This document provides an overview of an SEO presentation by Richard Baxter of SEOgadget Limited. The presentation covers topics like setting SEO objectives and metrics, strategic planning, gap assessments, drilling down on data opportunities, managing an internal SEO team, using tools like Excel for analysis, and templates available from the presenter. The goal is to help organizations succeed in search engine optimization against potential organizational obstacles.
Google analytics-workshop-open-access-workshop-august-2010-slideshareJohn Duffy
This document outlines an agenda for a Google Analytics client workshop. The workshop covers setting up and using Google Analytics to measure website and marketing performance. Key topics include setting up profiles and filters, analyzing metrics like goals, funnels, and traffic sources, and using segmentation to gain insights from reports. Attendees will work on defining goals for their own sites and creating an action plan to improve performance over the next month.
WEBRIS: White Hat Link Building Proposal TemplateRyan Stewart
Link building is a shady business - that's why we put so much emphasis on transparency. This document contains the exact link building template proposal we use when engaging with new prospective clients.
1. The document discusses various online marketing strategies including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and blogging.
2. It provides tips for optimizing websites for search engines through keyword research, on-page content optimization, internal linking, and backlink building.
3. The key to success is developing an online marketing strategy that incorporates various techniques like SEO, PPC, social media, and content marketing to maximize visibility and drive traffic.
Building SEO Success with Few ResourcesDiane Kulseth
As a marketing professional for a small organization, you wear many hats. When you’re busy with organizing events, writing blog posts, developing marketing materials, how can you ensure that you’re still staying competitive with search engine optimization (SEO)? In this webinar, which is offered at no cost to AAM members, Diane Kulseth from Siteimprove will outline a process cycle that will keep your SEO moving even when you can’t devote regular time to optimization efforts.
This document provides information on forecasting for SEO, including predicting organic traffic, analyzing potential income, studying required investment, and tracking predictions over time. It discusses estimating click-through rates and conversion rates based on past research. It also shows how to analyze keywords, predict timescales to achieve rankings, calculate required investment, and estimate potential income. Finally, it demonstrates building a profit and loss plan in Excel to forecast SEO performance and ROI over 1-2 years, including tracking metrics like positions and revenue over time.
Ed Tankersley, principal of Eight Trails LLC online marketing and a Google AdWords Qualified Individual, shows how to set up your AdWords account the right way the first time, and how to get the most out of AdWords. The special focus for this presentation is on Bed and Breakfasts, but the information is applicable to all businesses.
From Optimiser to Consultant: How to Remain Relevant as an SEO PractitionerBoom Online Marketing
In today's ever-changing digital marketing environment with sheer amount of skills needed to succeed at modern SEO it's important to review your knowledge you need and bring disciplines such as SEO & PPC together to get better results.
Author: Ben Wood, Strategy Director - Hallam Agency
Google analytics-workshop-open-access-workshop-august-2010-slideshareJohn Duffy
This document outlines an agenda for a Google Analytics client workshop. The workshop covers setting up and using Google Analytics to measure website and marketing performance. Key topics include setting up profiles and filters, analyzing metrics like goals, funnels, and traffic sources, and using segmentation to gain insights from reports. Attendees will work on defining goals for their own sites and creating an action plan to improve performance over the next month.
WEBRIS: White Hat Link Building Proposal TemplateRyan Stewart
Link building is a shady business - that's why we put so much emphasis on transparency. This document contains the exact link building template proposal we use when engaging with new prospective clients.
1. The document discusses various online marketing strategies including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and blogging.
2. It provides tips for optimizing websites for search engines through keyword research, on-page content optimization, internal linking, and backlink building.
3. The key to success is developing an online marketing strategy that incorporates various techniques like SEO, PPC, social media, and content marketing to maximize visibility and drive traffic.
Building SEO Success with Few ResourcesDiane Kulseth
As a marketing professional for a small organization, you wear many hats. When you’re busy with organizing events, writing blog posts, developing marketing materials, how can you ensure that you’re still staying competitive with search engine optimization (SEO)? In this webinar, which is offered at no cost to AAM members, Diane Kulseth from Siteimprove will outline a process cycle that will keep your SEO moving even when you can’t devote regular time to optimization efforts.
This document provides information on forecasting for SEO, including predicting organic traffic, analyzing potential income, studying required investment, and tracking predictions over time. It discusses estimating click-through rates and conversion rates based on past research. It also shows how to analyze keywords, predict timescales to achieve rankings, calculate required investment, and estimate potential income. Finally, it demonstrates building a profit and loss plan in Excel to forecast SEO performance and ROI over 1-2 years, including tracking metrics like positions and revenue over time.
