Workshop_Navigating A Down Economy
- 1. A 1-hour HighImpact Workshop that expands on the following topics What to do When the Low Hanging Fruit Has Disappeared “ The measure of great companies is how they do within the downturn and how much stronger they emerge at the end of it.“ Mark Hurd, CEO HP
- 2. High Impact WorkshopOver ½ the Dow Jones Companies Started During an Economic Slump
- 3. No need toconquer the world Continually acquire a few new buyers while retaining existing ones High Impact Workshop Define Your Own Economy "Leaders must instill confidence because purveyors of doom surround us.“ Bill Weldon, CEO Johnson & Johnson
- 4. High Impact WorkshopAt What Stage Does Y our Economy Reside?
- 5. They discount thethings which draw customers to them High Impact Workshop The Worst Recession in 75 Years Will “Eject” those not Practicing Solid Marketing Principles Causes a down economy for those who rely on low hanging fruit Helps those who foster value , community , service and networking They reduce their brand's blip-to-scan ratio on customer radar screens
- 6. Protect your businessfrom downside risk Understand your level of preparedness Consider the range of possibilities Invest wisely Focus like an eagle Crisis management team High Impact Workshop Adopt Survive and Advance Principles Stakeholders understand the need to make significant changes in tough times ... … Guard against anxious moves against the wrong problems But
- 7. Tough Times BrewNew Leaders with Vision, Focus & Customer-Centricity High Impact Workshop We can make a difference and set an example for others
Editor's Notes
- #2 Welcome everyone to what I hope will be a memorable investment of your most valuable resource, your time. During the next hour we will be acting as a self-managed team with me as your facilitator - not your presenter or instructor. Today’s theme is what we can do to survive and thrive in this challenging economy while setting the stage to better positioned for the next upturn. It’s easy to say “I’d like to increase profitability, but the economy is presenting all kinds of obstacles”. At the end of the hour I want everyone to be comfortable saying “I’d like to increase profitability and the economy is presenting obstacles and opportunities, so this is what we’re going to do about it …” My measure of success is building communities of people who gain notoriety for refusing to participate in the recession. Community is a hallmark of the most admired and successful people. Before getting started, let’s get to know each other through a very brief introduction so that everyone knows what to think about in their efforts to help each other. Name, Company, City, Your Role at work What you want to get from this workshop I would like to challenge you to adopt 3 success traits for the next hour, and more importantly for the business world that you will re-enter upon leaving this room. Become a student of the game. Learn a lot by understanding your industry, category, business and economic history. Share experiences relative to challenges that you overcame and ideas that can benefit others Be open minded to new ideas