This document provides examples of a "warm letter" campaign that can generate referrals for a business. It recommends sending a series of 4 personalized letters over several months that: 1) Inform contacts about the business, 2) Explain what clients can expect, 3) Provide a case study example, and 4) Share a client testimonial. Consistency is key - committing to send a letter every month maximizes exposure and results. Planning content for multiple months saves time. This low-effort campaign can drive ongoing referrals through regular contact with one's network.

1. Four examples of a “warm letter” to generate more
referrals
When I started building my business, I used the
“warm letter” to let people know what I was doing. It
worked as a great referral source to get new clients.
Over time I thought, why not send a follow up to the
warm letter? That’s how the idea came to me to create
a whole campaign of letters. This sequence of letters
can continue to drive referrals with every new mailing.
It’s literally a referral driving machine.
Why does it work so well? Because you are educating
your contacts and inviting them to refer to you. Try this
series of letters to see how your network reacts. You’ll
generate prospects and referrals at a surprising rate.
1. Warm letter. Your first letter let’s people in your network of contacts know what you are
doing now. Tell them about your business and who your ideal clients are. Ask them to keep you
in mind when they meet these people.
2. Interview With. Follow up with the “Interview With (Your name)” which explains what clients
can expect and answers potential objections.
3. Case Study. Provide a case study that illustrates the problem one of your clients had, the
solutions you helped them discover and the success they experienced as a result of working
with you. This is a very powerful marketing tool since it gives readers a specific example of the
service you provide.
4. Testimonial. Share a success story written by one of your clients. This testimonial gives you
loads of credibility and again helps the reader connect with exactly what you do. This kind of
letter can jog a person’s mind to think of who could benefit from a service like yours.
Additional Tips

2. • Personalize letters so that every reader feels like you are talking to him or her.
• Commit to a full series of letters over several months to maximize your exposure and
results. People need to see and hear things multiple times before they refer people or
buy.
• Send letters to all your contacts because you never know where a good referral will
come from. Don’t be shy.
• Be consistent – send a letter every single month for the time frame you have chosen.
Your Client Attraction Assignment
To make the “warm letter” campaign easier, plan out what you want to send for several
months at a time. This way you don’t have to think about what to do every month. It will all be
decided ahead of time so all you’ll need to do each month is execute. You can use the
testimonials you already have to send as is or create a case study as well. By spending some
time up front, you will save time later and ensure your letter goes out every month to generate
those important referrals.
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System,
the proven step-by-step program that shows you exactly how to attract more clients, in record
time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing &
success mindset articles on attracting more high-paying clients and dramatically increasing your
income, visit http://attractclients.com