Milkshake: Talking Social Media

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Miranda Bishop of Talking Social Media joined us for a Milkshake session to give an introduction to social media for business.

Social Media:
Making a conversation
BIGGER
A measurable, UNLIMITED
form of

Where do I start?
What do I
want from
Social
Media?
Do I have
achievable
goals?
BrandAwareness
ClearKPIs

Where do I start?
Which
platform
is best for
me?
Where is
my target
market?
B2B
B2C

Facebook
11 years old this year
Originally created as a way for students to keep in touch across
universities: like a ‘yearbook’ – hence ‘facebook’
Great way for friends, family and communities to stay in touch
Share what you’re up to by writing a status, posting photos,
message your friends and family
One in five website page views in the United States occurs on
Facebook.

Facebook
The largest main Social Media platform
50% of 18-24 year-olds go on Facebook when they wake up.
1.39 (and counting) billion active users
One in five website page views in the United States occurs on
Facebook.
Growing audiences in women 45+

Facebook
Products
Good
Female
audiences
Fun/friendlyPersonable
Flexible
pricing and
in depth
advertising

Twitter
A ‘Micro-blogging’ platform
Designed to share short snippets of information or ‘tweets’
Limited to 140 characters
Most updates are fully public – low privacy
Access to information

What is a hashtag?
A word or phrase with the # symbol put in front of it.
Once typed these are clickable and searchable
When clicked they will lead you to ANYONE using the
same hashtag
For example: #TalkingSocialMedia #Cardiff

Twitter
B2B and
B2C
More even
gender
balance
Needs
regular
updates
Great for
listening
Advertising
is less
flexible and
intuitive

LinkedIn
Predominantly Business to Business
The world’s largest professional social network
277% more effective at generating leads than Facebook and Twitter
Great for building one to one relationships
You can message out freely to your contacts

• Mimic real life: meetings,
testimonials and networking
• Educate your audience on your
subject
• Link to your website or Calls-To-
Action
• Conversation is KEY
• They want to know you’re BUSY
and therefore CREDIBLE
• This establishes you as
KNOWLEDGABLE
• This cuts down their customer
journey
• Establishes you as approachable
and makes sales far EASIER
What do I post? Why will anyone
care?

We have a saying:
“Move fast and break things.”
The idea is that if you never
break anything, you’re
probably not moving fast

Do one thing
at a time
Do it well
Transfer
your skills

Think
before
you
speak…
Always
Proof
Read!

Youtube Instagram Pinterest
Vine Google+

• The fastest growing demographic on Twitter is the
55-65 year age bracket
• Middle-aged women now dominate the online
gaming market
• The 45–54 year age bracket is the fastest growing
demographic on both Facebook and Google+.
A few unexpected facts….

Being found on Social Media isn’t
LUCKY
It takes work and it takes time…
But most importantly it takes the
confidence in putting yourself out
there!

#Toptips
Plan ahead using Hootsuite, Buffer or your own
calendar
Remember visually stimulating posts receive far
higher engagement
Include website links wherever possible to
increase your impact on Google Search rankings
The average ‘lifetime’ or a tweet is only 18
minutes

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Milkshake: Talking Social Media

2. Social Media: Making a conversation BIGGER A measurable, UNLIMITED form of

3. Confidence

4. Where do I start? What do I want from Social Media? Do I have achievable goals? BrandAwareness ClearKPIs

5. Where do I start? Which platform is best for me? Where is my target market? B2B B2C

6. Facebook

7. Facebook 11 years old this year Originally created as a way for students to keep in touch across universities: like a ‘yearbook’ – hence ‘facebook’ Great way for friends, family and communities to stay in touch Share what you’re up to by writing a status, posting photos, message your friends and family One in five website page views in the United States occurs on Facebook.

8. Facebook The largest main Social Media platform 50% of 18-24 year-olds go on Facebook when they wake up. 1.39 (and counting) billion active users One in five website page views in the United States occurs on Facebook. Growing audiences in women 45+

9. Facebook Profile Page

10. Profile: YOU A person A personal capacity Page: A business A company Or you as a sole trader

11. Facebook Products Good Female audiences Fun/friendlyPersonable Flexible pricing and in depth advertising

12.

13. Twitter A ‘Micro-blogging’ platform Designed to share short snippets of information or ‘tweets’ Limited to 140 characters Most updates are fully public – low privacy Access to information

14. What is a hashtag? A word or phrase with the # symbol put in front of it. Once typed these are clickable and searchable When clicked they will lead you to ANYONE using the same hashtag For example: #TalkingSocialMedia #Cardiff

15. Twitter B2B and B2C More even gender balance Needs regular updates Great for listening Advertising is less flexible and intuitive

16.

17. LinkedIn Predominantly Business to Business The world’s largest professional social network 277% more effective at generating leads than Facebook and Twitter Great for building one to one relationships You can message out freely to your contacts

18. LinkedIn B2B More even gender balance Fill your profile with good keywords What will people search for when they need you? Advertising is less flexible and intuitive

19. • Mimic real life: meetings, testimonials and networking • Educate your audience on your subject • Link to your website or Calls-To- Action • Conversation is KEY • They want to know you’re BUSY and therefore CREDIBLE • This establishes you as KNOWLEDGABLE • This cuts down their customer journey • Establishes you as approachable and makes sales far EASIER What do I post? Why will anyone care?

20. We have a saying: “Move fast and break things.” The idea is that if you never break anything, you’re probably not moving fast

21. Do one thing at a time Do it well Transfer your skills

22. Think before you speak… Always Proof Read!

23. Youtube Instagram Pinterest Vine Google+

24. • The fastest growing demographic on Twitter is the 55-65 year age bracket • Middle-aged women now dominate the online gaming market • The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+. A few unexpected facts….

25. Being found on Social Media isn’t LUCKY It takes work and it takes time… But most importantly it takes the confidence in putting yourself out there!

26. #Toptips Plan ahead using Hootsuite, Buffer or your own calendar Remember visually stimulating posts receive far higher engagement Include website links wherever possible to increase your impact on Google Search rankings The average ‘lifetime’ or a tweet is only 18 minutes

27. Time to get #TalkingSocialMedia Q&A

Editor's Notes

Hello everyone and welcome – to introduce myself I’m Miranda Bishop and I’m a Social media trainer and consultant. I also manage Social media campaigns for clients across a variety of sectors. Some of my regular clients are also based in healthcare in the private sector also. So the purpose of our session today is to help you structure your time and put together some ideas for how often you should be posting all of that great content that you create on a regular basis.

Milkshake: Talking Social Media

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Editor's Notes