Ed Tankersley, principal of Eight Trails LLC online marketing and a Google AdWords Qualified Individual, shows how to set up your AdWords account the right way the first time, and how to get the most out of AdWords. The special focus for this presentation is on Bed and Breakfasts, but the information is applicable to all businesses.
From Optimiser to Consultant: How to Remain Relevant as an SEO PractitionerBoom Online Marketing
In today's ever-changing digital marketing environment with sheer amount of skills needed to succeed at modern SEO it's important to review your knowledge you need and bring disciplines such as SEO & PPC together to get better results.
Author: Ben Wood, Strategy Director - Hallam Agency
5 Epiphanies from 20 Years in Search MarketingBill Hunt
Keynote presentation from SES Atlanta describing 5 key pivotal moments of my career that changed the way I approached Search. Understanding how to integrate Search into the workflow and leverage force multipliers to gain success.
The aim of this session is to provide a holistic and comprehensive approach to auditing your website from an SEO perspective. Paul will reveal trial and tested methodology that has helped some of his clients over the years. This includes tools, tips and tactics that you can integrate as part of your audit to help sustain a successful SEO strategy moving forward.
Paul Ngoie
Head of Digital Strategy at Contrast
The document outlines an agenda for a training on search engine optimization (SEO) and analytics. It covers SEO basics like keywords, content creation, and rankings. It also discusses setting up Google Analytics, defining goals and metrics, and using data to improve conversions and make informed decisions. The training will provide an overview of key SEO and analytics concepts and allow participants to review their websites.
This document discusses how to properly conduct website SEO audits. It recommends segmenting audits by page types, going beyond just reporting issues to identifying their root causes, establishing a structured audit process, using tools to assist but not rely on solely, and prioritizing recommendations by factors like potential impact. The goal of an audit is to improve a website's search engine performance by surfacing issues negatively affecting it and opportunities to enhance it.
This document summarizes an SEO training session. It introduces the speakers and outlines the session agenda which includes discussions of SEO strategic components, building the right architecture, tactical and technical components, and caring for SEO after consultants leave. Key topics covered are identifying SEO goals, understanding how search engines and users search, keyword research, site architecture, on-page and off-page optimization factors, redirects, speed, and metrics. The document provides tips and examples for each area.
Search Engine Marketing Services: What You Need to Know NowLeslie Carruthers
The document summarizes a presentation about search engine marketing strategies. It discusses assessing a website, setting benchmarks and keyphrases, implementing on-page SEO tactics like optimizing title tags and content, off-page tactics like links and local search optimization, and provides resources for further information.
Social Media Focused Online Marketing Powerpoint Complete DeckSlideTeam
Joining the bandwagon of online marketing companies is what all corporate houses are aiming these days. However, getting most out of internet marketing is a tough task. To help you out! Here we are showcasing complete PowerPoint slide deck of online marketing strategies. Web marketing professionals can download this PPT example file to use this as a toolkit for becoming a successful online marketing company. With help of this PowerPoint layout professionals of social media advertising can cast spotlight on structured roadmap to establish a successful online business. Apart from this, our PPT sample file proves handy in underlining best practices of web world as well as to review the progress. Covering all significant facets to boost online leads here we have included creative PPT slide themes of SEO Opportunities, Search Engine Rankings, Website Performance Review, Web Traffic Insights, Social Media Metrics and many more. Only thing now you have to do is to click and download this good PPT example. https://bit.ly/3ySxsgM
A Reliable offshore SEO Reseller India for Ethical White Hat SEO, Quality BackLinks, Online Reputation Management, Content Marketing, Business Branding and Google Rankings.
We assure Success every month along with High ROI
ASR August 14, 2010 - Ten Ways for Retailers to Improve Website PresenceSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency
In the ever changing world of retail, competition has never been more fierce. Your website is a critical component of your business. This seminar teaches a fully integrated marketing approach leading you through the basics of a well designed, innovative site, and how to properly utilize e-commerce solutions. Learn how to build and expand your presence on the web to drive sales and maximize your bottom line.
This lengthy MOZ (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Bath City College SEO For Beginners Training | February 2017Josh Baldwin
This document provides an agenda and overview for an SEO training session hosted by Noisy Little Monkey. It introduces the trainers and their roles within the company. The agenda includes discussing technical aspects of websites, on-site optimization, off-site factors like links and citations, local and mobile search, and a question and answer period. Key areas that will be covered are speeds and redirects, keywords and content strategy, and acquiring links through events, blogs, and social media. The training aims to explain how Google evaluates websites and what it values in ranking pages highly.
SEO + Content Marketing Best PracticesRyan Stewart
This document provides best practices for content marketing and SEO. There are four parts to content SEO: 1) keyword planning to identify relevant keywords, 2) content creation in various formats, 3) on-page optimization of content, and 4) off-page promotion through social sharing and links. Proper keyword research, optimization, promotion, and linking are essential to achieving high rankings and traffic.
