Lady Gaga's social media team aims to increase her exposure ahead of her new album release through engaging Instagram content and hashtag contests. Their objectives are to gain 2 million new Instagram followers in 3 months and increase participation in the #AuntJoanne contest. The team will focus on posting more to Instagram, starting contests, and partnering with other artists and labels to promote the album. Progress will be reported monthly.
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Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
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study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
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companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
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variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
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successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
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Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
2. Table of Contents
Executive Summary…… 3
Social Media Audit……4-‐‑6
Social Media Objectives……7
Online Brand Persona & Voice ……8
Strategies & Tools……9
Timing and Key Dates……10
Social Media Roles and Responsibilities……11
Social Media Policy……12
Critical Response Plan……13-‐‑14
Measurement and Reporting Results……15-‐‑16
3. Executive Summary
Our main goal is to increase Lady Gaga'ʹs exposure on all social media sites in
preparation for the release of her new album at the end of January.
The primary focus will be to increase our use of all social media platforms by
posting engaging and entertaining content to lure the audience.
Our two major strategies will be
1) Increase the amount of material we post to Instagram and Instagram story
2) Start a series of hashtag "ʺcontests"ʺ to win signed copies of the album. In
essence, increase the amount of people that see the content.
The primary focus will be to increase our goal of more album sales by posting
more engaging content to social media, more specifically Instagram.
4. Social Media Audit
Social Media Assessment
Social
Network URL
Follower
Count
Average
Weekly Activity
Average
Engagement
Rate
Facebook
www.facebo
ok.com/
ladygaga 61MI
6 Posts per
week 5%
Instagram
www.instagr
am.com/
ladygaga/ 18.8M
12 Posts per
week 3.50%
Twitter
twitter.com/
ladygaga 63.8M 8 Post per week 4%
At this time, the lowest involvement rate is on Instagram with the lowest
number of followers. There is a low amount of interaction that needs to be
improved.
5. Website Traffic Sources Assessment
Source Volume % of Overall Traffic Conversion Rate
Facebook 6MI unique visits 10% 5%
Instagram 1MI unique visits 9% 2%
Twitter 8MI unique visits 12% 8%
At this time, Twiaer is the site that drives the most traffic to our
website. We clearly need to increase the conversion rate of
Instagram as that is the smallest conversion rate.
Age Distribution
Gender
Distribution
Primary Social
Network
Secondary Social
Network Primary Need
Secondary
Need
65% 18-30 60% Male 50% Twitter 45% Instagram
Listening to music that
fulfills the soul & gives
them something to dance
to.
Having fun with
friends.
25% 31-40 40% Female 25% Facebook 30% Twitter
5% 40-50 20% Instagram 10% Facebook
5% 50+
Audience Demographics Assessment
Many of LG'ʹs fans are in the 18-‐‑30 age group. Her many followers and
engagements are through Twiaer and Facebook. People follow her because they
love her music and dance. We need to focus on making Instagram more of a
priority.
6. Competitor Assessment
Competitor Name
Social Media Profile
Strengths
Weaknesses
Adele
twiaer.com/adele
Vocal range. Has a large
following on Facebook and
Instagram. She has good
content on IG that engages.
Does not sing and dance. Does
not have a strong Twiaer
presence.
Beyonce
twiaer.com/beyonce
Vocal range. Sings and
dances. "ʺBeeHive Fan Club"ʺ
Largest grossing female
artist. She has a huge IG
following and a website
with a lot of traffic.
Has a small social media
following and does not do
interviews with anyone.
P!nk
twiaer.com/p!nk
Sings and entertains.
Personable. Many
interviews. Very large
Twiaer following and IG.
Has not played the Super bowl
and has not released an album
in years. Has a low Facebook
following.
The above analysis is focused on three major women entertainers that could
constitute as her competitors. Many of these women have a huge social media
following yet not a lot of interaction with fans via social. Areas where we can
improve is allowing for us to communicate with fans via social. These
competitors have larger followings on Instagram.
7. Social Media Objectives
Overall Business Goal: The overall goal is to increase our following on Instagram to
gain a larger audience.
Social Media Objectives to Support Business Goals: In the next three months we
want to increase our followers on Instagram from 18MI to 20MI in preparation for
the release of "ʺJoanne"ʺ and spread awareness of the album. This is S.M.A.R.T.
because when we compare Lady Gaga’s following to that of Beyoncé, it is nothing.
We have an opportunity to capitalize on plenty of followers who just do not know
she has an IG.
KPI
Quantitative-‐‑ Increase the amount of people that enter in the #AuntJoanne contest
Qualitative-‐‑ Increase IG followers by 2MI in the next 3 months.
