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What makes a business (and digital marketing agency) succeed?

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Refreshed Media is a UK based digital marketing agency founded by Simon Melaniphy in 2003.

This talk was delivered to students at Bournemouth University in 2009, highlighting the challenges and lesson learned in growing from a back bedroom to £2m turnover in 4 years.

Published in: Business, Career
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What makes a business (and digital marketing agency) succeed?

  1. 1. Simon Melaniphy simon@refreshedmedia.com www.refreshedmedia.com 01202 41 41 01
  2. 2. Today’s session 1.What’s it like to run a business? 2.What makes success? 3.What helped make Refreshed 4.Your questions
  3. 3. The Emerge Group • 35 year old shareholder & MD Refreshed Media • GCSE business studies & A-level • BSc Software Engineering • Businesses • pinboards // promo company • run club nights • DJ agency • headphone boosters • Impact Internet Services • Refreshed Media Simon Melaniphy
  4. 4. About Refreshed Media… Full service • Established 2003. • 15 professionals covering the digital marketing mix • Bournemouth based. Award winning • 2 x Interactive Media Awards 2007. • 2 x Interactive Media Awards 2008. • Web awards 2007 “outstanding achievement”. • NMA Top 100 Agencies 2008: Top 5 in South West • “Trade facing website of the year” at Travel Trade Gazette awards
  5. 5. The Emerge Group Refreshed Media is proud to be part of The Emerge Group. A group with income of over £30m The Emerge Group have offices in: - Bournemouth (head office) - Reigate - Manchester - Edinburgh The Emerge Group
  6. 6. Welcome to our World; Examples of our WorkSome clients
  7. 7. BBC Radio 1 Interactive Video Campaign
  8. 8. RM Interactive Game and Facebook Application
  9. 9. Complete Cruise Solution
  10. 10. Meetdraw
  11. 11. Welcome to our World; Examples of our WorkWhat’s it like to run a business?
  12. 12. The Emerge GroupWhat’s it like to run a business?
  13. 13. Welcome to our World; Examples of our WorkWhat makes success?
  14. 14. The Emerge GroupWhat 4 qualities helped these people achieve? Vision Belief Determination Passion
  15. 15. The Emerge GroupStart with the end in mind …but enjoy the journey…and celebrate!
  16. 16. The Emerge Group Product specialist The Team – !!!!!!!! MASSIVELY IMPORTANT !!!!!!!! Sales / Marketing / Account Management Accounting & administration Leadership & vision
  17. 17. The Emerge GroupKeep Learning “Delayed gratification”
  18. 18. The Emerge GroupKeep Learning • From technician to entrepreneur • Build systems
  19. 19. The Emerge GroupKeep Learning • “There is always a way if you’re committed” • “The path to success is to take massive, determined action” • “Stay committed to your decisions, but stay flexible in your approach” • “Setting goals is the first step in turning the invisible into the visible” • “Passion is the genesis of genius” • Watch for plateaus
  20. 20. The Emerge GroupKeep learning
  21. 21. The Emerge GroupKeep Learning
  22. 22. The Emerge GroupKeep Learning…from a mentor?
  23. 23. The Emerge GroupGrow your network
  24. 24. The Emerge GroupYou don’t need money (well perhaps a little!)
  25. 25. Welcome to our World; Examples of our WorkThings that helped make Refreshed
  26. 26. The Emerge Group • Do what you love and what you’re best at…. • Clients love it! • Makes the hard times easier Passion!
  27. 27. The Emerge GroupLook big from the start!
  28. 28. The Emerge GroupFocus!
  29. 29. The Emerge GroupGreat Team!
  30. 30. The Emerge GroupSales & Marketing!
  31. 31. The Emerge GroupGood accounting and forecasting!
  32. 32. The Emerge GroupWork hard!
  33. 33. Welcome to our World; Examples of our Work Summary
  34. 34. The Emerge Group 1. Can you do it? Yes! But do you really want it? 2. Keep learning 3. Sales is as important as the product 4. Build the team 5. Keep passionate and enjoying it The most important bits
  35. 35. Welcome to our World; Examples of our Work Any questions? simon@refreshedmedia.com www.refreshedmedia.com

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