This document provides an overview of search marketing strategies for hoteliers. It discusses search engine optimization (SEO) versus paid search (PPC), the SEO process including keyword research, site optimization, link building and measurement. It also covers setting up pay-per-click campaigns on Google AdWords, including keyword research, ad copy tips, organization of ad groups, and testing and optimization strategies. Additional tips are provided for ad extensions, ad scheduling, and reviewing past campaigns. The goal is to help hotels connect with potential customers actively searching online and drive bookings through organic and paid search efforts.
Starting with a basic SEO techniques which should be well known to a fresher. We mainly focus on technical language which should be in easy understanding. We provide SEO facility for website. Contact http://quarterpie.com/contact/
Top 5 Barriers to World-Class Digital MarketingDemand Metric
Digital marketing is changing faster and faster and cataclysmic changes loom on the near horizon. If your marketing department can’t adapt quickly to the changes from cross-channel marketing, personalization, marketing automation, and new analytics then your customers will find you obsolete and irrelevant. It really puts marketing in the position of adapt or die.
Interviews with almost 100 top-level digital marketers reveal five common barriers to building world-class digital marketing. But, for every one of these barriers there are proven ways to get over, under, around or through them.
To obtain this document, visit us at http://www.demandmetric.com/register
Semrush Site Audit by Dan and Chris Taylors (SALT.agency)Anton Shulke
Any SEO improvements start with Site Audit. Without it, you are blind and might be multiplying issues instead of doing good. Should you pay a fortune for it? Maybe, but see what you can do with a right tool and a bit of a technical knowledge.
For video https://youtu.be/5hY6ZZF34zs
This document discusses strategies for effective local SEO. It argues that local SEO should be viewed as an ongoing process rather than a series of projects or tasks. The document emphasizes strategic thinking over tactical checklists. It identifies prominence as the most important local ranking factor and recommends focusing SEO efforts on building prominence through high-quality links, reviews, and other third-party citations. Specific link building and content creation strategies are outlined, along with approaches for gathering reviews at scale. The overall message is that local businesses should take a strategic, long-term approach to SEO by prioritizing the most impactful activities.
Calgary Entrepreneurs Search Engine Marketing with Laura CallowUlistic Inc.
Laura Callow from Intuit and Stuart Crawford from Bulletproof InfoTech hosted June's Calgary Entrepreneur Meetup with our topic on Search Engine Marketing. This was a great presentation on what small business owners can do immediately to grow their business online.
I can speak from experience that Bulletproof InfoTech does a tremendous amount of marketing online to bring our quality IT support services to business in Calgary and laying the ground work for those in search of Central Alberta IT services.
1. The document outlines an agenda for a conference on search engine optimization techniques, including discussions on defining goals and resources, evaluating websites, and measuring performance.
2. It introduces the company eTeamsys and their focus on SEO using the ART methodology to evaluate accessibility, relevance, and trust.
3. Emerging trends in search like universal search, geographic targeting, and personalized search are changing the SEO landscape, requiring strategies beyond just keyword optimization.
5 Epiphanies from 20 Years in Search MarketingBill Hunt
Keynote presentation from SES Atlanta describing 5 key pivotal moments of my career that changed the way I approached Search. Understanding how to integrate Search into the workflow and leverage force multipliers to gain success.
The aim of this session is to provide a holistic and comprehensive approach to auditing your website from an SEO perspective. Paul will reveal trial and tested methodology that has helped some of his clients over the years. This includes tools, tips and tactics that you can integrate as part of your audit to help sustain a successful SEO strategy moving forward.
Paul Ngoie
Head of Digital Strategy at Contrast
The document outlines an agenda for a training on search engine optimization (SEO) and analytics. It covers SEO basics like keywords, content creation, and rankings. It also discusses setting up Google Analytics, defining goals and metrics, and using data to improve conversions and make informed decisions. The training will provide an overview of key SEO and analytics concepts and allow participants to review their websites.
This document discusses how to properly conduct website SEO audits. It recommends segmenting audits by page types, going beyond just reporting issues to identifying their root causes, establishing a structured audit process, using tools to assist but not rely on solely, and prioritizing recommendations by factors like potential impact. The goal of an audit is to improve a website's search engine performance by surfacing issues negatively affecting it and opportunities to enhance it.
This document summarizes an SEO training session. It introduces the speakers and outlines the session agenda which includes discussions of SEO strategic components, building the right architecture, tactical and technical components, and caring for SEO after consultants leave. Key topics covered are identifying SEO goals, understanding how search engines and users search, keyword research, site architecture, on-page and off-page optimization factors, redirects, speed, and metrics. The document provides tips and examples for each area.
