Talk given to the October gathering of the Digital Editors' Network in Preston which updated on some of the ongoing research I've been doing to track UK developments in the hyperlocal news space. More information and an invitation to share links at my blog www.sarahhartley.wordpress.com.
PPC Hacks To Help You Optimise Like A Boss - Search Leeds - Arianne DonoghueArianne Donoghue
Arianne Donoghue's talk from SearchLeeds on PPC Hacks To Help You Optimise Like A Boss - hints and tips for advanced PPC users to help you in your campaigns now and when preparing for the future.
5 простых способов повысить поисковый трафик и продажи интернет-магазина. При их внедрении гарантировано улучшение позиций в поиске и рост продаж. Презентация к конференции Shoplist 2013 (г. Харьков)
Personas have been in use by user-experience (UX) experts for a long time, but with the growing interest in UX within other marketing disciplines they are increasing in popularity in SEO, PPC & social circles.
SearchLeeds, Matt Barby 'There's more to life than "great content"'Branded3
Matt Barby discusses why there's more to life than great content. Matthew is an award-winning digital marketer specialising in developing growth strategies for businesses of all sizes. Matthew is an industry speaker and lecturer for the Digital Marketing Institute, as well as a regular columnist for a number of marketing publications, including Marketing Land, Moz and Search Engine Journal.
From Recommendation to Implementation - How to GSD! White.net
In this presentation, we’ll show you how to GSD, from recommendation to implementation. It’s great to have a think tank – a team of bright minds coming up with ideas to improve a business. But sometimes blue sky thinking just isn’t enough for reaching business goals. So instead, let’s get practical. What’s the point of having ROIs if you are not implementing the actions researched to improve the business?
Generating Ideas for Content Marketing by @staceycavStacey MacNaught
My presentation from Learn Inbound in October 2016 on generating ideas for content marketing projects and campaigns. We've invested a whole lot of time and resource into putting some process into ideation. Here's how we're approaching coming up with ideas for content marketing projects with tactics, tips and tools.
Talk given to the October gathering of the Digital Editors' Network in Preston which updated on some of the ongoing research I've been doing to track UK developments in the hyperlocal news space. More information and an invitation to share links at my blog www.sarahhartley.wordpress.com.
PPC Hacks To Help You Optimise Like A Boss - Search Leeds - Arianne DonoghueArianne Donoghue
Arianne Donoghue's talk from SearchLeeds on PPC Hacks To Help You Optimise Like A Boss - hints and tips for advanced PPC users to help you in your campaigns now and when preparing for the future.
5 простых способов повысить поисковый трафик и продажи интернет-магазина. При их внедрении гарантировано улучшение позиций в поиске и рост продаж. Презентация к конференции Shoplist 2013 (г. Харьков)
Personas have been in use by user-experience (UX) experts for a long time, but with the growing interest in UX within other marketing disciplines they are increasing in popularity in SEO, PPC & social circles.
SearchLeeds, Matt Barby 'There's more to life than "great content"'Branded3
Matt Barby discusses why there's more to life than great content. Matthew is an award-winning digital marketer specialising in developing growth strategies for businesses of all sizes. Matthew is an industry speaker and lecturer for the Digital Marketing Institute, as well as a regular columnist for a number of marketing publications, including Marketing Land, Moz and Search Engine Journal.
From Recommendation to Implementation - How to GSD! White.net
In this presentation, we’ll show you how to GSD, from recommendation to implementation. It’s great to have a think tank – a team of bright minds coming up with ideas to improve a business. But sometimes blue sky thinking just isn’t enough for reaching business goals. So instead, let’s get practical. What’s the point of having ROIs if you are not implementing the actions researched to improve the business?
Generating Ideas for Content Marketing by @staceycavStacey MacNaught
My presentation from Learn Inbound in October 2016 on generating ideas for content marketing projects and campaigns. We've invested a whole lot of time and resource into putting some process into ideation. Here's how we're approaching coming up with ideas for content marketing projects with tactics, tips and tools.
The content wars the real power of UGC #searchleeds Danny Denhard
This is my presentation from the first #searchleeds, covering how the power of UGC is almost always underestimated. I use examples from amazon, the FT, airbnb, gopro, LinkedIn, justgiving & Baidu. I also recommend a number of techniques and formats you can use to fully integrate UGC into your product offering
Go Long: How to write uncomfortably long and stunningly high-converting copyJoanna Wiebe
In this talk at Learn Inbound (Oct 2016), Joanna Wiebe talks through case studies for ecommerce and SaaS emails. The common theme among the studies? The winning copy was 2 to 3x longer than the control. Watch and download - and get your team on board with using more words to create high-converting websites and emails.
Selling yourself short: The value youre not reporting on from your digital pr...Laura Crimmons
Most people when they’re briefing or reporting on their Digital PR/Content Marketing activity still seem to be focussed solely on links generated. This session will cover the other value this activity adds and how you can demonstrate and leverage it for clients.
How to Build a Time Machine - LearnInboundHannah Smith
According to Stephen Hawking, all you need is a wormhole, the Large Hadron Collider or a rocket that goes really, really fast.
Hannah has none of those things. But she has spent more time than is probably healthy on the internet and was once described as having an overactive imagination. Armed with only her GCSE in physics she’ll teach you how to build a time machine, and explore other ways to create content which resonates.
There are several common hurdles that prevent people from getting links, and these aren't always to do how creative or targeted we are, but how persuasive we can be.
Watch my site migration talk here: https://goo.gl/jP1PIM
How to ensure a smooth website migration. Forget the old migration myth - you don't have to suffer any loss of visibility, traffic or revenue!