Key Messages:
• Live who you are
• Become who you want to be
8. Online Brand Persona & Voice
Adjectives That Describe Our Brand:
• Edgy
• Kind
• Accepting
• Friendly
• Shameless
• Confident
Examples of Brand Voice in Social Media
Interactions:
• Nice
• Loving
• Happy
• Up-‐‑to-‐‑date
• Confident
• Informative
9. Strategies & Tools
Strategies to Will Support Our Social Media Objectives
Paid:
1
Every Wedensday, reach out to a fellow artist for promo.
2
Reach out to media influencers
to host Lady Gaga.
Owned:
1
Introduce the contest to win a signed copy of "ʺJoanne"ʺ with
#AuntJoanne
2
Use this to get more people to come to the website and promote
the hashtag on Twiaer.
Earned:
1
Reach out to those who use the # multiple times on Instagram.
2
Partner with record labels to promote the album.
Tools
Approved
Hootsuite
Buffer
Rejected
N/A
Existing Subscriptions/Licenses:
YouTube
Vimeo
10. Timing and Key Dates
Key Dates
June 21-‐‑ National Music Day
March 28-‐‑ Lady Gaga'ʹs B-‐‑day
Internal Events-‐‑ N/A
Lead Times
We need 3 months in order to prepare for the release.
Reporting Dates
We will report every month to make sure we are on track.
This means we will analyze our finding every 30 days.
Since Lady Gaga is a huge celebrity, we believe we can
meet this goal.
11. Social Media Roles and Responsibilities
Social Media Director: Cole Kraft
Responsibilities: • Approve the budget
• Come up with brainstorming ideas
• Keep track of manager and coordinator
• Respond to emergency plan
Social Media Manager: Haley Schakel
Responsibilties:
• Make sure everything runs smoothly on
a day to day operation
• Come up with ideas and help create
• Implement action plan
Social Media Coordinator: Elyssa Kemper
Responsibilities:
• Post and help create
• Keep a detailed schedule of when and
what to post
• Respond to action plan incase of
emergency
12. Social Media Policy
1. Be nice to all fans-‐‑ this is so important because we represent Lady Gaga
2. Be accepting-‐‑ Lady Gaga gives love to all and we need to show that
through this business
3. Be excited for the winners and release of the album
4. Show fans that we are passionate about the work Lady Gaga creates
5. Always ask yourself "ʺWould Lady Gaga tweet this?"ʺ
Lady Gaga is a symbol of love and equality for many. She shares her thoughts of
acceptance and hope through what she posts and who she is. It is very
important that we show all of this through her social media, specifically her
Instagram. We need to respond to only positive comments to show her light and
keep up with her image.
13. Critical Response Plan
Critical Response Plan
Scenario One A song leaks
Action Steps Contact record label and do not post
Pre-approved Messaging N/A
Scenario Two Innapropriate post
Action Steps Screenshot post and delete immediately
Contact PR
Pre-approved Messaging
N/A- Try to ignore the situation until a PR
representative gives us the "okay."
14. Owner Name Telephone
Alt.
Telephone Email
Marketing Director Lisa Buyer 3748593837 9485738221lb@gmail.com
Social Media Director Cole Kraft 3747473837 2887446372
ck@gmail.co
m
Social Media
Manager Haley Schakel 9472947293 2948399929
hs@gmail.co
m
Social Media
Coordinator
Elyssa
Kemper 3756282948 3488439874
ek@gmail.co
m
PR Agency The Agency 3845783920 3920987654
ta@gmail.co
m
Contact Info
15. Measurement and Reporting Results
Quantitative KPIs: 3 months
Date as of January 1, 2016 (3 months later)
Social Network Data
Social
Network
URL
Follower Count
Average Weekly
Activity
Average Engagement
Rate
Twiaer
/ladygaga
64.8MI
20 post per week
9%
Facebook
/ladygaga
62MI
7 posts per week
6%
Instagram
/ladygaga
20MI (2MI
growth)
8 posts per week
7%
Website Traffic Data
Source
Volume
% of Overall Traffic
Conversion Rate
Twiaer
1% growth
20 posts per week
2%
Facebook
2% growth
7 posts per week
3%
Instagram
5% growth
8 posts per week
4%
16. Results Assessment: We achieved our goal with an effective campaign and timely
posting. We grew our Instagram following which seemed to be an easy task. We
only needed to get her name out there. It is important to note that Twiaer is still the
leader and most effective way to reach her audience. The team has done a great job
with her #AuntJoanne contest which gifts fans with signed copies of the new CD.
Qualitative KPIs: Between September and January, we gained over 2MIl followers
on Instagram. The #AuntJoanne was tweeted 50k times a day from her old and new
fans. It was used on Instagram about 20k times per day which increased awareness.
Sentiment Analysis: We achieved great praise from social media networks for our
contest. We had many posts and trending topics about the new album. The only
negative feelings we had was that some people thought the contest was fake when it
was very much real.
Future actions: Keep with this same plan in order to keep increasing the amount of
followers that she has.