Search Engine Marketing Services: What You Need to Know NowLeslie Carruthers
The document summarizes a presentation about search engine marketing strategies. It discusses assessing a website, setting benchmarks and keyphrases, implementing on-page SEO tactics like optimizing title tags and content, off-page tactics like links and local search optimization, and provides resources for further information.
Social Media Focused Online Marketing Powerpoint Complete DeckSlideTeam
Joining the bandwagon of online marketing companies is what all corporate houses are aiming these days. However, getting most out of internet marketing is a tough task. To help you out! Here we are showcasing complete PowerPoint slide deck of online marketing strategies. Web marketing professionals can download this PPT example file to use this as a toolkit for becoming a successful online marketing company. With help of this PowerPoint layout professionals of social media advertising can cast spotlight on structured roadmap to establish a successful online business. Apart from this, our PPT sample file proves handy in underlining best practices of web world as well as to review the progress. Covering all significant facets to boost online leads here we have included creative PPT slide themes of SEO Opportunities, Search Engine Rankings, Website Performance Review, Web Traffic Insights, Social Media Metrics and many more. Only thing now you have to do is to click and download this good PPT example. https://bit.ly/3ySxsgM
A Reliable offshore SEO Reseller India for Ethical White Hat SEO, Quality BackLinks, Online Reputation Management, Content Marketing, Business Branding and Google Rankings.
We assure Success every month along with High ROI
ASR August 14, 2010 - Ten Ways for Retailers to Improve Website PresenceSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency
In the ever changing world of retail, competition has never been more fierce. Your website is a critical component of your business. This seminar teaches a fully integrated marketing approach leading you through the basics of a well designed, innovative site, and how to properly utilize e-commerce solutions. Learn how to build and expand your presence on the web to drive sales and maximize your bottom line.
This lengthy MOZ (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Bath City College SEO For Beginners Training | February 2017Josh Baldwin
This document provides an agenda and overview for an SEO training session hosted by Noisy Little Monkey. It introduces the trainers and their roles within the company. The agenda includes discussing technical aspects of websites, on-site optimization, off-site factors like links and citations, local and mobile search, and a question and answer period. Key areas that will be covered are speeds and redirects, keywords and content strategy, and acquiring links through events, blogs, and social media. The training aims to explain how Google evaluates websites and what it values in ranking pages highly.
SEO + Content Marketing Best PracticesRyan Stewart
This document provides best practices for content marketing and SEO. There are four parts to content SEO: 1) keyword planning to identify relevant keywords, 2) content creation in various formats, 3) on-page optimization of content, and 4) off-page promotion through social sharing and links. Proper keyword research, optimization, promotion, and linking are essential to achieving high rankings and traffic.
This document provides an overview of search marketing strategies for hoteliers. It discusses search engine optimization (SEO) versus paid search (PPC), the SEO process including keyword research, site optimization, link building and measurement. It also covers setting up pay-per-click campaigns on Google AdWords, including keyword research, ad copy tips, organization of ad groups, and testing and optimization strategies. Additional tips are provided for ad extensions, ad scheduling, and reviewing past campaigns. The goal is to help hotels connect with potential customers actively searching online and drive bookings through organic and paid search efforts.
Starting with a basic SEO techniques which should be well known to a fresher. We mainly focus on technical language which should be in easy understanding. We provide SEO facility for website. Contact http://quarterpie.com/contact/
Top 5 Barriers to World-Class Digital MarketingDemand Metric
Digital marketing is changing faster and faster and cataclysmic changes loom on the near horizon. If your marketing department can’t adapt quickly to the changes from cross-channel marketing, personalization, marketing automation, and new analytics then your customers will find you obsolete and irrelevant. It really puts marketing in the position of adapt or die.
Interviews with almost 100 top-level digital marketers reveal five common barriers to building world-class digital marketing. But, for every one of these barriers there are proven ways to get over, under, around or through them.
To obtain this document, visit us at http://www.demandmetric.com/register
Semrush Site Audit by Dan and Chris Taylors (SALT.agency)Anton Shulke
Any SEO improvements start with Site Audit. Without it, you are blind and might be multiplying issues instead of doing good. Should you pay a fortune for it? Maybe, but see what you can do with a right tool and a bit of a technical knowledge.
For video https://youtu.be/5hY6ZZF34zs
This document discusses strategies for effective local SEO. It argues that local SEO should be viewed as an ongoing process rather than a series of projects or tasks. The document emphasizes strategic thinking over tactical checklists. It identifies prominence as the most important local ranking factor and recommends focusing SEO efforts on building prominence through high-quality links, reviews, and other third-party citations. Specific link building and content creation strategies are outlined, along with approaches for gathering reviews at scale. The overall message is that local businesses should take a strategic, long-term approach to SEO by prioritizing the most impactful activities.
