The document provides rules and recommendations for pitching at an afternoon innovation event. It outlines that presentations should be 5 minutes plus 13 minutes for discussion, without fancy PowerPoint elements. It encourages dry runs the next morning for feedback and notes participants should be prepared to quickly take notes. The document offers tips for pitching, including explaining the problem, impact, business model, growth, and proof of customer interest through surveys or experts. It emphasizes keeping content simple and focused while engaging the audience with questions.