Job Hunting for College Grads

1. Job Hunting for College Grads
LinkedIn Learning

2. Welcome This course wants to show how to use
personal branding to build your career
strategy, help you find a job, and help
present yourself effectively on social
media.

3. Before Watching
This Course
Analyze what you have to offer: skills,
experiences, values, passion.

4. Understanding the
Realities of Job
Searching
Job searching is a process that will
take time, and the journey will likely be
different from your friends or parents.

5. Leveraging
Internships and
Classes
Look back at past classes or
involvement that relates to a job you
are looking for that helps tell your
“story”.

6. Identifying Your
Network
Your network will grow and expand
over time and maybe even land you a
job in the future.

7. Staying Focused
and Positive
Stay focused on your work, but at the
same time take care of yourself
mentally and physically.

8. Establishing a
Personal Brand
Having a unique personal brand is a
build help when looking for a job in the
scarce job market.

9. Aligning Your
Brand with your
Desired Reputation
Your desired reputation helps you
make decisions and guide your career
in the direction you want it to go, and
your personal brand should reflect that.

10. Building Your
Brand Before you
Graduate
Think about what you are doing before
you do it, because everything you do
affects your brand and reputation.

11. Identifying Your
Target Employer
Listen, watch, and respond to your
target audience in a way that
authenticates you and satisfies them.

12. Finding the Work
That Makes you
Happy
It will be easier to deal with the ups
and downs of a career if it is a career
you are passionate about.

13. Matching Passion,
Skills, and Salary
You will find the career you want by
matching passion, skills, and a good
salary.

14. Making a List of
Brand Goals
Your list of brand goals will help with
your job search as well as your future
career by using your goals to shape
your resume, cover letter, and
interactions in interviews.

15. Finding Jobs Talk to a variety of people before
accepting a certain job to make sure it
is what you want to do.

16. Competing Against
Others
Make a good impression on everybody
you meet and do the little things that
set you apart from others.

17. Building a Brand
Across Social Media
Create a positive image for yourself
and show up, contribute, and add value
to conversations.

18. Understanding
Networking Do’s
and Don’ts
Networking can be intimidating, but
start small and your network will grow
over time.

19. Making a Positive
First Impression
Always be professional, especially in
emails.

20. Writing Resumes
and Cover Letters
Make it simple and get to the point,
managers are busy and do not want to
waste time searching for answers.

21. Understanding
Interview Do’s and
Don’ts
Be genuine and sell yourself as
someone who a company would want
to invest in.

22. Next Steps Too many different jobs will cause an
employer to doubt you.