEOPLE ALWAYS WANT TO RELATE THEIR PERCEPTION WITH THE BRAND PERSONALITY.
- 13. SO, ULTIMATELY, WHATSHOULD WE DO WITH YOUR BUSINESS? BOOSTING SALES… NO ! MAKING PROFIT… NO ! BECAUSE, AT PRESENT YOU ARE CONSIDERING ONLY THE MONETARY VALUE. BUT AFTERWARDS, YOU HAVE TO SUFFER. IN A LONG RUN, YOU NEED A STRONG BASE TO STAND STILL. AND THE BASE IS THE BRAND.
- 14. BRAND IS NOTABOUT PRODUCT OR SERVICE. IT IS ABOUT THE PHILOSOPHY THAT PEOPLE BELIEVE. IT IS A DISTINCTIVE IMAGE THAT IS CREATED ON THEIR TOP OF MINDS.
- 15. Research Findings Your outletposition is far away from the POSM you planted (in the ground floor). And apparently, your store is located in a very backward position on the 4th floor which is hard to find for a customer. POSM Point of Sales Material (Banner, Poster, Wobbler, Dangler, Table topper etc.)
- 16. And you haveno media presence. Customers have no idea about what your brand delivers to them. Once in a period of time you do online promotion. But it has no strategic point of view. People don’t find you - out of the box because you have no customer engagement. Research Findings
- 17. Still you havea temporary client base on Facebook because of your fast mover advantage. But you are not delivering any brand promise to them. They are not aware about your brand. Apart from a select few, most of them take it as experimental. Research Findings
- 18. The market issaturated and dominated by branded products. Although you are also offering unique and branded products, but those have no exposure to the customer. You are not doing any strategic promotional activity that can lead you to success. Research Findings
- 19. SITUATION ANALYSIS Journey begins Started in 2012 20KFacebook likes Decreasing In store customer No No Promotion BRAND Image Potential Market Growing and aggressive f Competitors SUGAR RUSH
- 20. Room to Expand Marketis still unsaturated OPPOTUNITY Competitors are capturing media Spaces in digital media are been capturing by competitors THREAT Strong Exposure Can reach over 20 thousand people through social media STRENGTH No Brand Image Doing business as a company but not as a brand WEAKNESS SWOT ANALYSIS BRAND BUILDING After considering our strength, weakness, opportunity and threat, we have realized that it is high time to build SUGAR RUSH as a brand. Because a company can do business well, but to sustain for the longest period of time, it has to be a BRAND “
- 21. BRAND POSITIONING A brandthat offers some ingredients to adorn your daily lifestyle SUGAR RUSH REDEIFINING STYLEUNIQUE PRODUCTS To self dependent urban women, 22-40, who want to do as much as possible for their own enjoyment, Sugar Rush is the one step solution for them that gives you the best collection of exclusive clothing, cosmetics, jewelry and accessories, so you can adorn your daily lifestyle. That’s because Sugar Rush has unique design dresses complied with modern fashion trend and it imports luxurious perfumes, jewelry and cosmetics of renowned brands that suit you.
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- 23. Step 1 -Brand Awareness Logo & Grid Creating a unique & simple logo that presents your brand’s elegance. Creating a specific grid that creates a distinctive image in customers’ mind Brand Philosophy Creating brand’s distinctiveness. What you are delivering to customers? Convenience? Low price? Extreme quality? Or what? What is the brand’s promise? and the payoff line?
- 24. Step 2 -Brand Awareness (cont.) Stationary Items Creating supporting stationary items (visiting card, envelop, letterhead, shopping bag, t-shirt, cap, product label etc.) that carry out your image to the customers’ home Physical Presence Creating mini-pole, banner, poster, sticker, shop branding, outlet design
- 25. Step 3 -Primitive Campaign Viral Viral, funny and engaging video on YouTube. As its very cost effective and works 300 times effectively than traditional advertisement. Social Marketing Maintaining a well established Facebook page, operating strategic advertising through it, making interesting contents including fun facts, tips; promoting store, attractive product showcase, engaging posts and cover photo.
- 26. Step 4 -Primitive Campaign (cont.) Mobile Marketing Mobile / sms marketing to specific target customer according to our own database. Website Creating a well classified website that presents your products category, shop information and it enhances your value to customers.
- 27. Step 5 -Advance Campaign Event & Activation Facebook app development. Online activation has the greatest effect on sales. Physical event and activation is also possible
- 28. Going Digital From arecent study on digital media of Bangladesh, we have come up with a statistical viewpoint 3,60,00,000 Internet users 11,00,00,000 Mobile subscribers 60,00,000 People in Social media ROI is measurable Interacting with the actual target market Brands shifting their communication to digital media We should break the clutter by creating a distinctive image Take strategic decision Customer engagement What should we do?* Use mainstream media Ignore a large chunk of potential customer Execute random promotional campaign What should not*
- 29. Mobile Marketing One ofthe most effective campaign tool to reach most of your target market is mobile / sms marketing. We have our own mobile number database of around 17 lac people of Dhaka who are 20+ and doing job as executives at least. 7 lac plus Female 10 lac plus Male Campaign brief A corporate number will be selected for you and sms will be sent to your targeted people as per your desired geographic and demographic segmentation. * 17 lac Phone Numbers +
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- 35. Logo (Option 7:modification of option1)
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- 46. PRODUCTTAG / LABELDESIGN
- 47. PRODUCTTAG / LABEL(REAL LIFE VIEW)
- 48. PRODUCTTAG / LABEL(REAL LIFE VIEW)
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- 66. OUR EXCLUSIVE PRICING CreativeCharge Comparison Item Avg. Agency Charge Our Charge We are offering Less Brand Plan 100000 5000 95% Logo 60000 2500 96% Grid 20000 1000 95% Card/ envelop/ Letterhead 30000 1000 97% Hang Tag/ Label 10000 500 95% X standing Banner X 2 50000 2500 95% Poster 10000 1000 90% Cover Photo 10000 1000 90% Secondary Grid 10000 Free with primary grid 100% Website 50000 3000 94% Shopping Bag 10000 500 95% Total 260000 18000 93% Agency Commission 39000 2700 Total Cost 299000 20700 93%
- 67. 01673326873 zestmedia666@gmail.com Shoyeb Imteaz https://www.facebook.com/zest.media.bd Website isunder construction You can also find us at: LET’S TALK