Calgary Entrepreneurs Search Engine Marketing with Laura CallowUlistic Inc.
Laura Callow from Intuit and Stuart Crawford from Bulletproof InfoTech hosted June's Calgary Entrepreneur Meetup with our topic on Search Engine Marketing. This was a great presentation on what small business owners can do immediately to grow their business online.
I can speak from experience that Bulletproof InfoTech does a tremendous amount of marketing online to bring our quality IT support services to business in Calgary and laying the ground work for those in search of Central Alberta IT services.
1. The document outlines an agenda for a conference on search engine optimization techniques, including discussions on defining goals and resources, evaluating websites, and measuring performance.
2. It introduces the company eTeamsys and their focus on SEO using the ART methodology to evaluate accessibility, relevance, and trust.
3. Emerging trends in search like universal search, geographic targeting, and personalized search are changing the SEO landscape, requiring strategies beyond just keyword optimization.
This document discusses how to track investment in SEO against returns. It provides guidance on predicting organic traffic, analyzing potential income, studying required investment, and tracking performance over time. Key steps include analyzing keywords to predict traffic, estimating timescales to achieve rankings, calculating expected revenue based on click-through and conversion rates, and creating financial models to understand profit/loss and return on investment over various time horizons. Ongoing tracking using tools like Google Analytics is also recommended to compare predictions against actual results.
Google Analytics presentation given by Ben Rogers - Director, Attacat to the Edinburgh Chamber of Commerce during October 2010. Actionable Insights with Google Analytics.
Prior Version of slides from the internet marketing/seo training days delivered by MBL Solutions for Business & Enterprise North East. NOT for use for attendees after Oct 2010.
This document provides an overview of an internet marketing and SEO training session. It introduces the trainers and outlines an agenda covering topics like SEO, online advertising, social media, and web analytics. It then dives into some of these topics in more depth, discussing key components of internet marketing, how search engines work, important on-page and off-page SEO elements, and different online advertising models like pay-per-click, affiliates, and display ads. The document also provides examples and best practices for using tools like social media, blogs, and paid search advertising effectively.
The document provides an overview of search engine marketing (SEM) and search engine optimization (SEO). It defines key SEM concepts like paid search, pay-per-click advertising, and discusses how SEM campaigns can be optimized. It also covers SEO best practices like on-page and off-page optimization factors and how to structure content to affect search engine rankings. Resources for learning more about SEM, SEO, and related topics are listed at the end.
Is it easier to be an SEO for a small business or a big business?Authoritas
The document discusses whether it is easier to be an SEO for a small business or a big business. It explores the advantages and challenges of each. For small businesses, SEOs have more flexibility and wear multiple hats, but have smaller budgets. For big businesses, SEOs have higher domain authority and larger budgets but less flexibility. Ultimately, the document concludes that it depends on the individual SEO's skills and that SEOs can learn from each other regardless of business size.
The document provides an overview of search engine marketing (SEM) and search engine optimization (SEO). It discusses how search engines work, the different types of search results, and the importance of understanding user intent. It then outlines the basic steps for an SEM campaign, including researching keywords, optimizing web pages, submitting the site, and tracking results. The goal is to help companies build their brand online, increase sales and leads through organic and paid search placement.
Crafting an SEO Strategy That WORKS [Case Study]Ryan Stewart
Follow along as I review a recent client case study where we tackled complex business problems and translated them into a scalable SEO strategy that drove a 290% increase in organic traffic.
Search Engine Marketing - Boost your presence. Build your brand.Katie Laird
This document summarizes search engine marketing strategies and techniques. It discusses search engine optimization through on-page techniques like keywords, titles, meta info and links as well as off-page techniques like link building. It also discusses pay-per-click advertising, setting up campaigns, choosing keywords, monitoring results and measuring return on investment. The key messages are that content is important, links are powerful, and search engine marketing should be optimized and tweaked over time to improve results.
The document discusses principles of rules-based growth for scaling SaaS companies. It advocates establishing rules for key growth processes like content creation, prospecting, sales automation, and experimentation. Rules provide objective and codified standards that can scale independent of individuals. Examples of rules-based approaches include using rules for landing page design, development and content modeling, as well as rules-based sales automation with simple workflows but more complex segments and templates. Growth teams are advised to focus on establishing rules rather than one-off hacks or flywheels. The document provides examples of rules to study and encourages exploring more rules-based growth approaches.
This document provides an overview of a digital marketing course that covers topics such as search engine optimization, social media marketing, Google Analytics, Google AdWords, and online display advertising. The course is aimed at entrepreneurs, college students, marketing professionals, and job seekers. It features practical training projects, placement assistance, and 24/7 support. Key topics covered include on-page and off-page SEO, social media platforms like Facebook and LinkedIn, setting up Google Analytics accounts, creating search and display ad campaigns in Google AdWords, and optimizing digital marketing campaigns.
