Smart Social New York 2017 Breakout Session
Speakers:
Shanna Carpenter, Director of Social Media at Equinox
Gemma Craven, SVP, Head of Social & Mobile at McCann
Ray Rahmati, Senior Market Director at Spredfast
Smart Social Summit 2017 | Tomorrow's Customer Experience is Happening Today:...Spredfast
We’ve heard Seth Godin’s famous assertion, “Content marketing is the only marketing left.” But “content marketing” now means a world of interactivity, immersive experiences, user-generated content, technological innovation and more. How are you balancing your consumers' needs with your need to stand out? Join these content marketing experts as they share their secrets and content marketing strategies for successful content marketing today and tomorrow.
Smart Social Summit 2017 | The Short Attention Span Antidote: Mastering & Mon...Spredfast
Content marketing is king and a majority of marketers—52%—worldwide agree that video content boasts the most ROI. That makes video, whether 360, live, vertical, or traditional, the most in-demand form of consumer engagement. So how do you unlock this ROI and monetize video? From creative considerations to the consumer experience, this session will explore what it takes to connect with your audience via this content powerhouse.
Smart Social Summit 2017 | Value Now | Virginia MiracleSpredfast
Spredfast's newest product releases are revolutionizing the social media landscape. Spredfast's Chief Customer Officer, Virginia Miracle, takes us through several recently released breakthroughs in Spredfast's social media platform that have the power to accelerate your business, increase your ROI, and let you truly make the most of social media marketing.
Video link: https://www.spredfast.com/summit/videos/value-now
Smart Social Summit 2017 | Agents, Bots & Where They Meet: The Next Iteration...Spredfast
One of the hottest social marketing topics of 2017? Automation. But automation isn’t the only path to social customer care. Join us as we explore the full range of care—from automation to human--and discuss the various strategies, technologies, and stories that are driving greater efficiency, faster response times, and better organizational resourcing.
Smart Social Summit 2017 | Follow Me Back: How to Drive Lasting Customer Loya...Spredfast
It costs less to keep your current customers than it does to gain new ones. But loyal customers no longer buy into brands based solely on product love. Hear from these brands as they share how—through rewards programs, solid social customer care experiences, and more—they’ve cultivated lasting relationships with their customers on social and used it to build true customer loyalty.
The Risks & Rewards of Celebrity, Influencer, and Executive Social Voices Spredfast
Smart Social New York 2017 Breakout Session
Speakers:
Matt Siegel, Chief Digital Officer at Roc Nation
Nola Weinstein, Global Head of Social & Experiential Marketing at Twitter
Dan Porter, Chief Executive Officer at Overtime
Smart Social Summit 2017 | Buying on Belief: Brands that Do Good, Do WellSpredfast
Consumers today prefer to purchase from socially responsible brands. But the trend goes beyond preference into principles: 57% of consumers will boycott a brand that doesn’t share their social beliefs. Brands have become far more than just a logo or product—brands must be human in order to connect and relate with consumers. How do you address an issue that consumers care about while still staying authentic to your DNA? Join these brands as they share how they’ve paired a compelling cause with their line of work to create good for the world and good for their business.
Smart Social Summit 2017 | Tomorrow's Customer Experience is Happening Today:...Spredfast
We’ve heard Seth Godin’s famous assertion, “Content marketing is the only marketing left.” But “content marketing” now means a world of interactivity, immersive experiences, user-generated content, technological innovation and more. How are you balancing your consumers' needs with your need to stand out? Join these content marketing experts as they share their secrets and content marketing strategies for successful content marketing today and tomorrow.
Smart Social Summit 2017 | The Short Attention Span Antidote: Mastering & Mon...Spredfast
Content marketing is king and a majority of marketers—52%—worldwide agree that video content boasts the most ROI. That makes video, whether 360, live, vertical, or traditional, the most in-demand form of consumer engagement. So how do you unlock this ROI and monetize video? From creative considerations to the consumer experience, this session will explore what it takes to connect with your audience via this content powerhouse.
Smart Social Summit 2017 | Value Now | Virginia MiracleSpredfast
Spredfast's newest product releases are revolutionizing the social media landscape. Spredfast's Chief Customer Officer, Virginia Miracle, takes us through several recently released breakthroughs in Spredfast's social media platform that have the power to accelerate your business, increase your ROI, and let you truly make the most of social media marketing.
