This document discusses how to build a personal brand online through various digital strategies and platforms. It recommends focusing on four key platforms: a personal website, LinkedIn profile, profile on your company website, and social media accounts. It emphasizes the importance of consistency, regularly posting quality content across these platforms to establish expertise and credibility online so that potential customers will find you when searching online. The goal is to position yourself as a recognized expert in your field so that people will come to you for answers and recommendations.