Digital Marketing Course in Varanasi with Placement (Banaras) | MFB CoursesMFBCourses
Banaras (Varanasi) No.1 institute for Digital Marketing Course in Varanasi with Placement, Most Advanced & Affordable 100% Practical Training . 100% Placement Record. Call Now for talk to Expert for any Querry.
David Roth, the Director of Search Marketing at Yahoo, gave a presentation about search marketing across different business units at Yahoo. He discussed how Yahoo uses search marketing techniques like paid search, SEO, and affiliate marketing to acquire customers across many of its properties. He also provided examples of how Yahoo measures the success and opportunity for search marketing efforts using metrics like lifetime customer value.
The Power of SEO: Protect Your Bottom Line & Future Proof Your BrandCatalyst
The economic rollercoaster of 2020 has forced many marketers to pause paid media, scale back campaigns, and reevaluate future strategies. In the face of this rapid and unpredictable change, SEO has remained a tried and true way to generate cost efficiencies, own your brand, and future-proof your business. Catalyst, part of GroupM, is hosting a new SEO webinar with MediaPost to show you how and why. Tim Eschenauer, Head of SEO for GroupM, will discuss the SEO imperative, exploring how SEO can maximize performance regardless of economic climate.
Learn how SEO can help:
- Create efficiencies & save costs. Discover how SEO can prevent you from needlessly paying paid search premiums. We’ll discuss how SEO can increase your paid quality scores to maximize efficiencies and benefit your bottom line.
- Own your brand presence. Uncover how SEO can help you take control of your brand presence, fend off competition, and reach consumers.
- Future-proof your business (for the good times & bad). Learn how building a strong organic presence today can prepare your brand for future, regardless of what that future holds. Prioritizing SEO now can better prepare you for future disruptions or paid media reductions while also maximizing results when it’s business as usual.
This document discusses search engine optimization (SEO) and blogging. It notes that ideas are multiplied by execution, and outlines various SEO strategies like on-site optimization, link building, and keyword research. The document also covers the benefits and challenges of corporate blogging, such as building thought leadership but requiring time and resources. It emphasizes measuring return on investment for both SEO and blogging efforts.
Marketing Sem, marketing de buscadores, internet marketing, son muchos los términos que definen un nuevo concepto de marketing orientado a internet, dónde los usuarios encuentran los productos que buscan, con sólo un click. La inversión publicitaría en campañas de Marketing Sem nos proporciona resultados tangibles y medibles, algo sin duda de gran valor para conocer cuales son los resultados de nuestra inversión en publicidad y aumentar el retorno de nuestra inversión (ROI).
Really Targeted Outreach from Richard Baxter (SEOgadget)SEOgadget
This document discusses using Twitter data to target audiences more effectively. It recommends finding where your target market shares information on Twitter, what they are sharing, and who the influential accounts are to contact. The document provides examples of using tools like Followerwonk and SEOgadget for Excel to fetch Twitter data about what specific audiences are sharing. This data can then be used to identify relevant accounts to contact and websites to promote your content to in order to successfully reach your target audience.
This document summarizes an SEO makeover project for the charity organization HelpAge.org. It provided a technical SEO review covering on-page and off-page optimization, social media strategy, and conversion rate optimization. Approximately 50% of the recommendations have been implemented so far, with one month of support remaining. Specific recommendations included simplifying the navigation, addressing issues like duplicate content and canonicalization errors, optimizing PDF documents, supporting older browsers, improving donation forms and calls to action, and adding social sharing buttons.
What's Important for Technical Search Engine Optimisation?SEOgadget
The document discusses 12 important technical SEO issues that were discovered in recent consulting projects. These include thin or duplicate content on internal pages, poor internal linking architecture, indexed staging servers, canonicalization issues, soft 404 errors, blocked crawler access, excessive redirects, unstripped HTML injection, and ensuring user-generated content is optimized. The document encourages checking for these issues and properly configuring content, links, servers, and user inputs to improve a site's technical SEO.
The document discusses keyword research processes. It recommends gathering keywords, observing search trends, categorizing keywords, capturing search volumes and rankings. Keywords are grouped into meaningful segments like product names, locations. Tools are used to mine new keywords from sites, search volumes, related searches. Array formulas can analyze keyword data. Pivot charts can visualize keyword categories and priorities to identify opportunities.
The document discusses how to effectively approach search engine optimization (SEO). It notes that search engines have changed significantly over time and organic search now only accounts for about 25% of visible search results. It emphasizes understanding the full ecosystem in order to improve rankings. It also discusses factors that search engines consider like links, social signals, freshness, site quality, and click-through rates. It provides tips on improving internal linking structures and content quality to help rankings.