Intelligent Personal Assistants & New Types of SearchTom Anthony
A quick look at some of the new types of queries we may see as Intelligent Personal Assistants (IPAs) take off, and which provide a big future opportunity in post-PageRank search.
SearchLove London | 'Jono Alderson', Turbocharging your Wordpress Website'Distilled
A technical tour de force of tips, tricks and practical guides on how to squeeze every possible bit of performance from your WordPress site. Jono will myth-bust performance issues and security worries; demonstrate the ultimate performance combination of hosting configurations, plugin combinations and technical SEO; and give you the tools you need to outperform the competition
The Trope Factory #SearchLeeds - Why your content should be less originalKelvin Newman
What's a trope? Technically it's a figure of speech but it's also the when a writer relies on a motif or a cliche in a film or TV show. There's tropes in online content as well, What can we learn from the successful ones and how to we avoid the negative tropes?
Consumer search behaviour is complex.
You perform multiple searches on multiple devices over multiple days; where everything you see and experience, in the SERPs and beyond, influences your brand preference and purchase decisions.
Traditional funnel analysis and marketing models do a poor job of measuring and managing this ecosystem.
We need to re-think the way we talk about, measure and manage SEO if we want bigger budgets, integrated strategies, and to win big - and we need to move fast; some of the world's biggest companies are already beating us to it.
Evolve or Die: How Purpose and Authenticity are the Future of BrandsMackenzie Fogelson
Growth requires a very different approach in the digital age. Your organization you must understand its purpose, how that's relevant to your customers and employees, and do the work to prove you are worth their time and attention. The path to growth is different. Purpose is not the only component to an organization’s success, but it’s a big one. It’s time to evolve and lead from purpose.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
The content wars the real power of UGC #searchleeds Danny Denhard
This is my presentation from the first #searchleeds, covering how the power of UGC is almost always underestimated. I use examples from amazon, the FT, airbnb, gopro, LinkedIn, justgiving & Baidu. I also recommend a number of techniques and formats you can use to fully integrate UGC into your product offering
Go Long: How to write uncomfortably long and stunningly high-converting copyJoanna Wiebe
In this talk at Learn Inbound (Oct 2016), Joanna Wiebe talks through case studies for ecommerce and SaaS emails. The common theme among the studies? The winning copy was 2 to 3x longer than the control. Watch and download - and get your team on board with using more words to create high-converting websites and emails.
Selling yourself short: The value youre not reporting on from your digital pr...Laura Crimmons
Most people when they’re briefing or reporting on their Digital PR/Content Marketing activity still seem to be focussed solely on links generated. This session will cover the other value this activity adds and how you can demonstrate and leverage it for clients.
How to Build a Time Machine - LearnInboundHannah Smith
According to Stephen Hawking, all you need is a wormhole, the Large Hadron Collider or a rocket that goes really, really fast.
Hannah has none of those things. But she has spent more time than is probably healthy on the internet and was once described as having an overactive imagination. Armed with only her GCSE in physics she’ll teach you how to build a time machine, and explore other ways to create content which resonates.
There are several common hurdles that prevent people from getting links, and these aren't always to do how creative or targeted we are, but how persuasive we can be.
Watch my site migration talk here: https://goo.gl/jP1PIM
How to ensure a smooth website migration. Forget the old migration myth - you don't have to suffer any loss of visibility, traffic or revenue!
Intelligent Personal Assistants & New Types of SearchTom Anthony
A quick look at some of the new types of queries we may see as Intelligent Personal Assistants (IPAs) take off, and which provide a big future opportunity in post-PageRank search.
SearchLove London | 'Jono Alderson', Turbocharging your Wordpress Website'Distilled
A technical tour de force of tips, tricks and practical guides on how to squeeze every possible bit of performance from your WordPress site. Jono will myth-bust performance issues and security worries; demonstrate the ultimate performance combination of hosting configurations, plugin combinations and technical SEO; and give you the tools you need to outperform the competition
The Trope Factory #SearchLeeds - Why your content should be less originalKelvin Newman
What's a trope? Technically it's a figure of speech but it's also the when a writer relies on a motif or a cliche in a film or TV show. There's tropes in online content as well, What can we learn from the successful ones and how to we avoid the negative tropes?
Consumer search behaviour is complex.
You perform multiple searches on multiple devices over multiple days; where everything you see and experience, in the SERPs and beyond, influences your brand preference and purchase decisions.
Traditional funnel analysis and marketing models do a poor job of measuring and managing this ecosystem.
We need to re-think the way we talk about, measure and manage SEO if we want bigger budgets, integrated strategies, and to win big - and we need to move fast; some of the world's biggest companies are already beating us to it.
Evolve or Die: How Purpose and Authenticity are the Future of BrandsMackenzie Fogelson
Growth requires a very different approach in the digital age. Your organization you must understand its purpose, how that's relevant to your customers and employees, and do the work to prove you are worth their time and attention. The path to growth is different. Purpose is not the only component to an organization’s success, but it’s a big one. It’s time to evolve and lead from purpose.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
18. “ I still believe that this kind of feature should be made easily available on the Parliament website. In the end, transparency and the promise of public scrutiny will be the best ways to prevent more parliamentary scandals of the type we've seen recently.” – Peter Hoskin
19. Thank you Alastair Bruce Senior Content Manager [email_address] twitter.com/ajbruce
Editor's Notes
For instance, there's website information, the schools blogs and twitter accounts, catchment areas, community activities, including things like photos of the school fete, news about the school, commuting times, past pupils, art from the students. The site that can provide all this information will offer an incredibly rich local community experience.