Video link: https://www.spredfast.com/summit/videos/value-now
Smart Social Summit 2017 | Agents, Bots & Where They Meet: The Next Iteration...Spredfast
One of the hottest social marketing topics of 2017? Automation. But automation isn’t the only path to social customer care. Join us as we explore the full range of care—from automation to human--and discuss the various strategies, technologies, and stories that are driving greater efficiency, faster response times, and better organizational resourcing.
Smart Social Summit 2017 | Follow Me Back: How to Drive Lasting Customer Loya...Spredfast
It costs less to keep your current customers than it does to gain new ones. But loyal customers no longer buy into brands based solely on product love. Hear from these brands as they share how—through rewards programs, solid social customer care experiences, and more—they’ve cultivated lasting relationships with their customers on social and used it to build true customer loyalty.
The Risks & Rewards of Celebrity, Influencer, and Executive Social Voices Spredfast
Smart Social New York 2017 Breakout Session
Speakers:
Matt Siegel, Chief Digital Officer at Roc Nation
Nola Weinstein, Global Head of Social & Experiential Marketing at Twitter
Dan Porter, Chief Executive Officer at Overtime
Smart Social Summit 2017 | Buying on Belief: Brands that Do Good, Do WellSpredfast
Consumers today prefer to purchase from socially responsible brands. But the trend goes beyond preference into principles: 57% of consumers will boycott a brand that doesn’t share their social beliefs. Brands have become far more than just a logo or product—brands must be human in order to connect and relate with consumers. How do you address an issue that consumers care about while still staying authentic to your DNA? Join these brands as they share how they’ve paired a compelling cause with their line of work to create good for the world and good for their business.
Event Hacks: 8 ways to transform attendees into your event ambassadorsPeatix
Looking for ideas to promote your event? Try leveraging the power of social media and word of mouth with these 8 ideas to get the word out about your event. Get to engage your community and create awesome instagrammable moments at the same time.
Get the ultimate toolkit to organizing amazing events for your community at http://ptix.co/293YKIh
Follow us for more event marketing #peatips and #eventhacks.
Social media has been around long enough and has a good enough track record as a great way to engage customers that no one really doubts its potential as a marketing medium.
As social engagement matures, one of the key questions now is how to offer content that people love and want to share with others.
Pre-planning 2.0: How to Use Digital Marketing to Generate Leads for Your Fun...Funeral Innovations
As our communities' demographics change, the approaches funeral homes and cemeteries use to reach these folks must evolve as well. Over 70% of the US is on Facebook and almost 70% of the country owns a smartphone. In order to grow your pre-need and business leads, you must reach these people where they spend the majority of their time: online.
In this session, I'll share proven techniques for funeral homes and cemeteries to reach their community using digital marketing. I'll show real examples of how you can generate leads using Facebook, email and your website.
By the end of this session, attendees will have actionable knowledge to deploy a digital marketing strategy that increases their bottom line and keeps them ahead of their competition!
5 Hacks to Turn Negativity Online Into Rave ReviewsLikeable Local
Negativity online, the bane of any small business’ online presence, is a terrifying prospect to overcome. However, once disaster strikes all is not lost. Luckily there are a number of tricks to remember when dealing with negativity. Keep calm and tune into this free webinar with Dave Kerpen, CEO of Likeable Local, and Patrick Ambron, CEO of BrandYourself, as they take you through integral survival tips to staying positive.
Social Media for Startups - Find and Build a Community That CaresJennifer Lopez
So you have this great idea, have started this company, you have a solution to a real problem.
How can you use Social Media to not only get the message out
but to also build a community of people who actually care?
Personal Branding Tips and Tactics for ProfessionalsMel Carson
10 Personal Branding Tips to help busy professionals be more discoverable, sharable and memorable through social media marketing platforms like LinkedIn, Twitter, Facebook, YouTube and more.
Delightful Communications helps businesses and individuals capitalize on the magnificent opportunity that digital and social media platforms provide.
Brandscaping is not a new invention in marketing… the definition is “The creation of mutually beneficial partnerships between brands that help increase demand”. For me I’m constantly working to learn how we can take our clients social & real-time media campaigns to the next level. After a great meeting with my friend James Navarro at Digital Gear, he mentioned the book “Brandscaping” by Andrew M. Davis. This book has truly changed my understanding as to the power of unleashing partnerships. I would highly recommend this book to anyone looking to really take your Real-time Marketing to the next level with partners that care about your brand.
