This document discusses the importance of public relations and effective communication strategies. It emphasizes building connections between an organization and the public through strategic networking and good work. Traditional marketing, word-of-mouth, and advertising are giving way to newer mediums like public relations, social media, and digital influence which allow reaching larger audiences at lower costs. There is no single approach to public relations and effective strategies must identify key audiences, their needs, and the best ways to reach them through message development and testing.
How Tate creates effective audience journeys. Engagement conference, 22 Octob...CharityComms
Robert Halkyard, head of supporter engagement, Tate
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Charleston PR & Design is a full-service marketing and PR firm established in Charleston in 2008. In 2012 we opened Asheville PR, a division in the Asheville area. We offer crisis communications, strategic marketing, public relations plans and much more.
How do we create amazing supporter experiences? Audience strategy conference,...CharityComms
Richard Spencer, director, Commission on the Donor Experience
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Embedding and applying audience insight | The future of engagement conference...CharityComms
Caroline Ledger, strategy and change communications lead, Macmillan Cancer Support, and Selina Fox, director and Ali Percy, research associate, Randall Fox
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
A guide to mapping your audiences. Audience first conference, 16 July 2014CharityComms
Ranila Ravi-Burslem, head of marketing planning and analysis, NEST
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
How Tate creates effective audience journeys. Engagement conference, 22 Octob...CharityComms
Robert Halkyard, head of supporter engagement, Tate
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Charleston PR & Design is a full-service marketing and PR firm established in Charleston in 2008. In 2012 we opened Asheville PR, a division in the Asheville area. We offer crisis communications, strategic marketing, public relations plans and much more.
How do we create amazing supporter experiences? Audience strategy conference,...CharityComms
Richard Spencer, director, Commission on the Donor Experience
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Embedding and applying audience insight | The future of engagement conference...CharityComms
Caroline Ledger, strategy and change communications lead, Macmillan Cancer Support, and Selina Fox, director and Ali Percy, research associate, Randall Fox
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
A guide to mapping your audiences. Audience first conference, 16 July 2014CharityComms
Ranila Ravi-Burslem, head of marketing planning and analysis, NEST
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
How to be More Effective in Your Fundraising/Marketing Job!The Nation
If you want to be more effective in your current fundraising job you should review this presentation. We provide information on how to gain the skills to be effective at fundraising via social media and online sites.
Audience mapping - drawing on your own internal expertise. Audience strategy ...CharityComms
Clair Grant-Salmon, audience development manager, IIED
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Breast Cancer Now: a new brand to engage in a crowded market place. Engagemen...CharityComms
Fiona Hazell, director of communications and engagement, Breast Cancer Now
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This presentation was given on October 21, 2008 to a group of cutting-edge non-profit professionals from Tampa Bay museums, attractions, science, arts & cultural organizations.
Delivering the Right Content at the Right TimeSharon Tighe
With 27 million pieces of content being shared every day & businesses this year expected to spend at least 25 – 30% of marketing budgets on content, this presentation takes a look at how marketers can best reach their online audience & the metrics that show you are succeeding.
We will look at the benefits of community building on your:
• content creation
• timing
• distribution channels
Delivered at Swipe Summit, Dublin (February, 2016)
RNIB - integrating across channel and function. Integration: breaking down th...CharityComms
Natasha Dickinson, group head of marketing and communications, RNIB
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Perfect partnerships - #JeffsMarch. Audience strategy conference, 26 May 2016CharityComms
Gareth Ellis-Thomas, head of digital, Prostate Cancer UK
Sadie Crabtree, digital engagement manager, Prostate Cancer UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
For my Brand Communications Strategy course, I was tasked with planning a media mix for a company by the name of Engage Your Wellness. Engage Your Wellness is a Fort Worth startup company that specializes in research-based wellness and nutrition education in the form of consultations and classes. Focusing specifically on the paid and earned media aspects of the media mix, I laid the groundwork and specific strategies through outlets such as Facebook, Google, and traditional advertisements that will ultimately become shareable content.
How to Manage Creative People – Top Tips from the ExpertsWebdam
We know why you’re here.
You manage creatives or at least you want to, and they’re a tough bunch to figure out. As much as you might want to sometimes, you can’t just treat them like everyone else. – they’re different and they do important work that the rest of us simply can’t replicate with any sort of quality.
So let’s figure this thing out: communication, motivation, criticism – the whole nine yards. To help us out with that, we called in dozens of the most incredible art directors, creative officers and brand managers on the planet. They were gracious enough to give us a little insight into how they get such impressive results from their creative teams.
And now we’re sharing that good stuff with you. Enjoy!
