This document provides recommendations for tools that can help startups in areas like productivity, sales, and marketing. It begins by outlining the benefits of using tools and a 3-step process for identifying needs. It then lists specific software like Clockify, Asana, Google Calendar as productivity tools, and LinkedIn Sales Navigator, Hubspot CRM as sales tools. For marketing, it recommends tools like HARO for backlinks, Google Analytics for tracking, and Canva for design. It concludes by suggesting WordPress or Wix for normal websites and WooCommerce or Shopify for ecommerce sites.

1. TOOLS FOR STARTUPS
By Zestard Technologies

2. About Me
 Head of Marketing & Partner at Zestard Technologies
 Full Service eCommerce Agency
 T-Shaped Marketer with a Huge Focus on SEO & Link Building
 Co-Founder of Flickstime - Movie Show Timing Comparison Website
 Appeared on Search Engine Journal, FitSmallBusiness, YourStory, Dzone, and many
more publications
 Hacked Knowledge Graph and is now an entity

3. Outline
Benefits of Tools & How to Identify Your Need
Software Lifetime Deals Websites
Productivity Tools
Sales Tools
Marketing Tools & Platforms to Create Website

4. Outline
Benefits of Tools & How to Identify Your Need
Software Lifetime Deals Websites
Productivity Tools
Sales Tools
Marketing Tools & Platforms to Create Website

5. Benefits of Using Tool
Do NOT buy a Tool if it doesn’t have any of the above
Benefits

6. 3 Steps to Identify Your Need
Step 1: Learn where you/ your team is spending most of your time
Step 2: Question - if that’s an Ideal Time for the task
 If Yes, You do not need a tool
 If No, You might need a tool
 Look for tools to match your requirement (it should save
your time & money)
 Try it for 1 month (Track the Progress & Evaluate again
after one month)
Step 3: Conclude
 Example: SEO Audit
 We used to do it Manually
 To save time, we started using SEMrush Audit & Ahref Audit

7. Outline
Benefits of Tools & How to Identify Your Need
Software Lifetime Deals Websites
Productivity Tools
Sales Tools
Marketing Tools & Platforms to Create Website

8. Software Lifetime Deals Websites
 Appsumo.com & Pitchground.com
 Example of Deals I’ve Bought from these websites(Saves almost $100 per month)
 Find That Lead & Ninjaoutreach
 Current Deals
 Gridle, Shoppr, Find That Lead, Intellifuence, Letconvert
 Do not Rush, Evaluate before Buying
 Try a Free Trial
 Usually the deals stays for 3 days to 4 weeks
 Ask YOURSELF the question if it’s saving money, time, improving efficiency, etc

9. Outline
Benefits of Tools & How to Identify Your Need
Software Lifetime Deals Websites
Productivity Tools
Sales Tools
Marketing Tools & Platforms to Create Website

10. Clockify for Time Tracking
View the Tool
Cost: Basic Features are FREE

11. Asana for Task Management
• View the Tool
• Cost: FREE for 15 Users.
• Free version has Sufficient features to get started

12. Google Calendar
If it’s not on your calendar, it doesn’t exist
Highly Recommend using this tool if you are suffering from Procrastination

13. Outline
Benefits of Tools & How to Identify Your Need
Software Lifetime Deals Websites
Productivity Tools
Sales Tools
Marketing Tools & Platforms to Create Website

14. Call Back Tool to Generate Leads
• View the Tool
• Cost: Free for 15 Leads per month (15 Callbacks)

15. Linkedin Sales Navigator
• View the Tool
• Cost: Free for 1 Month
• Highly Recommend it to generate Leads

16. Hubspot CRM – to Manage Leads
• View the Tool
• Cost: Free with Basic Features
• Basic Features covers most of the things for Startups

17. Email Tracking – Hubspot’s Sales Tool
• View the Tool
• Cost: Free // upto 200 Notifications per month
• Basic Features covers most of the things for Startups

18. Email Tracking – Hubspot’s Sales Tool
• View the Tool
• Cost: Free // upto 200 Notifications per month
• Basic Features covers most of the things for Startups

19. Tools to find Email Ids
 Hunter (50 Free Credits)
 Find that Lead (50 Free Credits)
 Voila Nobert (10 Free Credits)
 Sell hack (10 Free credits)
 Clearbit
 Name 2 Reply

20. Outline
Benefits of Tools & How to Identify Your Need
Software Lifetime Deals Websites
Productivity Tools
Sales Tools
Marketing Tools & Platforms to Create Website

21. HARO
YOU can get links from sites like MSN.com, Business Insider.com for FREE
Learn it in detail here (Detailed Step by Step Presentation)

22. HARO
(msn.com/en-us, DR - 92 Traffic -
172M)

23. Google Analytics
 Event Tracking
 UTM Parameters (Email marketing campaign)

24. Time On Page
• Helps You Measure the Time Spend User during a Bounced Visit
• Article - http://help.analyticsedge.com/article/measuring-time-on-bounce-page/

25. Product Hunt
• View the Tool
• Cost: Free
• Highly Recommend it to create Buzz

26. Live Chat – Tawk.to
• View the Tool
• Cost: Free

27. Screaming Frog
 Super Useful for SEO Audits
 Example of Issues You can Identify in few Minutes:
 404 (Page Not Found) Errors
 Duplicate Page Title
 Duplicate Meta Description
 Image Size & Missing Alt Tag
 Header Tag
 and Much more…

28. Ahrefs
1. Identify Proven Content Ideas Using Content Explorer
2. Identify the Backlink Opportunities and Recreate
3. Identify What’s bringing traffic to Your Competitor and Recreate
4. Guest Posting Opportunities

29. Other Useful Marketing Tools
 Grammarly
 Email Copy Inspiration - https://www.goodemailcopy.com/
 Social Media Scheduling – Social Pilot, Buffer, Hootsuite
 SUMO.com for Capturing Emails & Hello Bars
 Canva.com

30. Website Platform
 Normal Business Website:
 WordPress
 Wix (Hosted Solution)
 Ecommerce Website
 WooCommerce
 Shopify (Hosted Solution)

31. QnA
For any future queries, feel free to reach out to me through
email on boni@zestard.com / Twitter: @bonisatani