How to Boost Brand Conversation on Social MediaBryan Blackburn
In this webinar we’ll walk you through several marketing hacks to get your customers sharing high-quality, creative content for your brand. We’ll talk about the value of user-generated content, how to find it, and how to encourage its creation through different channels. We will discuss the importance of your hashtag and making it visible and consistent throughout your campaigns. We will talk about why social listening should be an integral part of your social strategy and its added benefits to your brand. And finally we’ll discuss the different channels you’ll need to optimize your social strategy.
Get In the Door with InsideView Connections and Social MediaInsideView
Explore ways of using InsideView Connections to target new prospects, using InsideView People Watchlists to introduce new products, and social media to connect with buyers. From Amy Arndt and Megan Coughlin's presentation at The Insider Summit 2013.
There are many advertising, marketing, and public relations basics - but none more important than understanding the personality of the brand, company, or cause you are representing. Social networking allows brands the opportunity to interact with their consumers, but social media is just that - an opportunity.
Ultimately it's up to the brand itself to decided how they want to represent themselves, and how they're going to do so. So what is the personality of your brand? Serious? Sarcastic? Witty? Informative? Whatever you are, make sure you show it through all of your interactions.
Newsflash, Marketers Can Still Achieve Success With Organic: An OverviewFalcon.io
It’s no secret that social media is becoming increasingly pay-to-play. But while paid social is an effective way to grow your social presence and generate leads, it’s certainly not the only way. When it comes to organic marketing, brands want to know what works and what doesn’t. There are so many different ways to see success on social media. With a plethora of platforms and strategies to test out, pinpointing the best strategy for your business can be a daunting task. However, there are brands out there winning with organic social tactics. This session aims to show & tell features and experiments worth trying across Facebook, Instagram, Twitter, LinkedIn, YouTube and TikTok so that you can ramp up your organic social media strategy. You’ll learn:
Why you can still win big on organic
How to run tests on organic like a pro
Who to surround yourself with for organic success
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
The customer journey has become very complex – there are so many touch-points that influence the ultimate buying decision.
Oftentimes, the customer journey begins with a high-intent search. Crafting and serving up strong, relevant ads will bring the lead directly to your website. However, keeping the potential customer on your website long enough to convert is challenging – this is where live chat comes in. It acts as a powerful conversion tool to facilitate a positive customer experience ending in a sale.
If you want to boost conversion rates in the buying cycle, our search and chat experts Armen Vartanyan of WordStream and Sebalis Davis of Pure Chat, are here to help. Join us for this live webinar to learn how to perfect the customer journey through key touch-points like paid search and live chat.
During the webinar, you'll learn:
-How the customer journey has evolved
-How to capture more conversions through paid search
-How to identify if you should implement a live chat function
10 Reasons why you should Consider Snapchat for your BusinessReal-Time OutSource
With so many social media platforms, it can be hard to keep track of where and how to best market to your audience. Here are ten reasons why you should consider using Snapchat to help you understand if it's a good fit for your brand strategy!
Event Hacks: 8 ways to transform attendees into your event ambassadorsPeatix
Looking for ideas to promote your event? Try leveraging the power of social media and word of mouth with these 8 ideas to get the word out about your event. Get to engage your community and create awesome instagrammable moments at the same time.
Get the ultimate toolkit to organizing amazing events for your community at http://ptix.co/293YKIh
Follow us for more event marketing #peatips and #eventhacks.
Social media has been around long enough and has a good enough track record as a great way to engage customers that no one really doubts its potential as a marketing medium.
As social engagement matures, one of the key questions now is how to offer content that people love and want to share with others.
Pre-planning 2.0: How to Use Digital Marketing to Generate Leads for Your Fun...Funeral Innovations
As our communities' demographics change, the approaches funeral homes and cemeteries use to reach these folks must evolve as well. Over 70% of the US is on Facebook and almost 70% of the country owns a smartphone. In order to grow your pre-need and business leads, you must reach these people where they spend the majority of their time: online.
In this session, I'll share proven techniques for funeral homes and cemeteries to reach their community using digital marketing. I'll show real examples of how you can generate leads using Facebook, email and your website.
By the end of this session, attendees will have actionable knowledge to deploy a digital marketing strategy that increases their bottom line and keeps them ahead of their competition!