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Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
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3. THIS IS ME
Here’s me:
A good many years of in-house
– Technical SEO
– Keyword research methodology
– Business modelling
– Team creation / training / recruitment
A good few years as an agency SEO
SEOgadget.co.uk
4. HISTORY
Started a blog in June 2008
40,000 monthly visits and growing
Started building a client base in January 2009
Started the company in September 2009
Thanks to the support of friends and subscribers
Speaking / coverage:
SEOgadget.co.uk
5. QUESTIONS
We’d like you to get a lot of value from the
next two days
Write down your questions
Tweet: #SEOpro
Ask during Q&A
SEOgadget.co.uk
6. WHY ARE WE HERE?
We’re all here to do this:
Search Engines
SEOgadget.co.uk
9. SET OBJECTIVES
What are your objectives?
Make them compatible with a business case
Visibility %
Conversion %
£Revenue
Traffic
• Target relative to
competitors
• Keyword category
• Daily / Weekly
• Volume of link
acquisition
• By content type
• By keyword
Categories
• Measure
anomalies
• Annual
• Monthly
• Weekly
• AER (Average exit
revenue)
• Entries
• Exits
• Organic CTR
SEOgadget.co.uk
10. STRATEGIC PLANNING
Q1 Q2 Q3 Q4
Link building
Project
title
Project
title
Project
title
Project
title
Technical SEO
Project
title
Project
title
Project
title
Project
title
Content / Social
Media
Project
title
Project
title
Project
title
Project
title
Analytics / research
Project
title
Project
title
Project
title
Project
title
Define success metrics EG:
Success criteria
SEOgadget.co.uk
X% increase in site visibility
Site traffic growth
Revenue
11. GAP ASSESSMENT
Gap assessment framework for team capability
Link building
Technical SEO
• Communications
• Research sources
• Targets
• KPI’s
• Seasonal Themes
• Projects
• Contact management
• Support / resource for
content production
• Skills / Knowledge
• Initiatives
• Testing
• Monitoring
• Recording changes
• Industry research /
rationale
• Back end tools
• Front end tools
Content / Social Media
• Integration
• Content for links
• Content for traffic
• KW research
• Awareness of internal link
strategy
• Awareness of KW
strategy
Analytics & research
• Rankings data
• Competitor data
• Analytics tooling
• Keyword research
• Category research
• Traffic reporting
• Social media monitoring
• Business case preparation
Work out where the gaps exist you’ll be pitching
for them to be filled at some point
What’s next?
SEOgadget.co.uk
13. OPPORTUNITY
Drill down on the opportunity by understanding
your commercial ecosystem
Understanding the value of a campaign helps get
the message across
What data do you need?
– Total available traffic (Keyword research)
– Total CTR share based on est. ranking position
– Your conversion / revenue metrics
• EG: CPC Model on a price comparison site
SEOgadget.co.uk
15. REVENUE CASE
Research and gather your keywords
Take the total search volume
Calculate the business benefit across a range of scenarios
EG:
Monetised Clicks = (Search Volume x CTR%) x Conversion%
£Value = Monetised Clicks x £AER
Now you have a business case
SEOgadget.co.uk
16. EXAMPLE
Take your keyword research data and mash it
up with rankings data
Including competitor rankings can be very
useful too
SEOgadget.co.uk
20. CALCULATED FIELDS
You can’t just edit a pivot table but they are
very powerful calculators
Add calculated fields to show potential
revenue by keyword for our CPC / CPA model
Options > Calculated Field
SEOgadget.co.uk
21. CALCULATED FIELD
Calculate the value of a keyword assuming
CTR%
Insert calculated field – appears in pivot table
SEOgadget.co.uk
23. TIPS
Group your keywords together in categories
– EG: “Broadband” – generic
– EG: “Best Broadband” – research
– EG: “Broadband deals” – purchase
Be conservative! Do your own CTR research +
don’t assume the same CTR for different
keyword categories
SEOgadget.co.uk
25. SEO team management
Plan a team
Job descriptions
Recruiting
The internal agency
Reviews and targets
Organisation & Management
SEOgadget.co.uk
26. SEO MANAGER
SEO Manager roles
– Training and developing
– Recruiting
– Being accountable / setting targets
– Reporting to senior management
– Modelling traffic budgets
– Bottom line accountability
Oh, and doing SEO
SEOgadget.co.uk
27. MANAGEMENT FTW
Being the umbrella
Directional strategic steer