The future of content is rooted in the past TheJoyfulWeb
Learn the value of authenticity, going back to the roots of marketing and harnessing the power of storytelling. Discover how to have conversations with your audiences that matter and how to use this interaction to better hone your communication strategy. Technology has changed the way audiences interact with content as they increasingly become the star of their own show. This workshop will show you how to ride the wave and avoid getting drowned out in a sea of ineffective content.
Co-creation for impact. Audience strategy conference, 26 May 2016CharityComms
James Tattersfield, head of strategy, Latimer Group
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Internal communications at the British Red Cross. North West Regional Group e...CharityComms
Helen Schick, acting head of internal communications, British Red Cross
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Inside out – the blurring of internal and external communications. Changing t...CharityComms
Amanda Money, strategic communications manager, Macmillan Cancer Support
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Best Practices in Social Media for NGO's [Report]Social Samosa
As an NGO, your social media activities should aim at creating awareness, generating interest, encouraging sharing, and enlisting support and participationfor your initiatives.
DH Coachsultant, Sunny Grosso speaks at Camp Vendini on developing a culture by design vs. a culture by default and the unexpected secret ingredient of happiness at work.
How to be More Effective in Your Fundraising/Marketing Job!The Nation
If you want to be more effective in your current fundraising job you should review this presentation. We provide information on how to gain the skills to be effective at fundraising via social media and online sites.
Audience mapping - drawing on your own internal expertise. Audience strategy ...CharityComms
Clair Grant-Salmon, audience development manager, IIED
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Breast Cancer Now: a new brand to engage in a crowded market place. Engagemen...CharityComms
Fiona Hazell, director of communications and engagement, Breast Cancer Now
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This presentation was given on October 21, 2008 to a group of cutting-edge non-profit professionals from Tampa Bay museums, attractions, science, arts & cultural organizations.
Delivering the Right Content at the Right TimeSharon Tighe
With 27 million pieces of content being shared every day & businesses this year expected to spend at least 25 – 30% of marketing budgets on content, this presentation takes a look at how marketers can best reach their online audience & the metrics that show you are succeeding.
We will look at the benefits of community building on your:
• content creation
• timing
• distribution channels
Delivered at Swipe Summit, Dublin (February, 2016)
RNIB - integrating across channel and function. Integration: breaking down th...CharityComms
Natasha Dickinson, group head of marketing and communications, RNIB
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Perfect partnerships - #JeffsMarch. Audience strategy conference, 26 May 2016CharityComms
Gareth Ellis-Thomas, head of digital, Prostate Cancer UK
Sadie Crabtree, digital engagement manager, Prostate Cancer UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
For my Brand Communications Strategy course, I was tasked with planning a media mix for a company by the name of Engage Your Wellness. Engage Your Wellness is a Fort Worth startup company that specializes in research-based wellness and nutrition education in the form of consultations and classes. Focusing specifically on the paid and earned media aspects of the media mix, I laid the groundwork and specific strategies through outlets such as Facebook, Google, and traditional advertisements that will ultimately become shareable content.
How to Manage Creative People – Top Tips from the ExpertsWebdam
We know why you’re here.
You manage creatives or at least you want to, and they’re a tough bunch to figure out. As much as you might want to sometimes, you can’t just treat them like everyone else. – they’re different and they do important work that the rest of us simply can’t replicate with any sort of quality.
So let’s figure this thing out: communication, motivation, criticism – the whole nine yards. To help us out with that, we called in dozens of the most incredible art directors, creative officers and brand managers on the planet. They were gracious enough to give us a little insight into how they get such impressive results from their creative teams.
And now we’re sharing that good stuff with you. Enjoy!
The future of content is rooted in the past TheJoyfulWeb
Learn the value of authenticity, going back to the roots of marketing and harnessing the power of storytelling. Discover how to have conversations with your audiences that matter and how to use this interaction to better hone your communication strategy. Technology has changed the way audiences interact with content as they increasingly become the star of their own show. This workshop will show you how to ride the wave and avoid getting drowned out in a sea of ineffective content.
Co-creation for impact. Audience strategy conference, 26 May 2016CharityComms
James Tattersfield, head of strategy, Latimer Group
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Internal communications at the British Red Cross. North West Regional Group e...CharityComms
Helen Schick, acting head of internal communications, British Red Cross
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Inside out – the blurring of internal and external communications. Changing t...CharityComms
Amanda Money, strategic communications manager, Macmillan Cancer Support
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Best Practices in Social Media for NGO's [Report]Social Samosa
As an NGO, your social media activities should aim at creating awareness, generating interest, encouraging sharing, and enlisting support and participationfor your initiatives.
DH Coachsultant, Sunny Grosso speaks at Camp Vendini on developing a culture by design vs. a culture by default and the unexpected secret ingredient of happiness at work.
Top PR Companies- EMSI Public Relations was a pioneer in the field of public relations, offering pay-for-performance PR long before being joined by other agencies.