5 Hacks to Turn Negativity Online Into Rave ReviewsLikeable Local
Negativity online, the bane of any small business’ online presence, is a terrifying prospect to overcome. However, once disaster strikes all is not lost. Luckily there are a number of tricks to remember when dealing with negativity. Keep calm and tune into this free webinar with Dave Kerpen, CEO of Likeable Local, and Patrick Ambron, CEO of BrandYourself, as they take you through integral survival tips to staying positive.
Social Media for Startups - Find and Build a Community That CaresJennifer Lopez
So you have this great idea, have started this company, you have a solution to a real problem.
How can you use Social Media to not only get the message out
but to also build a community of people who actually care?
Personal Branding Tips and Tactics for ProfessionalsMel Carson
10 Personal Branding Tips to help busy professionals be more discoverable, sharable and memorable through social media marketing platforms like LinkedIn, Twitter, Facebook, YouTube and more.
Delightful Communications helps businesses and individuals capitalize on the magnificent opportunity that digital and social media platforms provide.
Brandscaping is not a new invention in marketing… the definition is “The creation of mutually beneficial partnerships between brands that help increase demand”. For me I’m constantly working to learn how we can take our clients social & real-time media campaigns to the next level. After a great meeting with my friend James Navarro at Digital Gear, he mentioned the book “Brandscaping” by Andrew M. Davis. This book has truly changed my understanding as to the power of unleashing partnerships. I would highly recommend this book to anyone looking to really take your Real-time Marketing to the next level with partners that care about your brand.
How to Boost Brand Conversation on Social MediaBryan Blackburn
In this webinar we’ll walk you through several marketing hacks to get your customers sharing high-quality, creative content for your brand. We’ll talk about the value of user-generated content, how to find it, and how to encourage its creation through different channels. We will discuss the importance of your hashtag and making it visible and consistent throughout your campaigns. We will talk about why social listening should be an integral part of your social strategy and its added benefits to your brand. And finally we’ll discuss the different channels you’ll need to optimize your social strategy.
Get In the Door with InsideView Connections and Social MediaInsideView
Explore ways of using InsideView Connections to target new prospects, using InsideView People Watchlists to introduce new products, and social media to connect with buyers. From Amy Arndt and Megan Coughlin's presentation at The Insider Summit 2013.
There are many advertising, marketing, and public relations basics - but none more important than understanding the personality of the brand, company, or cause you are representing. Social networking allows brands the opportunity to interact with their consumers, but social media is just that - an opportunity.
Ultimately it's up to the brand itself to decided how they want to represent themselves, and how they're going to do so. So what is the personality of your brand? Serious? Sarcastic? Witty? Informative? Whatever you are, make sure you show it through all of your interactions.
Newsflash, Marketers Can Still Achieve Success With Organic: An OverviewFalcon.io
It’s no secret that social media is becoming increasingly pay-to-play. But while paid social is an effective way to grow your social presence and generate leads, it’s certainly not the only way. When it comes to organic marketing, brands want to know what works and what doesn’t. There are so many different ways to see success on social media. With a plethora of platforms and strategies to test out, pinpointing the best strategy for your business can be a daunting task. However, there are brands out there winning with organic social tactics. This session aims to show & tell features and experiments worth trying across Facebook, Instagram, Twitter, LinkedIn, YouTube and TikTok so that you can ramp up your organic social media strategy. You’ll learn:
Why you can still win big on organic
How to run tests on organic like a pro
Who to surround yourself with for organic success
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
The customer journey has become very complex – there are so many touch-points that influence the ultimate buying decision.
Oftentimes, the customer journey begins with a high-intent search. Crafting and serving up strong, relevant ads will bring the lead directly to your website. However, keeping the potential customer on your website long enough to convert is challenging – this is where live chat comes in. It acts as a powerful conversion tool to facilitate a positive customer experience ending in a sale.
If you want to boost conversion rates in the buying cycle, our search and chat experts Armen Vartanyan of WordStream and Sebalis Davis of Pure Chat, are here to help. Join us for this live webinar to learn how to perfect the customer journey through key touch-points like paid search and live chat.