Commercial awareness
Credit: atomicjeep
Identifying strengths and weaknesses in your
team
Set appropriate development tasks and targets
SEOgadget.co.uk
28. PLAN A TEAM
Build a good SEO team
– Technical
– Content / Social Media
– Links
– Metrics / Analytics / Reporting
SEO Manager
Technical
SEOgadget.co.uk
Content
Links
Metrics / Analytics /
Reporting
29. JOB DESCRIPTIONS
Job descriptions need to sell the role and relate
to the task you really need done
–
–
–
–
–
–
–
The organisation
The team
The role itself
How the role will develop
Personal qualities required
The remuneration
Process & timescales
How to recruit an SEO: http://bit.ly/recruitSEO
SEOgadget.co.uk
30. RECRUITING
Start with group interviews
– http://bit.ly/group-interview
Use one recruitment agency if you can
Advertise in the right places
Credit: Joe Shlabotnik
SEOgadget.co.uk
31. BULD AN AGENCY
The “internal agency” cycle
Communication and
Awareness
- External knowledge sessions
- Briefings to section leaders
Reporting
Engagement
Monthly follow up
- Departments “hire” SEO department
SEO report containing traffic and
rankings
- Each area becomes customer /
account for in house agency
Delivery
- Keyword research
- SEO Team form strategic plan
- Ranking report created and scheduled
SEOgadget.co.uk
Consultation
- SEO Review
33. REVIEWS
Prepare
– Check actions from last meeting
– Consider staff strengths and weaknesses
– Your own objectives
Meet
–
–
–
–
Your SEO should come prepared with their figures
Review each target (hit or miss?)
Agree actions and plan for next two weeks
Set deadlines
Document
– Your SEO should send you a write up of the sessions with
agreed actions and targets
SEOgadget.co.uk
34. SEO TEAM TARGETS
What are typical monthly targets?
– Visibility % (AWR) on top 200 keywords (Seasonal)
– Link acquisition by value per month
• 25 mR 4 links or 4 mR 5 links
– Traffic X% growth year on year
• Requires a steady flow of new rankings
• Therefore links
• And new content...
SEOgadget.co.uk
35. Excel [and other cool] Tips
Really nice ranking / keyword research charts
TOOLS
SEOgadget.co.uk
36. TABLES IN EXCEL
Cell references can break
Use Tables for agility
Replaces:
– =VLOOKUP(A2,‘KW rank'!$A$2:$E$11,5,FALSE)
– With
– =VLOOKUP(Table1[[#This
Row],[Keywords]],Table5[#All],5,0)
SEOgadget.co.uk
37. MS EXCEL TIPS
Why is that good?
– “I moved a column of data somewhere, and now
my entire spreadsheet is screwed” (ETC)
When you change data elements, the queries
change with them
SEOgadget.co.uk
38. MS EXCEL TIPS
An example query:
Then you change a table name somewhere:
Changes to:
Ends with:
SEOgadget.co.uk
39. MS EXCEL TIPS
An example query:
Then you change a column name somewhere:
Changes to:
Ends with:
SEOgadget.co.uk
41. QUICK ACCESS
Your most important commands
One more sweet tip: right mouse click
Right click here...
SEOgadget.co.uk
42. THE COOL THING
The cool thing about MS Excel tables is...
Paste in more data to the bottom of a table
and the tables and references ALL update
Very cool table by: In Case Designs
SEOgadget.co.uk
44. RANKING CHARTS
An example, table driven ranking chart using
AWR and GKWT data (FTW)
You will need
– Your keyword list
– Your rankings data
– Excel spreadsheet
SEOgadget.co.uk
46. RANKING CHARTS
When you have your data, create VLOOKUPS
to pull everything into one table:
=VLOOKUP(Master[[#This Row],[KWs]],Rankings[#All],5,0)
Name your tables nicely (design tab):
SEOgadget.co.uk
56. PASTE TO EXCEL
You end up with this:
Or you could export via CSV adding
“&limit=5000” into the Google Analytics URL
SEOgadget.co.uk
57. MY SEO TIPS
Have a plan
Understand your gaps and pitch for the resource
Manage your team well – they make the magic
happen
Get to grip with the commercial impact of your
SEO initiatives
Organise your team and keep focused on the end
result
Become an Excel Ninja!
SEOgadget.co.uk
58. TEMPLATES
Free templates:
– The pivot chart (and data) used in this presentation
– SEO Department Budget Manager
– SEO Consultant Job Description
Business cards / email me
SEOgadget.co.uk
59. THANK YOU
richard@SEOgadget.co.uk
@richardbaxter
http://seogadget.co.uk
SEOgadget is a niche SEO consulting business focused on helping people and organisations succeed in search. Did you like the presentation? Find out how we can help you
with your technical SEO, Keyword research, Link building and Social Media strategy by asking us to talk to you.
SEOgadget.co.uk