The following presentation briefly gives an idea about an outline for a Social Media plan. The social media plan is a part of ISI 6351 social media class. The plan provides some recommendations and Swot analysis for, Fusionvfx Academy, one of the leading Graphics and media teaching academies in Egypt.

1. SOCIAL MEDIA PLAN
OUTLINE BY
Aia Raafat Hassan

2. OUTLINE MAIN POINTS
• About the organization
• The social media plan objectives
• The audience
• Theoretical concepts to consider
• Strategic analysis of the current social media
usage and SWOT
• Proposed Strategy/ Recommended Action Plan
• Key messages
• Ethical implications
• Value proposition
• Success metrics for plan evaluation
• Bibliography

3. MY ORGANIZATION 
http://www.fusionvfx.com
Fusion VFX academy have been established in 2002 to design a top quality
graphics and multimedia training courses in a full prepared professional labs
and studios, with a highly qualified professional trainers and instructors, all
serving careers needs in visual arts and design.

4. More about the TARGET AUDIENCE
• Youth who are interested in technology , 17 to 30 years
old
• Mainly university students specially those studying
fields related to media and graphics. Could also be new
graduates or people who would like to do and early
career shift.
• On media, graphics and photography blogs, facebook
pages and profiles , linked in and instgram.
WHO ARE
THEY ?
HOW DO
THEY
USE
SOCIAL
MEDIA ?
WHERE TO
FIND THEM
ONLINE ?
WHAT’S
THEIR
CULTURE

5. Social media plan objectives :
1- To maintain a good image for the organization
2- Spread graphics and multimedia awareness to youth (fusion students or
potential students)
3- Sell and promote your products “courses” , your quality of learning and what
you offer for your alumni (fusionERs)
4- Maintain a relationship with the academy students, graphics companies and
same field competitors online

6. Evaluation of your current social media
usage
SWOT ANALYSIS

7. Proposed Strategy/ Recommended Action
Plan
with Key messages and values
• Focused in targeting : Which social media websites to focus on , where on
those websites and with what approach
• Paid advertisements on Facebook and linked in
• Who to follow and retweet : students, course instructors and famous
graphics software producer accounts like Adobe. Following the followers of those
accounts , others with graphic interest based accounts and competitors
followers.
• Real life Photos from the training labs with the course instructors, showing
the devices and tools of training will gain the attraction of the people. Also
adding hashtags that is related to those tools like #tvDirecting
#GraphicDesign
• Active tagging for people
• Customer testimonials
• Preserve the identity of the organization in all the post and
designs made by it.
Make use of the 75k followers on their Facebook page to activate
other social media inactive accounts.
The language being used in the posts is official professional language, it
should be simple an more friendly that suits the college students. Speak as they
speak!
Active posting and scheduling : Using applications like tweetdick and
hootsuite to schedule posts and tweets.
WHAT TO POST
? WHERE TO
POST IT ?HOW
& WHEN TO
POST IT ?

8. Other Tools :
• Q&A websites: yahoo answers and Quora
• SEO : Clients would be more persuaded if they searched on Graphics learning centers
near them and found Fusion themselves rather than a bunch of messages telling them to
go there.
• Marketing emails
• Create a content calendar with all the events, workshop and
seminars that fusion offers
• Retargeting: Cookie Fusion’s site visitors and follows them around the web with ads
reminding them to come back. Since they already chose to interact with Fusion so naturally they’ll
convert higher.

9. Using Social Media as a PR tool :
• Promote a two-way communication. Like adding questions and
contests #QuestionOftheDay #bestdesign design of the week.
• focusing on selling or promoting the dream or the idea of being
creative, innovative designer rather than the course itself. Proposed
hashtags :#seeItDifferent #DesignTheWorld #DesignIt

10. Ethical implications
• Dealing with Competitors online
• Social responsbility towards univeristy students and youth , in
spreading the awrness about grpahics and multimedia and help them
establish their career path

11. How Will WE Measure Success?
Success metrics for measuring the plan success and it evolution
• Share of voice in social media, blog posts and tweets, comments,
fans/friends in your social media outposts
• Purchases , number of students or participants of events
• Online Surveys and offline ones after each course

12. Bibliography:
• Baer, J. (2008). Social media case studies. Retrieved November 30, 2016, from
convinceandconvert., http://www.convinceandconvert.com/social-media-strategy/7-critical-
elements-of-your-social-media-strategy/
• Michaelidou, N., Siamagka, N. T., & Christodoulides, G. (2011). Usage, barriers and measurement
of social media marketing: An exploratory investigation of small and medium B2B brands.
Industrial marketing management, 40(7), 1153-1159. Open access version here:
https://dspace.lboro.ac.uk/dspace-
jspui/bitstream/2134/15705/4/IMM10_806R%20Michaelidou%20Siamagka%20Christodoulides.p
df
• LePage, E. (2016). How To Create A Social Media Marketing Plan In 6 Steps. Retrieved November
23, 2016, from https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/

13. Thank you