This document discusses building an enterprise through social media engagement. It provides tips for developing relationships with customers through 5 stages from developing supplier to trusted partner. It emphasizes listening to customers through social media and using analytics to understand what they say. Rules for social media engagement include not pitching, contributing to community, and being authentic. The document advocates developing a launch plan to identify goals and audiences when engaging on social media.

1. Building the Enterprise

2. “I think that’s going to break.”

3. “The Customer Owns Your Brand”

4. Marketing is a conversation.- @brandcowboy

6. The 5 Relationship Development Stages Trusted Advisor & Partner Trusted Long Term Supplier Potential Supplier Short Term Supplier Developing Supplier 1. Attraction Stage 2. Exploration Stage 3. Development Stage 5. Unity Stage 4. Commitment Stage Watching Testing Bonding Trusting Entrusting

7. 750 million

8. 100 Million

9. 100 million updates/day

11. 1Billion Views/Day

12. “If you think you are a leader and no one is following you... You’re actually just going for a walk”

14. #1 Stop pitching and start connecting #2 Doers win in the game of social media #3 It’s not about you #4 Be fearless in your contribution to community #5 Don’t be a social spammer, engage #6 Be authentic #7 Be consistent Rules of Engagement

15. The Reverse Drip

16. It Belongs to Everyone

19. A socialized enterprise listens

20. Business Intelligence Search.Twitter.com Google Alerts LinkedIn Groups, Questions & Network Blogsearch.Google.com Customer blogs and social networks Competitor news, blogs, and social networks

21. Blog.suggestionbox.com

22. Real-Time Feedback

24. Score Keeping?

25. Stakeholder Spotting

27. Tweets tell the future Computer scientists studied 3 million tweets 25 movies (including Avatar) Tweet frequency could be used to accurately predict the box office takings Content of the messages predict ongoing success. "Our predictions were incredibly close," Bernardo Huberman, head of the social computing lab at HP

28. Blog.suggestionbox.com

29. Sysomos – Media Analyst

30. Sysomos Heartbeat

32. Getting Real

33. Launch Plan Identify Your Goal Identify Your Target Audience and your Nanotribes Pick the Right Platforms Map out Social Etiquette and Policy Implement Listening and Engagement Strategy Know Core Pains, Dreams, and Goals Uniquely Communicate Solutions Mixing Marketing and Community

34. Resources http://closingbigger.net http://socialized.me/ http://twitter.com/shanegibson