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Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas

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Learn how to dissect your Google Analytics data to identify low hanging fruit and smarter, data-driven A/B test ideas. Start with a simple analytics health check to ensure you're tracking everything properly. Then, dig into: cross-browser and cross-device issues, broken links, site speed, your unique conversion funnel, and internal search. Segmentation ties it all together, making you an analytics whiz.

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Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas

  1. 1. Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas @shanelle_mullin We’ll cover… 1. Cross-browser and cross-device testing. 2. Site speed analysis. 3. Google Analytics health checks. 4. High value pages. 5. Broken links. 6. Funnel audits. 7. Internal search analysis. 8. Data segmentation.
  2. 2. “You don’t have generic problems, you have specific problems.” ~Peep Laja Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas
  3. 3. How to Run Smarter A/B Tests, Faster
  4. 4. Cross-Browser Testing Audience > Technology > Browser & OS Switch from the default “Data” view to the “Comparison” view. Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas
  5. 5. Cross-Browser Testing Always compare within the same browser family. Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas
  6. 6. Cross-Device Testing Audience > Mobile > Devices Switch from the default “Data” view to the “Comparison” view. Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas
  7. 7. Speed Analysis Page Load Time: Seconds until every element on the page is done loading. Page Interactive Time: Seconds until the site is usable. Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas
  8. 8. Speed Analysis Your site loads in 3 seconds or less. Your site loads in 4 to 7 seconds. Your site loads in 7 to 10 seconds (or more). Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas
  9. 9. Speed Analysis Behavior > Site Speed > Page Timings Switch from the default “Data” view to the “Comparison” view. Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas
  10. 10. Google Analytics Health Check 1. Are you collecting all of the data you need? 2. Can you trust the data you are collecting? 3. Is anything broken or tracking / reporting incorrectly? Why? Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas
  11. 11. Common Google Analytics Mistakes 1. Pages are missing. 2. Data is different in the shopping cart tool. 3. Cross-domain tracking isn’t working. Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas
  12. 12. Full Health Check Guide bit.ly/gahealthcheck Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas
  13. 13. Start with the Highest Value 1. High volume, low value pages. 2. Low volume, high value pages. Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas
  14. 14. Finding Broken Links Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas
  15. 15. Finding Broken Links Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas
  16. 16. Auditing Your Funnel The further down the funnel, the smaller the necessary impact. Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas
  17. 17. Auditing Your Funnel Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas
  18. 18. Auditing Your Funnel Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas
  19. 19. Exploring Internal Search Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas
  20. 20. Segmentation Is the Secret bit.ly/gasegmentation Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas

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