To really play a big game in your business and make a great impact with your clients (and therefore your income), you must be really, really good at what you do. In Malcolm Gladwell’s book Outliers, he explains how those who are truly masterful at their skill or trade spend at least 10,000 hours doing that one thing consistently. That’s the equivalent of 10 years of doing one thing again and again. THAT is mastery. Mastery is infinitely more Client Attractive than mediocrity.

1. How to Be Masterful at What You Do
To really play a big game in your business and make a great impact with your clients (and
therefore your income), you must be really, really good at what you do. In Malcolm Gladwell’s
book Outliers, he explains how those who are truly masterful at their skill or trade spend at
least 10,000 hours doing that one thing consistently. That’s the equivalent of 10 years of doing
one thing again and again. THAT is mastery. Mastery is infinitely more Client Attractive than
mediocrity.
You can’t be good, let alone masterful, at everything.
One thing that’s important to stress about mastery is that you can’t be good, let alone
masterful, at everything. In fact you shouldn’t be, because that’s not how you make money.
Instead, it’s important to focus on being known primarily for one thing, and one thing only.
I always say, “I’m really, really good at a few things in my life and really, really not-so-great at
so many other things, and I’m okay with that.” The idea is that clients seek out mastery. You
want to quickly become masterful at that thing you’re already good at and love doing, whatever
it may be.
Here’s how: You become masterful when you strengthen your strengths (NOT your
weaknesses). Too many people try to get good at many, many different things or work with
many, many types of niches or skills. What they don’t realize is that the more they do this, the
more they delay mastery. Doing so dilutes your expertise, and at the same time, dilutes your
marketing message.
When you focus your time on things you’re uniquely masterful at, that’s where you make so
much more money in your business, rather than spending your time on things that don’t make
you money. (And frankly, those are usually things that someone else could do much, much
better than you.)
Your Client Attraction Assignment
My assignment to you today is to increase the time you spend on your Unique Brilliance. If
you’re a natural speaker, focus your marketing more on speaking than writing. If you are a
gifted “bridger” and a networker, be a permanent fixture at all the networking groups in your
area. You only need to be good at three or four things in your business to attract a lot of clients

2. and make considerably more money. Focus primarily on those. And then, as your resources
permit and cash flow increases, you will delegate as much of the rest as possible. Can’t wait to
see you be uniquely brilliant!
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System,
the proven step-by-step program that shows you exactly how to attract more clients, in record
time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing &
success mindset articles on attracting more high-paying clients and dramatically increasing your
income, visit http://attractclients.com