During the webinar, you'll learn:
-How the customer journey has evolved
-How to capture more conversions through paid search
-How to identify if you should implement a live chat function
10 Reasons why you should Consider Snapchat for your BusinessReal-Time OutSource
With so many social media platforms, it can be hard to keep track of where and how to best market to your audience. Here are ten reasons why you should consider using Snapchat to help you understand if it's a good fit for your brand strategy!
Social Media is a platform where you can create a life-long relationship with your audience by simply gaining their trust and loyalty. But how is Social Media related to Return on Relationship? The key to measuring social is understanding your Return on Relationship, which I believe is measured through Organic Engagement, Community Management, Sentiment Monitoring and much more.
This presentation goes beyond just social media and will include high level strategy as well as low level tactics. It also introduces the importance of engagement in creating and deepening your relationship with brand ambassadors.
Specific case studies are included as well as options for calculating ROI.
My Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing GunslingerMy Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing Gunslinger
We hear it every day: Everything is changing. Social media, globalization, climate change are just a few of the powerful and complex forces at work in our every day lives. Not only are people more connected than ever with constant access to a world of opinion mixed with fact, but they’re also feeling less confident, lacking control over everything from home to work to politics. So, the world is complex and facing major challenges, competition is fierce, and brands mean more. So what?
Growth Hacking by Jordan Schlipf for Startupbootcamp Alumni CEO Summit 27 & 2...Startupbootcamp
Jordan Schlip - Partner at Founder Centric - gave a workshop about Growth Hacking at Startupbootcamp Alumni CEO Summit on 27 & 28 June '14 in Berlin.
Jordan Schlipf twitter: https://twitter.com/jordups
Jordan Schlipf linkedin: http://uk.linkedin.com/pub/jordan-schlipf/74/551/b8
Founder Centric: http://www.foundercentric.com/
Startupbootcamp: www.startupbootcamp.org
Spredfast SmartSocial Summit | We Still Really Just Want a Good Story | SlackSpredfast
Presentation from breakout session at Spredfast + Lithium SmartSocial Summit:
We Really Just Want a Good Story: Engage Your Audience with Winning Content: https://sched.co/FTQA
SmartSocial Summit | The Next Generation of Partnerships : Southwest AirlinesSpredfast
Southwest Airlines' presentation for The Next Generation of Partnerships.
Whether you’re partnering with influencers, brands or talent, there’s no question that the whole is greater than the sum of its parts. But to make the biggest mark, partners must be joined by one vision and one purpose. Join this session to hear how these brands partnered to up-level their digital presence and make an impact.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
2. Meet the Panelists
Senior Market Director
Spredfast
@ray_rahmati
Ray
Rahmati
Your Host Today:
Director, Social Media
Equinox
@shannaneegans
Shanna
Carpenter
Head of Social and Mobile
McCann
@gemsie
Gemma
Craven
17. There is always potential
for these interactions to
be shared, broadcasting
your brand’s personality
and values
18. What Brand Awareness Metrics Matter?
Basics:
• Audience Growth
• Share of Conversation
What you should really pay attention to:
• Are you moving the needle with your audience
• Are they sharing your content with their followers
• Are they talking about you to their followers
• How many non-followers do you reach
One step further:
• Growth in search volume
• Growth in direct web traffic
29. What Experimentation Metrics Matter?
Basics:
• It doesn’t matter
What you should really pay attention to:
• Your Gut
One step further:
• This is about throwing sh*t against a wall, the very nature of experimentation is to test and
learn.
31. In 2016,
we collected data on some of the
biggest brands
in the world, 20 to be exact.
We wanted to evaluate
how much
of their social content was
1:Many vs. 1:1...
39. ‘Social Love’:
when you engage with customers who are already fans of your
brand and you elevate them through recognition, amplification
or surprise and delight outreach
45. What’s the value of
making everyone you
interact with a little bit
happier?
46. What Care Metrics Matter?
Basics:
• Response time
• Engagement and visibility driven by outbound messages
What you should really pay attention to:
• Are you cultivating audience driven “evangelism”?
• Is there more brand love content being created over time?
One step further:
• Bring in NPS to demonstrate activation of high-value customers
47. All of this – all of these
examples lead to one thing
Brands being human.
65. The Hub and Spoke Model
When you are
surrounded,
give the people
what they want.
66.
67. Organizations become their metrics
• You can’t pick your data, but you can pick
your metrics
• Good metrics are: Consistent, Cheap and
Collectible
• Metrics are only valuable if you can manage
to them