This document summarizes a webinar about upgrading lead nurture programs. It discusses incorporating other marketing channels like display ads and social media into traditional email-based nurturing. It provides an example of how to create a multi-channel nurturing strategy using segmentation and sequenced messaging. It also discusses how Localytics applies nurturing concepts beyond email by targeting website visitors with relevant display and social ads based on their engagement level. The key takeaway is that nurturing is not limited to email and marketers can generate more leads by delivering personalized content across channels.