The document discusses focusing marketing efforts on "low hanging fruit", which are leads and prospects that have already expressed interest in working with you but have not yet become clients. It notes that most people don't follow up on leads due to fears around appearing pushy, rejection, negative self-talk, discussing money, or failure. It advises making a list of people who have shown interest in the last 6-12 months and beginning to reconnect with them, as they are easier to convert than seeking out new prospects.

1. How to Attract More Clients by Focusing on the Low
Hanging Fruit
Following up on leads is ninety percent of the game, right? At least that’s what we hear. You
spend all this time networking, marketing yourself, making cold calls and looking for the right
client… but what’s the point of it all if you don’t follow up on the leads you already have?
Most people don’t follow up on prospects because of the following reasons:
• They’re afraid of appearing too pushy
• They’re afraid of being turned down or rejected
• Their negative self-talk gets in the way
• They’re afraid to have to talk about money
• They have a fear of failure
• They have a fear of success
Close the sale with people you know want to work with you before setting your sights on brand
new prospects.
But let’s think about Low Hanging Fruit on a tree for a moment, as it relates to its counterpart
higher up on the tree. The Low Hanging Fruit is heavier, probably riper and because of that,
easier to pick. Think of your warm prospects, those that have already expressed an interest in
working with you, as this type of fruit: ready for the picking.
Yet, many of us focus a lot of our energy on the higher, the harder-to-reach fruit or prospect.
We spend a lot of time working on far-fetched Client Attraction projects, when we really could
be spending the time contacting and closing the sale with people who’ve already said they’d
like to work with us but haven’t been turned into clients yet. Logically, this doesn’t make as
much sense, does it?
Well starting today, you’re going to change that by putting more focus on Low Hanging Fruit.
Your Client Attraction Assignment
Go through your mental Rolodex, day-planner, Evernote or sticky notes to see who has
expressed interest in working with you over the last six months to a year, but who hasn’t been

2. converted into a client yet. Make a list of these people, gather information on them and begin
to reach out. Focus on the prospects already available to you before you reach out to the top of
the tree.
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System,
the proven step-by-step program that shows you exactly how to attract more clients, in record
time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing &
success mindset articles on attracting more high-paying clients and dramatically increasing your
income, visit http://attractclients.com