Sunshine Coast Business Expo 2013 - Is communication DEAD?Lisa Harrison
Communication is Dead. Right?
What does it mean to say that communication is dead? Surely this can’t be true? Let’s take a closer look…
Part of the philosophy behind what we do at POMO is the idea that certain types of communication are now in a state of decline and because of this, a new form of communication is emerging – what we call engagement.
Take one example – the newspaper industry. It’s a fact that the newspaper publishing industry is shrinking globally.
As Christopher Zara says of the situation in Amercia, “the hemorrhaging of advertising revenue has been the greatest challenge for newspaper publishers. According to the Newspaper Association of America, or NAA, total advertising revenues have declined by more than 50 percent in just five years, going from $49.3 billion in 2006 to $23.9 billion last year.” [2011]
We believe that underlying this decline is a recognition by marketers that today there are more effective ways to communicate a message than placing an ad in a newspaper.
Newspaper ads are, generally speaking, a classic example of a one-way communication. TV ads are another. Both reach a wide range of people from diverse backgrounds with many different interests.
It is often only a small fraction of these people who may be interested in the message contained in the ad and a smaller fraction still who are motivated to act because of it.
Marketers have realised that there are far more effective ways to pinpoint markets and deliver messages to people who are genuinely interested.
In our video about engagement we state that the audience has been replaced by the individual. Communities of individuals who we know and understand are ready to engage with brands in ways that were simply not possible just a few years ago.
Our philosophy at POMO is that one way communication is dead. Customer engagement is everything. Create, engage, succeed.
This is published by POMO – a creative agency specializing in customer engagement based in Brisbane and the Sunshine Coast, Queensland Australia
An integrated campaign is a 'sequence of individual, coordinated market events that share a common audience profile and messaging theme'. At the end of the day, an integrated campaign takes one strategic, creative idea and applies it to different channels, respecting that channel for the job it’s meant to do. It’s about consistency. It’s about being where your donor is – communicating with them in a way that suits them, and offering them choice in how they want to communicate with you. It takes a comprehensive understanding of all media, creative, strategy, production and data to bring an integrated campaign to life. This session will outline the process required to create an effective integrated campaign and present case studies of effective integrated campaigns created by Stephen Thomas Ltd.
Care about learning 'The Social Enterprise of 2014' You will find this deck presented by Bhupendra Khanal (CEO, Simplify360) during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
3. Significance of Public Relations
There is a need to build up an amicable liaison
between public and our organization
that is essential for effective brand positioning
and gaining public franchise.
5. You must be the change
you wish to see in the world.
6. Good work
never goes waste
If PR happens coincidentally and not strategically,
it is even better. This really means that good work
will always get public recognition.
It means that good work done in an unrelenting manner
will readily draw media attention.
7. We learn something every day,
and lots of times it’s that what we learned the day before
proved to be wrong.
8. What is the most effective way
to reach out to the larger audience?
•Traditionally, direct marketing, word-of-mouth and
advertising were used as key mediums.
•In contemporary era, PR, social media, public affairs
are becoming the preferred mediums of
communication
•Digital influence and social media have re-defined its
role in the new light
• The internet armed with a never-
ending, constantly-growing array of influential
bloggers, has reached the highest common
denominator of the audience in a supersonic speed
with low cost
9. A person who won’t read has
no advantage over one who can’t read.
10. There is no “one-size-fits-all”
approach to PR
• Who are our key audiences?
• What kind of information do they need?
• Which are the best possible ways to reach them?
• Message development and Message Testing with both
internal audiences (i.e., members and beneficiaries) and
external audiences (i.e., donors and other stakeholders)
are equally essential
11. It does not matter how slowly you go
as long as you do not stop.
12. What does Media want?
• PR is a special skill. It is dynamic and new approach
should be adopted to move ahead with the changing
times.
• Journalists and their 'gate-keepers' are receptive to
novelty.
• The general media works on unwritten menus of topics
that appeal to them at any one time.
14. Identifying the Touch Points
When you hire a person or an agency
ensure that it accords to the
ethos and practices of a service organization
and is not an agency that does
PR for a soap in the morning, and for your club
in the evening hours.
15. Be a yardstick of quality.
Some people aren’t used to an environment
where excellence is expected.
16. What defines a compelling campaign?
Simple
Unique
Credible
Consistent
Emotional
Stories
Strategy
21. Experience is the most brutal of all teachers.
But you learn the best lesson.
22. Involvement of the YOUTH
Programs aimed at the youth:-
Chess competitions
Sports competitions
Peace Poster Contest
Global Youth Music Competition
23. Brand Recall
A message needs to be given
9 times before it registers.
Use the same Lions Logo
24. “WE” –Lions are the Brand Ambassadors
The way we conduct ourselves,
The way we conduct our meetings,
The way we treat our beneficiaries,
It all counts!